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Portfolio: Lift-All


  • Comprehensive site redesign
  • Improved site navigation and usability
  • Homepage Flash animation
  • Searchable product database
  • Custom pricing metrics management
  • Password-protected distributor log-in


Lift-All Co., Inc. is the largest and most well-known sling manufacturer in North America. Manufacturing the most complete line of slings available, Lift-All needed a website that would allow clients to easily find the right sling for their needs, while providing dealers and distributors with secure access to important information.


Two of the most important considerations for the new Lift-All website were to improve the navigation, making it easier for site visitors to find exactly what was needed, and to build in an easily searchable database to provide even more direct product access. Sharp Innovations worked closely with Lift-All to refine the product database structure to allow for easy online browsing and searching. In addition, a password-protected dealer and distributor log-in was created, to allow Lift-All to communicate with their reseller network quickly and securely.

Categories: Design & Development, Business to Business "B2B", Digital Marketing, SEO,, Analytics, Dynamic, CMS

Markets: Equipment & Material Handling

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