Portfolio: Seaside Solutions Inc
Seaside Solutions Inc
Concept
Seaside Solutions is a premier fiberglass pool and outdoor living contractor serving Brunswick and Northeastern Horry County. Known for their in-house, turnkey installations and unique expertise in navigating coastal sandy soils, they recently reached a unique digital crossroads. Earlier this year, their primary pool supplier provided them with a dedicated, supplier-branded partner website to capture broad pool-related search volume.
Solution
Because Seaside valued the results our partnership had delivered, they chose to keep their independent website active and tasked us with a strategic pivot. We deployed hyper-local SEO for specific coastal communities and aggressively expanded content around their full-scale outdoor living services (like custom ClifRock kitchens and hardscaping). This localized, high-intent targeting allowed their independent site to dominate their immediate service area and capture ready-to-buy homeowners. Furthermore, we structured their site architecture to ensure Seaside is prominently featured when modern homeowners use emerging AI search assistants to curate local contractors.
Digital Marketing Results
| 2025 vs 2026 | |
|---|---|
| Organic Conversions | 32% Lift in Organic Leads |
| Service Expansion | 166% Growth in Outdoor Living Search Clicks |
| Local Search Dominance | Brand-New Coastal Community Pipeline |
| Market Share Capture | Grew Leads Despite Supplier Site Competition |
| AI-Driven Traffic Pipeline | First-Ever AI-Assisted Form Submissions |
Time Frame: 4 Months Peak Season
Categories: Case Study, CMS, Design & Development, Blog Management, SEO, Digital Marketing, Business to Consumer "B2C"
Markets: Landscaping & Lawn Care, Furniture & Outdoor Living, Architectural and Engineering, Construction Services, Home Services
