Lynn Miller
@lmiller
Lynn Miller
- 08/08/2025
5 Reasons Why Your Website Needs a Blog (Yes, Blogs are Worth It)
We have a lot of clients who benefit from having a blog on their website. Some provide their own articles for their website blog and some rely on our content marketing specialists to provide articles. Having a blog, though, means keeping it updated. So, is it worth having one, knowing you need to keep it fresh? We typically design new websites with a page dedicated to the company’s blog because, after years of digital marketing experience, we see the proof that blogs…
Categories: SEO | Authored by: Lynn Miller | Posted: 05/04/2021
Hey Small Business Owner, You Can Do Social Media! We Offer 5 Awesome Tips to Help
We work with small business owners every day and we know how hard they work to keep their businesses running and growing. Day-to-day tasks are enough to overload you and your staff. So we understand why that October 2020 post on your Facebook page or LinkedIn profile is the most recent news you’ve shared. These 5 tips will make social media a possibility. If these still don’t convince you to get posting, then we encourage you to give us a call. We have tiered…
Categories: Using Facebook For Business | Authored by: Lynn Miller | Posted: 03/03/2021
Does Your Business Care? Prove It With Cause Marketing
This pandemic has really placed the health of communities in the spotlight, both the physical well-being of individuals and the overall condition of neighborhoods, businesses, industries, etc. It’s the reason behind a surge in cause marketing among businesses and brands. Exactly what is cause marketing and should your business join in? Let’s take a deeper look at what cause marketing entails, its pros and cons, and whether it’s worth your business or brand…
Categories: What Is Cause Marketing | Authored by: Lynn Miller | Posted: 01/21/2021
GMB Signals Increase Their Role in Driving Local Rankings
Google My Business signals are gaining muscle when it comes to lifting your brick-and-mortar location in local search and having it appear in front of users. GMB signals include factors such as proximity to the person searching, business categories, and the keywords used to describe your business in its Google My Business page title and other details. Recent reports indicate that among local search rank factors, GMB signals in 2020 increasingly influenced search results and…
Categories: SEO | Authored by: Lynn Miller | Posted: 12/29/2020
Get Free Google Ads for Nonprofits: $10,000 a month!
Nonprofits, are you aware of Google Ad Grants? The Google Ad Grants program offers $10,000 per month in free text-based ads for nonprofits, as well as free access to Google Business Tools. And there’s no need to submit a huge grant proposal document. This is an excellent opportunity for free digital advertising. Google Ads for nonprofits help organizations recruit volunteers, raise funds, increase awareness, and mobilize socially active audiences. Following are the…
Categories: Ppc | Authored by: Lynn Miller | Posted: 10/20/2020
Your Core Web Vitals are The Next Search Ranking Factor
Earlier this year, Google announced its plan to use core web vitals as a ranking factor in 2021. So, what are “Core Web Vitals”? They are how Google scores the load speed of your website’s pages. Site Load SpeedResponsivenessVisual Stability Each of these “vitals” is linked to measurable elements: Largest Contentful Paint (LCP) – measures how quickly a web page loads and displays all its visual elements and content. LCP reports render…
Categories: Websites | Authored by: Lynn Miller | Posted: 08/31/2020
Why You Need a Post-Pandemic Strategy
Now more than ever, small businesses need to dedicate time and effort to search engine optimization. SEO is one of the best and least expensive ways to get your company’s website in front of people searching online for the products and services you offer. You’ve likely already been hit hard by the pandemic. If you’re deciding how to intelligently allocate your marketing budget, SEO must be top of mind. It’s a low-cost way to improve your rankings on,…
Categories: SEO Rankings Websites | Authored by: Lynn Miller | Posted: 08/11/2020
Adobe Flash Player is Retro, But Not in a Cool Way
Adobe will stop distributing and updating Flash Player after Dec. 31 of this year. That gives web developers, businesses, educators, and consumers less than half a year to integrate to open standards like HTML5, WebGL, or WebAssembly. In fairness, Adobe sent a warning about this change back in July 2017. Adobe Flash is used for animations, mobile games, embedded web browser video, and other applications. A lot of website visitors (end users) don’t ever run into issues…
Categories: Websites | Authored by: Lynn Miller | Posted: 07/15/2020
Touchless Apps Show Your Customers They Come First
It’s encouraging to see local restaurants reopening, making the most of any outdoor seating to expand capacity while also maintaining strict social distancing regulations. Protecting your customers is priority No. 1 for any restaurant hoping to resurrect itself from the COVID-19 shutdown. The next priority is showing the customer you can do that. A customized PWA/mobile app can play a huge role in showing your customers you are progressively mitigating risks through…
Categories: Touchless Apps | Authored by: Lynn Miller | Posted: 06/16/2020
How to Use Google Reviews to Your Advantage
A couple weeks back, Google temporarily halted publishing Google My Business reviews, replies, and new listings reportedly so that Google support staff, forced by the COVID-19 quarantine to work remotely, could dedicate efforts toward “reviewing new listings, claims, and verifications for critical health-related businesses.” (Search Engine Journal) Google has returned those features and we encourage every business owner to take advantage of them, most especially…
Categories: Social Media | Authored by: Lynn Miller | Posted: 04/15/2020