- Custom, 3rd generation website design
- Client-manageable homepage animation
- Product ratings, reviews and comparisons
- Dynamic product catalog navigation
- Related product purchases and up-selling
- Full product search capability
The Saf-Gard website, while functional, was no longer competitive with the bigger players in the safety shoe industry, and was not as user-friendly as some modern sites with online shopping.
Having worked with Sharp Innovations on the original Saf-Gard websites, the management at Saf-Gard sought the advice of the team at Sharp Innovations on how the website could be improved, noting that competition had become particularly intense. By doing extensive online analysis of leaders in the safety shoe and fashion show industries, several recommendations were presented for the new, "3.0" version of the Saf-Gard site, which would focus on allowing users maximum flexibility and functionality while shopping. The team at Sharp was given the green light to execute the ideas presented, resulting in a new Saf-Gard site that not only is a leap over the first version, but that also firmly puts the competition on notice.