Portfolio: Metzler Home Builders
Metzler Home Builders
Concept
Metzler Home Builders, an independent, family-owned business entering its fourth generation and celebrating over 70 years in Lancaster, PA, needed a comprehensive website redesign. They required a visually stunning platform featuring custom homepage animations, blog integration, and robust social media and video integration. Crucially, the site needed to effectively communicate their 70-year legacy, outline their specific pre-to-post construction processes, and help prospective clients easily determine: "Is Metzler Home Builders A Good Fit?"
Solution
We designed and constructed a highly customized website tailored to reflect the Metzler family’s commitment to craftsmanship and community. We integrated an engaging Q&A layout to transparently guide users through the construction process, and seamlessly embedded their social media and video assets to build immediate authenticity. To drive qualified eyes to this immersive new hub, our SEO team optimized their legacy content, while structuring the site’s architecture to capture modern homebuyers utilizing emerging AI search assistants.
Digital Marketing Results
| 2025 vs 2026 | |
|---|---|
| Search Dominance Expansion | 15% Increase in Page 1 Keyword Rankings |
| Regional "Best Of" Capture | 100% Growth in Clicks for "Best Home Builders" |
| Community Development Reach | 345% Click Surge for Willow Bend Farm Traffic |
| On-Site User Retention | Steady Increase in Average Organic Engagement Time |
| AI-Driven Traffic Pipeline | First-Ever AI-Assisted Site Sessions |
Time Frame: 4 Months
Categories: Design & Development, Business to Consumer "B2C", Digital Marketing, SEO, Analytics, Case Study, CMS, Custom Programming, Mobile, Responsive, Schema.org
Markets: Construction Services, Architectural and Engineering
Technologies: WordPress
