Portfolio: Fire-End
Fire-End
- Responsive website redesign
- Blog and social media management
- SEO
- E-commerce
Concept
Fire-End realized their old, basic webstore was no longer achieving their desired results and failed to reflect the high-quality of their brand. With customers using phones and tablets more and more to research and purchase their fire equipment needs, Fire-End knew they had to capitalize on mobile use or risk being passed over for their competition. Sharp Innovations helped them launch a user-friendly e-commerce store that could be easily updated with new products and prices by the Fire-End team, as their selection is constantly in flux. It also needed higher search rankings to help drive sales in a competitive market.
Solution
Sharp Innovations also implemented social media, blogging, and search engine optimization services to engage targeted consumers and drive more traffic to the Fire-End website. The company receives analytic reports to monitor web traffic and internet marketing impact. From 2018 to 2019, social referrals increased nearly 200%.
Internet Marketing
| INCREASE FROM YEAR 1 TO YEAR 4 | |
|---|---|
| Traffic | 54,303 (50%) |
| Organic Referrals | 55,586 (64%) |
| Conversions | 137 (16%) |
| Organic Conversions | 113 (17%) |
| Online Sales** | 7% |
| 1st Page Keywords | 741 (102%) |
| Total Keywords | 2,441 (31%) |
Time Frame: 4 Years
**Fire-End takes many orders over the phone which were primarily untracked - so some sales data is unavailable (sales increase is greater than what's shown).
Categories: Digital Marketing, SEO, Social, Schema.org, Blog Management, Analytics, E-Commerce, CMS
Markets: Safety & Environmental
