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Portfolio: Fire-End


  • Responsive website redesign
  • Blog and social media management
  • SEO
  • E-commerce


Fire-End realized their old, basic webstore was no longer achieving their desired results and failed to reflect the high-quality of their brand. With customers using phones and tablets more and more to research and purchase their fire equipment needs, Fire-End knew they had to capitalize on mobile use or risk being passed over for their competition. Sharp Innovations helped them launch a user-friendly e-commerce store that could be easily updated with new products and prices by the Fire-End team, as their selection is constantly in flux. It also needed higher search rankings to help drive sales in a competitive market.


Sharp Innovations also implemented social media, blogging, and search engine optimization services to engage targeted consumers and drive more traffic to the Fire-End website. The company receives analytic reports to monitor web traffic and internet marketing impact. From 2018 to 2019, social referrals increased nearly 200%.

Internet Marketing

Traffic 54,303  (50%)
Organic Referrals 55,586  (64%)
Conversions 137  (16%)
Organic Conversions 113  (17%)
Online Sales** 7%
1st Page Keywords 741  (102%)
Total Keywords 2,441  (31%)

Time Frame: 4 Years

**Fire-End takes many orders over the phone which were primarily untracked - so some sales data is unavailable (sales increase is greater than what's shown).

Categories: Digital Marketing, SEO, Social,, Blog Management, Analytics, E-Commerce, CMS

Markets: Safety & Environmental

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