Search Engine Optimization

For most Web users, the search engine is a primary guide to “getting around” on the Internet. But rarely do these common users explore beyond the top 10 listed results in a given keyword search. In today’s competitive market, those 10 results have become precious commercial real estate: A high or low Google ranking can be like the difference between a Main Street storefront and a warehouse basement.

We at Sharp Innovations are regarded as experts in Pennsylvania Search Engine Optimization. We can help anyone get the best out of their search campaigns.

Search Engine Optimization (SEO) is the process of increasing the number of visitors to a website through organic (non-paid) search results on search engines such as Google, Bing and Yahoo. The goal of SEO is to assist search engines in identifying the main topics or themes found on your website, such that you can be found more easily by your target audience(s). If the search engines views your site as being relevant to the keyword, phrase, or theme being searched, it will return your site in the organic results. The advantage of SEO is that it allows the company or organization to drive relevant visitors to their website through related keyword searches without having to pay for anything more than the optimization efforts.

Once you have chosen the keyword, phrase, or themes for which you would like your site to appear, there are certain on-page and off-page elements that must be optimized to help inform search engines that your website is relevant to those ideas. On-page optimization consists of elements that are actually on your website, such as the site’s navigation, page titles, and semantic design elements. Off-page optimization relates to the elements of optimization that do not require changes to the actual website, including quality link building and social media efforts.

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The Benefits of
Search Engine Optimization

  • Tap into major search engines including Google, Yahoo and Bing
  • Reach your target audience directly
  • Increase your Web traffic in an organic manner
  • Give your business a prestigious image
The graph shows the typical trend of PA SEO efforts when you choose the Sharp Innovations team