Search Engine Optimization
For most Web users, the search engine is a primary guide to “getting around” on the Internet. But rarely do these common users explore beyond the top 10 listed results in a given keyword search. In today’s competitive market, those 10 results have become precious commercial real estate: A high or low Google ranking can be like the difference between a Main Street storefront and a warehouse basement.
Search Engine Optimization (SEO) is the process of increasing the number of visitors to a website through organic (non-paid) search results on search engines such as Google, Bing and Yahoo. The goal of SEO is to assist search engines in identifying the main topics or themes found on your website, such that you can be found more easily by your target audience(s). If the search engines views your site as being relevant to the keyword, phrase, or theme being searched, it will return your site in the organic results. The advantage of SEO is that it allows the company or organization to drive relevant visitors to their website through related keyword searches without having to pay for anything more than the optimization efforts.
Once you have chosen the keyword, phrase, or themes for which you would like your site to appear, there are certain on-page and off-page elements that must be optimized to help inform search engines that your website is relevant to those ideas. On-page optimization consists of elements that are actually on your website, such as the site’s navigation, page titles, and semantic design elements. Off-page optimization relates to the elements of optimization that do not require changes to the actual website, including quality link building and social media efforts.
The Benefits of
Search Engine Optimization
- Tap into major search engines including Google, Yahoo and Bing
- Reach your target audience directly
- Increase your Web traffic in an organic manner
- Give your business a prestigious image
Core Internet Marketing Programs
Digital Marketing ROI Performance Programs
Internet Marketing Consulting Programs
Below is an abbreviated overview of our tiered SEO packages. Please contact our sales team for more information – firstname.lastname@example.org.
Tier 1 – Our Core Internet Marketing Program provides the essentials for boosting your organic search engine rankings. Periodic social media interaction, blog posting and site content updates are all optional means to ensuring a quality search engine presence. Tier 1 clients can also benefit from paid ad campaigns through Google Adwords or Pay-Per-Click to enhance traffic.
Tier 2 – Our Digital Marketing ROI Performance Program is an entirely proactive package employing numerous means for driving organic site traffic. This offering targets frequent posting and blogging as well as other fresh and relevant content like video/audio, website updates and design and programming features. Paid ad campaigns are also an option for Tier 2 clients as well as an annual consulting assessment from the SEO team.
Tier 3 – Our Internet Marketing Consulting program is totally customizable and exhaustive of all of our strategic resources. This comprehensive package not only includes our proven SEO tactics common to Tiers 1 & 2, but involves consulting services as well, like HR, sales, systems and processes.