BR Pools Dealers & Sharp Innovations

SEO & Digital Marketing Recommendations

  • Pools 4 Ever - https://pools4ever.com/

    Keyword Trend (All time)

    Commentary:

    Mostly steady since late 2020. Notice a drop-off in keywords since June of last year. Not sure if anything changed but looks to have negatively impacted the site. Keywords ranking on the first page are minimal.

    Keyword Trend (1 year)


    Commentary:

    Noticeable dropoff since June of 2023 is more apparent in the 1 year chart.

    Keyword Performance (previous 6 months)

    • 532 keywords appearing in the top 100
      • 394 lost position or declined in the last 6 months
      • 130 improved or are new in the last 6 months
    • 16 in the top 10

    Improvement thoughts:

    • Local pages
    • Optimize/build out service/product pages
    • GMB optimizations

  • Davis Outdoor Construction - https://www.davisoutdoorconstruction.com/

    Keyword Trend (All time)

    Commentary:

    Appearing for less than 20 total keywords since 2019. Basically no search presence.

    Keyword Trend (1 year)


    Commentary:

    Less than 3 keywords in the top 10 over the last year – confirming likelihood of no search traffic.

    Keyword Performance (previous 6 months)

    • 10 keywords appearing in the top 100
      • 6 lost position or declined in the last 6 months
      • 4 improved or are new in the last 6 months
    • 2 in the top 10
      • “outdoor construction” and “davis outdoor”

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim & optimizations

  • Elite Splash Pools - https://elitesplashpools.com/

    Keyword Trend (All time)

    Commentary:

    No search presence

    Keyword Trend (1 year)


    Commentary:

    No search presence

    Keyword Performance (previous 6 months)

    • N/A

    Improvement thoughts:

    • New Site
    • Optimize/build out service/product pages
    • Local pages
    • GMB claim & optimizations

  • Springhetti Pools - https://springhettipools.com/

    Keyword Trend (All time)

    Commentary:

    Basically no search presence

    Keyword Trend (1 year)


    Commentary:

    Some slight movement since July – but minimal impact. Still no search presence

    Keyword Performance (previous 6 months)

    • 2 keywords appearing in the top 100
      • Springhetti (29)
      • Whitsunday pool (46)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB reviews

  • Infinity Pool Construction - https://infinitypoolconstruction.com

    Keyword Trend (All time)

    Commentary:

    Decent growth since 2018/2019. Mostly outside the first page but some movement there as well.

    Keyword Trend (1 year)


    Commentary:

    Seems to have leveled off a bit. Highlights minimal presence on page 1.

    Keyword Performance (previous 6 months)

    • 591 keywords appearing in the top 100
      • 448 lost position or declined in the last 6 months
      • 136 improved or are new in the last 6 months
    • 35 in the top 10 (only 10 keywords currently in the top 10 – 25 others declined or fell out of top 10 pages over the previous 6 months)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • New Site? – broken/slow loading images & layouts on desktop – slow website overall

  • Allstar Pool Company - https://allstarpoolcompany.com/

    Keyword Trend (All time)

    Commentary:

    Basically no search presence

    Keyword Trend (1 year)


    Commentary:

    Some slight movement since July – but minimal impact. Still no search presence

    Keyword Performance (previous 6 months)

    • 1 keyword appearing in the top 100
      • Branded term – “allstar pools”

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim & optimizations

  • Architectural Pools & Spa - https://architecturalpool.com/

    Keyword Trend (All time)

    Commentary:

    Slow decline in performance since 2015. May and August Google updates in 2022 likely impacted it and the site hasn’t recovered since. These updates were core and “helpful content” related meaning it doesn’t find the content as useful/impactful as before – or better content exists elsewhere.

    Keyword Trend (1 year)


    Commentary:

    Some slight movement since July – but minimal impact. Minimal search performance remains.

    Keyword Performance (previous 6 months)

    • 41 keywords appearing in the top 100
      • 22 lost position or declined in the last 6 months
      • 17 improved or are new in the last 6 months
    • 5 in the top 10

    Improvement thoughts:

    • New website – not mobile friendly in 2024?
    • Optimize/build out service/product pages
    • Local pages
    • GMB claim & optimizations – review building

  • Dutch Barn Landscaping & Pools - https://dutchbarnlandscaping.com/

    Keyword Trend (All time)

    Commentary:

    Slow growth since early 2019. Mostly leveled off since late 2021/early 2022.

    Keyword Trend (1 year)


    Commentary:

    Slight decline or leveling off in overall keywords over the last year. Slight growth in 1st page keywords.

    Keyword Performance (previous 6 months)

    • 592 keywords appearing in the top 100
      • 378 lost position or declined in the last 6 months
      • 207 improved or are new in the last 6 months
    • 49 in the top 10

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim & optimizations

  • Destiny Pool Builders - https://www.destinypoolbuilders.com/

    Keyword Trend (All time)

    Commentary:

    No presence until spring/summer of last year. Slight growth since.

    Keyword Trend (1 year)


    Commentary:

    Guessing there was a new site launch or some sort of marketing effort around March/April last year. Slow growth since then.

    Keyword Performance (previous 6 months)

    • 144 keywords appearing in the top 100
      • 42 lost position or declined in the last 6 months
      • 101 improved or are new in the last 6 months
    • 3 in the top 10 (all branded – “destiny pools”, “destiny pool builders”, “destiny pools lubbock")

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations, & review building

  • Dreamscape Pools - http://dreamscapepool.com/

    Keyword Trend (All time)

    Commentary:

    No presence until spring/summer of last year. Minimal impact

    Keyword Trend (1 year)


    Commentary:

    Mostly static in overall and 1st page keywords. Both less than 10 overall.

    Keyword Performance (previous 6 months)

    • 8 keywords appearing in the top 100
      • 3 lost position or declined in the last 6 months
      • 5 improved or are new in the last 6 months
    • 1 in the top 10 (branded – “dreamscape pool”)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim & optimizations

  • Hill City Pool Company - https://www.hillcitypoolcompany.com/

    Keyword Trend (All time)

    Commentary:

    No presence until spring/summer of last year. Minimal impact

    Keyword Trend (1 year)


    Commentary:

    Mostly static in overall and 1st page keywords. Both less than 10 overall.

    Keyword Performance (previous 6 months)

    • 9 keywords appearing in the top 100
      • 4 lost position or declined in the last 6 months
      • 5 improved or are new in the last 6 months
    • 1 in the top 10 (branded – “hill city pool”)

    Improvement thoughts:

    • Eliminate duplicate site or differentiate the two
    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations & review building

  • Hill City Pool Company - https://hillcitypoolbuilder.com

    Keyword Trend (All time)

    Commentary:

    No presence until late last year. Minimal impact

    Keyword Trend (1 year)


    Commentary:

    Slight movement last 3 months but no real presence at the moment.

    Keyword Performance (previous 6 months)

    • 3 keywords appearing in the top 100
      • “beluga pool heater”, “fiberglass pools Chattanooga”, “pool gate valve”
    • 0 in the top 10

    Improvement thoughts:

    • Eliminate duplicate site or differentiate the two
    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations & review building

  • SplashScapes Pools - https://www.splashscapes.net/

    Keyword Trend (All time)

    Commentary:

    Looks like it’s been a steady downtrend since April 2022. Guessing that might’ve been a site launch then it went static a bit?

    Keyword Trend (1 year)


    Commentary:

    Last year mostly static with some slight downtrend.

    Keyword Performance (previous 6 months)

    • 216 keywords appearing in the top 100
      • 174 lost position or declined in the last 6 months
      • 40 improved or are new in the last 6 months
    • 11 in the top 10 (currently only 1 – the rest dropped out)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations & review building

  • Seaside Pool Builders - https://www.seasidepoolbuilders.com/

    Keyword Trend (All time)

    Commentary:

    Spiked around early 2022 and been in a steady downtrend since.

    Keyword Trend (1 year)


    Commentary:

    Last year shows some slow and steady downtrend.

    Keyword Performance (previous 6 months)

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations & review building

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations & review building

  • Oasis Pools & Sprinklers - https://oasissprinklerwstx.com/

    Keyword Trend (All time)

    Commentary:

    Peaked around early 2022 and has been a slow downtrend since then.

    Keyword Trend (1 year)


    Commentary:

    Slight downtrend over the last year.

    Keyword Performance (previous 6 months)

    • 46 keywords appearing in the top 100
      • 34 lost position or declined in the last 6 months
      • 11 improved or are new in the last 6 months
    • 5 in the top 10

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations & review building

  • Thompson Pools - https://thompsonpools.com/

    Keyword Trend (All time)

    Commentary:

    Peaked around early 2022 and has been a slow downtrend since then.

    Keyword Trend (1 year)


    Commentary:

    Slight downtrend over the last year.

    Keyword Performance (previous 6 months)

    • 323 keywords appearing in the top 100
      • 179 lost position or declined in the last 6 months
      • 139 improved or are new in the last 6 months
    • 15 in the top 10 (mostly branded)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations & review building

  • Crystal Pools - https://www.crystalpoolsinc.com/

    Keyword Trend (All time)

    Commentary:

    Steady performance since early-2019. No real growth – mostly maintenance of level they’re at.

    Keyword Trend (1 year)


    Commentary:

    Steady keyword performance – slight growth in overall keywords.

    Keyword Performance (previous 6 months)

    • 6219 keywords appearing in the top 100
      • 3770 lost position or declined in the last 6 months
      • 2343 improved or are new in the last 6 months
    • 367 in the top 10

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim & optimizations

  • Backyard Dreams - https://www.halifaxswims.ca/

    Keyword Trend (All time)

    Commentary:

    No performance.

    Keyword Trend (1 year)


    Commentary:

    No performance.

    Keyword Performance (previous 6 months)

    • No performance.

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations, & review building

  • Copano Pools & Spas - https://copanopools.com/

    Keyword Trend (All time)

    Commentary:

    Steady downward trend since end of 2021.

    Keyword Trend (1 year)


    Commentary:

    Clear downward trend over the last year.

    Keyword Performance (previous 6 months)

    • 220 keywords appearing in the top 100
      • 180 lost position or declined in the last 6 months
      • 37 improved or are new in the last 6 months
    • 16 in the top 10 over the last 6 months (8 currently)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations, & review building

  • Parry Pools - http://parrypools.com/

    Keyword Trend (All time)

    Commentary:

    Steady downward trend since early 2018.

    Keyword Trend (1 year)


    Commentary:

    Mostly level over the last year with minimal performance.

    Keyword Performance (previous 6 months)

    • 62 keywords appearing in the top 100
      • 43 lost position or declined in the last 6 months
      • 17 improved or are new in the last 6 months
    • 1 in the top 10 (branded – “parry pools”)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations, & review building

  • Outdoor Solutions of MS - https://outdoorsolutionsms.com/

    Keyword Trend (All time)

    Commentary:

    Site disappeared end of 2021, guessing new site launch or major site updates around then? Some slight recovery since, but not really any performance on the first page.

    Keyword Trend (1 year)


    Commentary:

    Some minimal growth over the last year.

    Keyword Performance (previous 6 months)

    • 86 keywords appearing in the top 100
      • 39 lost position or declined in the last 6 months
      • 45 improved or are new in the last 6 months
    • 2 in the top 10 (branded – “outdoor solutions brandon ms” and “outdoor solutions”)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations, & review building

  • Nelson Pools - http://nelsonpoolsinc.com/

    Keyword Trend (All time)

    Commentary:

    Site started to perform around summer of last year.

    Keyword Trend (1 year)


    Commentary:

    Some minimal growth over the last year.

    Keyword Performance (previous 6 months)

      li>38 keywords appearing in the top 100
      • 28 lost position or declined in the last 6 months
      • 9 improved or are new in the last 6 months
    • 6 in the top 10 (all branded)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations, & review building

  • Viridity Incorporated - https://www.viriditylandscaping.com/

    Keyword Trend (All time)

    Commentary:

    No performance until early 2021. Disappeared for a little while and started performing again early 2023.

    Keyword Trend (1 year)


    Commentary:

    Some minimal growth over the last year.

    Keyword Performance (previous 6 months)

    • 17 keywords appearing in the top 100
      • 5 lost position or declined in the last 6 months
      • 12 improved or are new in the last 6 months
    • 0 in the top 10

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations, & review building

  • Gulf Coast Pools - https://www.gulfcoastpoolsllc.com

    Keyword Trend (All time)

    Commentary:

    Most recent peak around early 2022. Dropped off around March 2023 and have been trending down since.

    Keyword Trend (1 year)


    Commentary:

    Some a dip since March of last year.

    Keyword Performance (previous 6 months)

    • 120 keywords appearing in the top 100
      • 71 lost position or declined in the last 6 months
      • 45 improved or are new in the last 6 months
    • 14 in the top 10 (mostly branded)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
    • GMB claim, optimizations, & review building

  • Jensen’s Pools & More - https://www.jensenspools.com/

    Keyword Trend (All time)

    Commentary:

    Site peaked around the end of 2018 and has been trending down since. Site looks like it probably has been stale.

    Keyword Trend (1 year)


    Commentary:

    Shows a slight decline over the last year.

    Keyword Performance (previous 6 months)

    • 117 keywords appearing in the top 100
      • 78 lost position or declined in the last 6 months
      • 34 improved or are new in the last 6 months
    • 9 in the top 10 (6 branded)

    Improvement thoughts:

    • Optimize/build out service/product pages
    • Local pages
Greg Lauver

Greg Lauver

Project Management Director, Partner
  (717) 674-4327
  glauver@sharpinnovations.com

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