Barrier Reef Pools & Sharp Innovations
Who is Sharp Innovations?
Sharp Innovations offers a comprehensive suite of all-inclusive digital marketing services, providing the best responsive web design, digital advertising and marketing strategy, custom programming and development, and lightning-fast web hosting.
We specialize in creating beautiful responsive websites that look fantastic on any device. Our team of experts can take your business to the next level while maintaining the highest degree of professionalism and trust.
We're headquartered in Lancaster, PA, with satellite locations in Chicago and Philadelphia. Our team includes talent from throughout the US (PA, NJ, IL, CA, AZ, FL, VA), Canada, and even Pakistan.
Barrier Reef Pools joined forces with Sharp Innovations at the end of 2021 with a few specific goals in mind:
- Revamp the website, built on WordPress for easy updating
- Rank #1 for Fiberglass Pool related searches
- Increase the amount of leads in dealer markets
- Have someone lead marketing efforts and take these related services to the next level – SEO, social, blogging, and more
We are happy to report improvements in all focus areas:
- A new WordPress site was launched in just 4 months after signing the contract in December of 2021 – debuting in April of 2022
- Barrier Reef currently ranks for over 500 keywords related to the phrase “fiberglass pool” with nearly 25% of them on the first page, and 14% in the top 5
- Additionally, they rank for over 8,700 total keywords with over 1,000 on page 1, and over 500 in the top 5
- 1st page keywords increased 51% in the first year
- Total keywords increased 46% in the first year
- Leads were up 43% the first year
- We accomplish this through a variety of website improvements, including SEO, social, blogging, content management and more
Additionally, they saw remarkable improvements in their site traffic and search traffic:
| SOURCE | INCREASE FROM 2022 TO 2023 |
|---|---|
| Direct | 4,164 (16%) |
| Organic Search | 27,854 (35%) |
| Paid Search | 14,072 (1,224%) |
| Organic Social Media | 4,466 (86%) |
Local Dealers & Sharp Innovations
Due to our success with Barrier, we've been fortunate enough to start working with a few local dealers already.
Sample Local Dealer Site Facelift
Care Free Pools in Murfreesboro, TN signed up for our SELECT Custom website redesign package to revamp their design from the ground-up and re-strategize their content and sitemap. This is our fixed-cost solution for a brand new, custom built & designed website including content services. This package does not include programming or development services and is designed for websites up to 15 pages.
Marketing Improvements
For this dealer, they hadn't appeared in search results since mid-2018. Within 2 months of launching with Sharp, they already outperformed any historic highs set for keyword performance. Note these records are being set during your slow season! This is thanks to doing both a new website and signing up for one of our SEO programs at the same time. Positive results don't require a new website, but having us build your website from the ground-up gives the best chance of this kind of success.
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Why Partner with Us as a Local Dealer?
We've worked with hundreds of clients in dozens of different industries and have found that no matter what your product or service is, at the end of the day the path is similar, allowing us to achieve results no matter your industry. The goal is always to deliver an exceptional experience to your target audience and consistently updated content.
That being said, our unique relationship with Barrier Reef has allowed us to get hands-on experience and familiarity with your industry, and we're starting to replicate that success for local dealers.
As Barrier Reef is focused on a different market than these local dealers, we can define a clearly separate audience for your campaign. There is no competition between local dealers and Barrier Reef, and because each dealer has a unique target market, there is no competition between local dealers. Barrier Reefs existing marketing can help bring dealers additional leads, but in combination with your own efforts the payoff multiplies.
View Our Digital Marketing Success StoriesBarrier Reef Fiberglass Pools 40th Anniversary Special
If you sign up for any service by the end of March, we'll give you 25% off! Additionally, as one of our core values is stewardship – we'll give 25% of profit to our Higher Purpose fund – where we give back to those most in need.
Any questions? Contact us at sales@sharpinnovations.com!
Learn More About 25% Off Learn More About Our Higher Purpose
Sharp Innovations has been outstanding from the start, the products and services offered make our lives easier so that we can focus on what we do best. The responsiveness and professionalism they demonstrate allow us to go about our business without skipping a beat.
Max Felty
President - Gettysburg Battlefield Bus Tours