Brent Amman
@bamman
Brent Amman
- 08/08/2025
Why Personal Branding Is a Strategic Advantage for CEOs and Business Leaders
Personal branding has shifted from a “nice to have” to a strategic growth lever for modern businesses. Your buyers don’t just evaluate companies, they evaluate the people behind them. Leadership visibility, credibility, and voice now play a direct role in trust, differentiation, and long-term business performance. Recently, I had the opportunity to join Rob Cairns on the SDM Podcast to discuss this very topic. In that conversation, we explored why personal…
Categories: News, Branding, Social Media | Authored by: Brent Amman | Posted: 02/25/2026
Interactive Content Marketing: Quizzes, Assessments & Tools That Convert (2026 Playbook)
Attention is no longer won by volume alone. Brands that consistently convert are doing something different. They’re creating experiences, not just stacking content on websites, social media, forums, and other online spaces in hopes of being noticed. Interactive content like quizzes, assessments, calculators, and guided tools, has emerged as one of the most effective ways to to stand out in a world of overload. A world that craves engagement and experience from their…
Categories: Uncategorized, Digital Marketing, Content Writing | Authored by: Brent Amman | Posted: 02/05/2026
What Is Generative Engine Optimization (GEO) and Why It Matters in 2026
The way people search online and how businesses show up isn’t just evolving, it’s being redefined by Generative Engine Optimization. For years, search engine optimization (SEO) success meant earning a top spot in Google’s results and competing for clicks. Fast forward to 2026, and that model no longer tells the full tale. Generative AI systems like ChatGPT, Google Gemini, and Perplexity are now answering questions directly, summarizing complex,…
Categories: Artificial Intelligence, Digital Marketing, SEO | Authored by: Brent Amman | Posted: 01/20/2026
The New Age of Social Media Marketing: Benefits, Platforms, and Strategic Considerations
Social media marketing continues to be a critical pillar of digital marketing strategy as businesses journey bravely into the future. As platforms evolve and algorithms prioritize relevance, engagement, and usefulness, businesses must focus less on volume and more on value-driven communication. Social media now plays a direct role in brand discovery, customer education, and purchase decision-making. When aligned with SEO, content marketing, and paid media, social platforms…
Categories: Uncategorized, Digital Marketing, Social Media | Authored by: Brent Amman | Posted: 12/15/2025
The Future of Digital Marketing: 5 Trends to Watch in 2026
We’re entering the most transformative digital marketing era yet. If your head isn’t already spinning, just wait. So many changes, and even a shift back to a core old school philosophy. The next era will be defined not just by AI, but by human connection. After years of rapid innovation like AI breakthroughs, shifts in consumer behavior, a cookie-less internet, and new discovery platforms, 2026 represents a true turning point. It’s the first year where AI…
Categories: Uncategorized, Digital Marketing, Content Writing, Branding, SEO | Authored by: Brent Amman | Posted: 12/02/2025
Driving Innovation and Growth: Insights from the Lancaster Chamber Small Business Summit
This year marked the inaugural Small Business Summit presented by our friends at the Lancaster Chamber of Commerce. If I hadn’t been in the loop, I would have thought the folks at the Chamber had been presenting this event for years. I was super impressed by the production value, the organization, and the quality of the sessions. As a first-time gathering, it brought together an incredible range of local professionals, each passionate about solving real business…
Categories: Sales And Marketing, Uncategorized, Digital Marketing | Authored by: Brent Amman | Posted: 11/04/2025
Digital Summit Series Recap: The Changing Landscape of Technology and Digital Marketing
Last week, I hit the road and headed down I-76 to Philadelphia for the Digital Summit Series. The event featured two full days packed with valuable digital marketing and technology insights from marketers, tech experts, and innovators sharing where things are heading in digital marketing and how technology is leading the way in impacting immediate and future change. The sessions ranged from content marketing and social media strategy to martech audits, artificial…
Categories: Digital Marketing, Content Writing, Social Media, SEO | Authored by: Brent Amman | Posted: 10/06/2025
The Hidden Costs of a Bad Website (and How to Fix Them)
Picture this scenario. A prospective customer (with money burning a hole in their pocket) lands on your website, waits a few seconds, squints to read your text, clicks a broken link, throws their hands in the air (like they just don’t care) gives up, and leaves. The worst part is, they likely never return because they found your competitor’s website, and they found exactly what they need, just without the headaches. Now multiply that by…
Categories: Digital Marketing, Websites, Mobile Web Design, Website Design | Authored by: Brent Amman | Posted: 09/23/2025
Building Hybrid Marketing Teams: AI + Human Collaboration in 2025
Artificial intelligence (AI) is no longer just an experiment. AI is a part of our lives now, and it’s here to stay, no matter how hard you try to fight it. It’s embedded in nearly every aspect of how modern businesses attract, nurture, and convert customers. But AI isn’t replacing marketers, so let’s stop with the “AI is taking our jobs” rhetoric. Instead, it’s creating a new kind of team. AI is creating hybrid marketing…
Categories: Digital Marketing, Internet Marketing | Authored by: Brent Amman | Posted: 09/08/2025
How to Rebrand Your Business
Rebranding is more than just updating a logo or picking new colors. It’s a strategic move that reshapes how your business is perceived by your audience. When done with care and purpose, the choice to rebrand your business can breathe new energy into your marketing, better reflect your values, and help you stay competitive in an ever-changing market. At its core, rebranding is about alignment. Your brand should accurately reflect who you are, what you do, and who you.…
Categories: Uncategorized | Authored by: Brent Amman | Posted: 07/01/2025