Jonathan Hostetler
@Jonathan Hostetler
Jonathan Hostetler
- 08/08/2025
Step-by-Step Guide to Showing Up On Google & Google Maps: That Any Business Owner Can Follow
While almost everyone uses a search engine like Google on a daily basis, there are still a surprising number of local businesses that are not listed on Google or are listed but not easily discoverable by their ideal customers or clients. Yes, AI search is a thing...but that's for another article. If you want to delve into showing up in AI, check out this article on digital marketing trends for 2026. For businesses that want to show up across Google Search, Maps, and…
Categories: Digital Marketing, Internet Marketing, SEO | Authored by: Jonathan Hostetler | Posted: 12/23/2025
Google Ads vs. Social Media Ads: Which One Drives Better Results for Your Business?
Choosing between Google Ads and social media ads can feel like a simple either-or decision, but it rarely is. Businesses often ask us which platform will deliver the fastest growth or the highest ROI. If you must pick just one platform for direct leads or sales, Google Ads is usually the better bet. yet the real answer is more nuanced. Each channel influences the customer journey in a different way, and understanding those differences is what separates average campaigns…
Categories: Paid Ad Services, Ppc, Social Media | Authored by: Jonathan Hostetler | Posted: 11/28/2025
PPC Campaigns That Actually Convert: 7 Proven Tips to Maximize ROI
Struggling to see results from your pay-per-click (PPC) campaigns? You're not alone. Many businesses waste ad spend by focusing on clicks instead of conversions and return on investment (ROI). Success in PPC starts with clarity. You need to understand your objectives, know what each lead is worth, and align your strategy with your business goals. If you're serious about improving performance, it's time to shift your focus. Here's one mindset shift many…
Categories: Paid Ad Services, Uncategorized, Ppc | Authored by: Jonathan Hostetler | Posted: 10/27/2025
How To Get Customers To Leave Google Reviews With 5 Star Ratings ⭐⭐⭐⭐⭐
It's truly surprising how many businesses have a large base of raving, happy clients but also have almost no reviews on Google or elsewhere online (or worse yet, they have 1-star reviews that do not represent the business accurately). If this sounds like your business, you're not alone. And there's hope! There are plenty of ways to improve your online reputation and get a steady stream of new 5-star reviews on a consistent basis. But how? In a nutshell, here'…
Categories: SEO | Authored by: Jonathan Hostetler | Posted: 11/05/2021
Geofencing vs Geotargeting Compared - Which One Do You Need?
Many of our clients serve their customers and clients in a specific geographic area, such as construction contractors, stores, restaurants, and more. So a question we've been getting asked a lot recently is, "What is geofencing vs geotargeting?" Geofencing typically refers to detecting a person's geographic location and then serving them ads or services while they are in that location or after they leave. Geotargeting typically refers to advertising to…
Categories: Ppc | Authored by: Jonathan Hostetler | Posted: 08/23/2021
Why Doesn't My Business Show Up On Google Maps? Here's Exactly How To Fix It
If you offer a product or service to customers who live close to your office or store, then getting visibility through Google Maps is an important step in getting more customers. But if you've noticed that none of your customers are saying that they found you on Google Maps, you may be wondering, "Why doesn't my business show up on Google Maps?" If your business does not show up at all in Google Maps, this is likely because your business listing is not…
Categories: Digital Marketing, Internet Marketing, SEO | Authored by: Jonathan Hostetler | Posted: 06/10/2021
Why Is My WordPress Site So Slow? 3 Steps to Speed Up Your Website
If your website is taking too long to load, it could be negatively impacting your visitors' experience. This also hinders your ability to rank well in the search engines (SEO). If this describes your current frustration, you may be wondering "Why is my WordPress site so slow?" Typically, WordPress sites tend to load slowly because they do not properly utilize page caching or because the site's content is being served from a slow server. The good news is…
Categories: Why Is My Wordpress Site Slow | Authored by: Jonathan Hostetler | Posted: 04/07/2021
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