Nathan "Finn" Findling
@nfinn
Nathan "Finn" Findling
- 09/29/2026
Website Development Mistakes (Part 3): The Illusion of "Easy" – Technical Debt and the Latency Tax
(Part 3 of 4) Original article, Web Development Mistakes that Cost Businesses Customers (and How to Avoid Them), appeared on January 6, 2026. The rise of DIY "drag-and-drop" builders has created their own demand in the digital marketplace. While these platforms offer a low initial cost of entry when building a new website, they carry a heavy burden of Technical Debt. These builders achieve their "ease of use" by loading massive, generic JavaScript and…
Categories: Uncategorized, Websites, WordPress, Website Design | Authored by: Nathan "Finn" Findling | Posted: 01/27/2026
Web Development Mistakes (Part 2): Content Killers – The PDF Trap and the Stagnant Site
(Part 2 of 4) Original article, Web Development Mistakes that Cost Businesses Customers (and How to Avoid Them), appeared on January 6, 2026. In modern SEO, content is the literal infrastructure that search engines use to map your authority. While it is a common misconception that PDFs are "invisible" to search engines—Google has been indexing them since 2001—relying on them for core business information creates a significant layer of "…
Categories: Uncategorized, Websites, Website Design | Authored by: Nathan "Finn" Findling | Posted: 01/14/2026
Web Development Mistakes that Cost Businesses Customers (and How to Avoid Them)
Part 1: Why Web Design & Development Fails without Strategic Direction (NOTE: This part one of a four-part series on web development mistakes and how to fix them) One of the most immediate temptations for a business owner is to jump straight into the visuals. It’s exciting to pick colors and select imagery, but prioritizing aesthetics over strategy is a fundamental error. Have meetings. Throw a meetup. Make a color-matching game from it. Whatever works for you.…
Categories: Websites, Mobile Web Design, Website Design | Authored by: Nathan "Finn" Findling | Posted: 01/06/2026
The Biggest Local SEO Myths, and What's Actually True
“Local SEO,” has so many meanings nowadays. Especially in a country with over 350 million citizens from literally all walks of life. So it’s no surprise that there are more Local SEO Myths than there are Local SEO strategies. That’s not even including the fact that a Local SEO strategy in, say, a major downtown city is completely different from a rural urban area that gets a weekly newspaper made of mostly ads, public notices, obituaries, and high…
Categories: Uncategorized, Websites, SEO | Authored by: Nathan "Finn" Findling | Posted: 10/21/2025
Get More Leads Online Without Investing in a Full Website (Yet)
Hello, there. You’re likely here because the following probably sounds all-too familiar: Leads aren’t panning out as expected from that wild-wild west gold rush called “The Internet” Your market is more competitive Your margins are tighter Your bosses want answers because the stakeholders are looking for someone to blame You wanted your burger medium-rare, and this is well-done Nope. Sorry. That last one is.…
Categories: Uncategorized, Email, Websites, Internet Marketing, Website Design | Authored by: Nathan "Finn" Findling | Posted: 09/16/2025
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