Bill Simpson
@bsimpson
Bill Simpson
- 08/08/2025
SEO – Always Changing And Always Necessary For A Successful Website
When you have a website, and potential customers are searching for a business that offers the products and services that you do, a well designed SEO program will help to bring those potential clients to your site. You can think of SEO as a match game for you and prospective customers, and without a good SEO program, many potentially profitable matches may not happen for you. By definition, SEO is the practice of increasing the quantity and quality of traffic to your website…
Categories: Internet Marketing, SEO | Authored by: Bill Simpson | Posted: 06/13/2018
What’s Your Brand?
Wooo! With that expression and an outlandish personality, Ric Flair created a brand for himself that people around the world recognize and celebrate. Flair was a wrestler who branded himself The Nature Boy, and he used his brand to become famous and to distinguish himself from hundreds of other, less memorable wrestlers. The main components of Flair’s brand, in addition to Wooo!, were his flashy hair and clothing, his habit of surrounding himself with beautiful,…
Categories: Ric Flair | Authored by: Bill Simpson | Posted: 11/28/2017
Is Print Still Effective?
As a web design company, we obviously know the absolute necessity of having a hard-working website. We also know that if your website is your only marketing tool, you’ll be missing some excellent opportunities to keep your name in front of your customers. Even in our electronic world, there’s a place for many other forms of marketing, and one very effective way of communicating with potential and established customers is a print newsletter. Yes, printing and…
Categories: Websites | Authored by: Bill Simpson | Posted: 06/30/2017
Write Clearly - It’s Better For Your Business
A friend recently told me about a newspaper ad that he had seen. In it, a chain of stores included this curious qualifier in the small print *Not available in all stores. If all stores don’t have the item, why is the chain advertising it? Obviously, the message that the chain is trying to send is that SOME stores don’t have the item. The intended message, that the item is available here and there, but not everywhere, would be completely clear if the small print…
Categories: Writing Clearly | Authored by: Bill Simpson | Posted: 01/23/2017
Grow Your Business By Creating Your Own Story
Here’s some good news for businesses: Media outlets are looking for your story, and when they run it, you’ll get free publicity. Every newspaper has column inches that it needs to fill with copy and pictures, and every TV station has minutes of air time that it wants to fill with stories about local people who are succeeding in business or doing wonderful things for their communities. You see these types of stories every day, but have you ever wondered how the…
Categories: Press Release | Authored by: Bill Simpson | Posted: 08/29/2016
Let’s Make English The Official Language of Business
We often hear discussions about making English the official language of all government business in the United States. Maybe we should also think about making plain, understandable English the official language of business websites and all business writing. Businesses frequently write in jargon that’s specific to their industries, and if they’re selling to a general audience, that’s not good for sales. If I can’t understand your website’s,…
Categories: Websites | Authored by: Bill Simpson | Posted: 02/15/2016
Politeness Is Always A Virtue -- Especially For Websites
Christmas is coming, and Christmas means gifts. People will be giving, and people will be receiving. Recently, I was discussing gift-giving etiquette with some business colleagues, and it turned out to be an interesting exchange, particularly when the conversation turned to the proper etiquette of receiving a gift. Because of the hyper-sensitive attitudes of many people these days, one business owner asked how she can be sure that she won’t offend anyone with a gift…
Categories: Websites | Authored by: Bill Simpson | Posted: 12/01/2015
Blogging for Your Website
When did you last update your blog? If your answer is along the lines of, “I think it was 2013, but it may have been 2012,” then it’s time for you to do something about your blog, and we’ll give you two good choices of what that something should be. First, you can simply take down your blog. That’s not the ideal choice because blogging is an excellent marketing tool and a good way to keep your clients updated on all the exciting new ways in…
Categories: Updating A Blog | Authored by: Bill Simpson | Posted: 08/04/2015
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