Writing Clearly
Write Clearly - It’s Better For Your Business
A friend recently told me about a newspaper ad that he had seen. In it, a chain of stores included this curious qualifier in the small print *Not available in all stores. If all stores don’t have the item, why is the chain advertising it? Obviously, the message that the chain is trying to send is that SOME stores don’t have the item. The intended message, that the item is available here and there, but not everywhere, would be completely clear if the small print…
Categories: Writing Clearly | Posted: 01/23/2017
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