Portfolio: World Team USA
World Team USA
Concept
World Team USA, part of a global, non-denominational mission agency with over 200 years of combined history, equips and sends church-planting teams to serve unreached people groups across 26 countries. They needed a fresh, modern site design to appeal to a younger demographic, an easy-to-use CMS to empower their internal team, and seamless integration with their external CRM system to process donations and email notifications. Additionally, they required a massive, dynamic content migration from their legacy architecture to a new WordPress environment.
Solution
We executed a complete digital modernization. A clean, image-focused design with beautiful transitions was pitched and refined to modernize their online branding and encourage donations. We engineered a custom donation form that interacts securely with their payment processor, allowing donors to designate specific funds. Furthermore, we performed a custom database import to port their extensive archive of articles, podcasts, and videos into WordPress for easy updating. To maximize the impact of this new platform, our SEO team optimized their content to present a clear, unified voice, targeting high-intent recruitment queries and structuring the site to capture traffic from emerging AI search assistants.
Digital Marketing Results
| 2025 vs 2026 | |
|---|---|
| Youth & Recruitment Outreach | 560% Growth in Short-Term Mission Traffic |
| Global Ministry Awareness | 180% Surge in Priority Field Search Clicks |
| High-Intent Missionary Pipeline | 29% Lift in Active Opportunities Engagement |
| Overall Digital Footprint | 51% Increase in Total Site-Wide Traffic |
| AI-Driven Traffic Pipeline | First-Ever AI-Assisted Resource Downloads |
Time Frame: 4 Months
Categories: CMS, Design & Development, Responsive, Ministry / Non-Profit, Custom Programming, International, Analytics, Case Study, Digital Marketing, Schema.org, SEO
Markets: Ministry & Non-Profit
Technologies: WordPress
