Portfolio:
World Team USA

Concept

World Team USA, part of a global, non-denominational mission agency with over 200 years of combined history, equips and sends church-planting teams to serve unreached people groups across 26 countries. They needed a fresh, modern site design to appeal to a younger demographic, an easy-to-use CMS to empower their internal team, and seamless integration with their external CRM system to process donations and email notifications. Additionally, they required a massive, dynamic content migration from their legacy architecture to a new WordPress environment.

Solution

We executed a complete digital modernization. A clean, image-focused design with beautiful transitions was pitched and refined to modernize their online branding and encourage donations. We engineered a custom donation form that interacts securely with their payment processor, allowing donors to designate specific funds. Furthermore, we performed a custom database import to port their extensive archive of articles, podcasts, and videos into WordPress for easy updating. To maximize the impact of this new platform, our SEO team optimized their content to present a clear, unified voice, targeting high-intent recruitment queries and structuring the site to capture traffic from emerging AI search assistants.

 

Digital Marketing Results

	2025 vs 2026
Youth & Recruitment Outreach	560% Growth in Short-Term Mission Traffic
Global Ministry Awareness	180% Surge in Priority Field Search Clicks
High-Intent Missionary Pipeline	29% Lift in Active Opportunities Engagement
Overall Digital Footprint	51% Increase in Total Site-Wide Traffic
AI-Driven Traffic Pipeline	First-Ever AI-Assisted Resource Downloads

Time Frame: 4 Months