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Portfolio: NeverWet


  • Original logo conceptualization
  • Comprehensive website development
  • Homepage animation creation
  • Integration of video
  • Search Engine Optimization services


Ross Technology Corporation had developed a new superhydrophobic coating technology that prevented liquid from touching any surface upon which it is applied-at the nanoscopic level. But how do you convey the practical aspects of something so technical?


This is cool stuff. The NeverWet coating from Ross Technology had to be seen to be believed... so that's exactly what was done on the new website created by Sharp Innovations. Using high resolution photography combined with impactful videos, site visitors can see first-hand exactly how NeverWet can appear to defy physics and revolutionize a multitude of industries and activities... not the least of which is pulling a toilet plunger out of bowl of slimy, wet muck completely dry-go see for yourself!

Internet Marketing

Pre-Sharp 1,887 135
With Sharp 38,096 29,382
Increase 1,919%  21,664%

Time Frame: 4 Years

Categories: Design & Development, Business to Consumer "B2C", Business to Business "B2B", Identity, Responsive, SEO, Analytics, Copywriting,, Digital Marketing, Dynamic, CMS

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