Portfolio: Advanced Food Equipment, LLC
Advanced Food Equipment, LLC
- Comprehensive website redesign with a darker theme
- Homepage animation
- Content Coordination
Advanced Food Equipment (AFE) provides a full array of cooling, freezing, and processing equipment throughout the US and abroad. They were looking for a website that featured movement, better organization of their catalog of product offerings, and a darker overall theme.
In coordination with the team at AFE, we developed a darker-themed site that focused on optimizing the path for clients and potential clients to easily find what they need, and from there, get in contact with their team for the next steps. We broke down a large number of pages into simple categories based on markets, equipment offerings, and services rendered. This made it easier to optimize them for appearance and performance in the search results, which was another key focus area for their team.
Markets: Food & Food Equipment