Allen W.
@awilterdink
Allen W.
- 08/08/2025
You're Making Marketing Way Harder Than It Needs To Be
We work with clients in dozens of industries and have noticed some commonalities over the years regarding their in-house marketing approaches. Business owners tend to make marketing more complex than it needs to be. Here are common ways marketing strategies can get off-course. You’re not clear about who your core customer really is What's your game plan? Are you making marketing much harder than it needs to be? Or, alternatively, you’re trying to be…
Categories: Tips For Entrepreneurs | Authored by: Allen W. | Posted: 08/05/2021
Rethink Brand Awareness and Its Value
Let’s face it, we all want to equate marketing dollars directly to growth. When planning any marketing campaign, it’s best to have your goals, strategies, and metrics tracking in place to indicate the success or failure of your marketing campaigns. Data-driven marketing is a fantastic way to grow your business and protect your marketing budget from efforts that don’t equate to returns. Easily Measured Efforts, the Darlings of Data Business owners love data…
Categories: Market Trust | Authored by: Allen W. | Posted: 12/18/2020
Excuse me, I think Your Data is Showing
With the ever-expanding use of digital web applications, sites, and services for branding, customer and user engagement, and internal functions like time tracking and employee communication, there is an equally increasing amount of data continuity loss. Businesses need to be on the alert. Few business owners, employees, or even webmasters are aware of the expansive indexing ability of search bots used by the top search engines. It is easy to find companies that have saved…
Categories: Web & Mobile Security | Authored by: Allen W. | Posted: 05/26/2020
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