Portfolio: EI Associates
- Comprehensive site redesign
- Custom homepage animation
- In-depth project portfolio
- Search engine optimization (SEO)
- News manager functionality
One of the largest architectural, engineering and construction management firms in the Northeast, EI Associates was looking to focus their online brand identity while focusing on key projects, increasing site traffic and keeping consumers abreast of the latest company news.
A key concern in the development of the new EI Associates website was how to showcase the impressive gallery of project work in a manner that was both impactful and easy to navigate. At the same time, it was important to be able to add new projects and news features in a timely manner while engaging in Search Engine Optimization efforts to improve overall site traffic.
The team at Sharp Innovations created a layout that placed EI Associates' work front-and-center, with a back-end system that supported easy portfolio updates and additions to the homepage news ticker. However, the Sharp team also recognized that an important piece of the puzzle would lie in the challenge of drawing new visitors to the website so all of this new imagery and functionality could be noticed in the first place. A thorough search engine optimization effort was undertaken to drive site traffic, so EI Associates can focus their attention on what they do best-designing and engineering some of the region's most impressively well-planned and built facilities.
Categories: Design & Development, Business to Business "B2B", Digital Marketing, SEO, Schema.org, Blog Management, Analytics, Dynamic, CMS