Digital Marketing
Email Marketing Isn't Dead, You're Just Using It Wrong!
Let's bust a myth right now: Email marketing is outdated, right? Wrong. Dead wrong. While everyone's chasing the latest social media trends and paying premium prices for ads that disappear the moment your budget runs out, savvy business owners are quietly building revenue machines that work around the clock. And they're doing it with something you probably already have but aren't using to its full potential: email. Some myths are true, but other…
Categories: Email, Digital Marketing | Posted: 11/11/2025
Driving Innovation and Growth: Insights from the Lancaster Chamber Small Business Summit
This year marked the inaugural Small Business Summit presented by our friends at the Lancaster Chamber of Commerce. If I hadn’t been in the loop, I would have thought the folks at the Chamber had been presenting this event for years. I was super impressed by the production value, the organization, and the quality of the sessions. As a first-time gathering, it brought together an incredible range of local professionals, each passionate about solving real business…
Categories: Sales And Marketing, Uncategorized, Digital Marketing | Posted: 11/04/2025
Digital Summit Series Recap: The Changing Landscape of Technology and Digital Marketing
Last week, I hit the road and headed down I-76 to Philadelphia for the Digital Summit Series. The event featured two full days packed with valuable digital marketing and technology insights from marketers, tech experts, and innovators sharing where things are heading in digital marketing and how technology is leading the way in impacting immediate and future change. The sessions ranged from content marketing and social media strategy to martech audits, artificial…
Categories: Digital Marketing, Content Writing, Social Media, SEO | Posted: 10/06/2025
The Hidden Costs of a Bad Website (and How to Fix Them)
Picture this scenario. A prospective customer (with money burning a hole in their pocket) lands on your website, waits a few seconds, squints to read your text, clicks a broken link, throws their hands in the air (like they just don’t care) gives up, and leaves. The worst part is, they likely never return because they found your competitor’s website, and they found exactly what they need, just without the headaches. Now multiply that by…
Categories: Digital Marketing, Websites, Mobile Web Design, Website Design | Posted: 09/23/2025
Building Hybrid Marketing Teams: AI + Human Collaboration in 2025
Artificial intelligence (AI) is no longer just an experiment. AI is a part of our lives now, and it’s here to stay, no matter how hard you try to fight it. It’s embedded in nearly every aspect of how modern businesses attract, nurture, and convert customers. But AI isn’t replacing marketers, so let’s stop with the “AI is taking our jobs” rhetoric. Instead, it’s creating a new kind of team. AI is creating hybrid marketing…
Categories: Digital Marketing, Internet Marketing | Posted: 09/08/2025
Anthony Gaenzle Joins Sharp Innovations as Chief Marketing Officer
FOR IMMEDIATE RELEASE Lancaster, PA – [Month] [Day], 2025 – Sharp Innovations announced the appointment of Anthony Gaenzle as the company’s new Chief Marketing Officer (CMO). With more than 20 years of experience spanning content marketing, marketing and digital strategy, and brand development, Gaenzle’s leadership marks a pivotal step in Sharp’s continued growth as a leader in digital solutions. Gaenzle has held senior roles across global…
Categories: Company Culture, Uncategorized, News, Digital Marketing | Posted: 08/28/2025
eCommerce Marketing Tips for After the Holidays
When the Christmas season ends this year, don’t rest on your laurels until Valentine’s Day before you start strategizing eCommerce sales and promotions. Immediately after Christmas (even before!), consider using some of these post-holiday eCommerce strategies to get the most out of online sales opportunities. Post-holiday sales can be yours if you strike quickly and meet consumers where their shopping cart “sat,” or where their loved ones came up.…
Categories: Digital Marketing | Posted: 12/15/2021
Why Doesn't My Business Show Up On Google Maps? Here's Exactly How To Fix It
If you offer a product or service to customers who live close to your office or store, then getting visibility through Google Maps is an important step in getting more customers. But if you've noticed that none of your customers are saying that they found you on Google Maps, you may be wondering, "Why doesn't my business show up on Google Maps?" If your business does not show up at all in Google Maps, this is likely because your business listing is not…
Categories: Digital Marketing, Internet Marketing, SEO | Posted: 06/10/2021