Sharp Innovations Blog

Are Outdated SEO Tactics Sinking Your Website?

In the world of search engine optimization (SEO), things change quickly. What was helpful to improving site rankings just a few years ago—or even a few months ago—may not only be irrelevant today, they may actually be doing more harm than good. With Google reporting nearly 900 algorithm changes in just a single year (more than 2 per day), staying on top of these changes can become a time and resource-intensive challenge.

Fortunately, only a handful of these hundreds of updates are major algorithmic changes that cause large fluctuations in the rankings and organic traffic. Some of the more well-known examplesof these large-scale changes include last month’s “Mobilegeddon,” or the much talked about “Penguin” and “Panda” updates that have continued to evolve and see frequent updates.

Given the constant state of change in the field of search optimization and search marketing, it’s no wonder many companies turn to the professionals to ensure their site is performing as well or better than their competition. But how can you be sure your internet marketing specialists are staying on top of the search marketing trends and best practices? Following are some of the top things you’ll want to be aware of if you’re shopping for an SEO firm. You should consider this a list of “red flags.” If your current search team is engaging in any of these practices, you may want to consider the team at Sharp Innovations, instead.

Each business is different and requires a different strategy based on predetermined goals. Even so, every website should have great content, a top-notch user experience, and positive interaction signals such as high traffic, high engagement, and good bounce rates. If we’ve piqued your interest, we recommend a free consultation with our SEO team, to make sure your goals align with the efforts being put forth on your website.