Websites
How to Get Your Website to Rank Higher on Google | Free Tools and Tips
Getting our clients’ websites to rank higher on Google, Bing, and other search engines is a big part of our job at Sharp Innovations. Our digital marketing firm has a lot of insight, experience, and digital tools dedicated to helping small businesses achieve better SERP. But if you’re a small-business owner whose budget is too small to pay for professional digital marketing services, there are a few tools you can use to help get your website to rank higher,…
Categories: Websites | Posted: 06/01/2021
Spring Clean Your Website Using These 6 Tips
As we move into a new season in 2021, now is a good time for a thorough review of your website. Here are some quick tips to get started. If you decide you need help updating your website, schedule a free consultation with us! We love helping businesses in Lancaster and its surrounding areas keep their online presence fresh! Website Updates If your website is built on any kind of framework, be it a CMS like WordPress or a JavaScript framework like React or Vue, it is…
Categories: Websites | Posted: 04/20/2021
Is Your Online Store Development Ignoring Any of These Potential Ways to Improve Customer Experience?
EDI Ordering: Electronic Data Interchange Want to improve the way visitors interact with your online store? Check out these ways to enhance customer engagement on your site. EDI ordering can create an electronic version of order receipts and purchasing documents to create a more seamless and efficient workflow, without the need for more staffing. EDI also can reduce human errors, improve the security of sensitive customer information, lower operating costs, and greatly…
Categories: Websites | Posted: 03/11/2021
7 Web Development Tools We Love [and Why]
All web developers collect tools along the way that enhance their abilities to create super websites. These tools can also save time. At Sharp, financial stewardship is one of our core values and one of the reasons web developer Peter Stevenson uses development tools. He shares seven web development tools that are among his favorites and explains why they are included in his web dev “toolbox.” These help him work smarter and not harder. Four of these tools aid…
Categories: Websites | Posted: 02/18/2021
Web Design: Out With the Old; In With the Neu
One of the most exciting aspects of web design, and design in general, is its ever-evolving nature. Sometimes best practices subtly refine over time, others see drastic changes to style and implementation. Throughout the ‘90s and early 2000s, while the internet was bursting at the seams with new websites, services, and entirely new devices like the iPhone, the go-to design style was Skeuomorphism. This refers to digital interfaces that mimic physical ones that people…
Categories: Websites | Posted: 02/10/2021
Useful Website Metrics & What They Mean
Have you ever received a traffic report for your website or logged in and poked around Google Analytics? Felt overwhelmed by all the information at your fingertips? One of the greatest benefits of digital marketing is the ability to track nearly everything, from pageviews and time spent on a page, to video plays and site-visitor origin. This can also be a bit exhausting for those who are not familiar with what all those metrics mean and whether they show improvement,,…
Categories: Websites | Posted: 10/01/2020
Your Core Web Vitals are The Next Search Ranking Factor
Earlier this year, Google announced its plan to use core web vitals as a ranking factor in 2021. So, what are “Core Web Vitals”? They are how Google scores the load speed of your website’s pages. Site Load SpeedResponsivenessVisual Stability Each of these “vitals” is linked to measurable elements: Largest Contentful Paint (LCP) – measures how quickly a web page loads and displays all its visual elements and content. LCP reports render…
Categories: Websites | Posted: 08/31/2020
Adobe Flash Player is Retro, But Not in a Cool Way
Adobe will stop distributing and updating Flash Player after Dec. 31 of this year. That gives web developers, businesses, educators, and consumers less than half a year to integrate to open standards like HTML5, WebGL, or WebAssembly. In fairness, Adobe sent a warning about this change back in July 2017. Adobe Flash is used for animations, mobile games, embedded web browser video, and other applications. A lot of website visitors (end users) don’t ever run into issues…
Categories: Websites | Posted: 07/15/2020
2020 CPNJ Reader Rankings Nominee
Sharp Innovations is so thankful for our amazing client base who took the time to nominate us as a Top 5 Web Design and Development Firm in the region. It is an honor to be recognized for the time and effort our team puts in on behalf of you and your businesses every day. While a nomination is appreciated, it never is a goal. We have found that everything falls into place if we stick to our organization’s mission to honor God as a team through integrity and dedication…
Categories: Websites | Posted: 05/01/2020
Can you recycle your website content?
A lot of time and effort goes into creating all the information on your website, so being able to repurpose it in other ways can help you get more for your money. When the information is helpful to your clients, recycling can emphasize its value or importance. But search engines may penalize websites that feature copied content that appears in its exact form or appears with just a few minor changes to it. To avoid getting “punished” with a low search ranking,…
Categories: Websites | Posted: 02/12/2020