Website Design
Content Marketing: How Quality Content Distinguishes Your Site
If you've ever wondered why quality content matters so much in the world of SEO, you're definitely asking the right questions. As a professional SEO marketer and content specialist myself, I am deeply involved with the process and am constantly amazed at how great, high-quality content can be a total game-changer for your online presence. So… why is quality content crucial for SEO? From the get-go, quality content is the very backbone of successful SEO.…
Categories: Website Design | Posted: 10/15/2023
Is Shopify the Best E-commerce Platform?
One of the most important decisions when launching a new E-commerce website is what platform it will use. There are countless E-commerce solutions, so picking the right one can be daunting, especially if you are unfamiliar with the pros and cons of the various options. Shopify is a commonly used platform, but it is not necessarily a one-size-fits-all solution. It, like any other platform, has advantages and disadvantages. The question isn’t whether Shopify is…
Categories: Website Design | Posted: 07/20/2023
What is Website Accessibility and the WCAG? [Answered]
We believe everyone should have equal opportunity! The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people with disabilities. (https://interactiveaccessibility.com/services/ada-compliance) What & Why? The ADA and Your Website The Americans with Disabilities Act requirements are for commercial and…
Categories: Website Design | Posted: 09/20/2021
Great Photography is Crucial to Your Brand
There’s an old saying, “You can’t judge a book by its cover.” It’s the notion that there is more to the story than what you see on the cover. There is a lot of truth to that. However, being able to make a good first impression has a lot of power behind it. Photographs are often the first-noticed way in which businesses convey their brand, culture, mission, etc. Whether used as visual elements on digital platforms, like your website or social,…
Categories: Website Design | Posted: 01/29/2021
Singularity What? Taking Over the Human Brain
The Singularity has risen to fame largely because of two core thinkers. Vernor Vinge and Ray Kurzweil. Vernor Vinge is a sci-fi writer prolific in the ‘90s and Ray Kurzweil works for Google and involved in things such as optical character recognition, text-to-speech synthesis, the list goes on and on. So, What Is the Singularity? In a nutshell, the singularity marks a moment when technology trumps the human brain, and the limitations of the mind are surpassed by…
Categories: Website Design | Posted: 10/12/2020
Sitemaps: Pointing Search in the Right Direction
The web is always changing in one way or another; Languages evolve and mature, design trends come and go, SEO “best practices” become “bad practices”. It’s easy to get caught up in what’s new and exciting, but one tried-and-true tool to improve your online presence that’s been around for over 15 years is the Sitemap. Sitemaps are XML files – usually automatically generated by a third-party website or built-in tool with your…
Categories: Website Design | Posted: 06/24/2020
Come to the Dark Side – Dark vs. Light Mobile Design in 2019
Tired of bright designs with white backgrounds blinding you when you’re doing your late-night internet browsing or news reading? Maybe you find yourself predominantly looking at a computer screen for your job, with headaches looming by the end of the day. Either way, you’re in luck! Another evolution in digital design has started to gain steam the past couple of years and is about to explode: dark mode. Websites and mobile apps with a darker aesthetic are…
Categories: Website Design | Posted: 08/29/2019
Flash – What Flash?
If you’ve been using the Internet for more than 10 years, you can remember those cool little movie clips or interactive portions of websites that used Flash. Well, since that time, the Internet has come a long way, and due to modern programming languages, Flash is no longer necessary. Not only is it no longer necessary, it is being killed off by all modern browsers with Google leading the way with their Chrome Browser. Adobe (the company that owns Flash) – has…
Categories: Website Design | Posted: 05/21/2018
3 Effective and Beautiful Mobile Navigations
Sometimes the most subtle design decisions can vastly improve or hurt the overall user experience in the world of web design. In a field constantly subject to new visual design trends, user expectations, and form factor changes, it can be tough to keep up with the most effective solutions for seemingly simple pieces of functionality like a website’s navigation menu. Some tried and true methods tend to stick around, but that doesn’t mean that they’re always…
Categories: Website Design | Posted: 03/27/2017
Google declares: a mobile presence now significant ranking factor
Customers are no longer the only ones demanding a mobile presence for your website. Following a recent post on Google’s Webmaster Central Blog, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you’ve been following our blog, or are an SEO client of ours, you know we’ve been encouraging our clients to have a user-friendly mobile presence for the past several years. And now, for the first time ever,…
Categories: Website Design | Posted: 03/04/2015