SEO
How To Get Customers To Leave Google Reviews With 5 Star Ratings ⭐⭐⭐⭐⭐
It's truly surprising how many businesses have a large base of raving, happy clients but also have almost no reviews on Google or elsewhere online (or worse yet, they have 1-star reviews that do not represent the business accurately). If this sounds like your business, you're not alone. And there's hope! There are plenty of ways to improve your online reputation and get a steady stream of new 5-star reviews on a consistent basis. But how? In a nutshell, here'…
Categories: SEO | Posted: 11/05/2021
Why Doesn't My Business Show Up On Google Maps? Here's Exactly How To Fix It
If you offer a product or service to customers who live close to your office or store, then getting visibility through Google Maps is an important step in getting more customers. But if you've noticed that none of your customers are saying that they found you on Google Maps, you may be wondering, "Why doesn't my business show up on Google Maps?" If your business does not show up at all in Google Maps, this is likely because your business listing is not…
Categories: Digital Marketing, Internet Marketing, SEO | Posted: 06/10/2021
5 Reasons Why Your Website Needs a Blog (Yes, Blogs are Worth It)
We have a lot of clients who benefit from having a blog on their website. Some provide their own articles for their website blog and some rely on our content marketing specialists to provide articles. Having a blog, though, means keeping it updated. So, is it worth having one, knowing you need to keep it fresh? We typically design new websites with a page dedicated to the company’s blog because, after years of digital marketing experience, we see the proof that blogs…
Categories: SEO | Posted: 05/04/2021
GMB Signals Increase Their Role in Driving Local Rankings
Google My Business signals are gaining muscle when it comes to lifting your brick-and-mortar location in local search and having it appear in front of users. GMB signals include factors such as proximity to the person searching, business categories, and the keywords used to describe your business in its Google My Business page title and other details. Recent reports indicate that among local search rank factors, GMB signals in 2020 increasingly influenced search results and…
Categories: SEO | Posted: 12/29/2020
SEO – Always Changing And Always Necessary For A Successful Website
When you have a website, and potential customers are searching for a business that offers the products and services that you do, a well designed SEO program will help to bring those potential clients to your site. You can think of SEO as a match game for you and prospective customers, and without a good SEO program, many potentially profitable matches may not happen for you. By definition, SEO is the practice of increasing the quantity and quality of traffic to your website…
Categories: Internet Marketing, SEO | Posted: 06/13/2018
Get to Know Your Bounce Rate
Analytics drive business decisions every day, and the same should be true for your website. Key website metrics like unique visitors and organic search performance are frequently cited data points. But something called “bounce rate,” can tell an important tale of your site’s overall performance, as well. For the unfamiliar, bounce rate is simply the percentage of visitors who hit any page on your website and leave without moving to another page on your.…
Categories: SEO | Posted: 10/29/2014
890 Reasons to Have an Active SEO Campaign
Having managed dozens (perhaps hundreds) of search engine optimization campaigns for our clients over the years, we are often asked why having an active, continuous search engine optimization (SEO) effort is preferable to just “doing SEO” once, or perhaps here and there, and then letting it go. After all, it’s entirely possible that a properly set-up site will show-up reasonably high on search engine results pages. Not only is this becoming increasingly…
Categories: SEO | Posted: 09/15/2014
HTTPS, Google and You
Most people know that Google is rather secretive when it comes to how their search engine works. Indeed, outside of emphasizing the use of quality content that is user-friendly, Google generally masks any other variables that characterize their ranking process and how to reach the first page for your key business terms. This is why last week’s announcement on Google’s Online Security blog came as bit of a surprise, as Google clearly states: “[O]ver the…
Categories: SEO | Posted: 08/18/2014
What Can Google Analytics Tell You?
We have been using Google Analytics with our clients for several years, and it is one of the most powerful, no cost tools available. Just about any activity or interaction from visitors on your site can be measured with Google Analytics. In this post, we’ll focus on a few specific features that can help you make adjustments to your website and keep it moving forward. Do I need a mobile website? Google tracks mobile and tablet views to your website, so if you have seen…
Categories: SEO | Posted: 01/31/2014
90% of Searches Affected by Google “Hummingbird”
Google made a huge change last week that is not only the largest since 2009, but the change also affects at least 90% of all searches. Unlike previous Penguin and Panda releases that just updated or enhanced the current search algorithm, the new Hummingbird launch brought the release of a brand new search algorithm. This means if you own a website, you were most likely affected by this change, and should probably reevaluate your internet marketing strategy to move beyond…
Categories: SEO | Posted: 10/04/2013