Internet Marketing
How to Choose a Domain Name
Clients often ask us “What name should I use for my website?” It sounds like an easy question, but there are actually a number of variables to consider before you rush to secure your new domain name with a re-seller. Here are five considerations to take into account when choosing your own URL: 1. Length of the URL Often, choosing a short name for your URL (website address) is the best way to go, especially if the name is directly linked to who…
Categories: Internet Marketing | Posted: 08/16/2013
Yahoo! chronicles another year of "searching"
Each December Yahoo! compiles and organizes its “most searched” words of the year. These are usually representative of a year’s worth of trends, viral web sensations, and popular cultural anomalies. It can also imply what people are thinking about, talking about, and concerned about. We can be encouraged that the top two searches for this year were NOT celebrities! With that said, and not counting their “overall” list, Yahoo! felt obligated to…
Categories: Internet Marketing | Posted: 12/05/2012
Even Though Bing Surges, Google Still Tops US Searches
Google, the worldwide search engine leader, has some competition. Bing, Microsoft’s search engine, has steadily crept up search engine rankings since it debuted in 2009, and is now in the number two spot for the first time. Google and Bing’s trajectories appear approximately parallel, while the rest of the competition’s rankings continue to dip. According to comScore, Bing and Microsoft’s other websites had a respectable 2.7 billion U.S. search…
Categories: Internet Marketing | Posted: 04/10/2012
The Importance of A/B Testing
So you have a great website, traffic is good and you are receiving inquires. But what about all of the visitors who come to your website and leave without contacting you? Have you ever wondered why visitors aren’t clicking on your calls-to-action or picking up the phone to contact you? It’s tempting to think having a website with all of your information displayed will be enough to entice the user to fill out a form or pick up the phone, but this isn’t…
Categories: Internet Marketing | Posted: 10/21/2011