# Sharp Innovations, Inc. ## Core Pages - [Accessibility Statement](https://www.sharpinnovations.com/accessibility-statement/): Last Updated: 08/01/2025 Conformance Status The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. does it's best to be conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard. is committed to ensuring digital… - [Contact Sharp Innovations Lancaster Philadelphia Chicago Myrtle Beach](https://www.sharpinnovations.com/contact/): Main Corporate Office Looking For Support? Our Other Locations Regional Office - [Web Design Digital Marketing In Conestoga PA Sharp Innovations](https://www.sharpinnovations.com/contact/conestoga): Conestoga, PA Lancaster County, Pennsylvania Our Conestoga headquarters has been the creative and technical heart of Sharp Innovations for over 25 years. Sharp Innovations offers a comprehensive suite of all-inclusive internet marketing services, providing the best responsive web design, digital advertising and marketing strategy, custom programming and development, and lightning-fast web hosting. We specialize in creating beautiful responsive websites that look fantastic… - [Web Design Digital Marketing Company In Chicago Sharp Innovations](https://www.sharpinnovations.com/contact/chicago): Chicago, IL Serving the greater Chicago and Midwest market with expert digital solutions. From our Illinois office, we bring Sharp Innovations' proven expertise to businesses throughout the Midwest. Sharp Innovations serves the greater Chicago metro area - including Joliet and the surrounding Illinois market - with the full range of digital services that have driven business growth for over 25 years. Whether you need a professionally designed website, a targeted SEO or… - [Web Design Digital Marketing In Philadelphia Sharp Innovations](https://www.sharpinnovations.com/contact/philadelphia): Philadelphia, PA Serving the greater Philadelphia region with expert web design, SEO, and digital marketing. Big market results delivered with the personalized attention of a boutique digital agency. Sharp Innovations brings its full suite of digital services to businesses across the Greater Philadelphia metro area - including Delaware Valley businesses in Bucks, Chester, Delaware, Montgomery, and Philadelphia counties. From professional web design and results-driven SEO to… - [Web Design Digital Marketing In Myrtle Beach SC Sharp Innovations](https://www.sharpinnovations.com/contact/myrtle-beach): Myrtle Beach, SC Serving the Grand Strand and South Carolina coast with full-service digital marketing and web design. Local presence. National expertise. Sharp Innovations is proud to serve the Myrtle Beach business community. Sharp Innovations' Myrtle Beach presence extends our full range of digital services to businesses along the South Carolina coast - from hospitality and tourism to retail, professional services, and beyond. Whether you're a resort,,… - [Schedule A Free Consultation Sharp Innovations](https://www.sharpinnovations.com/contact/free-consultation): Back to Contact Overview Begin a Conversation with Us Today Since 1999, Sharp Innovations has successfully designed, built, and marketed hundreds of websites for a variety of industries. We've combined the full spectrum of industry services you won't be able to find by just hiring an ad agency, graphic studio, or web design company. This allows you to save time and money, while streamlining processes and creating better cohesion within your site. Start a… - [Our Office Locations Sharp Innovations](https://www.sharpinnovations.com/contact/locations): Locations Lancaster Area Regional Office Lancaster's Results-Oriented Web Design, Programming, Digital Marketing, & Hosting Experts Our Lancaster County headquarters is home to Sharp Innovations' core team of designers, developers, marketers, and support specialists - serving clients across Pennsylvania and the nation since 1999. Contact Us Now! Continue Reading... Chicago Area Regional Office We serve clients locally in and around Joliet, Chicago, Naperville,.… - [Sharp Innovations Web Design SEO Custom Software Development](https://www.sharpinnovations.com/): Technology, Marketing & Creative Solutions Since 1999 The value of a well-designed website, along with proper search engine optimization and social media marketing can't be overstated for modern businesses and public organizations who seek to stay engaged with their customers and drive traffic. It's for this reason we have a dedicated team of specialists who provide in-depth keyword analysis, content creation, on-page optimization, off-page oversight, pay-per… - [Privacy Policy](https://www.sharpinnovations.com/privacy-policy/): Effective Date: July 13, 2026 Sharp Innovations ("we," "our," or "us") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you interact with our website, services, or marketing campaigns. By using our site, you signify your agreement to the terms of this privacy policy. 1. Information We Collect We collect personal information… - [Site Map](https://www.sharpinnovations.com/sitemap/): Site Map - [About Sharp Innovations Web Design SEO Software Development](https://www.sharpinnovations.com/about/): About Sharp Innovations We believe that serving our clients means surpassing their expectations and providing solutions that will increase their success. Our team of savvy professionals is comprised of management, sales/marketing, creative, programming, client support, and finance departments. Together, we provide extensive service and support which is backed by several proprietary systems that together form our 6-step project management model: The Internet Marketing Action Plan;.… - [Team](https://www.sharpinnovations.com/about/team): Our Team A focused group of strategists, designers, developers, marketers, and support specialists. The work is stronger when the people responsible for strategy, production, launch, and support stay close to the same table. Meet the team behind that process. Start a Conversation See How We Work The Leadership Retreat Sharp Innovations is dedicated to maintaining and supporting our team as we work together to expand and enlarge our company vision and plan for success. As… - [Our Process](https://www.sharpinnovations.com/about/process): Our Process Combining decades of experience with a passionate team and a proven project management system. What Sets Sharp Innovations Apart? When people ask what makes Sharp Innovations different, the answer is simple. We combine decades of experience with a passionate, talented team supported by a proven project management system that delivers results. As one of Pennsylvania’s longest-standing digital agencies, we have built more than just websites. We have created long… - [Our Core Values Company Culture](https://www.sharpinnovations.com/about/culture): Our Core Values & Company Culture Cultivating a balanced, supportive environment that fosters creativity, collaboration, and client success. Our mission is to advance the Kingdom of God through excellent marketing, technology, and creative solutions that bolster our client’s success and the evolution of our team. Our Core Values As an organization, we endeavor to: Honor God as a team through adherence to the strictest business ethics Serve our clients, partners… - [Our Higher Purpose](https://www.sharpinnovations.com/about/higher-purpose): Our Higher Purpose It has been amazing to watch God move and go beyond anything we could have ever thought or imagined over the years. We are humbled and honored to have a company that is evolving nationally – all while making an impact for underprivileged youth across the US through our Higher Purpose Focus partners. If you are interested in being considered to become a strategic partner that could benefit from our time, treasure and/or talents, please contact us.… - [Software Development Services Sharp Innovations](https://www.sharpinnovations.com/services/programming/): Software Development Your website should be more than just a static showcase or a digital "brochure." It should work for you, leveraging its full potential as a dynamic marketing tool that drives success for your business. At Sharp Innovations, we don’t just create websites—we craft solutions to meet your specific needs. Whether you need a full-scale e-commerce platform, innovative mobile apps, or custom-tailored software, our dedicated team of… - [Custom Software Development Services Sharp Innovations](https://www.sharpinnovations.com/services/programming/custom-software-development): Custom Software Development Unlock the full potential of your business with our comprehensive custom software development services. As a full-service software development agency, we specialize in creating tailored solutions that address your unique challenges and drive growth. If you're looking for top-notch software development outsourcing, here's how we can help: See Case Studies Custom Software Development Services Tailored Solutions: We design, develop, and… - [E Commerce Website Development Services Sharp Innovations](https://www.sharpinnovations.com/services/programming/e-commerce/): E-Commerce Development Your website can do more than promote your business. It can become a powerful sales engine and a direct connection to your customers. At Sharp Innovations, we specialize in ecommerce development services that empower businesses to grow, evolve, and connect with new customers. We're here to help you create a strong online presence with custom ecommerce development tailored to your business needs. Our ecommerce website development focuses on… - [Magento Adobe Commerce E Commerce Development Sharp Innovations](https://www.sharpinnovations.com/services/programming/e-commerce/magento-development): Magento Development (Adobe Commerce) Magento Development Services Tailored to Your eCommerce Needs Magento (Adobe Commerce) is one of the most powerful and popular e-commerce content systems in use today. At Sharp Innovations, we are experts in Magento development, offering top-tier solutions to create feature-rich, scalable, and user-friendly online Magento stores that serve both you and your customers seamlessly. Let's Chat! See Case Studies Sharp Innovations brings… - [Shopify E Commerce Development Sharp Innovations](https://www.sharpinnovations.com/services/programming/e-commerce/shopify-development): Shopify Development At Sharp Innovations, we specialize in Shopify website development to elevate your eCommerce business to the next level. Our highly-skilled team of expert Shopify developers is here to provide a solution tailored to your business needs. Shopify Development Services Tailored for You Shopify is one of the leading eCommerce platforms in use today, known for its ease of use, powerful integrations, and high growth potential. Let's Chat! See Case Studies… - [WooCommerce E Commerce Development Sharp Innovations](https://www.sharpinnovations.com/services/programming/e-commerce/woocommerce-development): WooCommerce Development At Sharp Innovations, our expert WooCommerce developers specialize in building eCommerce solutions that perfectly align with your business needs. Why Choose WooCommerce Development? WooCommerce is a powerful, flexible eCommerce platform built for WordPress websites, offering comprehensive product management features and secure payment gateways. Whether you're launching a new store or upgrading an existing one, our WooCommerce development… - [BigCommerce Development Services BigCommerce Agency](https://www.sharpinnovations.com/services/programming/e-commerce/bigcommerce-development): BigCommerce Development Custom BigCommerce stores built to sell more and connect to the rest of your business. At Sharp Innovations, we design custom themes, set up B2B and wholesale selling, connect your ERP and shipping tools, and move existing stores from Magento, Shopify or WooCommerce without losing your search rankings. See Case Studies Our BigCommerce development services cover your whole store, from the first click to the shipped order. No two stores sell the same,… - [Application Development Services Sharp Innovations](https://www.sharpinnovations.com/services/programming/application-development): Back to Programming Services Application Development Custom Web & Mobile Applications Built Around Your Business Progressive Web Apps   -   iOS & Android   -   Desktop Applications Let's Chat! See Case Studies Progressive Web Apps A Progressive Web App (PWA) delivers an app-like experience directly through the browser - no download required. Users can access your PWA on any device, add it to their home screen, and use… - [Back End System Integration Services Sharp Innovations](https://www.sharpinnovations.com/services/programming/back-end-system-integration): Back to Programming Services Back-End System Integration Connecting Your Systems So Your Business Runs as One Most businesses run on more than one platform - a website, an e-commerce store, a CRM, an inventory system, a payment gateway. We make them talk to each other. API Connections   -   Database Integration   -   Workflow Automation Let's Chat! See Case Studies What We Connect Today's web presence rarely lives in one place.… - [WordPress Development Services Sharp Innovations](https://www.sharpinnovations.com/services/programming/cms/wordpress-development): WordPress Development At Sharp Innovations, we offer comprehensive WordPress development services tailored to meet the unique needs of your business. With WordPress as our platform of choice, we routinely create robust, visually stunning, and user-friendly websites that reflect your brand and engage your visitors. Why Choose WordPress for Your Website? WordPress powers more than 40% of the internet, and for good reason. This versatile content management system (CMS) is easy… - [Content Management System Solutions Sharp Innovations](https://www.sharpinnovations.com/services/programming/content-management-system-solutions): Content Management System Solutions Take control of your website - without touching code. Sharp Innovations implements and customizes leading CMS platforms - giving you the tools to manage your content, publish updates, and grow your digital presence on your schedule. Let's Chat! See Case Studies Our CMS implementations are built for real business use - not just demo environments. Whether you need a blog, product catalog, event calendar, or full editorial workflow, we… - [Intranet Development Services Sharp Innovations](https://www.sharpinnovations.com/services/programming/intranet-development): Intranet Development Services A smarter internal hub for your team - built exactly for your organization. Sharp Innovations designs and builds custom intranet portals that centralize your company's documents, tools, and communications - improving collaboration and operational efficiency across your organization. Let's Chat! See Case Studies Modern intranets go far beyond shared file storage. We build feature-rich internal portals with employee directories,… - [Creative Design Services Sharp Innovations](https://www.sharpinnovations.com/services/design/): Creative & Design Services For decades, Sharp Innovations has provided expert design services that blend creativity with strategy. Specializing in both print and web design, we create compelling visual solutions that strengthen your brand and drive results. From logos and brochures to custom-built websites, our in-house team focuses on clean, user-friendly experiences, prioritizing both UX and UI for websites that not only look great but function seamlessly across… - [Responsive Web Design Services Sharp Innovations](https://www.sharpinnovations.com/services/design/responsive-web-design): Web design: The art of building websites that represent a brand clearly and create a smooth, engaging experience through thoughtful use of layout, visuals, and interactive elements. At Sharp Innovations, our comprehensive web design services deliver engaging, modern websites that deliver a user-friendly, UX-centered experience to strengthen your digital presence. Let's Chat! See Case Studies We blend creative website design with solid website development practices,… - [Web Accessibility Services Sharp Innovations](https://www.sharpinnovations.com/services/design/accessibility): ADA Compliance At Sharp Innovations, we build websites that go beyond visual appeal and functionality: We ensure that your digital presence meets today’s accessibility standards. Creating an ADA compliant website means designing and developing to accommodate users with disabilities, following the guidance provided by the U.S. Department of Justice. This includes features like alt text for images, accessible navigation, screen reader compatibility, and sufficient color.… - [Identity Print Design Services Sharp Innovations](https://www.sharpinnovations.com/services/design/identity-print-design): Professional Branding Services Business Logo Design & Branding Solutions Unique to You At Sharp Innovations, our branding services go far beyond designing a logo. We help businesses create powerful, lasting impressions through strategic brand development, impactful graphic design, and brand messaging that conveys your unique identity to reach a broader range of potential customers. Whether you're launching a new company or refining an established image, we provide… - [Mobile Web Design | Design | Services](https://www.sharpinnovations.com/services/design/mobile-web-design): Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum nulla non ligula sodales iaculis. Praesent maximus suscipit magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In elementum nulla non ligula sodales iaculis. Praesent maximus suscipit magna, ut rhoncus mi ultricies a. Integer vel dui tincidunt, molestie justo ac, finibus lorem. Aenean non sapien tellus.… - [SELECT Essentials Websites Sharp Innovations](https://www.sharpinnovations.com/services/design/select-essentials): SELECT Essentials Professional Websites Without the Long Timeline For businesses that want a solid website, want it fast, and do not want to get buried in the details. SELECT Essentials is a streamlined website solution from Sharp Innovations that helps you launch a modern, high-quality, high-performance website built to engage visitors, convert users, and support your next stage of growth. Get Started for $1,999 Questions? Schedule a Quick Call $1,999 website launch + $99… - [Hosting Maintenance Services Sharp Innovations](https://www.sharpinnovations.com/services/hosting/): Hosting & Maintenance Dependable Web Hosting Services for small to medium sized businesses: We help you serve more clients, improve security, and ensure accessibility. One of the most important factors in building a reputable online presence is having a solid foundation built on reliable web hosting services. Selecting the right email and web hosting company is crucial for businesses of all sizes and industries. Much like a phone or cable provider, we bundle these… - [Managed Web Hosting Services Sharp Innovations](https://www.sharpinnovations.com/services/hosting/web-hosting): Web Hosting The Right Web Hosting Significantly Impacts Your Website's Performance, Accessibility, and Security. Let Sharp Innovations Optimize Your Existing Website or Build One From Scratch. Let's Chat! Professional web hosting allows your customers to quickly access your site every time they enter your domain name in their search bar. At Sharp Innovations, we provide dedicated servers for website hosting that ensure optimal performance and reliability. Our… - [Website Maintenance Services Sharp Innovations](https://www.sharpinnovations.com/services/hosting/web-maintenance): Website Maintenance Service Let us be your trusted partner in maintaining a secure and efficient online presence. Let's Chat! At Sharp Innovations, we offer comprehensive website hosting services designed to meet the diverse needs of our clients. Our solutions not only provide reliable hosting, but also encompass essential website maintenance, management, and regular updates to ensure that your site runs smoothly. With our dedicated support team, you can count on us to… - [Professional Email Hosting Services Sharp Innovations](https://www.sharpinnovations.com/services/hosting/e-mail-hosting): Email Hosting Professional Email Hosting Services At Sharp Innovations, our email hosting services are designed to elevate your business communications. Through our offerings, we provide custom email addresses that match your website's domain, ensuring a professional appearance for your brand. Let's Chat! Our custom business email hosting services include features like dependable spam protection and the option for Exchange hosting. This allows for enhanced… - [Microsoft Exchange Email Hosting Sharp Innovations](https://www.sharpinnovations.com/services/hosting/exchange-email-hosting): Microsoft Exchange Hosting At Sharp Innovations, we provide dependable and secure Microsoft Exchange hosting solutions designed to elevate your business communication. Our Exchange email hosting plans are tailored to meet the needs of modern enterprises, ensuring seamless connectivity and collaboration. Let's Chat! Why Choose Our Exchange Email Hosting? Our Exchange email hosting services provide a suite of powerful features designed to enhance your email experience.… - [Online Marketing Services That Drive Results Sharp Innovations](https://www.sharpinnovations.com/services/): Online Marketing Services That Drive Results Since 1999, Sharp Innovations has helped businesses grow online through expert internet marketing services tailored to real goals and measurable success. Whether you're building a brand, generating leads, or scaling eCommerce, we combine strategy, design, development, and advertising into one streamlined solution. We're not just another online marketing services firm – we're a long-term partner trusted by… - [Professional Photography Services Sharp Innovations](https://www.sharpinnovations.com/services/photography/): Professional Photography Services Driven by Strategy, Creativity, and Experience Our Creative Strategy & Solutions Architect, Hung Nguyen, offers over 30 years of photography experience, blending creative insight with technical precision. What began as a personal passion in 1985 has evolved into a professional skill set that enhances brand storytelling and visual marketing. While earning his degree at Kutztown University, Hung gained formal training in photography and… - [Professional Videography Services Sharp Innovations](https://www.sharpinnovations.com/services/videography/): Videography Production Services Planning, filming, and editing of video content for promotional, educational, or commercial use Looking for a reliable videographer to bring your message to life? Sharp Innovations offers full-service video production services that combine creativity, strategy, and technical expertise to help your business stand out. Whether you need corporate video production, promotional video, drone videography, or social media video production, we tailor… - [Digital Marketing Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/): Digital Marketing Services to Accelerate Your Business Growth Whether you're a small business or a Fortune 500 company, a solid digital marketing strategy is the key between thriving online and staying obscure and unnoticed. From SEO to social media and everything in between, our digital marketing services help businesses like yours achieve measurable results, expand their online presence, and turn clicks into customers. See Case Studies Digital Marketing That's… - [Search Engine Optimization SEO Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/search-engine-optimization): SEO Services: The Foundation of Digital Marketing People rarely look beyond the first page of results when they search online. In today's competitive market, that first page has become precious real estate. A high or low Google ranking can be the difference between a thriving business or obscurity. Let's Chat! See Case Studies What is SEO? Search Engine Optimization (SEO) is the process of increasing the number of visitors to a website through organic (non-paid)… - [SEO Audit Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/seo-audit-services): SEO Audit Services An SEO Audit is a vital starting point to uncovering the true potential of your website and establishing a solid foundation for your digital growth. Our comprehensive SEO Audit services are designed to identify the strengths and weaknesses of your website, giving our team the insights necessary to build a results-driven SEO strategy tailored to your goals. See Case Studies Common SEO Issues SEO can be a complex and ever-evolving landscape, and many… - [Enterprise SEO Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/enterprise-seo): Enterprise SEO Services In addition to Franchise SEO, we also offer Enterprise SEO services. These are tailored for large corporations or businesses with multiple brands and locations – often spanning thousands of web pages. You may also be a good candidate for Enterprise SEO if your business has a complex site architecture, several subdomains, or an international presence. With Enterprise SEO, our agency experts will work closely with your marketing and IT teams to… - [Local SEO Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/local-seo): Local SEO Services Local Search Engine Optimization (SEO) is a critical aspect of helping businesses improve their visibility within specific geographic areas. Our Local SEO services focus on increasing your search rankings and sales from local consumers through a mix of on-page and off-page optimization techniques. Let's Chat! See Case Studies Business Profiles Claiming and setting up your Google Business and Bing Business profiles is a crucial first step in any… - [Amazon Advertising Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/amazon-advertising): Amazon Advertising Services As part of our digital marketing offerings, we offer Amazon advertising services. With the rise of e-commerce and online shopping, having a presence on Amazon is essential for businesses looking to reach a larger audience and increase sales. Our team of experts will help you create effective Amazon ads that target your ideal customers and drive conversions. Our Amazon PPC services also include ongoing optimization and performance analysis to… - [Amazon SEO Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/amazon-seo): Amazon SEO Services In the highly competitive world of e-commerce, standing out from the crowd is crucial to success. With millions of products available on Amazon, having your product rank high in search results can greatly increase its visibility and chances of being purchased by customers. Our team of Amazon SEO consultants has extensive experience in optimizing product titles, descriptions, keywords and back-end data to improve visibility and sales on Amazon. In… - [Amazon Storefront Design Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/amazon-storefronts): Amazon Storefront Services In addition to developing and implementing a powerful Amazon SEO strategy, we can help you to create an Amazon Storefront. Our team of Amazon experts has experience in creating visually appealing and user-friendly storefronts that can be used to attract customers and showcase your brand. Besides incorporating the basic Amazon Storefront requirements, we also optimize your storefront for increased visibility and sales. Let's Chat! See Case… - [Blog Management Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/blog-management): Content Marketing Services Are you looking for a way to stand out in today's crowded digital landscape? Want to build trust with your customers and establish yourself as an industry leader? Rely on our expert content marketing services to help you achieve these goals and more. What Is Content Marketing? Content marketing is the strategic approach of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It… - [Digital Marketing Consulting Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/consulting-services): Digital Marketing Consulting Services Are you wondering why your marketing campaigns aren’t delivering the results you expected? Do you feel overwhelmed and unsure of where to focus your efforts? That’s where a digital marketing consultant can transform your strategy. Whether you're seeking to refine your branding, optimize your ad spend, or develop a winning content plan, our marketing consulting and fractional CMO services bring expertise, fresh,… - [Email Marketing Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/e-mail-marketing): Email Marketing Services At Sharp Innovations, we offer expert email marketing services to help you reach and engage with your target audience directly. Using best practices, our team of experts will work with you to develop tailored email campaigns that drive conversions and build brand loyalty. What Is Email Marketing? Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people via email. These messages can be,… - [Franchise SEO Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/franchise-seo): Franchise SEO Services At Sharp Innovations, we offer specialized SEO services for franchises looking to increase their online visibility and drive more leads through their website. As a franchise SEO expert, our agency has many years of experience helping organizations with multiple business locations. This makes us well-equipped to handle the unique challenges and goals that come with this business model. Let's Chat! See Case Studies What Is Franchise SEO? Franchise… - [Paid Advertising Audit Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/paid-advertising-audit): PPC Audit Services In addition to PPC campaign management, we offer comprehensive PPC Audit Services. These services are designed for businesses looking to optimize their existing campaigns or introduce new advertising platforms. Whether you need a Google Ads audit, a Facebook Ads audit, or a review of one of your other advertising platforms, we've got you covered. Our team of experts will conduct a thorough analysis of your current PPC efforts, identifying areas for… - [PPC Management Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/pay-per-click): PPC Management Services PPC (Pay-Per-Click) advertising is another powerful tool in our digital marketing arsenal. Our PPC management services are designed to drive targeted traffic to your website, resulting in increased leads and sales. See Case Studies What Is PPC Marketing? PPC marketing is a paid online advertising model where advertisers pay each time their ad is clicked by a user. These ads are typically displayed on search engine results pages or on other websites… - [Online Reputation Management Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/reputation-management): Online Review & Reputation Management Services Do your competitors have better ratings, more overall reviews, or more recent reviews than your business? If so, your potential clients might be contacting your competitors instead of you, even if you're ranking better than your competitors! Through our Online Reputation Management Services, you can start converting more prospective customers. Let's Chat! See Case Studies The Importance of Reviews The core of… - [Social Media Advertising Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/social-media-ads): Social Media Advertising Services Social media platforms have become an integral part of modern day marketing strategies. With billions of active users, platforms such as Facebook, Instagram, and LinkedIn provide a vast potential audience for businesses. But simply having a presence on these platforms is not enough; it’s crucial to have a well-planned and executed social media marketing strategy in place. Let's Chat! See Case Studies Components of Social Media… - [Technical SEO Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/technical-seo): Technical SEO Services In addition to Local SEO, Technical SEO is crucial for maintaining a strong online presence. As a leading technical SEO agency in the northeast, Sharp Innovations has a team of experts who offer a wide range of services designed to ensure that your website is functioning at its best. This includes conducting a thorough analysis of your site's structure, speed, and other elements that impact your organic search engine rankings. Let's Chat!… - [Conversion Rate Optimization Services Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/conversion-rate-optimization): Conversion Rate Optimization (CRO) Services All the traffic and visits to your website don't mean much if those potential customers aren't taking the desired action – whether that's making a purchase or signing up for a newsletter. At Sharp Innovations, our Conversion Rate Optimization services can help to convert more of your visitors into customers. Let's Chat! See Case Studies What Is Conversion Rate Optimization? Conversion Rate… - [SEO Definitions Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/seo-definitions): SEO Definitions Click on the items below to see full details. See Case Studies Research & Content Setup / On-Page Optimization Social Media Tie-In Ongoing Optimization & Services Directories & Linking Questions About Any of These Services? Whether you need a single item on this list or a full SEO program, our team is here to help. Let's put these strategies to work for your website. Schedule a Free Consultation - [Outsource Your CMO Sharp Innovations](https://www.sharpinnovations.com/services/digital-marketing/outsource-your-cmo): Outsource Your CMO Fractional CMO Services Through our fractional Chief Marketing Officer (CMO) services, you can enlist an experienced manager to lead your digital marketing efforts. It's a flexible, cost-effective solution for businesses that need executive-level marketing strategy and leadership without the expense or commitment of a full-time CMO. Let's Chat! See Case Studies How It Works Our leadership team is here to provide you with an expert consultation… - [No Cost Websites For Non Profits](https://www.sharpinnovations.com/services/non-profits/): Non-Profit Partnerships No-Cost* Websites for Non-Profits A mission-minded approach to digital support. We believe small nonprofits shouldn’t be held back by limited budgets. Let's Chat! A Mission-Minded Approach to Digital Support We believe small nonprofits shouldn’t be held back by limited budgets. That’s why we’re offering a professionally built starter website at no upfront cost to qualifying organizations. It’s an… - [AI Integration Services Custom AI Solutions](https://www.sharpinnovations.com/services/ai-integration/): AI integration built for what's next AI that does real work Put AI to work on the jobs that eat up your week Most businesses have tried a chatbot by now. Very few have AI that knows their products, follows their rules and saves their staff real hours. That's the part we build. Sharp Innovations connects AI models like Claude and ChatGPT to your website, your data and the tools your team already uses. Then we put guardrails around it, so it stays accurate, private… - [Business Mergers Acquisitions Sharp Innovations](https://www.sharpinnovations.com/business-merger/): Business Mergers & Acquisitions Strategic partnerships built on faith, integrity, and mutual respect. Whether you're exploring a possible exit or searching for a stable, growth-focused home for your team and clients, our goal is to work from your perspective and honor your legacy. Let's Chat! See Our Work Companies That Have Joined Sharp Shore Graphics 2006 This Way Up Marketing 2013 Digital Bridge 2014 SiteStrux 2016 Triple Strength 2019 Anttix 2022 webClinic… - [RWK Now Part Of Sharp Innovations](https://www.sharpinnovations.com/business-merger/rwk/): RWK Transition to Sharp Innovations Lancaster, Pennsylvania About The Change RWK has joined forces with Sharp Innovations. This transition is designed to be smooth and transparent for all existing RWK clients. Your web presence, hosting, and support services are continuing without disruption - and you now have access to a significantly expanded team with in-house capabilities across design, development, marketing, and strategy. Sharp Innovations has been serving businesses… - [Site Strux Now Part Of Sharp Innovations](https://www.sharpinnovations.com/business-merger/site-strux/): Site Strux Transition to Sharp Innovations Lancaster, Pennsylvania About The Change Site Strux has joined forces with Sharp Innovations. For all existing Site Strux clients, this transition is built around continuity. Your websites, hosting accounts, and development projects remain in capable hands - now supported by a larger team with deep expertise across design, programming, marketing, and infrastructure. Sharp Innovations brings over 25 years of experience building and… - [Anttix WebClinic Pro Now Part Of Sharp Innovations](https://www.sharpinnovations.com/business-merger/anttix/): Anttix & WebClinic Pro Transition to Sharp Innovations Chicago, Illinois About The Change In April of 2022, Anttix & WebClinic Pro joined forces with Sharp Innovations. This means that our team is now stronger and more innovative than ever with the addition of key personnel from Anttix, Jason Richmond & Tom Egizio. For all existing clients, we are migrating you to our technical support and website hosting and maintenance services, while maintaining the same… - [Surfside Solutions Now Part Of Sharp Innovations](https://www.sharpinnovations.com/business-merger/surfside-web/): Surfside Solutions Transition to Sharp Innovations Coastal Digital Marketing - Acquired 2024 About The Change In 2024, Sharp Innovations acquired Surfside Solutions, a coastal digital marketing company serving businesses along the Grand Strand and throughout South Carolina. This acquisition aligned with our growth strategy and expanded our capabilities in web hosting and paid advertising for coastal and regional markets. For all existing Surfside Solutions clients, your… - [This Way Up Marketing Now Part Of Sharp Innovations](https://www.sharpinnovations.com/business-merger/this-way-up-marketing/): This Way Up Marketing Transition to Sharp Innovations Lancaster, Pennsylvania About The Change This Way Up Marketing has joined forces with Sharp Innovations. For existing This Way Up Marketing clients, this transition is designed to be seamless. Your campaigns, strategies, and reporting are continuing without interruption - and you now have access to the full capabilities of a multi-disciplinary digital agency, including in-house design, development, and technical teams.… - [Triple Strength Now Part Of Sharp Innovations](https://www.sharpinnovations.com/business-merger/triple-strength/): Triple Strength Transition to Sharp Innovations Web Design Agency - Merged 2019 About The Change In 2019, Triple Strength - a web design agency - merged with Sharp Innovations. The founder gained financial peace of mind, a more flexible schedule, and the opportunity to focus on the creative work he enjoyed. He is now our Senior Designer & Account Manager, continuing to serve clients while contributing to a broader, more capable team. For all existing Triple Strength,… - [Polka Dot Sox Now Part Of Sharp Innovations](https://www.sharpinnovations.com/business-merger/polka-dot-sox/): Polka-Dot Sox Transition to Sharp Innovations Naperville, IL About The Change Polka-Dot Sox has joined forces with Sharp Innovations. This partnership means our combined team is stronger than ever - and for existing Polka-Dot Sox clients, the transition is designed to be completely seamless. Your projects, your contacts, and the quality of service you've come to expect are continuing without interruption, now with the added depth and resources of a full-service digital… - [Netstride Now Part Of Sharp Innovations](https://www.sharpinnovations.com/business-merger/netstride/): Netstride Transition to Sharp Innovations Custom Software Development Company - Merged 2021 About The Change In 2021, netstride, a Philadelphia-area custom software development company merged with Sharp Innovations. The merger provided continuity for netstride’s long-standing clients while giving them access to the broader resources and capabilities of Sharp’s full-service digital team, including custom software development, web design, digital marketing,,… - [Help Support Sharp Innovations](https://www.sharpinnovations.com/support/): Help & Support At Sharp Innovations, our support team is always prepared to resolve any unexpected issues you may come across in day-to-day use of your web site. Whether you need step-by-step support instruction, domain renewal or registration, email setup help, or even a simple question about a feature on your new web site, our support team has the answer. For larger support issues, we offer a 3-5 business day guarantee on responses to support tickets. Just one more… - [Sales Billing Support Design Technical FAQs Support](https://www.sharpinnovations.com/support/faqs): Back to Support Overview FAQs Sales, Billing, Support, Design & Technical Questions Please select from among the common topics below, or feel free to browse through the entire list. For answers to anything not found below, please feel free to call our support team during normal East Coast business hours at (717) 290-6760, or e-mail us at: support@sharpinnovations.com. Sales Questions Billing Questions Support / Design Policy Questions Technical Questions - [Email Setup Configuration Sharp Innovations Support](https://www.sharpinnovations.com/support/email-setup): Back to Support Overview Email Setup & Configuration Step-by-step guidance to connect your Sharp-hosted email to any device or client. Select your email client or device below to get started. If you need help, our support team is available Monday–Friday, 8:30 AM to 4:30 PM Eastern. Setup Instructions by Email Client Select your email platform or device below, then click a version to reveal the step-by-step instructions. Outlook Android iOS / iPhone GMail… - [Remote Support Sharp Innovations](https://www.sharpinnovations.com/support/remote-support): Back to Support Overview Remote Support Fast, Secure Technical Assistance - Without Leaving Your Desk Our remote support service lets our technicians connect directly to your computer to diagnose and resolve issues quickly - no on-site visit required. How Remote Support Works When you contact our support team, we can connect securely to your computer in minutes using industry-standard remote desktop software. This allows our technicians to see your screen and resolve issues… - [Support Request Support](https://www.sharpinnovations.com/support/support-request): Back to Support Overview Support Request Request help for your web services Please feel free to check out our FAQ section, as some of the answers to your questions may be available. If you are experiencing an issue that is not covered in our FAQ section, please fill out the form below and our support team will be in touch with you as quickly as possible. For immediate needs, don't hesitate to contact us at 717-290-6760. We will do our best to monitor all situations and… - [Domain Renewal Support](https://www.sharpinnovations.com/support/domain-renewal): Back to Support Overview Domain Renewal Make sure you never lose your domain Please feel free to check out our FAQ section, as some of the answers to your questions may be available. Otherwise, please fill out the form below to renew your domain through Sharp Innovations. If you have any additional questions, feel free to give us a call at 717-290-6760 or send us an email at support@sharpinnovations.com. - [Online Payment](https://www.sharpinnovations.com/support/thank-you-paid): Online Payment Failed Your transaction failed for the following reason: Please click the button below to try again. Thank You! Your information is being sent to our billing department. You will receive a response from them within 48 Hours. If you have any questions please email billing@sharpinnovations.com or call our office at 717-290-6760 - [Careers At Sharp Innovations Join Our Team](https://www.sharpinnovations.com/careers/): Careers   View available openings on Indeed - [3 Great Ways To Drive Leads On Your Website Promotions](https://www.sharpinnovations.com/promotions/3-ways-to-drive-leads): 3 Great Ways to Drive Leads on Your Website Generating high quality leads is one of the most common goals we see among our internet marketing clients. Traffic to the website is great for your brand exposure, but unless you're getting the "right" kind of traffic you likely aren't converting those visitors into qualified leads or satisfied customers. Sign up to receive a free tool to help you drive targeted leads on your website. Also, as a token of our,… - [Barrier Reef Pools Sharp Innovations](https://www.sharpinnovations.com/promotions/barrier-and-sharp): Barrier Reef Pools & Sharp Innovations Who is Sharp Innovations? Sharp Innovations offers a comprehensive suite of all-inclusive digital marketing services, providing the best responsive web design, digital advertising and marketing strategy, custom programming and development, and lightning-fast web hosting. We specialize in creating beautiful responsive websites that look fantastic on any device. Our team of experts can take your business to the next level while… - [BR Pools Dealers Sharp Innovations](https://www.sharpinnovations.com/promotions/brpools-dealers-recommendations): BR Pools Dealers & Sharp Innovations SEO & Digital Marketing Recommendations Pools 4 Ever - https://pools4ever.com/ Keyword Trend (All time) Commentary: Mostly steady since late 2020. Notice a drop-off in keywords since June of last year. Not sure if anything changed but looks to have negatively impacted the site. Keywords ranking on the first page are minimal. Keyword Trend (1 year) Commentary: Noticeable dropoff since June of 2023 is more apparent in the 1… - [Promotions](https://www.sharpinnovations.com/promotions/): Promotions 3 Great Ways to Drive Leads on Your Website Get Started   /promotions/sharp-momentum-fund"> $100k Sharp Momentum Fund Learn More   */ - [Celebrate 25 Years Of Sharp Innovations With Us Promotions](https://www.sharpinnovations.com/promotions/sharp-25-years): 25-Year Sharp Innovations Client Celebration Promotion Celebrate Our 25th Year With Us! We are humbled to look back over the last 25 years to see what God has done in our midst. Joe founded the company with youthful passion and belief in his entrepreneurial spirit. He would have never dreamed what would evolve after launching the company in his college apartment in March of 1999. Fast forward ahead 25 years, and we now are a growing, evolving team of specialists approaching… - [100k Sharp Momentum Fund 2021 Promotions](https://www.sharpinnovations.com/promotions/sharp-momentum-fund): $100k Sharp Momentum Fund 2021 Sharp Innovations wants to help local businesses that are struggling due to COVID-19 with another $100,000 fund.* Let’s band together! Our firm is deeply grateful for its continued success during these challenging times. We want to pay it forward by helping our clients and other Lancaster County business owners to survive and thrive in 2021. Through the $100,000 Sharp Momentum Fund*, qualifying local businesses impacted by COVID-19 may… - [50k Sharp Start Fund Promotions](https://www.sharpinnovations.com/promotions/sharp-start-fund): $50k Sharp Start Fund Sharp Innovations wants to help local businesses that are struggling due to COVID-19 with a $50,000 grant.* ABOUT THE SHARP START FUND GRANT Our firm has been led by God since 1999. Through the $50K Sharp Start Fund, we hope to help re-ignite our local economy. We want to help businesses impacted most and assure them that we will get through this together! We know there are companies out there that trust in God’s provision and Sharp Innovations… - [Newsletter Sign Up](https://www.sharpinnovations.com/newsletter/): Newsletter Sign Up - [Terms Of Use](https://www.sharpinnovations.com/terms-of-use): These Terms of Use (“Terms”) apply to your access to and use of the websites, applications and other online products and services including our games (collectively, our “Services”) provided by Sharp Innovations Mobile Inc. and its affiliates (“Sharp Innovations” or “we”) if you are using our Services from any territories outside of the European Economic Area (“EEA”), Switzerland and the United Kingdom (“UK;).… - [Promote Your Business On Social Media](https://www.sharpinnovations.com/resources/2025/social-media): Promote Your Business on Social Media Unlock the Power of Social Media for Your Business! In today’s digital landscape, social media is an essential tool for promoting your business. Not only does it help increase brand awareness, but it also fosters customer engagement and loyalty. Here are some basic tips to get you started: Define Your Audience: Understanding who your customers are is crucial. Conduct market research to identify demographics such as age, gender,,… - [Tips For Generating Leads](https://www.sharpinnovations.com/resources/2025/get-leads): Tips for Generating Leads Supercharge Your Lead Generation Efforts! Generating quality leads is essential for business growth. Create Compelling Content: Provide valuable information that addresses your audience's pain points, enticing them to engage with your brand. Utilize Email Marketing: Build a targeted email list and send regular updates, offers, and useful content to nurture leads. Leverage Social Media Ads: Invest in targeted ads to reach potential customers… - [Get Your Business On Google Business Profile](https://www.sharpinnovations.com/resources/2025/gbp): Get Your Business on Google Business Profile Ensure Your Business Shines on GBP (formerly Google My Business) Having your business listed on Google Business Profile (GBP) is crucial for attracting local customers. Here’s why it matters: Increased Visibility: A GBP listing helps your business show up in local search results, making it easier for potential customers to find you. Customer Engagement: GBP allows customers to leave reviews and ask questions, helping you… - [Is Your Marketing Stuck In 2023 Get Discovered In Gemini Chatgpt More](https://www.sharpinnovations.com/resources/2026/ai-marketing): Get discovered in Gemini, ChatGPT, & more! Your competitors in Central PA are already using AI. Don't get left behind. The game has changed. We’ll help you catch up. Marketing used to be about who had the biggest budget. Now, it's about who uses the smartest tools. If you aren't integrating AI into your website, marketing, content, and customer outreach, you are losing ground to competitors who are. We help local businesses cut through the noise,… - [Strategic Client Agency Partnership Opportunities Sharp Innovations](https://www.sharpinnovations.com/partnership/): Strategic Client & Agency Partnership Opportunities We partner with client industries as well as marketing, creative, and technology firms to meet client objectives. As a small business with a proven track record for decades, Sharp Innovations understands the necessity for outstanding customer service and a strong work ethic to ensure each client's success – offering decades of expertise in web design/development, mobile development, print design,… ## Blog Articles - [Blog Articles](https://www.sharpinnovations.com/blog/) - [How to Market a Small Business - Free Resources to Get Started](https://www.sharpinnovations.com/blog/market-a-small-business/): If you're trying to figure out how to market a small business, you've probably already discovered the first problem: Everybody has an opinion. It can be overwhelming. You need SEO. You need Google Ads. You need social media. You need email. You need AI. You need more reviews. Meanwhile, you're also trying to run the business. The good news is that you don't have to do everything. You need to make it easier for the right people to find you, trust you and… - [Beyond the Form: Why the Thank You Page is Your Secret Growth Weapon](https://www.sharpinnovations.com/blog/why-use-dedicated-thank-you-page/): Most businesses view the "Thank You" message as a technical formality, a way to tell a user their form submission worked. In a high-performance digital ecosystem, that mindset is a liability. A dedicated Thank You page is not just a polite gesture. It can be the most valuable real estate on your website for nurturing leads, increasing lifetime value, and securing clean data.  (Read The Latency of Success Thank You Pages vs. Inline Confirmations) 50 Strategic… - [The Latency of Success Thank You Pages vs. Inline Confirmations](https://www.sharpinnovations.com/blog/improve-your-thank-you-page/): In web development, there’s a massive difference between functional completion where the form simply works and strategic completion where the lead is actively nurtured. Most businesses settle for an inline confirmation message. This choice actively slows your growth. Is Your Contact Form Helping You Win More Business? Getting someone to submit a form is only the first step. Sharp Innovations can help you create a better follow-up experience, track your leads more,… - [The Roadmap for Generative AI Search](https://www.sharpinnovations.com/blog/the-roadmap-for-generative-ai-search/): Translating Google's Next Steps for Southeast Pennsylvania Businesses Google continues to clarify how website owners can prepare for a search landscape increasingly shaped by generative AI features like AI Overviews and AI Mode. Its latest guidance reinforces a familiar message: Websites are most likely to succeed when they provide helpful, original, well-structured content that serves users rather than chasing temporary optimization tactics. This guide serves as a… - [Consent Management Platforms (CMPs) & Privacy Policies: Requirements and Proper Implementation](https://www.sharpinnovations.com/blog/consent-management-platforms-privacy-policies-requirements-implementation/): Privacy compliance is no longer just a legal checkbox—it directly impacts your ability to track performance, run effective ad campaigns, and build trust with your audience. Understanding proper CMP (Consent Management Platform) implementation, cookie consent banner requirements, and broader privacy policy requirements is essential for any business operating online today. With the continued shift away from third-party cookies, businesses are relying more heavily on first… - [Why Full-Stack Development Is No Longer Optional for Businesses Looking to Scale](https://www.sharpinnovations.com/blog/why-stack-development-no-longer-optional/): { "@context": "https://schema.org", "@graph": [ { "@type": "BreadcrumbList", "@id": "https://www.sharpinnovations.com/blog/2026/04/why-full-stack-development-is-no-longer-optional/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.sharpinnovations.com/" }, { "@type;:… - [5 Ways to Get New Customers for Your Small Business](https://www.sharpinnovations.com/blog/5-digital-marketing-ways-to-get-new-customers-for-your-small-business/): { "@context": "https://schema.org", "@graph": [ { "@type": "WebSite", "@id": "https://www.sharpinnovations.com/#website", "url": "https://www.sharpinnovations.com/", "name": "Sharp Innovations", "publisher": { "@id": "https://www.sharpinnovations.com/#organization" } }, { "@type": "Organization", "@id": "https://www.sharpinnovations.com/#organization;,… - [Does AI Content Rank in Google? A Straight Answer for Businesses in 2026](https://www.sharpinnovations.com/blog/does-ai-content-rank-in-google-in-2026/): Does AI Content Rank in Google? A Straight Answer for Businesses in 2026 AI content has moved from novelty to norm almost overnight. What used to feel experimental is now embedded in how companies produce blogs, landing pages, emails, and even full-scale content strategies. Naturally, that shift has created a pressing question for business owners and marketing teams alike: Does AI content actually rank in Google, or are we heading toward a wave of invisible, low-value?… - [Why Personal Branding Is a Strategic Advantage for CEOs and Business Leaders](https://www.sharpinnovations.com/blog/why-personal-branding-strategic-advantage/): Personal branding has shifted from a “nice to have” to a strategic growth lever for modern businesses. Your buyers don’t just evaluate companies, they evaluate the people behind them. Leadership visibility, credibility, and voice now play a direct role in trust, differentiation, and long-term business performance. Recently, I had the opportunity to join Rob Cairns on the SDM Podcast to discuss this very topic. In that conversation, we explored why personal… - [Ads in Google AI Overviews: What Advertisers Need to Know About Google AI Ads, AI Mode, and AI-Powered Campaigns](https://www.sharpinnovations.com/blog/ads-in-google-ai-overviews/): Artificial intelligence is no longer an experiment in search. It is the interface. What began as AI-driven relevance and recommendation has evolved into systems capable of generating text, images, video, and even code. Today, Google AI ads sit at the center of how users search, evaluate information, and take action. As Google Ads AI capabilities continue to expand, advertisers are now seeing Google AI overview ads and ads in AI Overviews appear directly within AI-generated… - [What to Expect When You Are Expecting…a New Website](https://www.sharpinnovations.com/blog/what-to-expect-when-you-are-expectinga-new-website/): You've made the wise decision to build a new website or redesign an existing one. Congratulations! This is an exciting milestone and an important investment in your organization’s future. Whether your goal is to refresh your brand, improve functionality, increase visibility, or better serve your audience, a new website is a powerful tool for growth. Much like welcoming a new addition, this process requires preparation, communication, and patience. One of the most… - [Interactive Content Marketing: Quizzes, Assessments & Tools That Convert (2026 Playbook)](https://www.sharpinnovations.com/blog/interactive-content-marketing/): Attention is no longer won by volume alone. Brands that consistently convert are doing something different. They’re creating experiences, not just stacking content on websites, social media, forums, and other online spaces in hopes of being noticed. Interactive content like quizzes, assessments, calculators, and guided tools, has emerged as one of the most effective ways to to stand out in a world of overload. A world that craves engagement and experience from their… - [Website Development Mistakes (Part 3): The Illusion of "Easy" – Technical Debt and the Latency Tax](https://www.sharpinnovations.com/blog/website-development-technical-debt-latency-tax/): (Part 3 of 4) Original article, Web Development Mistakes that Cost Businesses Customers (and How to Avoid Them), appeared on January 6, 2026. The rise of DIY "drag-and-drop" builders has created their own demand in the digital marketplace. While these platforms offer a low initial cost of entry when building a new website, they carry a heavy burden of Technical Debt. These builders achieve their "ease of use" by loading massive, generic JavaScript and… - [What Is Generative Engine Optimization (GEO) and Why It Matters in 2026](https://www.sharpinnovations.com/blog/generative-engine-optimization-geo-and-why-it-matters/): The way people search online and how businesses show up isn’t just evolving, it’s being redefined by Generative Engine Optimization. For years, search engine optimization (SEO) success meant earning a top spot in Google’s results and competing for clicks. Fast forward to 2026, and that model no longer tells the full tale.  Generative AI systems like ChatGPT, Google Gemini, and Perplexity are now answering questions directly, summarizing complex,… - [Web Development Mistakes (Part 2): Content Killers – The PDF Trap and the Stagnant Site](https://www.sharpinnovations.com/blog/web-development-mistakes-part-2-pdf-trap/): (Part 2 of 4) Original article, Web Development Mistakes that Cost Businesses Customers (and How to Avoid Them), appeared on January 6, 2026. In modern SEO, content is the literal infrastructure that search engines use to map your authority. While it is a common misconception that PDFs are "invisible" to search engines—Google has been indexing them since 2001—relying on them for core business information creates a significant layer of "… - [Web Development Mistakes that Cost Businesses Customers (and How to Avoid Them)](https://www.sharpinnovations.com/blog/web-development-mistakes/): Part 1: Why Web Design & Development Fails without Strategic Direction (NOTE: This part one of a four-part series on web development mistakes and how to fix them) One of the most immediate temptations for a business owner is to jump straight into the visuals. It’s exciting to pick colors and select imagery, but prioritizing aesthetics over strategy is a fundamental error. Have meetings. Throw a meetup. Make a color-matching game from it. Whatever works for you.… - [Step-by-Step Guide to Showing Up On Google & Google Maps: That Any Business Owner Can Follow](https://www.sharpinnovations.com/blog/make-your-business-show-up-on-google/): While almost everyone uses a search engine like Google on a daily basis, there are still a surprising number of local businesses that are not listed on Google or are listed but not easily discoverable by their ideal customers or clients. Yes, AI search is a thing...but that's for another article. If you want to delve into showing up in AI, check out this article on digital marketing trends for 2026.  For businesses that want to show up across Google Search, Maps,… - [The New Age of Social Media Marketing: Benefits, Platforms, and Strategic Considerations](https://www.sharpinnovations.com/blog/social-media-marketing/): Social media marketing continues to be a critical pillar of digital marketing strategy as businesses journey bravely into the future. As platforms evolve and algorithms prioritize relevance, engagement, and usefulness, businesses must focus less on volume and more on value-driven communication. Social media now plays a direct role in brand discovery, customer education, and purchase decision-making. When aligned with SEO, content marketing, and paid media, social platforms… - [LinkedIn Advertising for B2B Growth: What to Focus On in 2026](https://www.sharpinnovations.com/blog/linkedin-advertising-for-b2b-growth/): LinkedIn advertising has become the go-to channel for B2B companies serious about growth, but the platform's evolved significantly beyond basic sponsored content, and users are quickly catching on. If you're already active on LinkedIn and ready to scale with paid ads, here's what actually moves the needle in 2026. The Shift from Impressions to Intent The biggest mistake companies make is treating LinkedIn ads like other social platforms. LinkedIn users aren'… - [The Future of Digital Marketing: 5 Trends to Watch in 2026](https://www.sharpinnovations.com/blog/the-future-of-digital-marketing-5-trends-to-watch-in-2026/): We’re entering the most transformative digital marketing era yet. If your head isn’t already spinning, just wait. So many changes, and even a shift back to a core old school philosophy. The next era will be defined not just by AI, but by human connection. After years of rapid innovation like AI breakthroughs, shifts in consumer behavior, a cookie-less internet, and new discovery platforms, 2026 represents a true turning point. It’s the first year where AI… - [Google Ads vs. Social Media Ads: Which One Drives Better Results for Your Business?](https://www.sharpinnovations.com/blog/google-ads-vs-social-media-ads-which-one-drives-better-results-for-your-business/): Choosing between Google Ads and social media ads can feel like a simple either-or decision, but it rarely is. Businesses often ask us which platform will deliver the fastest growth or the highest ROI. If you must pick just one platform for direct leads or sales, Google Ads is usually the better bet. yet the real answer is more nuanced. Each channel influences the customer journey in a different way, and understanding those differences is what separates average campaigns… - [Google Ads Trends and Technologies: What to Expect in 2026](https://www.sharpinnovations.com/blog/google-ads-trends-and-technologies-2026/): Google Ads has long been the gold standard for digital advertising, giving businesses a direct line to customers with high purchase intent. But the pace of innovation has never been faster. What began as early testing and rollout in 2025, including Google’s new Tag Gateway, AW-tag, and enhanced AI campaign automation, is evolving into full-scale adoption. 2026 is the year when the industry shifts from experimentation to execution. Staying ahead of these Google Ads… - [Email Marketing Isn't Dead, You're Just Using It Wrong!](https://www.sharpinnovations.com/blog/email-marketing-isnt-dead-youre-just-using-it-wrong/): Let's bust a myth right now: Email marketing is outdated, right? Wrong. Dead wrong. While everyone's chasing the latest social media trends and paying premium prices for ads that disappear the moment your budget runs out, savvy business owners are quietly building revenue machines that work around the clock. And they're doing it with something you probably already have but aren't using to its full potential: email. Some myths are true, but other… - [Driving Innovation and Growth: Insights from the Lancaster Chamber Small Business Summit](https://www.sharpinnovations.com/blog/small-business-summit-lancaster-chamber-recap/): This year marked the inaugural Small Business Summit presented by our friends at the Lancaster Chamber of Commerce. If I hadn’t been in the loop, I would have thought the folks at the Chamber had been presenting this event for years.  I was super impressed by the production value, the organization, and the quality of the sessions. As a first-time gathering, it brought together an incredible range of local professionals, each passionate about solving real business… - [PPC Campaigns That Actually Convert: 7 Proven Tips to Maximize ROI](https://www.sharpinnovations.com/blog/ppc-campaigns-that-actually-convert-7-proven-tips-to-maximize-roi/): Struggling to see results from your pay-per-click (PPC) campaigns? You're not alone. Many businesses waste ad spend by focusing on clicks instead of conversions and return on investment (ROI). Success in PPC starts with clarity. You need to understand your objectives, know what each lead is worth, and align your strategy with your business goals. If you're serious about improving performance, it's time to shift your focus. Here's one mindset shift many… - [The Biggest Local SEO Myths, and What's Actually True](https://www.sharpinnovations.com/blog/the-biggest-local-seo-myths-and-whats-actually-true/): “Local SEO,” has so many meanings nowadays. Especially in a country with over 350 million citizens from literally all walks of life. So it’s no surprise that there are more Local SEO Myths than there are Local SEO strategies. That’s not even including the fact that a Local SEO strategy in, say, a major downtown city is completely different from a rural urban area that gets a weekly newspaper made of mostly ads, public notices, obituaries, and high… - [Future-Proof Your Website: Web Development Best Practices for 2026 and Beyond](https://www.sharpinnovations.com/blog/future-proof-your-web-development/): As we approach 2026, businesses face a critical web development question: How do you build a website that won't just survive the next wave of technological change, but thrive in it? Things are changing quickly when it comes to web design and development; and what worked for your website last year might already be outdated. What works today, may not cut it tomorrow.  The answer lies in future-proof web development, achieved with a strategic approach that combines… - [Digital Summit Series Recap: The Changing Landscape of Technology and Digital Marketing](https://www.sharpinnovations.com/blog/digital-summit-series-recap-digital-marketing/): Last week, I hit the road and headed down I-76 to Philadelphia for the Digital Summit Series. The event featured two full days packed with valuable digital marketing and technology insights from marketers, tech experts, and innovators sharing where things are heading in digital marketing and how technology is leading the way in impacting immediate and future change. The sessions ranged from content marketing and social media strategy to martech audits, artificial… - [Integrating Systems: Making Platforms Work Together Smoothly (and the Role of AI)](https://www.sharpinnovations.com/blog/systems-integration-ai/): Businesses today depend on a wide range of platforms. CRMs for customer management, ERPs for operations, ecommerce systems for sales, accounting tools for finance, and collaboration software for communication, to name a few. Each tool is strong on its own, but real value comes when they can work together seamlessly. Without integration, teams face duplicate data entry, inconsistent records, and hours lost to administrative work instead of strategic efforts.  The… - [The Hidden Costs of a Bad Website (and How to Fix Them)](https://www.sharpinnovations.com/blog/the-hidden-costs-of-a-bad-website-and-how-to-fix-them/): Picture this scenario.  A prospective customer (with money burning a hole in their pocket) lands on your website, waits a few seconds, squints to read your text, clicks a broken link, throws their hands in the air (like they just don’t care) gives up, and leaves.  The worst part is, they likely never return because they found your competitor’s website, and they found exactly what they need, just without the headaches.  Now multiply that by… - [Get More Leads Online Without Investing in a Full Website (Yet)](https://www.sharpinnovations.com/blog/get-more-leads-online-without-investing-in-a-full-website-yet/): Hello, there. You’re likely here because the following probably sounds all-too familiar:  Leads aren’t panning out as expected from that wild-wild west gold rush called “The Internet”  Your market is more competitive   Your margins are tighter  Your bosses want answers because the stakeholders are looking for someone to blame  You wanted your burger medium-rare, and this is well-done  Nope. Sorry. That last one is.… - [Building Hybrid Marketing Teams: AI + Human Collaboration in 2025](https://www.sharpinnovations.com/blog/building-hybrid-marketing-teams-ai-human-collaboration-in-2025/): Artificial intelligence (AI) is no longer just an experiment. AI is a part of our lives now, and it’s here to stay, no matter how hard you try to fight it.  It’s embedded in nearly every aspect of how modern businesses attract, nurture, and convert customers. But AI isn’t replacing marketers, so let’s stop with the “AI is taking our jobs” rhetoric.  Instead, it’s creating a new kind of team. AI is creating hybrid marketing… - [Anthony Gaenzle Joins Sharp Innovations as Chief Marketing Officer](https://www.sharpinnovations.com/blog/anthony-gaenzle-joins-sharp-innovations-as-chief-marketing-officer/): FOR IMMEDIATE RELEASE Lancaster, PA – [Month] [Day], 2025 – Sharp Innovations announced the appointment of Anthony Gaenzle as the company’s new Chief Marketing Officer (CMO). With more than 20 years of experience spanning content marketing, marketing and digital strategy, and brand development, Gaenzle’s leadership marks a pivotal step in Sharp’s continued growth as a leader in digital solutions. Gaenzle has held senior roles across global… - [Sharp and the INCubatoredu Program: Investing in the Next Generation of Entrepreneurs](https://www.sharpinnovations.com/blog/sharp-incubatoredu/): At Sharp Innovations, our Higher Purpose extends far beyond delivering exceptional business solutions. We are deeply committed to making a positive impact on underprivileged and marginalized youth across the United States and overseas through strategic partnerships and charitable contributions. During the past school year, we were proud to fulfill this mission in a meaningful way—by partnering with the Plainfield School District 202 in Illinois to participate in the… - [AI Scraping and Website Performance: What Hosting Clients Need to Know](https://www.sharpinnovations.com/blog/ai-scraping-website-performance/): The rise of artificial intelligence has brought a wave of innovation – but also some hidden risks for website owners, including AI scraping. This is when bots harvest your website content without consent to help train large AI models. While this may sound like a problem for tech giants to solve, the impact hits much closer to home, especially for our hosting clients. If you manage a website – big or small – understanding how AI bots affect website… - [Feed My Starving Children - Nourishment for Youth in Need](https://www.sharpinnovations.com/blog/feed-my-starving-children/): Our Commitment to Being More Than Just Another Marketing Agency There's something special about businesses that understand they're part of something bigger than their bottom line. Recently, our team at Sharp Innovations got to live that belief in the most meaningful way. Since we opened our doors in 1999, Sharp Innovations has been driven by more than just delivering exceptional digital marketing results for our clients. We've been guided by our Higher… - [How to Rebrand Your Business](https://www.sharpinnovations.com/blog/how-to-rebrand-your-business/): Rebranding is more than just updating a logo or picking new colors. It’s a strategic move that reshapes how your business is perceived by your audience. When done with care and purpose, the choice to rebrand your business can breathe new energy into your marketing, better reflect your values, and help you stay competitive in an ever-changing market. At its core, rebranding is about alignment. Your brand should accurately reflect who you are, what you do, and who you.… - [AI Photography: Revolution or Risk for Professional Photographers?](https://www.sharpinnovations.com/blog/ai-photography-revolution-or-risk/): The landscape of visual arts is transforming rapidly with the rise of AI-generated photography and image enhancement tools. Whether you’re a seasoned professional or a new photographer, these evolving technologies bring both exciting opportunities and unique challenges. For many in the photography industry, one fact remains clear: the human creative vision is irreplaceable. By blending advanced technology with authentic storytelling, photographers can stay relevant,… - [Practical Tips for Small Business SEO – Help Your Small Business Stand Out](https://www.sharpinnovations.com/blog/practical-tips-for-small-business-seo/): SEO - WHAT YOU NEED TO KNOW Key Takeaways: Small Business SEO is essential for driving organic traffic at a low cost. Local SEO and keyword optimization are particularly effective for small, local businesses. Avoid common mistakes like neglecting content updates or keyword stuffing. Track performance through tools like Google Analytics and adjust your strategy based on data insights. Search Engine Optimization (SEO) is the backbone of online visibility. For small,… - [How to Sell on Amazon (Part II)](https://www.sharpinnovations.com/blog/sell-on-amazon-2/): (How to Sell on Amazon Part I) Now that you’ve set up your Amazon seller account and understand the basics of listing and fulfillment, it’s time to explore how to stand out. Let’s cover paid strategies, like ads, and ways to drive traffic to your products. You’ll also need to learn how to earn customer reviews that build credibility and drive more sales. Amazon Products - Paid Options and Enhanced Listings You’re likely asking yourself, &ldquo… - [What is the Best e-Commerce Website Framework?](https://www.sharpinnovations.com/blog/what-is-the-best-framework-for-an-e-commerce-website/): One of the most important decisions to make in the early stages of planning a new e-Commerce website, or re-designing your existing e-Commerce website, is choosing the right platform to build it on. There are many factors to consider, and it is important to understand that a one-size-fits-all solution does not exist. The framework that makes the most sense for you and your business is not necessarily the same as another business. This can be due to how your business,… - [Google Search Console vs Rapid URL Indexer: Which SEO Tool is Best for Your Needs?](https://www.sharpinnovations.com/blog/google-search-console-vs-rapid-url-indexer/): If you're looking to improve your business’ organic traffic rankings, understanding the differences of Google Search Console vs Rapid URL Indexer​ is the best place to start. It's essential to consider the benefits and drawbacks of each tool, as they serve distinct functions to help businesses enhance their online presence. In this blog, we’ll explore the key differences, advantages, and use cases for both tools, making it easier for you to determine… - [Higher Purpose in Action: Transforming Lives With The Factory Ministries](https://www.sharpinnovations.com/blog/higher-purpose-the-factory-ministries/): Since our founding in 1999, Sharp Innovations has been guided by more than just a passion for creative and strategic solutions. We’ve had a calling—one rooted in purpose, faith, and community. That calling drives our Higher Purpose Program, a mission to support underprivileged youth, single parents, and widows both locally and globally by leveraging our time, resources, and talents. Over the years, we’ve watched with awe and gratitude as this program has,… - [Ad Audience Targeting: Capturing Relevant Users for a Higher ROI](https://www.sharpinnovations.com/blog/ad-audience-targeting/): Whether it’s on Google Ads, Facebook, or another platform, building the right audience is a key component in advertising. If you’re targeting the wrong individuals, even the most eye-catching ads won’t drive sales. But with the right ad audience targeting— and a team that's got your back— you’re bound to see a higher ROI. Why Your Audience Matters Finding your ad’s ideal audience ensures that your message doesn’t just… - [How to Sell on Amazon](https://www.sharpinnovations.com/blog/how-to-sell-on-amazon/): Selling on Amazon is a great way to reach millions of customers worldwide. To get started, create a seller account, choose between an Individual or Professional plan, and list your products with high-quality images and descriptions. Once you’ve set up your Amazon seller account, success comes down to how well you manage your listings, fulfillment, and customer experience. Here are key factors to help you maximize sales, build trust, and grow your business on Amazon.… - [Get More Leads with Google Business Profile: Tips for Your Local Service Business](https://www.sharpinnovations.com/blog/google-business-profile-tips/): Google Business Profile, formerly Google My Business, is a free-to-use business listing platform. It (GBP aka GMB) allows businesses to create a profile that appears in Google Search and Google Maps. Is it worth it to set up a Google Business Profile? Yes, setting up a Google Business Profile is absolutely worth it for a local service business. It helps you appear in local searches and Google Maps, making it easier for potential customers to find and contact you. Plus, with… - [Agency Recognition: Verification and the Seal of Success](https://www.sharpinnovations.com/blog/verified-agency/): In the world of digital innovation, support, and design, certain hallmarks can speak volumes about credibility, expertise, and trustworthiness. For creative companies like Sharp Innovations, such merits include achieving the distinction of  becoming a Verified Agency on a platform like DesignRush. This status is more than just a certificate of a job well done —it can be a gateway to attracting premium clientele, showcasing expertise, and positioning one's… - [Supporting the Porridge Program with Matanya’s Hope](https://www.sharpinnovations.com/blog/porridge-program-with-matanyas-hope/): Nourishment for the Body, Mind & Soul At Sharp Innovations, we believe in the power of giving back. As a digital marketing agency based in Lancaster, PA, we are committed not only to helping our clients and local community succeed, but also to making a meaningful impact in our global community. One of the initiatives we proudly support is the Porridge Program through Matanya’s Hope, a foundation dedicated to improving the lives of children in rural Kenya. Overview… - [Top 9 Sales Techniques for Closing Deals Faster](https://www.sharpinnovations.com/blog/top-9-sales-techniques/): In today’s fast-paced business world, speed matters. Whether you’re working with warm leads or cold prospects, the ability to close deals efficiently can make a huge difference in achieving your sales targets. Here are 9 useful sales techniques that can help you shorten the sales cycle while setting yourself and your client up for success. 1. Seek first to understand, then be understood Building trust in your prospect is not only valuable in closing deals, but… - [Blockchain Technology in Everyday Coding Projects: Unlocking New Possibilities](https://www.sharpinnovations.com/blog/blockchain-technology/): In recent years, blockchain technology has emerged as a revolutionary force in the digital world, promising enhanced security, transparency, and decentralization across various industries. While often associated with cryptocurrencies like Bitcoin, blockchain's potential extends far beyond financial applications. Blockchain technology can easily be integrated into day-to-day coding projects, offering developers new tools to solve complex problems and create innovative.… - [How Much Do Google Ads Cost?](https://www.sharpinnovations.com/blog/how-much-do-google-ads-cost/): How much do Google Ads cost? Answer: It really all depends on how much you’re willing to spend. Google Ads costs are built around the concept of “minimum/maximum monthly ad spend.” They tend to start at around $100/month Google Ads costs can range from $100 to $10,000 per month, with an average cost per click (CPC) between $0.11 and $0.50. The exact cost depends on several factors, including your industry, target keywords, and bidding strategies. With… - [Cybercrime: Common Attacks and Defenses](https://www.sharpinnovations.com/blog/cybercrime-common-attacks-and-defenses/): This is the first in a series of articles discussing common cybercrime attacks and methods to protect against them. Ransomware and Phishing Cybercrime is estimated to cost the world up to $10.5 Trillion in 2025. Cybercriminals leverage a wide range of attacks against their victims. Attacks may include the planting of malicious code to take control of devices and capture personal data, credit card numbers, usernames and passwords, and other sensitive personally identifiable… - [Our Higher Purpose: Sharp Innovations Supports the neverthirst Water Protection Project](https://www.sharpinnovations.com/blog/our-higher-purpose-sharp-innovations-supports-the-neverthirst-water-protection-project/): For I will pour water on the thirsty land, and streams on the dry ground; I will pour out my Spirit on your offspring, and my blessing on your descendants. Isaiah 44:3 Access to clean water is a fundamental human right, yet it's one that remains out of reach for countless individuals across the globe. In fact, an estimated 703 million people still lack access to clean and safe water. For those living in remote regions, the struggle to secure this basic need often… - [Protecting Your Social Media From Hackers](https://www.sharpinnovations.com/blog/protecting-your-social-media-from-hackers/): In today's digital age, social media has become an integral part of our daily lives. From staying connected with friends and family to networking professionally, platforms like Facebook, Twitter, Instagram, and LinkedIn offer numerous benefits. However, they also come with potential risks if not used cautiously. User Beware: Scams To Avoid On Social Media Hackers employ various techniques to prey on social media users, exploiting the vast amount of personal information… - [Why Site Design Is a Crucial Investment for Your Business](https://www.sharpinnovations.com/blog/why-site-design-is-a-crucial-investment-for-your-business/): A website serves as the front door to your business online and its site design creates a first impression that can ultimately determine whether a potential customer will decide to engage further. It is not uncommon for business owners to limit their initial investment when it comes to their online presence. However, having an understanding of the return on your investment in an exceptional site design can make all the difference between disappointment vs success.… - [Mastering Storytelling Techniques for Creating Engaging Short Info Videos](https://www.sharpinnovations.com/blog/mastering-storytelling-techniques-for-creating-engaging-short-info-videos/): In the age of information overload, capturing and maintaining an audience's attention is more challenging than ever. Short info videos, often under a few minutes in length, have become a popular medium for delivering content effectively. The key to their success? Masterful storytelling. Your ability to engage essential storytelling techniques can transform your short info video from mundane to memorable. Know Your Audience Understanding Demographics and Psychographics… - [The Thrill of the Ride: How Software Development is Like Riding a Motorcycle](https://www.sharpinnovations.com/blog/the-thrill-of-the-ride-how-software-development-is-like-riding-a-motorcycle/): There's something exhilarating about riding a motorcycle. The wind in your face, the roar of the engine, the sense of freedom as you navigate the open road. Interestingly (and perhaps improbably), the act of software development shares many similarities with this thrilling experience. Both activities require skill, focus, and a certain level of daring. 1. Learning to Ride: The Beginner's Journey When you first start learning to ride a motorcycle, it's all… - [Advertising in a Cookieless World: 5 Essential Strategies](https://www.sharpinnovations.com/blog/cookieless-advertising/): In the digital marketing ecosystem, third-party cookies have long been a staple for online advertisers to track user behavior and tailor their advertising efforts. However, an epic shift is on the horizon: With major browsers phasing out these cookies, marketers are finding themselves in a near cookieless world. This shift heralds a new era where collecting first-party data becomes paramount for crafting effective digital marketing strategies. Are Third-Party Cookies Going?… - [Cause Marketing - Grow Your Business While Providing Clean Water in Kenya](https://www.sharpinnovations.com/blog/cause-marketing/): Within every person lives the natural desire to help others, and the growing popularity of cause marketing proves it now more than ever before. In today’s world of transparency due to social media, the internet, and YouTube, we can see exactly where our dollars are going when we invest in a company. It’s not enough to provide a great service anymore; companies must also embody an ethos that is in alignment with the consumer it hopes to serve. We are all held to… - [Why Website Design Matters](https://www.sharpinnovations.com/blog/why-website-design-matters/): In the digital age, your website is often the first point of interaction between your business and potential customers. With the majority of consumers turning to online research before making purchasing decisions, the design of your website plays a critical role in shaping their perception and choice. Impressions are formed rapidly, and the stakes are high; compelling website design is no longer a luxury but a fundamental requirement for business success. The Critical First… - [Google: Why is it the Most Popular Search Engine?](https://www.sharpinnovations.com/blog/google-why-is-it-the-most-popular-search-engine/): Ever wondered why Google seems to dominate the search engine scene? Well, it's not just by chance. Understanding why Google reigns supreme in the world of search engines can provide valuable insights for anyone navigating today’s modern digital landscape today. So, why is Google the most popular search engine? Google's popularity stems from its unmatched search algorithm, indexing billions of web pages with lightning-fast speed and delivering highly relevant… - [5 Mistakes to Avoid For A Better Website](https://www.sharpinnovations.com/blog/5-mistakes-to-avoid-for-a-better-website/): As a professional web development company, we here at Sharp Innovations have always considered it to be our responsibility to deliver the best possible website to our clients and their visitors. That doesn't mean changing them by loading them with added features or contracting to provide them with top-dollar marketing services at all cost; it means providing quality above all else. That sounds like a sales pitch, but it is a philosophy. In truth, it means sometimes… - [How To Make Money on Shopify](https://www.sharpinnovations.com/blog/how-to-make-money-on-shopify/): Optimizing Your E-Commerce BusinessWith Shopify If you’re wondering how to make money on Shopify for your online business, then check out our tips on how to optimize your e-commerce store to increase traffic, conversions (sales), and repeat business. Shopify has become one of the most popular e-commerce platforms for entrepreneurs looking to create their own online store. Its user-friendly interface, customizable design options, and extensive app store make it a top… - [The Psychology of Branding](https://www.sharpinnovations.com/blog/the-psychology-of-branding/): Lead With a Sharper Edge Branding is everywhere, from the screen shining back at you, to the shirt you're wearing, to the cup of coffee next to you (or maybe it’s tea). Yet, it’s more than just a name and logo; at its core, branding is a psychological art form, crafted to resonate with us on both conscious and subconscious levels. It's not merely about recognition – it's about connection. This intricate dance of engagement is pivotal,… - [All About Our Higher Purpose](https://www.sharpinnovations.com/blog/our-higher-purpose/): Exploring Our Higher Purpose: Honoring God Through Our Service Since its establishment in 1999, Sharp Innovations has been dedicated to actively honoring God through our business practices, utilizing our time, resources, and skills to benefit those in need through service. Our Higher Purpose is a guiding principle behind our charitable work, and the spiritual and service-oriented core philosophy directly influences the overall strategic management of Sharp Innovations. Our… - [Unleash the Power of Google Ads: Transforming Clicks into Revenue](https://www.sharpinnovations.com/blog/unleash-the-power-of-google-ads-transforming-clicks-into-revenue/): In the fast-paced world of digital marketing, one name stands out among the rest – Google Ads. It's a term you've likely heard in the corridors of business discussions, and perhaps, like many others, you find yourself at the crossroads of curiosity and skepticism. As a business owner navigating the intricate landscape of online advertising, you've probably come across both success stories and cautionary tales surrounding Google Ads. The million-dollar… - [Still The Standard: The Proven Benefits of a Professional Business Website](https://www.sharpinnovations.com/blog/still-the-standard-the-proven-benefits-of-a-professional-business-website/): In today's digital age, where first impressions often happen online, having a dedicated website for your business is more than just a trend—it's a crucial step toward success. Imagine your website as a 24/7 virtual storefront, always ready to welcome potential customers. But why does it matter, and what benefits does it bring to your business? In a nutshell, hosting a website for your business establishes an online presence, making it easily accessible to a… - [The Positivity of Accessibility](https://www.sharpinnovations.com/blog/the-positivity-of-accessibility/): If you have been approached to improve the accessibility of your website, some may have expressed the negative aspects of avoiding an accessible website to motivate you. These negative aspects include that you could be one of several sites sued for violating ADA compliance in recent years. Some may site discrimination against those with disabilities and lack of 508 compliance if you are a federally funded organization. The truth is, they likely aren’t wrong, and ADA… - [How to Generate Leads from Website Visitors](https://www.sharpinnovations.com/blog/how-to-generate-leads-from-website-visitors/): How Can I Generate Sales Leads from Visitors to My Website? In today's digital age, your website is your online storefront, and attracting visitors is just the first step. The reason you want to know how to generate sales leads from these visitors is simple: it's all about boosting your business's bottom line. Let's dive into the key strategies to turn your website visitors into valuable sales leads. To generate sales leads from your website visitors,… - [How to Build a Lead Generation Website](https://www.sharpinnovations.com/blog/how-to-build-a-lead-generation-website/): Capture More Qualified Leads Organically Understanding how to build a lead generation website that drives business growth is a strategic endeavor that demands attention to several critical factors. As a seasoned digital marketing agency, the team at Sharp Innovations recognizes the pivotal role such a website plays. In this article, we'll guide you through the steps to construct a powerful lead generation website that will attract organic visitors, boost your search,… - [Content Marketing: How Quality Content Distinguishes Your Site](https://www.sharpinnovations.com/blog/quality-content-2/): If you've ever wondered why quality content matters so much in the world of SEO, you're definitely asking the right questions. As a professional SEO marketer and content specialist myself, I am deeply involved with the process and am constantly amazed at how great, high-quality content can be a total game-changer for your online presence. So… why is quality content crucial for SEO? From the get-go, quality content is the very backbone of successful SEO.… - [Web APIs: Connecting Internet Resources](https://www.sharpinnovations.com/blog/web-apis-connecting-internet-resources/): In today's interconnected digital world, Web APIs (Application Programming Interfaces) play a crucial role in enabling seamless communication and data exchange between various software applications and services. They serve as the backbone of modern web and mobile applications, allowing developers to harness the power of third-party services and data to enhance their own applications. What is an API? An API, or Application Programming Interface, is a set of rules and… - [How to Write Effective Google Ads Copy: Tricks of the Trade](https://www.sharpinnovations.com/blog/how-to-write-effective-google-ads-copy-tricks-of-the-trade/): Competing on Search Engine Results Pages (SERPs) isn’t just about boosting your rankings through good SEO and a decent ad budget—it involves creating copy that’s compelling enough to attract clicks. In this blog post, we’ll cover how to write Google Ads copy that’s both relevant and engaging – effectively transforming searchers into visitors. Understand Your Audience The first step in crafting convincing ad copy is to understand who your… - [A Step-by-Step Guide: Building Your Website After Buying a Domain](https://www.sharpinnovations.com/blog/a-step-by-step-guide-building-your-website-after-buying-a-domain/): You've just secured that perfect domain name for your new website, and now you're eager to get your online presence up and running. But what comes next? How do you actually transform that domain into a fully functional website? Creating a website after purchasing a domain is actually a pretty straightforward process. First, you'll need to choose a web hosting provider to store your website's files and data. Then, you'll design your website's… - [Sharp Innovations - Why Hire A Christian Marketing Agency?](https://www.sharpinnovations.com/blog/sharp-innovations-why-hire-a-christian-marketing-agency/): Does It Really Make A Difference? If you have been considering hiring a marketing team to help you grow your business, then you might want to consider hiring a Christian Marketing Agency. Sharp Innovations has been serving businesses big and small for over 20 years not only by delivering exceptional customer service but also by producing measurable results. By living and working empowered by God, we are able to tap into unlimited resources in innovation, inspiration,,… - [Is Shopify the Best E-commerce Platform?](https://www.sharpinnovations.com/blog/is-shopify-the-best-e-commerce-platform/): One of the most important decisions when launching a new E-commerce website is what platform it will use. There are countless E-commerce solutions, so picking the right one can be daunting, especially if you are unfamiliar with the pros and cons of the various options. Shopify is a commonly used platform, but it is not necessarily a one-size-fits-all solution. It, like any other platform, has advantages and disadvantages.  The question isn’t whether Shopify is… - [How to Rank First on Google Maps](https://www.sharpinnovations.com/blog/how-to-rank-first-on-google-maps/): Organic Traffic Based on Your Location In today's digital age, local businesses face fierce competition when it comes to online visibility. With the majority of consumers turning to search engines like Google to find local products and services, ranking well on Google Maps has become crucial for business success. Achieving a top position on Google Maps can significantly boost your online visibility, attract more customers, and ultimately drive revenue. In this blog,… - [Christian SEO Agency: Building Ethical and Effective Online Visibility](https://www.sharpinnovations.com/blog/christian-seo-agency-building-ethical-and-effective-online-visibility/): Understanding the Digital Landscape: The Power of SEO Services In an increasingly digitized world, visibility is everything. Today, over 90% of online experiences begin with a search engine. Statistically, businesses and services that rank on the first page of Google obtain 91.5% of all search traffic. So there is, undoubtedly, a huge opportunity for growth through the art of search engine optimization (SEO). Yet, how do you balance the drive for online visibility with… - [Multi-Facet Digital Marketing: Using All Available Digital Channels In Your Marketing Efforts](https://www.sharpinnovations.com/blog/multi-facet-digital-marketing-using-all-available-digital-channels-in-your-marketing-efforts/): As someone who is deeply involved with the minutiae of web design and digital marketing, I know how overwhelming it can seem when deciding which digital advertising channels to use in your marketing efforts. But the answer is a lot less complicated than it might seem. In designing an effective digital marketing campaign, variety is key. There are many ready tools available to help spread your message to the waiting internet audience, so why not avail yourself of them?… - [Exploring the Potential of AI for Everyday Programming](https://www.sharpinnovations.com/blog/exploring-the-potential-of-ai-for-everyday-programming/): In today's world of technological marvels, Artificial Intelligence (AI) has truly taken the stage as a paradigm-shifting force, shaking up various industries and bringing about a revolution. But guess what? AI isn't just limited to grand applications—it has also made its way into the workspaces of everyday programmers. In this blog, we'll dive into the mind-boggling potential of AI for daily programming, exploring how it can spark creativity,… - [How Does a Christian SEO Company Balance Its Faith with The Ever-Changing Landscape Of Digital Marketing?](https://www.sharpinnovations.com/blog/how-does-a-christian-seo-company-balance-its-faith-with-the-ever-changing-landscape-of-digital-marketing/): As digital marketing continues to evolve, it is natural to wonder how Christian websites, SEO, and social media marketing companies manage to uphold their faith-based values while staying relevant in the industry. How do we strike the right balance between faith and the fast-paced world of digital marketing? At Sharp Innovations, we believe in integrating our faith into our marketing strategies by prioritizing ethical practices and transparency and fostering genuine… - [How to Check a Google Ranking of Your Website – 3 Free Tools Any Business Owner Can Use + 5 Paid Options (for Best Results)](https://www.sharpinnovations.com/blog/how-to-check-a-google-ranking-of-your-website-3-free-tools-any-business-owner-can-use-5-paid-options-for-best-results/): In today's digital age, having an online presence is necessary for businesses to survive and thrive. A crucial factor in maintaining your online presence is knowing where your website stands in Google's search results. Knowing your page ranking can help you to identify areas for improvement, track your progress, and ultimately increase your online visibility. But how can you check your page ranking in Google? Checking what keywords a site is ranking for in Google… - [4 Simple (But Important) Things to Remember About Photography](https://www.sharpinnovations.com/blog/4-simple-but-important-things-to-remember-about-photography/): Photography has been a personal interest of mine for years, so I’ve loved seeing it become more accessible to everyone as technology has advanced. No longer do you need bulky, expensive equipment to take truly beautiful photos. All of us have extremely capable cameras right in our pockets with impressive capabilities, from low-light and nighttime shots to striking landscapes and portraits. Dedicated digital cameras still have their place among phones, with their… - [Print Marketing: Is It Still Relevant in the Digital Landscape?](https://www.sharpinnovations.com/blog/print-marketing-is-it-still-relevant-in-the-digital-landscape/): Print marketing is a great way to reach potential customers, and for years it has been an essential part of almost any successful marketing campaign. But in the era of digital media and digital technology-driven customer engagement, print marketing continues to be debated as a viable option for businesses looking to attract new customers. Is print still relevant today? Or have we moved on from analog approaches in favor of more modern methods? Sample Company Report - Print… - [What Are Your Business’s Core Values?](https://www.sharpinnovations.com/blog/what-are-your-businesss-core-values/): The Obvious, Yet Completely Underutilized Brand Magnifier Your core values act as a compass by leading you through your daily life. The direction you are led dictates the decisions you make, and the activities in which you take part. The businesses you choose to support and hire are typically in alignment with the causes and values that you believe in. Now more than ever, consumers take time to learn about the people and mission behind the companies and services they choose… - [Google Ads for Small Businesses: Harvesting the Power of Local Search Ads](https://www.sharpinnovations.com/blog/google-ads-for-small-businesses-harvesting-the-power-of-local-search-ads/): Gone are the days of phone books and old school Yellow Pages. From finding a local pizza place to searching for a swimming pool contractor, more and more people are turning to Google to search for products and services in their area. Google Ads is an excellent way for small businesses to increase their customer base. The Importance of Google Ads for Small Businesses By having local search ads appear in relevant results, small business owners can gain much needed visibility… - [Schema Markup A Powerful Tool For SEO](https://www.sharpinnovations.com/blog/schema-markup-a-powerful-tool-for-seo/): Schema markup is a great way to help your website stand out from your SEO competitors. Here's why you need schema: what it is, and how to use it. Schema markup (Schema.org) is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (otherwise known as a “rich snippet”), which appears in search results, adding additional descriptive information about its host web page. The Schema project was first introduced at Schema.org… - [WordPress Hosting: WP Engine vs BlogVault](https://www.sharpinnovations.com/blog/wordpress-hosting-wp-engine-vs-blogvault/): As the years have passed and web tech has progressed further into the 21st century, WordPress has remained one of the most popular website CMS platforms in use across the internet. WordPress is well-known for its versatility and ease of use, as well as the broad variety of apps, plugins, and WordPress hosting services available to add increased functionality to any WordPress website. When using the WordPress framework, the site owner has many options regarding where and how… - [Why Image Compression is Vital for your Website](https://www.sharpinnovations.com/blog/why-image-compression-is-vital/): Everyone loves high-resolution, crisp imagery, right? It can be difficult to take a beautiful photo and subject it to compression, but one thing people like more than a sharp photo on your website is a fast website. Fortunately, compression has evolved significantly over the years, allowing us to retain a high level of quality while considerably reducing the image file’s size. This is essential for websites today, especially for mobile use, to ensure rapid site speed… - [AI: The Power of Artificial Intelligence in Digital Marketing](https://www.sharpinnovations.com/blog/ai-the-power-of-artificial-intelligence-in-digital-marketing/): These days, when people envision artificial intelligence (AI), they often imagine futuristic inventions like self-driving cars or talking computers equipped with virtual assistants (Hey, Siri!). But the real technical landscape of AI is actually a wide range of tools and applications that operate quietly in the background, automating routine chores or generating mathematical predictions. This is especially true in the field of marketing, where the ability of AI to display… - [UX Design for Integrated Mediums: Seamless User Experiences for Web and Mobile Platforms](https://www.sharpinnovations.com/blog/ux-design-for-integrated-mediums/): User experience (UX) design is critical for creating websites and mobile applications that users will enjoy using. A good UX design makes it easy for users to find the information or content they need, while also providing a pleasurable experience. A bad UX design, on the other hand, can frustrate and even alienate users, leading them to abandon your website or app altogether. Integrated mediums are those that allow users to access content across multiple platforms,… - [Riding the Wave of New Trends in Digital Marketing](https://www.sharpinnovations.com/blog/riding-the-wave-of-new-trends-in-digital-marketing/): It's no secret that the digital marketing landscape is constantly evolving. As new technologies and platforms emerge, businesses must adapt their strategies to stay ahead of the curve. As a deeply dedicated company of internet specialists who provide the very best in digital marketing services, Sharp Innovations is devoted to forecasting new trends and helping our clients ride that wave to success. Here we will explore some of the latest trends in digital marketing and… - [Call to Action Button Examples: Make Sure They Fit Your Brand](https://www.sharpinnovations.com/blog/call-to-action-button-examples-make-sure-they-fit-your-brand/): Calls to Action, or CTAs, are the short phrases that encourage site visitors or an ad audience to take action. They often appear as “buttons” on a site page or on a digital ad but can also appear as highlighted words with links attached. A good CTA button doesn’t create any sort of confusion. It’s important to keep a CTA as short as possible. But it also needs to convey to the user that there is low risk and some reward involved in clicking it.,… - [Why Brand Management is Important (and How to Get Started)](https://www.sharpinnovations.com/blog/why-brand-management-is-important-and-how-to-get-started/): At a minimum, your brand is a visual identity of your corporation or organization. Ideally, it invokes an awareness of what differentiates your business from your competitors. Successful brand management involves a strategic plan that forms, maintains, and elevates your brand. It recognizes that your brand is an asset that requires consistency and should quickly convey positive messaging to your consumers. Brands are a means of differentiating a company’s products and… - [Create Your Own Intranet, Employee Portal, and Other Internal Tools](https://www.sharpinnovations.com/blog/create-your-own-intranet-employee-portal-and-other-internal-tools/): Many businesses benefit from having some form of portal that gives their employees, customers, or both quick access to information and resources once they log in. Some out-of-the-box solutions work for many businesses but getting a solution tailored to your exact needs, along with the flexibility to grow, is ideal. Thanks to technologies like Progressive Web Apps (PWAs), Sharp Innovations can help your business identify how an intranet or employee portal can eliminate,… - [eCommerce Marketing Tips for After the Holidays](https://www.sharpinnovations.com/blog/ecommerce-marketing-tips-for-after-the-holidays/): When the Christmas season ends this year, don’t rest on your laurels until Valentine’s Day before you start strategizing eCommerce sales and promotions. Immediately after Christmas (even before!), consider using some of these post-holiday eCommerce strategies to get the most out of online sales opportunities. Post-holiday sales can be yours if you strike quickly and meet consumers where their shopping cart “sat,” or where their loved ones came up.… - [How To Integrate PayPal Into My Website (WordPress, Wix, and Others)](https://www.sharpinnovations.com/blog/how-to-integrate-paypal-into-my-website/): Most people have a PayPal account these days, so offering the option on your site to checkout using PayPal could help make your potential customers feel safe and comfortable making a purchase on your website. But a question we get asked a lot is, "How can I integrate PayPal into my website?" You can integrate PayPal into your website by adding a single button or by integrating it with a shopping cart. Which method you choose depends on what you're selling and… - [How To Get Customers To Leave Google Reviews With 5 Star Ratings ⭐⭐⭐⭐⭐](https://www.sharpinnovations.com/blog/how-to-get-customers-to-leave-google-reviews/): It's truly surprising how many businesses have a large base of raving, happy clients but also have almost no reviews on Google or elsewhere online (or worse yet, they have 1-star reviews that do not represent the business accurately). If this sounds like your business, you're not alone. And there's hope! There are plenty of ways to improve your online reputation and get a steady stream of new 5-star reviews on a consistent basis. But how? In a nutshell, here'… - [How To Promote My New Website (3 Easy, Must-Do Actions)](https://www.sharpinnovations.com/blog/how-to-promote-my-new-website/): No matter how much money you’ve spent on launching a new website, don’t expect it to be noticed without at least a little effort in promoting it. By capitalizing on your email, engaging employees, and embracing search engine optimization, you can better ensure that your new site gets seen. While these simple actions are a priority, there are additional ways to get your new website noticed. With a free consultation, we can dive into website promotion in more.… - [The Real Cost of Search Engine Optimization (SEO)](https://www.sharpinnovations.com/blog/real-cost-of-search-engine-optimization-seo/): *Updated May 2025 A question we get frequently here at Sharp Innovations is “how much does SEO cost?” If you’re planning your 2025 budget and want to consider adding search engine optimization services or dedicating more resources to your digital marketing efforts, but aren’t sure where to start, we took some time to pull some industry data to help you plan. As with any service-based cost, pricing can range drastically along with the actual service.… - [What is Website Accessibility and the WCAG? [Answered]](https://www.sharpinnovations.com/blog/what-is-website-accessibility-and-the-wcag-answered/): We believe everyone should have equal opportunity! The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people with disabilities. (https://interactiveaccessibility.com/services/ada-compliance) What & Why? The ADA and Your Website The Americans with Disabilities Act requirements are for commercial and… - [Start Your Holiday Marketing Campaigns Now](https://www.sharpinnovations.com/blog/start-holiday-marketing-campaigns/): It might seem too soon to be marketing your holiday offers to existing and potential clients, but it’s not! The National Retail Federation reports that about 40 percent of consumers start their holiday shopping before Halloween. If you’re seeing holiday displays in local brick-and-mortar stores, it’s a sure sign that your holiday digital marketing should be in full swing. Make the most of Black Friday, Cyber Monday, and the Christmas season in general by… - [Geofencing vs Geotargeting Compared - Which One Do You Need?](https://www.sharpinnovations.com/blog/geofencing-vs-geotargeting/): Many of our clients serve their customers and clients in a specific geographic area, such as construction contractors, stores, restaurants, and more. So a question we've been getting asked a lot recently is, "What is geofencing vs geotargeting?" Geofencing typically refers to detecting a person's geographic location and then serving them ads or services while they are in that location or after they leave. Geotargeting typically refers to advertising to… - [You're Making Marketing Way Harder Than It Needs To Be](https://www.sharpinnovations.com/blog/make-marketing-easier/): We work with clients in dozens of industries and have noticed some commonalities over the years regarding their in-house marketing approaches. Business owners tend to make marketing more complex than it needs to be. Here are common ways marketing strategies can get off-course. You’re not clear about who your core customer really is What's your game plan? Are you making marketing much harder than it needs to be? Or, alternatively, you’re trying to be… - [How to Copy a WordPress Site from One Domain to Another](https://www.sharpinnovations.com/blog/how-to-copy-wordpress-site-to-another-domain/): A common need among WordPress sites is changing the site URL or domain name while maintaining the website itself. Whether you’re rebranding or want to make a staging (beta) version of your website to test changes, this is a helpful tool to have. Several things that need to happen to successfully move a WordPress site to another domain name, and various ways to accomplish them. There are a variety of free plugins available that take care of nearly all the heavy,… - [How Often Should Businesses Post on Social Media?](https://www.sharpinnovations.com/blog/how-often-should-a-businesses-post-on-social-media/): Businesses can use social media to increase brand awareness, engage customers, find new customers, boost their website traffic, capture leads, gather emails, and enhance customer relations. You likely already know the benefits, but now you’re wondering “How often should businesses post on social media?” We recommend you post at least 3 times a week and ideally once per day, but that can vary depending on your business, your audience, and which social… - [How to Create a Business Logo](https://www.sharpinnovations.com/blog/how-to-create-business-logo/): When you create a business logo, you need to keep certain things first in mind. What do you want your logo to convey? Will it represent your product/mission/service? Is the design potentially memorable and timeless? There should be a lot of discussion and research involved before a business determines its logo. There’s no need to be literal in its depiction, but you do want to keep it simple. Here are some key questions to consider when creating your business logo.  … - [Why Is My Website Being Redirected To Another Site? Here's How To Fix It](https://www.sharpinnovations.com/blog/website-being-redirected-to-another-site/): Whether you sell products on your website or get leads for local service work, having your site hacked and "down" for even a couple of hours can have a big financial impact on your business. So if you've noticed that your site is redirecting to another site, it's important to take action right away to get it resolved. But before we get into the "how" let's address the "why." Here's why your website is being redirected to… - [Why Doesn't My Business Show Up On Google Maps? Here's Exactly How To Fix It](https://www.sharpinnovations.com/blog/why-doesnt-business-show-up-on-google-maps/): If you offer a product or service to customers who live close to your office or store, then getting visibility through Google Maps is an important step in getting more customers. But if you've noticed that none of your customers are saying that they found you on Google Maps, you may be wondering, "Why doesn't my business show up on Google Maps?" If your business does not show up at all in Google Maps, this is likely because your business listing is not… - [How to Get Your Website to Rank Higher on Google | Free Tools and Tips](https://www.sharpinnovations.com/blog/how-to-get-your-website-to-rank-higher-on-google/): Getting our clients’ websites to rank higher on Google, Bing, and other search engines is a big part of our job at Sharp Innovations. Our digital marketing firm has a lot of insight, experience, and digital tools dedicated to helping small businesses achieve better SERP. But if you’re a small-business owner whose budget is too small to pay for professional digital marketing services, there are a few tools you can use to help get your website to rank higher,… - [Which is Better, WordPress or Drupal?](https://www.sharpinnovations.com/blog/which-is-better-wordpress-or-drupal/): If you get a request from a client to create a new website with some basic ecommerce functionality, you generally tell them that WordPress is the best choice. As a matter of fact, most people will suggest WordPress is the solution for any client project. It’s powerful and standard, right? Well, WordPress is not always the right choice when determining which content management system (CMS) to use for your client. Drupal, in fact, may better meet your needs. While… - [5 Reasons Why Your Website Needs a Blog (Yes, Blogs are Worth It)](https://www.sharpinnovations.com/blog/5-reasons-why-your-website-needs-a-blog-yes-blogs-are-worth-it/): We have a lot of clients who benefit from having a blog on their website. Some provide their own articles for their website blog and some rely on our content marketing specialists to provide articles. Having a blog, though, means keeping it updated. So, is it worth having one, knowing you need to keep it fresh? We typically design new websites with a page dedicated to the company’s blog because, after years of digital marketing experience, we see the proof that blogs… - [Spring Clean Your Website Using These 6 Tips](https://www.sharpinnovations.com/blog/spring-clean-your-website-using-these-6-tips/): As we move into a new season in 2021, now is a good time for a thorough review of your website. Here are some quick tips to get started. If you decide you need help updating your website, schedule a free consultation with us! We love helping businesses in Lancaster and its surrounding areas keep their online presence fresh! Website Updates If your website is built on any kind of framework, be it a CMS like WordPress or a JavaScript framework like React or Vue, it is… - [Why Is My WordPress Site So Slow? 3 Steps to Speed Up Your Website](https://www.sharpinnovations.com/blog/why-is-my-wordpress-site-so-slow-3-steps-to-speed-up-your-website/): If your website is taking too long to load, it could be negatively impacting your visitors' experience. This also hinders your ability to rank well in the search engines (SEO). If this describes your current frustration, you may be wondering "Why is my WordPress site so slow?" Typically, WordPress sites tend to load slowly because they do not properly utilize page caching or because the site's content is being served from a slow server. The good news is… - [How to Choose the Best SEO Company](https://www.sharpinnovations.com/blog/how-to-choose-the-best-seo-company-lancaster-and-surrounding-areas/): We get it. You are simply looking to improve your rankings in Google and want to pass that responsibility off to the experts in their field. Before you trust your valuable brand to just any company, we’ve compiled a list of common mistakes business owners make when selecting a digital marketing firm to handle their organic search optimization efforts. By helping you filter all the noise, you’ll be left with a list of only those firms that meet the standards… - [Is Your Online Store Development Ignoring Any of These Potential Ways to Improve Customer Experience?](https://www.sharpinnovations.com/blog/is-your-online-store-development-ignoring-any-of-these-potential-ways-to-improve-customer-experience/): EDI Ordering: Electronic Data Interchange Want to improve the way visitors interact with your online store? Check out these ways to enhance customer engagement on your site. EDI ordering can create an electronic version of order receipts and purchasing documents to create a more seamless and efficient workflow, without the need for more staffing. EDI also can reduce human errors, improve the security of sensitive customer information, lower operating costs, and greatly… - [Hey Small Business Owner, You Can Do Social Media! We Offer 5 Awesome Tips to Help](https://www.sharpinnovations.com/blog/hey-small-business-owner-you-can-do-social-media-we-offer-5-awesome-tips-to-help/): We work with small business owners every day and we know how hard they work to keep their businesses running and growing. Day-to-day tasks are enough to overload you and your staff. So we understand why that October 2020 post on your Facebook page or LinkedIn profile is the most recent news you’ve shared. These 5 tips will make social media a possibility. If these still don’t convince you to get posting, then we encourage you to give us a call. We have tiered… - [7 Web Development Tools We Love [and Why]](https://www.sharpinnovations.com/blog/7-web-development-tools-we-love-and-why/): All web developers collect tools along the way that enhance their abilities to create super websites. These tools can also save time. At Sharp, financial stewardship is one of our core values and one of the reasons web developer Peter Stevenson uses development tools. He shares seven web development tools that are among his favorites and explains why they are included in his web dev “toolbox.” These help him work smarter and not harder. Four of these tools aid… - [Web Design: Out With the Old; In With the Neu](https://www.sharpinnovations.com/blog/web-design-out-with-the-old-in-with-the-neu/): One of the most exciting aspects of web design, and design in general, is its ever-evolving nature. Sometimes best practices subtly refine over time, others see drastic changes to style and implementation. Throughout the ‘90s and early 2000s, while the internet was bursting at the seams with new websites, services, and entirely new devices like the iPhone, the go-to design style was Skeuomorphism. This refers to digital interfaces that mimic physical ones that people… - [Great Photography is Crucial to Your Brand](https://www.sharpinnovations.com/blog/great-photography-is-crucial-to-your-brand/): There’s an old saying, “You can’t judge a book by its cover.” It’s the notion that there is more to the story than what you see on the cover. There is a lot of truth to that. However, being able to make a good first impression has a lot of power behind it. Photographs are often the first-noticed way in which businesses convey their brand, culture, mission, etc. Whether used as visual elements on digital platforms, like your website or social,… - [Does Your Business Care? Prove It With Cause Marketing](https://www.sharpinnovations.com/blog/does-your-business-care-prove-it-with-cause-marketing/): This pandemic has really placed the health of communities in the spotlight, both the physical well-being of individuals and the overall condition of neighborhoods, businesses, industries, etc. It’s the reason behind a surge in cause marketing among businesses and brands. Exactly what is cause marketing and should your business join in? Let’s take a deeper look at what cause marketing entails, its pros and cons, and whether it’s worth your business or brand… - [GMB Signals Increase Their Role in Driving Local Rankings](https://www.sharpinnovations.com/blog/gmb-signals-increase-their-role-in-driving-local-rankings/): Google My Business signals are gaining muscle when it comes to lifting your brick-and-mortar location in local search and having it appear in front of users. GMB signals include factors such as proximity to the person searching, business categories, and the keywords used to describe your business in its Google My Business page title and other details. Recent reports indicate that among local search rank factors, GMB signals in 2020 increasingly influenced search results and… - [Rethink Brand Awareness and Its Value](https://www.sharpinnovations.com/blog/rethink-brand-awareness-and-its-value/): Let’s face it, we all want to equate marketing dollars directly to growth. When planning any marketing campaign, it’s best to have your goals, strategies, and metrics tracking in place to indicate the success or failure of your marketing campaigns. Data-driven marketing is a fantastic way to grow your business and protect your marketing budget from efforts that don’t equate to returns. Easily Measured Efforts, the Darlings of Data Business owners love data… - [Does My Website Need SSL?](https://www.sharpinnovations.com/blog/does-my-website-need-ssl/): Secure Sockets Layer or SSL certificates are more important today than ever before. Not only do they provide the encryption layer that protects your website traffic, but they’re increasingly used as a metric by search engines when deciding what content to serve to users. Does your site have a login for members, customers, patients, or staff? You need SSL to protect their access information (usernames and passwords). Does your site have forms on it that gather… - [Can WordPress Help My Business?](https://www.sharpinnovations.com/blog/can-wordpress-help-my-business/): Whether you’re a small, local business or a large, multi-location business, WordPress plugins make it possible to add a new feature to your existing site or platform just through installation, with little or no need for third-party development. WordPress is great for businesses that want to capitalize on its ability to integrate systems crucial to business success and help run their business more effectively and efficiently via the power of their website. In other,… - [Get Free Google Ads for Nonprofits: $10,000 a month!](https://www.sharpinnovations.com/blog/get-free-google-ads-for-nonprofits-10000-a-month/): Nonprofits, are you aware of Google Ad Grants? The Google Ad Grants program offers $10,000 per month in free text-based ads for nonprofits, as well as free access to Google Business Tools. And there’s no need to submit a huge grant proposal document. This is an excellent opportunity for free digital advertising. Google Ads for nonprofits help organizations recruit volunteers, raise funds, increase awareness, and mobilize socially active audiences. Following are the… - [Singularity What? Taking Over the Human Brain](https://www.sharpinnovations.com/blog/singularity-what-taking-over-the-human-brain/): The Singularity has risen to fame largely because of two core thinkers. Vernor Vinge and Ray Kurzweil. Vernor Vinge is a sci-fi writer prolific in the ‘90s and Ray Kurzweil works for Google and involved in things such as optical character recognition, text-to-speech synthesis, the list goes on and on. So, What Is the Singularity? In a nutshell, the singularity marks a moment when technology trumps the human brain, and the limitations of the mind are surpassed by… - [Useful Website Metrics & What They Mean](https://www.sharpinnovations.com/blog/useful-website-metrics-and-what-they-mean/): Have you ever received a traffic report for your website or logged in and poked around Google Analytics? Felt overwhelmed by all the information at your fingertips? One of the greatest benefits of digital marketing is the ability to track nearly everything, from pageviews and time spent on a page, to video plays and site-visitor origin. This can also be a bit exhausting for those who are not familiar with what all those metrics mean and whether they show improvement,,… - [The Psychology of Cold Emails](https://www.sharpinnovations.com/blog/the-psychology-of-cold-emails-how-to-get-it-right/): Here at Sharp Innovations, we take pride in providing our customers and clients with solutions that are genuine, innovative, and effective. When helping conduct cold email campaigns, we always suggest using methods that are sincere, effective and increase the percentage of emails opened and read. No one likes to receive disingenuous marketing emails and so we offer these tips for increasing engagement. (Our Sharper Edge ™ email marketing automation platform can help… - [Your Core Web Vitals are The Next Search Ranking Factor](https://www.sharpinnovations.com/blog/core-web-vitals-next-search-ranking-factor/): Earlier this year, Google announced its plan to use core web vitals as a ranking factor in 2021. So, what are “Core Web Vitals”? They are how Google scores the load speed of your website’s pages. Site Load SpeedResponsivenessVisual Stability Each of these “vitals” is linked to measurable elements: Largest Contentful Paint (LCP) – measures how quickly a web page loads and displays all its visual elements and content. LCP reports render… - [Why You Need a Post-Pandemic Strategy](https://www.sharpinnovations.com/blog/why-you-need-a-post-pandemic-strategy/): Now more than ever, small businesses need to dedicate time and effort to search engine optimization. SEO is one of the best and least expensive ways to get your company’s website in front of people searching online for the products and services you offer. You’ve likely already been hit hard by the pandemic. If you’re deciding how to intelligently allocate your marketing budget, SEO must be top of mind. It’s a low-cost way to improve your rankings on,… - [Adobe Flash Player is Retro, But Not in a Cool Way](https://www.sharpinnovations.com/blog/adobe-flash-player-is-retro-but-not-in-a-cool-way/): Adobe will stop distributing and updating Flash Player after Dec. 31 of this year. That gives web developers, businesses, educators, and consumers less than half a year to integrate to open standards like HTML5, WebGL, or WebAssembly. In fairness, Adobe sent a warning about this change back in July 2017. Adobe Flash is used for animations, mobile games, embedded web browser video, and other applications. A lot of website visitors (end users) don’t ever run into issues… - [Video is King: The Importance of Video in Content Marketing](https://www.sharpinnovations.com/blog/video-is-king-the-importance-of-video-in-content-marketing/): According to impactbnd, 7 million people in the U.S watch online videos every day and by merely mentioning the word “video” in the subject line of an email, the click-through rate increases by 13%. Video content truly is king. As brands, businesses, and individuals create compelling content that engages and informs, they should consider the power of video and its ability to also influence the audience. James Wedmore of talking head studio and a leader in online… - [Sitemaps: Pointing Search in the Right Direction](https://www.sharpinnovations.com/blog/sitemaps-pointing-search-in-the-right-direction/): The web is always changing in one way or another; Languages evolve and mature, design trends come and go, SEO “best practices” become “bad practices”. It’s easy to get caught up in what’s new and exciting, but one tried-and-true tool to improve your online presence that’s been around for over 15 years is the Sitemap. Sitemaps are XML files – usually automatically generated by a third-party website or built-in tool with your… - [Touchless Apps Show Your Customers They Come First](https://www.sharpinnovations.com/blog/touchless-apps-show-your-customers-they-come-first/): It’s encouraging to see local restaurants reopening, making the most of any outdoor seating to expand capacity while also maintaining strict social distancing regulations. Protecting your customers is priority No. 1 for any restaurant hoping to resurrect itself from the COVID-19 shutdown. The next priority is showing the customer you can do that. A customized PWA/mobile app can play a huge role in showing your customers you are progressively mitigating risks through… - [Excuse me, I think Your Data is Showing](https://www.sharpinnovations.com/blog/excuse-me-i-think-your-data-is-showing/): With the ever-expanding use of digital web applications, sites, and services for branding, customer and user engagement, and internal functions like time tracking and employee communication, there is an equally increasing amount of data continuity loss. Businesses need to be on the alert. Few business owners, employees, or even webmasters are aware of the expansive indexing ability of search bots used by the top search engines. It is easy to find companies that have saved… - [2020 CPNJ Reader Rankings Nominee](https://www.sharpinnovations.com/blog/2020-cpnj-reader-rankings-nominee/): Sharp Innovations is so thankful for our amazing client base who took the time to nominate us as a Top 5 Web Design and Development Firm in the region. It is an honor to be recognized for the time and effort our team puts in on behalf of you and your businesses every day. While a nomination is appreciated, it never is a goal. We have found that everything falls into place if we stick to our organization’s mission to honor God as a team through integrity and dedication… - [How to Use Google Reviews to Your Advantage](https://www.sharpinnovations.com/blog/how-to-use-google-reviews-to-your-advantage/): A couple weeks back, Google temporarily halted publishing Google My Business reviews, replies, and new listings reportedly so that Google support staff, forced by the COVID-19 quarantine to work remotely, could dedicate efforts toward “reviewing new listings, claims, and verifications for critical health-related businesses.” (Search Engine Journal) Google has returned those features and we encourage every business owner to take advantage of them, most especially… - [Important COVID-19 Update](https://www.sharpinnovations.com/blog/important-covid-19-update/): We've Deemed Our Customers as Essential By now you’ve likely heard Governor Tom Wolf strongly urging PA residents to close all nonessential businesses in the state for at least two weeks due to the coronavirus pandemic. If you’re a client of ours from another state, you can learn more about the coronavirus quarantine here. Although Sharp Innovations qualifies as an essential business, we will be out-of-office for the duration of the quarantine to ensure the… - [Can you recycle your website content?](https://www.sharpinnovations.com/blog/can-you-recycle-your-website-content/): A lot of time and effort goes into creating all the information on your website, so being able to repurpose it in other ways can help you get more for your money. When the information is helpful to your clients, recycling can emphasize its value or importance. But search engines may penalize websites that feature copied content that appears in its exact form or appears with just a few minor changes to it. To avoid getting “punished” with a low search ranking,… - [SEO in 2020: Trends to Watch & Styles to Try](https://www.sharpinnovations.com/blog/seo-in-2020-trends-to-watch-styles-to-try/): Last year, the SEO world saw plenty of changes – from relevant, strongly written content playing a key role in site visibility to Google’s “mobile first” indexing structure – but now it’s a new year! We’re always on the lookout for brand-new trends and ways to improve our clients’ online visibility. Today, we want to dig into some upcoming digital marketing trends for the new year, as well as a few trends that are here to stay… - [Come to the Dark Side – Dark vs. Light Mobile Design in 2019](https://www.sharpinnovations.com/blog/come-to-the-dark-side-dark-vs-light-mobile-design-in-2019/): Tired of bright designs with white backgrounds blinding you when you’re doing your late-night internet browsing or news reading? Maybe you find yourself predominantly looking at a computer screen for your job, with headaches looming by the end of the day. Either way, you’re in luck! Another evolution in digital design has started to gain steam the past couple of years and is about to explode: dark mode. Websites and mobile apps with a darker aesthetic are… - [Email Marketing is Dead - Or is It?](https://www.sharpinnovations.com/blog/email-marketing-is-dead-or-is-it/): Email marketing is dead… Or is it? We've heard this argument before. Often it is said by those looking to explain a minimal interest in signing up for an email newsletter. Here's the truth: no one wants to sign up for your email newsletter. The truth is, "signing up" for your newsletter to "stay in touch" doesn't offer any value to your customer. Yeah. We went there. We know that was harsh, so we'll give you a minute to recover… - [What Is My Website or App Really Trying To Be?](https://www.sharpinnovations.com/blog/what-is-my-website-or-app-really-trying-to-be/): The Internet has become integrated into everyday life and everyday business. As a result, we have found our distinctions between where to use offline and online tools to be less defined. This is more commonplace in regards to desktop vs mobile focused designs, however it also extends to our apps. We have our traditional mobile apps, instant apps are becoming more popular, hybrids apps have overtaken development cycles, and progressive web apps are transforming the web into… - [Four Reasons to Redesign Your Website this Summer](https://www.sharpinnovations.com/blog/four-reasons-to-redesign-your-website-this-summer/): Summer is heating up, and we can think of a couple ways to enjoy it! What about a brand-new website? Redesigning your site can be a great way to create a fresh buzz about your company and even roll out some correlating promotional deals to kick off a fresh season. We love the idea of a brand-new website to bring your company out of the shadows and into the spotlight. Here are just a few reasons why summer is the absolute best time to redesign your site and say “out… - [Duck...Duck...Go! New Search Engine Sensation is Sweeping the Nation](https://www.sharpinnovations.com/blog/duck-duck-go-new-search-engine-sensation-is-sweeping-the-nation/): Each week, you can find dozens of stories about popular websites, apps, and even search engines suffering from data breaches, selling users data, or running into other issues with their user’s privacy. With all these issues, people are looking even more closely at ways to ensure better privacy in their online lives. DuckDuckGo was founded right here in Pennsylvania in 2008, and markets itself as the search engine that actually puts your privacy first. Their mission is… - [Recognizing Online Spam Attempts](https://www.sharpinnovations.com/blog/recognizing-online-spam-attempts/): Spamming attempts are varied and plentiful through the many technological advances we use today. We utilize technology in many ways and spammers are using the same technologies to trick users into giving away money and personal information. This makes it difficult to determine what is legitimate or not. There is one saying we use in technology: “if it seems too good to be true, it probably is.” Spoofed Emails Many spammers will use emails attempting to get more… - [The Evolution of the CMS](https://www.sharpinnovations.com/blog/the-evolution-of-the-cms/): CMS stands for Content Management System. The purpose of a CMS is to allow users to create, manage, and modify your website content. Most CMS’s also give you the ability to manage text, images, embedded video, audio, and other features of your website. It is a great way to make sure your website content stays current and fresh, and gives your users reasons to return to visit your site. Below, we’ve defined some examples of common CMS software, and for what each… - [Common Scams and Frauds - How to Avoid Them](https://www.sharpinnovations.com/blog/common-scams-and-frauds-how-to-avoid-them/): These days, it seems like everyone’s out to take your money and various bad actors have plenty of ways to do so. Below are three of the ones we’ve seen recently ourselves and with our customers. Blackmail The emails are from the address they’re sent to, and the emails all seem to have mostly the same form: “Hi, your account is infected!” the email reads. “You probably do not know anything about me and you are most likely wondering why you&rsquo… - [Is Your Facebook Page Transparent and Accountable?](https://www.sharpinnovations.com/blog/is-your-facebook-page-transparent-and-accountable/): Facebook has become a central location for most business’s advertising and marketing efforts. It’s easy to use, simple to track visibility and progress, and most people spend at least an hour a day mindlessly scrolling through their news feed. Recently, Facebook has been tightening their security in regards to what you can safely post. As a business, this is good news – you’ll see less spam in your inbox and extra-rude comments on posts will be… - [Website Brand Consistency 101: The Essential Guide](https://www.sharpinnovations.com/blog/website-brand-consistency-101-the-essential-guide/): Vital to any company’s marketing efforts is a consistent, recognizable brand. Coca-Cola is identifiable through their font and red and white color scheme. The “golden arch” connects everyone’s mind to McDonald’s. Amazon’s orange, curved arrow underline is recognizable without even seeing the website name. All of these are excellent examples of consistent brands, and they all incorporate aspects of their logo throughout their websites. You,… - [How Much Content is Too Much? Your Website Content Guide](https://www.sharpinnovations.com/blog/how-much-content-is-too-much-your-website-content-guide/): Any good designer understands that web sites, particularly home pages, require a balance of images to text. Too many images with not enough content will make the site appear juvenile and might be confusing to new visitors. Too much content can cause the reader to become unfocused and abandon their efforts to peruse the site. It’s important to understand the factors that go into designing a web site as well as specifically tailoring each site design to the business at.… - [2018 in Review](https://www.sharpinnovations.com/blog/2018-in-review/): 2018 was a big year for the Sharp Innovations team! We look back at some of the highlights of the last year and thank you all for being a part of our exciting trajectory toward the future. Perhaps the most exciting news of 2018 for us was finally obtaining a certification we've been working toward for quite some time. Rewarded for an effort that stretched over three years, we completed the process to become GSA certified. This allows us to work with all government,… - [4 Ways Fonts Can Make or Break Your Website](https://www.sharpinnovations.com/blog/4-ways-fonts-can-make-or-break-your-website/): There are a wide variety of factors to consider when designing a new website; imagery, color scheme, call-to-action button style, and overall layout are all essential to your website’s success and lead generation. These are all heavily scrutinized by designers and clients alike. A vital decision that is often overlooked, however, involves font choice. Fonts can truly tie a website together and even influence a user’s behavior, making them a crucial part of the… - [5 Ways to Boost Your Social Media Presence *Almost* Overnight](https://www.sharpinnovations.com/blog/5-ways-to-boost-your-social-media-presence-almost-overnight/): In this day and age, social media is the top dog. Everybody who’s anybody is sharing, occasionally on the verge of “over-sharing”, everything happening in their lives. How do you keep up and, more importantly, stand out in the ever-growing flood of constant communication? Here are five ways to show off your business in the digital world today.   Scope out your competition Every business has a rival. It may be a company who offers the same,… - [SEO – Always Changing And Always Necessary For A Successful Website](https://www.sharpinnovations.com/blog/seo-always-changing-and-always-necessary-for-a-successful-website/): When you have a website, and potential customers are searching for a business that offers the products and services that you do, a well designed SEO program will help to bring those potential clients to your site. You can think of SEO as a match game for you and prospective customers, and without a good SEO program, many potentially profitable matches may not happen for you. By definition, SEO is the practice of increasing the quantity and quality of traffic to your website… - [Flash – What Flash?](https://www.sharpinnovations.com/blog/flash-what-flash/): If you’ve been using the Internet for more than 10 years, you can remember those cool little movie clips or interactive portions of websites that used Flash. Well, since that time, the Internet has come a long way, and due to modern programming languages, Flash is no longer necessary. Not only is it no longer necessary, it is being killed off by all modern browsers with Google leading the way with their Chrome Browser. Adobe (the company that owns Flash) – has… - [Security Basics](https://www.sharpinnovations.com/blog/security-basics/): We all hear about cyber-security attacks in the news with major companies getting hacked, data breaches, etc.  Attackers will continue to attack the major companies in various ways that are out of our control, but there are several security practices that we can do to prevent attackers from getting to our personal information for their personal gain. A few things we can do are to protect ourselves from phishing attacks (scammers using false identity to get personal… - [4 Ways To Get The Design You Want](https://www.sharpinnovations.com/blog/4-ways-to-get-the-design-you-want/): When you’re getting ready to make a new website, you can take some important steps to ensure that you’re happy with the design that your developer creates for you. Here at Sharp, our designers will always try to incorporate your vision as we see it while still implementing general rules of good practice in the world of the web so that you get a website that matches your vision and works efficiently for your customers. Things like button placement, color palette,,… - [The Internet In 2018](https://www.sharpinnovations.com/blog/the-internet-in-2018/): “The only constant is change.” That’s how web development is defined, and in 2018 nothing will be different. Users are continuously expecting more from their online experiences. Content should be engaging, intuitive, and accessible everywhere in real-time, especially on mobile devices. Here are some online trends to watch in 2018. Browser extensions are key add-ons for the major browsers and have been for years. Extensions improve a browser’s user… - [Here Are 3 Actionable Items to Improve Your SEO Results in 2018](https://www.sharpinnovations.com/blog/here-are-3-actionable-items-to-improve-your-seo-results-in-2018/): If you’re planning your marketing strategy for the New Year and haven’t thought about your digital presence, now is the time! 2017 saw a number of important changes as search engines such as Google and Bing have continued to evolve in an attempt to deliver the best results for web users. By keeping up with and adapting to these changes, you can help ensure that your website is making the biggest impact and delivering the best returns from search engines for your.… - [What’s Your Brand?](https://www.sharpinnovations.com/blog/whats-your-brand/): Wooo! With that expression and an outlandish personality, Ric Flair created a brand for himself that people around the world recognize and celebrate.  Flair was a wrestler who branded himself The Nature Boy, and he used his brand to become famous and to distinguish himself from hundreds of other, less memorable wrestlers. The main components of Flair’s brand, in addition to Wooo!, were his flashy hair and clothing, his habit of surrounding himself with beautiful,… - [What Is This Web Coming To?](https://www.sharpinnovations.com/blog/what-is-this-web-coming-to/): Every day, almost all of us use the Internet in one way or another, and the crazy part is that we might not even realize we are using it for what we are doing. For instance, when you pick up your phone and check the weather, that app is accessing the Internet to get the information it needs to relay to you. When you go home at night and nothing good is on television and you put on Netflix, all of the choices you have to watch are on a database on the Internet, and all of… - [Get Those Business-Building Google Reviews!](https://www.sharpinnovations.com/blog/get-those-business-building-google-reviews/): One of the simplest ways to improve your online marketing presence is establishing a business listing on Google and Bing. But just having a presence isn’t enough. To benefit fully, you must make your presence a hard-working member of your marketing team. Too often we find that businesses fail to take the extra few moments to fully detail their profiles. By adding several set of photos (inside, outside, team, at work, etc), business hours, a 360-degree virtual tour,… - [It’s Time for Your SEO Audit](https://www.sharpinnovations.com/blog/its-time-for-your-seo-audit/): Your website should be hard at work driving targeted traffic and leads to help complete all the goals that you had when you created the site. Whatever your goals may be, and even if you currently have or have had in the past signed up for search engine optimization (SEO) services with another internet marketing firm, it may be wise to perform an SEO audit. But first, don’t let the word “audit” scare you. We’re not the IRS, and an SEO audit is… - [4 Reasons to Build a New Website for Your Business](https://www.sharpinnovations.com/blog/4-reasons-to-build-a-new-website-for-your-business/): Nowadays, how many businesses don’t have some form of website? Even small businesses know the importance of having an online presence so people can find them. However, many of those websites are years behind the curve in how they were built and even in the information that they contain. While having any online presence is certainly better than having none, having a modern website that follows current industry standards will do significantly more for you and your… - [5 Reasons to Think Mobile-First](https://www.sharpinnovations.com/blog/5-reasons-to-think-mobile-first/): It wasn’t too long ago that your website only required you to think about how it would display on desktop computers. In today’s world, if you aren’t thinking about mobile and tablet devices, as well, you are likely ignoring the majority of your visitors’ preferred method of interacting with your web content. That’s because as many as 60% of all internet searches now take place on mobile devices. So, now is the time to start thinking about your… - [Speed and Performance Focused Websites](https://www.sharpinnovations.com/blog/speed-and-performance-focused-websites/): With the ever-growing rate of mobile sites, it has become increasingly important to also improve the usability of the site. One of the large factors in this is that of page loading speed being as quick as possible, to not slow users down as they use your website. Along with this, Google and other search engines have realized the importance of this, and as such, they emphasize and prioritize sites that are well optimized for this in their search results. This is because… - [Creating an App for Your Every Need](https://www.sharpinnovations.com/blog/creating-an-app-for-your-every-need/): From our computers to our phones, and even to custom computer devices, apps are used everywhere as a part of our daily lives. Whether it be for entertainment, convenience, or for a work-related need, these applications we use make what we do simpler and more efficient. If talk of apps and what all the thought-process that goes into them is too much stress and hard to understand, contact us now and we can help you to better understand your options, otherwise, read on... Apps… - [Is Print Still Effective?](https://www.sharpinnovations.com/blog/is-print-still-effective/): As a web design company, we obviously know the absolute necessity of having a hard-working website. We also know that if your website is your only marketing tool, you’ll be missing some excellent opportunities to keep your name in front of your customers. Even in our electronic world, there’s a place for many other forms of marketing, and one very effective way of communicating with potential and established customers is a print newsletter. Yes, printing and… - [History of HTML](https://www.sharpinnovations.com/blog/history-of-html/): HTML (Hyper Text Markup Language) is the main computer programming language used for making websites. HTML is unique, and there are no other languages like it anywhere else in wide world of programming. HTML is only used for the web. So how did HTML come to be? In 1989 a man by the name of Tim Berners-Lee, who was a British Scientist, invented the World Wide Web. He did this to help the scientific community from around the world collaborate better. His vision was relatively,… - [Make Your Website Attractive](https://www.sharpinnovations.com/blog/make-your-website-attractive/): Who remembers turning to the Yellow Pages in the phone book to find companies for a needed service? If you’re too young to have used the Yellow Pages, ask someone who grew up with them. In the years before the Internet, companies paid a lot of money to have the most attractive ads in the Yellow Pages and to attract business. Many of us looked at the ads to determine if a company’s service would meet our needs. Then, we made trusting choices based on pages in a… - [Google Launches Mobile Sites Certification](https://www.sharpinnovations.com/blog/google-launches-mobile-sites-certification/): A mobile-first mindset is a must when developing websites in today’s world. With the majority of mobile searches now taking place on mobile devices, it only benefits you to cater to your customers’ preferred way of accessing your website. Search engines have already adapted to the change by promoting things like Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP), and Google is even offering a Mobile Sites certification for developers to earn… - [3 Effective and Beautiful Mobile Navigations](https://www.sharpinnovations.com/blog/3-effective-and-beautiful-mobile-navigations/): Sometimes the most subtle design decisions can vastly improve or hurt the overall user experience in the world of web design. In a field constantly subject to new visual design trends, user expectations, and form factor changes, it can be tough to keep up with the most effective solutions for seemingly simple pieces of functionality like a website’s navigation menu. Some tried and true methods tend to stick around, but that doesn’t mean that they’re always… - [Hacked Websites on the Rise – What You Can Do to Protect Your Website](https://www.sharpinnovations.com/blog/hacked-websites-on-the-rise-what-you-can-do-to-protect-your-website/): Google recently reported on their Webmaster Central Blog that they saw a 32% increase in hacked websites in 2016, in comparison to 2015, and even more unfortunate for webmasters was that Google expects the upward trend to continue. If this worries you, it should, especially when your website can be penalized for hacked content and either be demoted or completely dropped from the search results pages. An ounce of prevention is worth a pound of cure. – Ben Franklin The… - [Making SEM Work For Our Clients - A Tier 2 Case Study of the Chemical Concepts Campaign](https://www.sharpinnovations.com/blog/making-sem-work-for-our-clients-a-tier-2-case-study-of-the-chemical-concepts-campaign/): If you’ve ever sat down for one of our free website design or internet marketing consultations, you already know that we do things a bit differently here at Sharp Innovations. We want to understand your business inside and out, and we look to identify your goals, the target audience, potential hardships and more before we dive into your new website or internet marketing project. In an effort to cater to the ever-changing digital landscape, we previously launched a three… - [Write Clearly - It’s Better For Your Business](https://www.sharpinnovations.com/blog/write-clearly-its-better-for-your-business/): A friend recently told me about a newspaper ad that he had seen. In it, a chain of stores included this curious qualifier in the small print *Not available in all stores. If all stores don’t have the item, why is the chain advertising it? Obviously, the message that the chain is trying to send is that SOME stores don’t have the item. The intended message, that the item is available here and there, but not everywhere, would be completely clear if the small print… - [Spam Filters and Why They Are Important](https://www.sharpinnovations.com/blog/spam-filters-and-why-they-are-important/): Spam – disruptive online messages, especially commercial messages posted on a computer network or sent as email. In today’s world, just about everybody is on the Internet. The Internet is an amazing place and allows communication like never before. I can send somebody in Montana or Madagascar an email, and they get it within minutes of my sending it. How amazing! However, just like with a lot of good things, there can be bad things as well. People all over the… - [How To Update Your Business Listing Holiday Hours](https://www.sharpinnovations.com/blog/how-to-update-your-business-listing-holiday-hours/): Updated for 2021* The holidays are upon us, and it’s time to make sure all your ducks are in a row whether your business takes a holiday break or you’re open for business as usual. Many customers will wonder if your holiday hours will be different from your regular hours, and it’s good business etiquette to show your special holiday hours if you’ll be having them. If you were greeted with a helpful reminder from Google to update your holiday hours,… - [CMS vs Custom Development](https://www.sharpinnovations.com/blog/cms-vs-custom-development/): In this day and age, Content Management Systems (CMS) are easier to use and more versatile than ever. Wordpress, for instance, started its life as an intuitive blogging platform and evolved into a full-featured framework for robust, database-driven websites. In a lot of circumstances, content management systems decrease development time and help facilitate rapid deployment. However, I can’t emphasize enough that third party content management systems should not be… - [Top 3 SEO Insights You Need to Know for 2017](https://www.sharpinnovations.com/blog/top-3-seo-insights-you-need-to-know-for-2017/): Even if you know nothing about how search engines arrange the results when you conduct a search, you’ve probably at one time or other experienced results that are constantly in flux. As Google, Bing and other search engines work to provide you with the best match to your query, the search engines are constantly getting tweaked. With many businesses now planning their budgets for 2017, we thought it would be helpful to show you the directions where the search engines… - [Why Custom-Built Websites are Better than DIY Websites](https://www.sharpinnovations.com/blog/why-custom-built-websites-are-better-than-diy-websites/): As the World Wide Web continues to mature, do-it-yourself (DIY) tools that allow people to easily create their own websites using drag-and-drop user interfaces, as well as pre-made themes, have become ubiquitous. While DIY tools and commodity themes can be beneficial for individuals or for a small startup, they can’t compare to a custom-built website designed for an established business. So what can a custom-built website provide you that a DIY website builder tool can&rsquo?… - [Take Heart, Google Penguin is Near *Update* It's here!](https://www.sharpinnovations.com/blog/take-heart-google-penguin-is-near/): The long-awaited Google Penguin 4.0 seems to finally be reaching its launching point. Recent discussions with the Google team have revealed that they’ve been working on a launch announcement, and a date has been set to go live. Unfortunately they’re keeping the exact release date hidden from the public, since previous targets failed to hit the mark and frustrated webmasters. What is Google Penguin? Google Penguin is Google’s attempt to prevent artificially… - [What Can WordPress Do For You?](https://www.sharpinnovations.com/blog/what-can-wordpress-do-for-you/): By now, if you’ve ever spent any time searching for solutions to update content on your website, you are sure to have come across WordPress. WordPress is one of the largest content management systems (CMS) out there, and it is also completely Open Source, which means that it's 100% free to use! Those features are nice, but you want to know how it can benefit your company. With a new setup, it is very clean, simple, and easy to use. The interface is streamlined to… - [Grow Your Business By Creating Your Own Story](https://www.sharpinnovations.com/blog/grow-your-business-by-creating-your-own-story/): Here’s some good news for businesses: Media outlets are looking for your story, and when they run it, you’ll get free publicity. Every newspaper has column inches that it needs to fill with copy and pictures, and every TV station has minutes of air time that it wants to fill with stories about local people who are succeeding in business or doing wonderful things for their communities. You see these types of stories every day, but have you ever wondered how the… - [How To Set Up Google Experiments](https://www.sharpinnovations.com/blog/how-to-set-up-google-experiments/): Testing the landing pages on your website can have a profound impact on your business’s bottom line. Through small changes in text, design, and layouts, you can drastically improve the amount of time that visitors stay on a page, conversions, sales, or any other important area for your business. One of the great things about using Google Analytics is how simple it is to jump right in and start experimenting yourself. In this blog we’ll walk you through setting… - [Email and Devices](https://www.sharpinnovations.com/blog/email-and-devices/): Today more and more jobs rely on email. This becomes especially obvious when you go to a website and fill out a contact form and a short while later, a representative from that company calls you back. This happens because that form on the website is linked directly to an email account, and every time somebody fills out the form and hits submit, the form sends that information directly to that email account. Let's take a look at that specific email account, though. That… - [Querying by Distance in MySQL](https://www.sharpinnovations.com/blog/querying-by-distance-in-mysql/): Is your website doing everything possible to help your clients find you and get to you? One valuable tool that you can use to accomplish this important goal is to include a “Locations” page on your site. Suppose that your business is a chain of restaurants. In that case, a Locations page can tell customers which of your eateries is closest to the hungry person’s present location.  If you don’t yet have such a page, it’s definitely… - [Sharp Innovations Client to be Featured on Fox & Friends Sunday Morning](https://www.sharpinnovations.com/blog/sharp-innovations-client-to-be-featured-on-fox-friends-sunday-morning/): One of the nation’s most popular TV hubs every Sunday morning, Fox and Friends, will host current Sharp client, BeBalanced Hormone Weight Loss Centers, this Sunday morning. BeBalanced has contracted us for a full website redesign, plus several elements of programming (like the integration of custom franchise landing pages) and search engine optimization services. Further, this Sunday will be the launch date of the newly redesigned website; the Sharp creative team has… - [Sharp Team Unveils SEO Reporting Tool 1.0](https://www.sharpinnovations.com/blog/seo-reporting-tool/): Not many web marketing firms can claim they have an in-house search engine optimization tool at their disposal, but now thanks to the forward-thinking SEO crew at Sharp, this has become a reality not only for our SEO team but for our clients as well. (It's technically still in BETA but we're letting the cat out of the bag) Monthly reporting is nothing new to our dozens of SEO clients, in fact it’s the norm, but a tool custom-built for smaller businesses is a… - [3 Quick Ways to Improve your Homepage](https://www.sharpinnovations.com/blog/3-quick-ways-to-improve-your-homepage/): Building a successful online presence for your business requires not only proper design, but rewarding internet marketing as well. As the internet and user behavior continuously evolves, so should your website in order to cater to the demands of your customers. Your website’s homepage is the first place to look for improvement in a website review, since more often than not this is the first place people see when they find your company. In reviewing your homepage there… - [Why Security Is More Important Than You Might Think](https://www.sharpinnovations.com/blog/why-security-is-more-important-than-you-might-think/): The past couple of years have seen people becoming more concerned with how secure their information is as their lives continue on an exponential trend toward digitization. We communicate, interact, share, work, plan, and unwind through the magic of the internet. Whether you're binging the latest season of House of Cards on Netflix, or trying to finish up that spreadsheet for work, society is becoming more dependent on the internet for everyday life. As our lives leave… - [Progressive Web Apps: A Great Mobile App Alternative](https://www.sharpinnovations.com/blog/progressive-web-apps-a-great-mobile-app-alternative/): For those who look at this and wonder, what a Progressive Web App (PWA) is, here is the definition from Google: Progressive Web Apps are experiences that combine the best of the web and the best of apps. They are useful to users from the very first visit in a browser tab, no install required. As the user progressively builds a relationship with the App over time, it becomes more and more powerful. It loads quickly, even on flaky networks, sends relevant push notifications,… - [How to Run a Successful Facebook Page For Your Business](https://www.sharpinnovations.com/blog/how-to-run-a-successful-facebook-page-for-your-business/): In today’s world, a successful internet marketing plan must include a social media presence. With the variety of different avenues people can take to find you, social media is one of the best ways to promote your brand. Facebook, Twitter, Snapchat, Instagram, and LinkedIn all have their own unique audiences, and your goal is to find the best mix of platforms for your business. No matter which mix you end up choosing, it likely includes Facebook since it enjoys the… - [Audit Your Website with These Free Google Tools](https://www.sharpinnovations.com/blog/audit-your-website-with-these-free-google-tools/): You wouldn’t believe how many free resources are available that offer suggestions on how to improve your business’s website and online presence. Even if your website just recently launched, chances are there are areas for improvement, especially if you aren’t utilizing a search engine optimization (SEO) service. For those business owners who are looking for any type of edge over their competition, we’ve put together a list of some of the most useful… - [5 Ways A Video Can Boost Your Search Rankings](https://www.sharpinnovations.com/blog/5-ways-a-video-can-boost-your-search-rankings/): One of the most popular websites in the world, YouTube, is one of the web’s greatest ways to consume content.  YouTube boasts over 1 billion users and has an average viewing session of 40 minutes on mobile devices,  so you can clearly understand why video content is so important in today’s market. Adding a video to your website has numerous benefits not only for your brand and your message, but for your website’s ranking capabilities as well.… - [Let’s Make English The Official Language of Business](https://www.sharpinnovations.com/blog/lets-make-english-the-official-language-of-business/): We often hear discussions about making English the official language of all government business in the United States. Maybe we should also think about making plain, understandable English the official language of business websites and all business writing. Businesses frequently write in jargon that’s specific to their industries, and if they’re selling to a general audience, that’s not good for sales. If I can’t understand your website’s,… - [Secure that site with LetsEncrypt](https://www.sharpinnovations.com/blog/secure-that-site-with-letsencrypt/): You have heard about someone offering free (as in beer) website certificates (aka SSL certificates) for your website. Whoever told you this was not lying. It's actually quite true! With the revelations regarding shady dealings with intelligence agencies, law enforcement, ISP and black-hat crackers (i.e., your "cyber-thieves"), there's been an industry-wide push to secure communications. Letsencrypt.org was founded to help address some of the issues in… - [Accelerated Mobile Pages (AMP) – The Next Step In Mobile Web?](https://www.sharpinnovations.com/blog/accelerated-mobile-pages-amp-the-next-step-in-mobile-web/): With more and more website visits coming from mobile devices, speed becomes a vital piece of your website’s efficiency, even more so than with a desktop computer. Google has recognized this need for speed as mobile searches have surpassed desktop searches, and mobile usage continues to grow at a rapid rate. That’s why popularity is building for a new web technology known as Accelerated Mobile Pages or AMP HTML. Google announced the new initiative back in early… - [Politeness Is Always A Virtue -- Especially For Websites](https://www.sharpinnovations.com/blog/politeness-is-always-a-virtue-especially-for-websites/): Christmas is coming, and Christmas means gifts. People will be giving, and people will be receiving. Recently, I was discussing gift-giving etiquette with some business colleagues, and it turned out to be an interesting exchange, particularly when the conversation turned to the proper etiquette of receiving a gift. Because of the hyper-sensitive attitudes of many people these days, one business owner asked how she can be sure that she won’t offend anyone with a gift… - [Understanding DNS (Domain Name System)](https://www.sharpinnovations.com/blog/understanding-dns-domain-name-system/): When transferring a website from one host to another or putting a brand new website live, there’s one step that tends to confuse people.  It’s called DNS which stands for Domain Name System. Explaining how DNS works can be a little complicated, but the concept by itself is fairly easy to understand. For a website to be accessible on the internet a few things need to happen. The website files need to be hosted on a file server somewhere, usually… - [You Won’t Believe the 5 Things That are Slowing Down Your New Website or Redesign Project](https://www.sharpinnovations.com/blog/you-wont-believe-the-5-things-that-are-slowing-down-your-new-website-or-redesign-project/): A request for a quick project turnaround is not unusual for clients who are in the process of building a new website. The excitement and anticipation of a website that is more user-friendly, aesthetically appealing, and new can create a desire to push the web design process along at a record pace. How can you achieve the quickest turn-around on your new website project? We wanted to offer a few tips we’ve found helpful over the years that we’ve gathered since we… - [4 Simple Ways to Enhance Your Online Presence](https://www.sharpinnovations.com/blog/4-simple-ways-to-enhance-your-online-presence/): If you are actively involved in your website’s marketing, you likely understand that there is no one method that will cover everything. In order to successfully market your website or brand you need a mix of services that might include search engine optimization (SEO), social media and blog management, paid advertisements, and email marketing. Just like your offline advertising, certain online advertising methods work best depending on your target audience and their… - [Blogging for Your Website](https://www.sharpinnovations.com/blog/blogging-for-your-website/): When did you last update your blog? If your answer is along the lines of, “I think it was 2013, but it may have been 2012,” then it’s time for you to do something about your blog, and we’ll give you two good choices of what that something should be. First, you can simply take down your blog. That’s not the ideal choice because blogging is an excellent marketing tool and a good way to keep your clients updated on all the exciting new ways in… - [New & Improved SEO Offerings](https://www.sharpinnovations.com/blog/new-improved-seo-offerings/): As you well know, the world of Internet Marketing, including Search Engine Optimization (SEO) and Search Engine Marketing (SEM), is constantly evolving. With this in mind we’ve recently updated and improved our services. We’ve fine-tuned our offerings into 3 tiers of client programs that meet any budget that our clients have. We have also kept pricing very competitive to keep pace with the ever-changing market, and can confirm this after speaking with six firms… - [Marketing Your Website](https://www.sharpinnovations.com/blog/marketing-your-website/): You’ve built and launched a beautiful website that has everything your customers could possibly want. With all the money, time, and effort you’ve put into the new site, a stream of new clients looking for your goods or services should be a given. The Field of Dreams quote, “If you build it, they will come” resonates in your mind as you wait for the leads to roll in. But several months pass, and although you’ve received a few hits and perhaps an… - [Are Outdated SEO Tactics Sinking Your Website?](https://www.sharpinnovations.com/blog/are-outdated-seo-tactics-sinking-your-website/): In the world of search engine optimization (SEO), things change quickly. What was helpful to improving site rankings just a few years ago—or even a few months ago—may not only be irrelevant today, they may actually be doing more harm than good. With Google reporting nearly 900 algorithm changes in just a single year (more than 2 per day), staying on top of these changes can become a time and resource-intensive challenge. Fortunately, only a handful of these… - [Google Cuts “AdWords Fundamentals” Exam Validity Period in Half](https://www.sharpinnovations.com/blog/google-cuts-adwords-fundamentals-exam-validity-period-in-half/): Having just completed updating our company’s AdWords certification last week by taking the “Search Advertising” exam, we expected to be Google AdWords certified through March 7, 2016. We were surprised to learn when we logged in this morning that we were no longer certified. We had received no notice of this certification suspension, and a brief search on the matter yielded no returns. Even the AdWords blog page and New AdWords features page were lacking… - [Google declares: a mobile presence now significant ranking factor](https://www.sharpinnovations.com/blog/google-declares-a-mobile-presence-now-significant-ranking-factor/): Customers are no longer the only ones demanding a mobile presence for your website. Following a recent post on Google’s Webmaster Central Blog, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you’ve been following our blog, or are an SEO client of ours, you know we’ve been encouraging our clients to have a user-friendly mobile presence for the past several years. And now, for the first time ever,… - [Smaller Images Equal Faster Load Times](https://www.sharpinnovations.com/blog/smaller-images-equal-faster-load-times/): Website page load times are important to users and search engines, alike. In both cases, loading pages faster is better—Google rankings improve, users have a better experience, and bounce rates drop. Perhaps it comes as no surprise that one way to improve page load times is to use fewer images, or use images with small file sizes. With that in mind, website development has long focused on using very few images in the actual site design (done through cascading style,… - [Does your website qualify for Google’s new “mobile friendly” label?](https://www.sharpinnovations.com/blog/does-your-website-qualify-for-googles-new-mobile-friendly-label/): Google recently announced that they are taking steps to highlight websites that are particularly friendly for use on mobile devices. Not only have they started asking mobile users to rate their mobile search results, but Google has also started displaying a label in the search engine ranking pages (SERPs) that tells the user whether or not the website listed is a “mobile-friendly” one. They’ve even developed a tool to test whether or not your website is… - [Lancaster, PA is a Google 2014 eCity Award Recipient](https://www.sharpinnovations.com/blog/lancaster-pa-is-a-google-2014-ecity-award-recipient/): Not to be outdone by Lititz’s 2013 designation as the “Coolest Small Town in America,” Lancaster city was awarded Google’s 2014 eCities award for being the strongest online business community in Pennsylvania. Founded in 1999, Sharp Innovations is proud to have been one of the original web design and internet marketing firms in Lancaster, and we are now equally pleased to have contributed in earning this prestigious distinction. In determining which… - [Get to Know Your Bounce Rate](https://www.sharpinnovations.com/blog/get-to-know-your-bounce-rate/): Analytics drive business decisions every day, and the same should be true for your website. Key website metrics like unique visitors and organic search performance are frequently cited data points. But something called “bounce rate,” can tell an important tale of your site’s overall performance, as well. For the unfamiliar, bounce rate is simply the percentage of visitors who hit any page on your website and leave without moving to another page on your.… - [Thinking about a new website? Ask yourself these 5 questions](https://www.sharpinnovations.com/blog/thinking-about-a-new-website-ask-yourself-these-5-questions/): Thinking about having a new website developed may seem like a daunting task. There are design aspects, content considerations, social media strategies, and any number of other variables that cause “paralysis by analysis.” But it doesn’t need to be that way. We like to think developing a new website is much like building a new home. Before a single brick is laid, you’ll want to choose a location, select an architect, talk about your ideas, and develop… - [Flat Design: The Latest Trend is Here to Stay](https://www.sharpinnovations.com/blog/flat-design-the-latest-trend-is-here-to-stay/): Design trends come and go, and some designs have a longer shelf life than others. Creating a “timeless” feel is something many designers strive to achieve, but technology can have an impact on design, due to differences in display sizes, color rendering, font standards, and more. Designers must conform to these new standards while still maintaining a classic look and ensuring effective functionality. One trend to have emerged in the past few years is something… - [890 Reasons to Have an Active SEO Campaign](https://www.sharpinnovations.com/blog/890-reasons-to-have-an-active-seo-campaign/): Having managed dozens (perhaps hundreds) of search engine optimization campaigns for our clients over the years, we are often asked why having an active, continuous search engine optimization (SEO) effort is preferable to just “doing SEO” once, or perhaps here and there, and then letting it go. After all, it’s entirely possible that a properly set-up site will show-up reasonably high on search engine results pages. Not only is this becoming increasingly… - [HTTPS, Google and You](https://www.sharpinnovations.com/blog/https-google-and-you/): Most people know that Google is rather secretive when it comes to how their search engine works. Indeed, outside of emphasizing the use of quality content that is user-friendly, Google generally masks any other variables that characterize their ranking process and how to reach the first page for your key business terms. This is why last week’s announcement on Google’s Online Security blog came as bit of a surprise, as Google clearly states: “[O]ver the… - [Google Pigeon and Local Search Engine Optimization](https://www.sharpinnovations.com/blog/google-pigeon-and-local-search-engine-optimization/): About a week ago, Google released a new search algorithm update which caused one of the largest changes to local search we’ve seen. Given the nickname “Pigeon” by Search Engine Land, this update is intended to provide better local information by delivering more relevant and accurate results to the person who is doing a search. Businesses seeing benefits from this update are ones who are properly set up on the necessary directories and social media,… - [Quality Content Important for Humans and Robots Alike](https://www.sharpinnovations.com/blog/quality-content/): It’s been said before, but content is still king when it comes to website visitor engagement and proper search engine optimization. No amount of flashy visuals, distracting animation, or trendy designs can save you from frequent page bounces if visitors to your site don’t find meaningful content. But that’s assuming you get visitors in the first place, which is largely determined by how you rank in search engines (hint: search engines are looking for good,… - [A Social Life is a Good Life](https://www.sharpinnovations.com/blog/a-social-life-is-a-good-life/): Social media has become such a hot topic among web marketers, and for good reason! These sites easily allow users to keep in touch with friends and family, as well as share things they care about or enjoy. And there is the key to the whole thing, sharing. Sharing can take a website that is barely known, and because one share, garner extremely favorable notoriety. But advertising does the same thing right? Yes, but when your friend shares a link with you, it feels more,… - [IMAP, POP, SSL, Oh My!](https://www.sharpinnovations.com/blog/imap-pop-ssl-oh-my/): E-mail is one of the most common forms of business communication available today, but it can also be one of the most complex. With the recent explosion of mobile devices, in particular, ensuring you have a fully synchronized experience across all of your devices has become more important than ever. IMAP, POP3, SSL, ports… these technologies are all things that can make e-mail seem difficult to understand, much less manage. But one of the most common issues we find… - [Top 10 Things to Look for in a Web Development Firm](https://www.sharpinnovations.com/blog/top-10-things-to-look-for-in-a-web-development-firm/): Gone are the days of placing an ad in the Yellow Pages or going door-to-door to ask your neighbors for business. Today, when people need a product or service, the Internet is their first stop, bar none. But it’s no longer sufficient to just be present online. These days, your potential customers expect your web presence to look great, load quickly, function intuitively, and provide them with whatever information or resources they might be seeking. Understandably,… - [Are You Planning to Fail?](https://www.sharpinnovations.com/blog/are-you-planning-to-fail-2/): If there is one constant in the website development business, it is that there will always be change. And as things change, your business strategy needs to adjust accordingly to maximize effectiveness and avoid being put into a competitive disadvantage. With a modicum of planning, businesses can use these technology changes and market shifts to their advantage. Conversely, companies that don't do this end-up lagging further and further behind. When it comes to your… - [The Importance of being earnest (in keeping your online presence current!)](https://www.sharpinnovations.com/blog/the-importance-of-being-earnest-in-keeping-your-online-presence-current/): Poet and playwright Oscar Wilde may have had some fun with Victorian social conventions in “The Importance of Being Earnest,” but he likely never could have imagined the importance of being earnest about your online presence. Indeed, your online existence says everything many of your potential customers will ever know about your business or organization. That’s why it’s critical to keep both your website and your social media pages up-to-date, in… - ["Themes" replacing "Keywords" as king of Search Engine Optimization](https://www.sharpinnovations.com/blog/themes-replacing-keywords-as-king-of-search-engine-optimization/): As any good search engine optimization specialist knows, there are no constants when it comes to achieving good rankings in search engine results pages (SERPs). Staying abreast of industry trends and adjusting to the ever-evolving algorithms used by Google and others is a core part of the SEO services provided by Sharp Innovations. Themes, Topics and Concepts One of the latest SEO trends is the migration away from “keywords” or phrases to more robust topics or.… - [Responsive Web Design Vs. Mobile Web Design](https://www.sharpinnovations.com/blog/responsive-web-design-vs-mobile-web-design/): According to the Pew Internet and American Life Project, 91% of all American adults have a cell phone, and 58% have a smartphone. If you’re wondering whether or not now is the right time to be thinking about a mobile-friendly version of your website, the answer for most businesses is that you shouldn’t just be thinking about it, you should already have one. The real question for most businesses is what type of mobile site is appropriate? There are basically two.… - [Sharp Innovations Acquires This Way Up! Marketing](https://www.sharpinnovations.com/blog/sharp-innovations-acquires-this-way-up-marketing/): Since 1999, Sharp Innovations has help decision-makers in dozens of industries grow their businesses through the power of Internet marketing. With powerful design, creative content, full-service search engine optimization, and more recent additions like social media management and mobile device optimization, we've made it our mission to help our clients find success online and achieve a positive return on their investment. As part of our ongoing commitment to providing… - [What Can Google Analytics Tell You?](https://www.sharpinnovations.com/blog/what-can-google-analytics-tell-you/): We have been using Google Analytics with our clients for several years, and it is one of the most powerful, no cost tools available. Just about any activity or interaction from visitors on your site can be measured with Google Analytics. In this post, we’ll focus on a few specific features that can help you make adjustments to your website and keep it moving forward. Do I need a mobile website? Google tracks mobile and tablet views to your website, so if you have seen… - [Modular Design is Cool](https://www.sharpinnovations.com/blog/modular-design-is-cool/): 2013 will likely be looked back on as a year where modular design became a popular solution for many websites. Grid-based designs are ever growing, responsive websites are becoming an expected norm, and even modular interfaces are becoming increasingly popular. These structures allow for focus on designing, clean structuring and improved work speed. But what actually is modular design? If you are familiar with Windows 8 Metro UI, you have a good conceptual starting point.… - [90% of Searches Affected by Google “Hummingbird”](https://www.sharpinnovations.com/blog/90-of-searches-affected-by-google-hummingbird/): Google made a huge change last week that is not only the largest since 2009, but the change also affects at least 90% of all searches. Unlike previous Penguin and Panda releases that just updated or enhanced the current search algorithm, the new Hummingbird launch brought the release of a brand new search algorithm. This means if you own a website, you were most likely affected by this change, and should probably reevaluate your internet marketing strategy to move beyond… - [Top 5 Reasons People Leave Your Website](https://www.sharpinnovations.com/blog/top-5-reasons-people-leave-your-website/): There are a multitude of reasons people may leave your website, whether it be the speed, content availability, design usability, or lack of desired results. While all websites are different, there are a few constant factors to account for in order to please your users. 1: Slow Page Load This is the number one reason users abandon your website. An average user spends about three seconds waiting for a page to load before becoming hasty and abandoning your site. Besides only… - [Brand Posting on Facebook](https://www.sharpinnovations.com/blog/brand-posting-on-facebook/): You risk hurting your business by not taking advantage of social media. Not only are you missing an opportunity to connect with the people who spend a significant amount of their free time browsing Facebook, Twitter, or a number of other social outfits (which is a majority of them), but you are also jeopardizing SEO efforts with your website. Even if you don’t realize it, social factors are becoming more and more tied into your Google, Bing, and Yahoo rankings, and by… - [How to Choose a Domain Name](https://www.sharpinnovations.com/blog/how-to-choose-a-domain-name/): Clients often ask us “What name should I use for my website?” It sounds like an easy question, but there are actually a number of variables to consider before you rush to secure your new domain name with a re-seller. Here are five considerations to take into account when choosing your own URL: 1.    Length of the URL Often, choosing a short name for your URL (website address) is the best way to go, especially if the name is directly linked to who… - [Why a "Super-phonebook" SEO Program may not be your Best Investment](https://www.sharpinnovations.com/blog/why-a-super-phonebook-seo-program-may-not-be-your-best-investment/): If you are looking to join the millions of others committing money to online marketing, you probably have given thought to the large “Super-phonebook” companies that claim to be the best choice for your online marketing needs. Before you start spending money or make a commitment, there is a lot of information—and some misinformation—of which you should be mindful. There is no shortage of horror stories floating out there in cyberspace about why… - [Sharp client recently featured on the popular tech blog, “Gizmodo”](https://www.sharpinnovations.com/blog/neverwet-a-sharp-innovations-client-recently-featured-on-the-popular-tech-blog-gizmodo/): Have you ever bought a new pair of bright, white tennis shoes, only to have them look old and dirty after an ill-placed step through a puddle? Or perhaps you’ve worn a crisp, new shirt at a barbeque and quickly realized that shirt wouldn’t look new for long. Maybe you’ve simply had a beverage accidentally knocked over, right near your smartphone that happens to be lying beside it on the table. Whatever the careless moment or unfortunate incident, a small… - [Now Trending: Social Media](https://www.sharpinnovations.com/blog/144/): American culture has very much been influenced in the 2000’s by the impact that the internet has made on society. Perhaps the most exemplary of our cultural fascination with the internet is the magnitude of the growing trend toward social media. Whether we like it or not, mastering the social media ‘game’ as businesspeople seems like a skill we must acquire to reach the younger generations. But to what extent is the social media experiment exclusive to the “Generation-y’ers;… - [Long Live the Hardware - Consumer Electronics Show](https://www.sharpinnovations.com/blog/long-live-the-hardware/): The CES, or the International Consumer Electronics Show, for those of us who aren’t in the technology awards circuit, commenced Monday, thus handing out its yearly prize to Samsung. Samsung won out in the 2013 edition of the CES’ convention over viable foe, Sony. The North Korean tech wizard claimed this year’s title through an array of products, led by its patented Galaxy S3 system, powered by Google’s Android OS. Many in the tech device know-how… - [Yahoo! chronicles another year of "searching"](https://www.sharpinnovations.com/blog/yahoo-chronicles-another-year-of-searching/): Each December Yahoo! compiles and organizes its “most searched” words of the year. These are usually representative of a year’s worth of trends, viral web sensations, and popular cultural anomalies. It can also imply what people are thinking about, talking about, and concerned about. We can be encouraged that the top two searches for this year were NOT celebrities! With that said, and not counting their “overall” list, Yahoo! felt obligated to… - [Even Though Bing Surges, Google Still Tops US Searches](https://www.sharpinnovations.com/blog/even-though-bing-surges-google-still-tops-us-searches/): Google, the worldwide search engine leader, has some competition. Bing, Microsoft’s search engine, has steadily crept up search engine rankings since it debuted in 2009, and is now in the number two spot for the first time. Google and Bing’s trajectories appear approximately parallel, while the rest of the competition’s rankings continue to dip. According to comScore, Bing and Microsoft’s other websites had a respectable 2.7 billion U.S. search… - [Smart Phones vs. the Personal Computer](https://www.sharpinnovations.com/blog/smart-phones-vs-the-personal-computer/): According to data collected by online search giant Google, more consumers in each of five key global markets now have an Internet-capable mobile device than have a desktop or laptop computer. In the United States, the difference is creeping toward 10% more (76% to 68%), although consumers still report accessing the Internet on multiple types of devices. Still, Morgan Stanley analyst Mary Meeker believes that, “Within the next five years, more users will connect to the… - [Changes to Google Search Results](https://www.sharpinnovations.com/blog/new-changes-to-google-search-results-how-will-it-affect-your-business/): How will it affect your business? Google announced last week that there would be another fundamental change to their search algorithm to help index new content as fast as possible. This update, called “Freshness,” will affect about 35% of all search queries. It will mostly target highly talked about news items (such as celebrity breakups and the world economy, for instance) but may also impact search queries that are broad-matched keywords such as “football.;… - [2011: Design Less Restricted](https://www.sharpinnovations.com/blog/2011-design-less-restricted/): While the Internet itself is still relatively young, it changes a little bit every year. In 2010, design for mobile devices boomed, typography emphasis flourished and many other aspects of web design took leaps forward as well. But now that 2011 has come and 2012 is nearly upon us, what’s coming next? The Death of Flash Adobe Flash was once a widely used tool thanks in no small part to its easily implemented interactivity, but its best days may be behind it. HTML5 and… - [The Importance of A/B Testing](https://www.sharpinnovations.com/blog/the-importance-of-ab-testing/): So you have a great website, traffic is good and you are receiving inquires. But what about all of the visitors who come to your website and leave without contacting you? Have you ever wondered why visitors aren’t clicking on your calls-to-action or picking up the phone to contact you? It’s tempting to think having a website with all of your information displayed will be enough to entice the user to fill out a form or pick up the phone, but this isn’t… - [HTML5 Video and What it Means for You](https://www.sharpinnovations.com/blog/html5-video-and-what-it-means-for-you/): One of my favorite parts of the new HTML5 spec is the browser based support for video and audio. Up till now, adding video (or audio) to your web page involved an annoying process involving Adobe Flash and inserting some of the ugliest code known to man into your webpage. The and tags will change all of that! The and tags operate the exact same way, and I don't want to accidentally encourage anybody to place background music (or the sounds of farm animals) on there!… - [Social Networking for Small Business](https://www.sharpinnovations.com/blog/social-networking-for-small-business/): Internet Marketing through Social Networking Social Networking has become a large part of search engine optimization (“seo”). And while we’ve heard that it is important, it can be hard to understand how everything ties together. So let’s start with your website, which can be thought of as the epicenter of information about your company. When discussing link building, we are normally talking about how we can improve search results to attract visitors… - [Going Mobile](https://www.sharpinnovations.com/blog/going-mobile/): The widespread adoption of the iPhone is catapulting mobile web usage into the mainstream. According to Morgan Stanley, the adoption of the iPhone and iPod Touch is out-pacing even the early adoption rate of the desktop Internet itself. In fact, over 46 Million people in the US actively browse the mobile web each month. Surprisingly, it’s not just the early adopters that are using these devices. Morgan Stanley notes that the iPhone has had the fastest hardware user… - [Believe in Brand Building](https://www.sharpinnovations.com/blog/believe-in-brand-building/): In a tough, “all-hands-on-deck” economy, belt-tightening takes on a whole new meaning. So when some marketing person tells you branding is more important than ever, you’d be right to question their sanity. Or would you? When the economy falters, and companies go under, you’ve got a choice to make. Do you: Let your goods or services become commoditized and fight it out in the arena of lowest price wins. Shore up your marketing efforts and give… ## Blog Categories - [Privacy](https://www.sharpinnovations.com/blog/category/privacy/) - [Stack Development](https://www.sharpinnovations.com/blog/category/stack-development/) - [Web & Mobile Security](https://www.sharpinnovations.com/blog/category/web-mobile-security/) - [Rebranding Your Business](https://www.sharpinnovations.com/blog/category/rebranding-your-business/) - [Feed My Starving Children](https://www.sharpinnovations.com/blog/category/feed-my-starving-children/) - [AI Scraping](https://www.sharpinnovations.com/blog/category/ai-scraping/) - [Bot Traffic](https://www.sharpinnovations.com/blog/category/bot-traffic/) - [Server Hosting](https://www.sharpinnovations.com/blog/category/server-hosting/) - [How To Sell Online](https://www.sharpinnovations.com/blog/category/how-to-sell-online/) - [Online Sales](https://www.sharpinnovations.com/blog/category/online-sales/) - [Paid Ads](https://www.sharpinnovations.com/blog/category/paid-ads/) - 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[Mobile Sites Certification](https://www.sharpinnovations.com/blog/category/mobile-sites-certification/) - [Mobile Websites](https://www.sharpinnovations.com/blog/category/mobile-websites/) - [Responsive Websites](https://www.sharpinnovations.com/blog/category/responsive-websites/) - [Advertising Online](https://www.sharpinnovations.com/blog/category/advertising-online/) - [Design](https://www.sharpinnovations.com/blog/category/design/) - [Yellow Pages](https://www.sharpinnovations.com/blog/category/yellow-pages/) - [App Store](https://www.sharpinnovations.com/blog/category/app-store/) - [Chrome](https://www.sharpinnovations.com/blog/category/chrome/) - [Firefox](https://www.sharpinnovations.com/blog/category/firefox/) - [Ios](https://www.sharpinnovations.com/blog/category/ios/) - [Play Store](https://www.sharpinnovations.com/blog/category/play-store/) - [Pwas](https://www.sharpinnovations.com/blog/category/pwas/) - [Web Notifications](https://www.sharpinnovations.com/blog/category/web-notifications/) - [History Of Html](https://www.sharpinnovations.com/blog/category/history-of-html/) - [Html](https://www.sharpinnovations.com/blog/category/html/) - [Tim Berners-lee](https://www.sharpinnovations.com/blog/category/tim-berners-lee/) - [World Wide Web](https://www.sharpinnovations.com/blog/category/world-wide-web/) - [E-zines](https://www.sharpinnovations.com/blog/category/e-zines/) - [Marketing Tools](https://www.sharpinnovations.com/blog/category/marketing-tools/) - [Newsletter](https://www.sharpinnovations.com/blog/category/newsletter/) - [Print Newsletters](https://www.sharpinnovations.com/blog/category/print-newsletters/) - [Page Rank](https://www.sharpinnovations.com/blog/category/page-rank/) - [Performance](https://www.sharpinnovations.com/blog/category/performance/) - [Speed](https://www.sharpinnovations.com/blog/category/speed/) - [Mobile-first](https://www.sharpinnovations.com/blog/category/mobile-first/) - [Mobile-first Index](https://www.sharpinnovations.com/blog/category/mobile-first-index/) - [Modern Website](https://www.sharpinnovations.com/blog/category/modern-website/) - [Reasons To Build A New Website](https://www.sharpinnovations.com/blog/category/reasons-to-build-a-new-website/) - [Web Security](https://www.sharpinnovations.com/blog/category/web-security/) - [Mobile-first Algorithm](https://www.sharpinnovations.com/blog/category/mobile-first-algorithm/) - [2017 Local Search Ranking Factors](https://www.sharpinnovations.com/blog/category/2017-local-search-ranking-factors/) - [Google Reviews](https://www.sharpinnovations.com/blog/category/google-reviews/) - [Local Pack Ranking](https://www.sharpinnovations.com/blog/category/local-pack-ranking/) - [Moz](https://www.sharpinnovations.com/blog/category/moz/) - [Reviews](https://www.sharpinnovations.com/blog/category/reviews/) - [Alexa](https://www.sharpinnovations.com/blog/category/alexa/) - [Amazon](https://www.sharpinnovations.com/blog/category/amazon/) - [Gps Navigation](https://www.sharpinnovations.com/blog/category/gps-navigation/) - [Internet](https://www.sharpinnovations.com/blog/category/internet/) - [Self-driving Cars](https://www.sharpinnovations.com/blog/category/self-driving-cars/) - [Street View](https://www.sharpinnovations.com/blog/category/street-view/) - [Business Insider](https://www.sharpinnovations.com/blog/category/business-insider/) - [Disney](https://www.sharpinnovations.com/blog/category/disney/) - [Nature Boy](https://www.sharpinnovations.com/blog/category/nature-boy/) - [Ric Flair](https://www.sharpinnovations.com/blog/category/ric-flair/) - [Meta Descriptions](https://www.sharpinnovations.com/blog/category/meta-descriptions/) - [Near Me](https://www.sharpinnovations.com/blog/category/near-me/) - [Apis](https://www.sharpinnovations.com/blog/category/apis/) - [Browser Extensions](https://www.sharpinnovations.com/blog/category/browser-extensions/) - [Css](https://www.sharpinnovations.com/blog/category/css/) - [Developer](https://www.sharpinnovations.com/blog/category/developer/) - [Javascript](https://www.sharpinnovations.com/blog/category/javascript/) - [Smartphones](https://www.sharpinnovations.com/blog/category/smartphones/) - [Stock Photos](https://www.sharpinnovations.com/blog/category/stock-photos/) - [Website Layout](https://www.sharpinnovations.com/blog/category/website-layout/) - [Cyber-security Attacks](https://www.sharpinnovations.com/blog/category/cyber-security-attacks/) - [Data Breach](https://www.sharpinnovations.com/blog/category/data-breach/) - [Adobe](https://www.sharpinnovations.com/blog/category/adobe/) - [Flash](https://www.sharpinnovations.com/blog/category/flash/) - [Google Chrome](https://www.sharpinnovations.com/blog/category/google-chrome/) - [Keyword Stuffing](https://www.sharpinnovations.com/blog/category/keyword-stuffing/) - [Mobile-first Indexing](https://www.sharpinnovations.com/blog/category/mobile-first-indexing/) - [Siri](https://www.sharpinnovations.com/blog/category/siri/) - [Advertising](https://www.sharpinnovations.com/blog/category/advertising/) - [Facebook](https://www.sharpinnovations.com/blog/category/facebook/) - [Uncategorized](https://www.sharpinnovations.com/blog/category/uncategorized/) - [Google Analytics](https://www.sharpinnovations.com/blog/category/google-analytics/) - [Google Hummingbird](https://www.sharpinnovations.com/blog/category/google-hummingbird/) - [Organic SEO](https://www.sharpinnovations.com/blog/category/organic-seo/) - [Search Engine Optimization](https://www.sharpinnovations.com/blog/category/search-engine-optimization/) - [Videography](https://www.sharpinnovations.com/blog/category/videography/) - [Web Development](https://www.sharpinnovations.com/blog/category/web-development/) - [Mobile Website](https://www.sharpinnovations.com/blog/category/mobile-website/) - [Responsive Web Design](https://www.sharpinnovations.com/blog/category/responsive-web-design/) - [Responsive Website](https://www.sharpinnovations.com/blog/category/responsive-website/) - [Questions To Ask When Building A Website](https://www.sharpinnovations.com/blog/category/questions-to-ask-when-building-a-website/) - [Web Development Questions](https://www.sharpinnovations.com/blog/category/web-development-questions/) - [Email](https://www.sharpinnovations.com/blog/category/email/) - [Email Setup](https://www.sharpinnovations.com/blog/category/email-setup/) - [IMAP](https://www.sharpinnovations.com/blog/category/imap/) - [POP](https://www.sharpinnovations.com/blog/category/pop/) - [Smartphone](https://www.sharpinnovations.com/blog/category/smartphone/) - [Content](https://www.sharpinnovations.com/blog/category/content/) - [Messaging](https://www.sharpinnovations.com/blog/category/messaging/) - [Google Pigeon](https://www.sharpinnovations.com/blog/category/google-pigeon/) - [Google+ My Business](https://www.sharpinnovations.com/blog/category/google-my-business/) - [Search Engine Land](https://www.sharpinnovations.com/blog/category/search-engine-land/) - [TripAdvisor](https://www.sharpinnovations.com/blog/category/tripadvisor/) - [UrbanSpoon](https://www.sharpinnovations.com/blog/category/urbanspoon/) - [Yelp](https://www.sharpinnovations.com/blog/category/yelp/) - [Google Ranking Factors](https://www.sharpinnovations.com/blog/category/google-ranking-factors/) - [Http](https://www.sharpinnovations.com/blog/category/http/) - [Https](https://www.sharpinnovations.com/blog/category/https/) - [Secure Certificates](https://www.sharpinnovations.com/blog/category/secure-certificates/) - [Google Penalties](https://www.sharpinnovations.com/blog/category/google-penalties/) - [Google Penguin](https://www.sharpinnovations.com/blog/category/google-penguin/) - [Flat Design](https://www.sharpinnovations.com/blog/category/flat-design/) - [Skeuomorphism](https://www.sharpinnovations.com/blog/category/skeuomorphism/) - [Website Trends](https://www.sharpinnovations.com/blog/category/website-trends/) - [New Website](https://www.sharpinnovations.com/blog/category/new-website/) - [Planning A Website](https://www.sharpinnovations.com/blog/category/planning-a-website/) - [Website Design Process](https://www.sharpinnovations.com/blog/category/website-design-process/) - [Website Redesign](https://www.sharpinnovations.com/blog/category/website-redesign/) - [Bounce Rate](https://www.sharpinnovations.com/blog/category/bounce-rate/) - [Improving Bounce Rate](https://www.sharpinnovations.com/blog/category/improving-bounce-rate/) - [QuickSprout](https://www.sharpinnovations.com/blog/category/quicksprout/) - [ECities Award](https://www.sharpinnovations.com/blog/category/ecities-award/) - [Google](https://www.sharpinnovations.com/blog/category/google/) - [Ipsos](https://www.sharpinnovations.com/blog/category/ipsos/) - [Lancaster PA](https://www.sharpinnovations.com/blog/category/lancaster-pa/) - [Mobile Friendly Tag](https://www.sharpinnovations.com/blog/category/mobile-friendly-tag/) - [Faster Mobile Website](https://www.sharpinnovations.com/blog/category/faster-mobile-website/) - [Srcset](https://www.sharpinnovations.com/blog/category/srcset/) - [Srcset Images](https://www.sharpinnovations.com/blog/category/srcset-images/) - [Website Development](https://www.sharpinnovations.com/blog/category/website-development/) - [Guides On Mobile Seo](https://www.sharpinnovations.com/blog/category/guides-on-mobile-seo/) - [Mobile Ranking Factors](https://www.sharpinnovations.com/blog/category/mobile-ranking-factors/) - [Mobile-friendly Label](https://www.sharpinnovations.com/blog/category/mobile-friendly-label/) - [Advertising Fundamentals](https://www.sharpinnovations.com/blog/category/advertising-fundamentals/) - [AdWords Certification Requirements](https://www.sharpinnovations.com/blog/category/adwords-certification-requirements/) - [AdWords Exam Validity Period](https://www.sharpinnovations.com/blog/category/adwords-exam-validity-period/) - [Google AdWords](https://www.sharpinnovations.com/blog/category/google-adwords/) - [News](https://www.sharpinnovations.com/blog/category/news/) - [Ppc](https://www.sharpinnovations.com/blog/category/ppc/) - [Search Marketing](https://www.sharpinnovations.com/blog/category/search-marketing/) - [SEO Rankings Websites](https://www.sharpinnovations.com/blog/category/seo-rankings-websites/) - [User Experience](https://www.sharpinnovations.com/blog/category/user-experience/) - [Blogging](https://www.sharpinnovations.com/blog/category/blogging/) - [Digital Marketing](https://www.sharpinnovations.com/blog/category/digital-marketing/) - [Web Marketing](https://www.sharpinnovations.com/blog/category/web-marketing/) - [E-Commerce](https://www.sharpinnovations.com/blog/category/e-commerce/) - [SEM](https://www.sharpinnovations.com/blog/category/sem/) - [SEO Audit](https://www.sharpinnovations.com/blog/category/seo-audit/) - [SEO ROI](https://www.sharpinnovations.com/blog/category/seo-roi/) - [Online Branding](https://www.sharpinnovations.com/blog/category/online-branding/) - [Reasons To Blog](https://www.sharpinnovations.com/blog/category/reasons-to-blog/) - [Updating A Blog](https://www.sharpinnovations.com/blog/category/updating-a-blog/) - [A/b Testing](https://www.sharpinnovations.com/blog/category/a-b-testing/) - [Enhance Online Marketing](https://www.sharpinnovations.com/blog/category/enhance-online-marketing/) - [Local Business Listings](https://www.sharpinnovations.com/blog/category/local-business-listings/) - [Online Business Reviews](https://www.sharpinnovations.com/blog/category/online-business-reviews/) - [Building A New Website](https://www.sharpinnovations.com/blog/category/building-a-new-website/) - [Changing Dns](https://www.sharpinnovations.com/blog/category/changing-dns/) - [Dns](https://www.sharpinnovations.com/blog/category/dns/) - [Domain Name System](https://www.sharpinnovations.com/blog/category/domain-name-system/) - [Websites](https://www.sharpinnovations.com/blog/category/websites/) - [Making Your Website Usable](https://www.sharpinnovations.com/blog/category/making-your-website-usable/) - [Website Presentation](https://www.sharpinnovations.com/blog/category/website-presentation/) - [Accelerated Mobile Pages](https://www.sharpinnovations.com/blog/category/accelerated-mobile-pages/) - [AMP HTML](https://www.sharpinnovations.com/blog/category/amp-html/) - [Google AMP](https://www.sharpinnovations.com/blog/category/google-amp/) - [Pagesppeed](https://www.sharpinnovations.com/blog/category/pagesppeed/) - [LetsEncrypt](https://www.sharpinnovations.com/blog/category/letsencrypt/) - [Programming](https://www.sharpinnovations.com/blog/category/programming/) - [Secure Website](https://www.sharpinnovations.com/blog/category/secure-website/) - [Content & Writing](https://www.sharpinnovations.com/blog/category/content-amp-writing/) - [How To Write Website Content](https://www.sharpinnovations.com/blog/category/how-to-write-website-content/) - [Readable Content](https://www.sharpinnovations.com/blog/category/readable-content/) - [Website Content](https://www.sharpinnovations.com/blog/category/website-content/) - [Website Content Tips](https://www.sharpinnovations.com/blog/category/website-content-tips/) - [Bounce Rates](https://www.sharpinnovations.com/blog/category/bounce-rates/) - [Kickstarter](https://www.sharpinnovations.com/blog/category/kickstarter/) - [Search Rankings](https://www.sharpinnovations.com/blog/category/search-rankings/) - [Viral Videos](https://www.sharpinnovations.com/blog/category/viral-videos/) - [Audit Your Website](https://www.sharpinnovations.com/blog/category/audit-your-website/) - [Improve Your Search Placement](https://www.sharpinnovations.com/blog/category/improve-your-search-placement/) - [Improving Your Website](https://www.sharpinnovations.com/blog/category/improving-your-website/) - [Facebook Business Page](https://www.sharpinnovations.com/blog/category/facebook-business-page/) - [Facebook Marketing](https://www.sharpinnovations.com/blog/category/facebook-marketing/) - [Manage Social Media Campaigns](https://www.sharpinnovations.com/blog/category/manage-social-media-campaigns/) - [Promoting Business Through Facebook](https://www.sharpinnovations.com/blog/category/promoting-business-through-facebook/) - [Add To Home Screen](https://www.sharpinnovations.com/blog/category/add-to-home-screen/) - [Apps](https://www.sharpinnovations.com/blog/category/apps/) - [Mobile App](https://www.sharpinnovations.com/blog/category/mobile-app/) - [Offline Cache](https://www.sharpinnovations.com/blog/category/offline-cache/) - [Progressive](https://www.sharpinnovations.com/blog/category/progressive/) - [Progressive Web App](https://www.sharpinnovations.com/blog/category/progressive-web-app/) - [Push Notifications](https://www.sharpinnovations.com/blog/category/push-notifications/) - [Pwa](https://www.sharpinnovations.com/blog/category/pwa/) - [Responsive](https://www.sharpinnovations.com/blog/category/responsive/) - [Secure](https://www.sharpinnovations.com/blog/category/secure/) - [Service Worker](https://www.sharpinnovations.com/blog/category/service-worker/) - [Encryption](https://www.sharpinnovations.com/blog/category/encryption/) - [Iphones](https://www.sharpinnovations.com/blog/category/iphones/) - [San Bernardino Apple Case](https://www.sharpinnovations.com/blog/category/san-bernardino-apple-case/) - [Web & Mobile Security](https://www.sharpinnovations.com/blog/category/web-amp-mobile-security/) - [Boost Website Conversions](https://www.sharpinnovations.com/blog/category/boost-website-conversions/) - [Boost Website Leads](https://www.sharpinnovations.com/blog/category/boost-website-leads/) - [Homepage Improvements](https://www.sharpinnovations.com/blog/category/homepage-improvements/) - [Website Optimization](https://www.sharpinnovations.com/blog/category/website-optimization/) - [Reporting](https://www.sharpinnovations.com/blog/category/reporting/) - [SEO Tool](https://www.sharpinnovations.com/blog/category/seo-tool/) - [Bebalanced Hormone Weight Loss Centers](https://www.sharpinnovations.com/blog/category/bebalanced-hormone-weight-loss-centers/) - [Cbs](https://www.sharpinnovations.com/blog/category/cbs/) - [Fox & Friends](https://www.sharpinnovations.com/blog/category/fox-amp-friends/) - [Nbc](https://www.sharpinnovations.com/blog/category/nbc/) - [The Doctors](https://www.sharpinnovations.com/blog/category/the-doctors/) - [Code](https://www.sharpinnovations.com/blog/category/code/) - [Location Page](https://www.sharpinnovations.com/blog/category/location-page/) - [Mysql](https://www.sharpinnovations.com/blog/category/mysql/) - [Querying By Distance](https://www.sharpinnovations.com/blog/category/querying-by-distance/) - [Email Accounts](https://www.sharpinnovations.com/blog/category/email-accounts/) - [Email Sync](https://www.sharpinnovations.com/blog/category/email-sync/) - [Google Experiments](https://www.sharpinnovations.com/blog/category/google-experiments/) - [Fox 43](https://www.sharpinnovations.com/blog/category/fox-43/) - [Marketing Strategy](https://www.sharpinnovations.com/blog/category/marketing-strategy/) - [Media](https://www.sharpinnovations.com/blog/category/media/) - [Press Release](https://www.sharpinnovations.com/blog/category/press-release/) - [Plugins](https://www.sharpinnovations.com/blog/category/plugins/) - [Tools](https://www.sharpinnovations.com/blog/category/tools/) - [WordPress](https://www.sharpinnovations.com/blog/category/wordpress/) - [Improve Search Engine Rankings](https://www.sharpinnovations.com/blog/category/improve-search-engine-rankings/) - [Penguin](https://www.sharpinnovations.com/blog/category/penguin/) - [Penguin 4.0](https://www.sharpinnovations.com/blog/category/penguin-40/) - [Custom Websites](https://www.sharpinnovations.com/blog/category/custom-websites/) - [Template Websites](https://www.sharpinnovations.com/blog/category/template-websites/) - [Website Builders](https://www.sharpinnovations.com/blog/category/website-builders/) - [AMP Project](https://www.sharpinnovations.com/blog/category/amp-project/) - [Interstitial Penalty](https://www.sharpinnovations.com/blog/category/interstitial-penalty/) - [Mobile Index](https://www.sharpinnovations.com/blog/category/mobile-index/) - [Page Speed](https://www.sharpinnovations.com/blog/category/page-speed/) ## Markets - [Markets](https://www.sharpinnovations.com/markets/) - [Furniture & Outdoor Living](https://www.sharpinnovations.com/markets/furniture-outdoor-living/): Let Sharp create a digital marketing strategy that helps increase the sales and revenue of your Furniture and Outdoor Living products. - [Various Other Markets](https://www.sharpinnovations.com/markets/various-other-markets/): Regardless of the industry, we can help improve your marketing and grow your brand. We create a unique plan custom to your business, unlike those specialized firms that have a 1-size-fits-all approach. - [Realty & Property Management](https://www.sharpinnovations.com/markets/realty-property-management/): Relevant, hyper-local content that makes it simple to get in contact with a member of your team on any device can give you an edge over the competition and in front of clients that are interested in your services. - [Ministry & Non-Profit](https://www.sharpinnovations.com/markets/ministry-non-profit/): We establish long-term, strategic partnerships with faith-based and non-profit organizations to help them accomplish donor growth and meet budgetary needs. - [Retail & Wholesale E-Commerce](https://www.sharpinnovations.com/markets/retail-wholesale-e-commerce/): We'll partner with you to create a strategic, data-driven plan to boost your site’s presence, make the path to purchase seamless for existing e-commerce customers, and get you in front of new customers. - [Safety & Environmental](https://www.sharpinnovations.com/markets/safety-environmental/): Our digital marketing strategies for Safety and Environmental industries reveal data and traffic reports for your digital properties that can lead to improved ROI. - [Staffing & Professional Services](https://www.sharpinnovations.com/markets/staffing-professional-services/): Through targeted digital marketing, social media networks, and a data-driven marketing plan, we can give you a competitive edge in the staffing and professional services industry. - [Technology](https://www.sharpinnovations.com/markets/technology/): It’s a crowded market for technology companies and products. Let’s team up to strategize a way to make yours stand out. - [Transportation & Logistics](https://www.sharpinnovations.com/markets/transportation-logistics/): Sharp’s extensive experience in inbound marketing, content creation, analytics, and digital marketing can help your transportation and logistics firm stand out. - [Manufacturing & Industrial](https://www.sharpinnovations.com/markets/manufacturing-industrial/): Whether B2B or B2C, we can help your Manufacturing or Industrial company nurture more leads and improve sales. - [Medical & Health](https://www.sharpinnovations.com/markets/medical-health/): Whether you need to build your client base or revamp your outdated website, the team at Sharp can make a meaningful difference in your online presence through data-driven marketing. - [Equipment & Material Handling](https://www.sharpinnovations.com/markets/equipment-material-handling/): Our marketing professionals can position your Equipment and Material Handling business as an expert in the field whether the target audience is worldwide or highly localized. - [Food & Food Equipment](https://www.sharpinnovations.com/markets/food-food-equipment/): Whether you’re just starting out in the food industry or an established brand, let us create a buzz that stands out in an all-too-crowded industry. - [Hospitality & Entertainment](https://www.sharpinnovations.com/markets/hospitality-entertainment/): Let us turn your website into its own destination, where visitors seeking hospitality or entertainment go to plan and purchase their getaways. - [Home Services](https://www.sharpinnovations.com/markets/home-services/): The challenge is getting your home service skills in front of customers, building leads, and answering service calls while running your business. Digital marketing can help attract and engage customers within your service area. - [Landscaping & Lawn Care](https://www.sharpinnovations.com/markets/landscaping-lawn-care/): Let us help your landscaping and lawn care business improve and deepen its connection to local consumers, getting in front of them the moment they are seeking services and ready to hire. - [Legal](https://www.sharpinnovations.com/markets/legal/): Let us help you get more qualified site traffic that leads to conversions for your law firm or legal services company. - [Education](https://www.sharpinnovations.com/markets/education/): Our education marketing strategies can create a data-driven action plan customized to meet the needs of your school, institution, learning management system, higher-learning services agency, and more. - [Construction Services](https://www.sharpinnovations.com/markets/construction-services/): Whether a large construction firm, a local builder, or an independent contractor, you need a website and/or marketing that captivates the quality of your work and serves as an online portfolio. - [Chemicals & Cleaning](https://www.sharpinnovations.com/markets/chemicals-cleaning/): Digital marketing can introduce & expand your chemicals or cleaning sales channels, provide crucial analytics, increase sales automation, and tap into new customers. - [Architectural and Engineering](https://www.sharpinnovations.com/markets/architectural-and-engineering/): We can design or market a site that turns your architectural and engineering portfolio into your lead-generating showcase. ## Portfolio Items - [Portfolio Items](https://www.sharpinnovations.com/portfolio/) - [Seaside Solutions Inc](https://www.sharpinnovations.com/portfolio/view/seaside-solutions-inc/): Concept Seaside Solutions is a premier fiberglass pool and outdoor living contractor serving Brunswick and Northeastern Horry County. Known for their in-house, turnkey installations and unique expertise in navigating coastal sandy soils, they recently reached a unique digital crossroads. Earlier this year, their primary pool supplier provided them with a dedicated, supplier-branded partner website to capture broad pool-related search volume. Solution Because Seaside valued… - [General Partition](https://www.sharpinnovations.com/portfolio/view/general-partition/): Concept General Partition, a leading manufacturer of custom box partitions, needed to pivot their digital strategy from generating broad site traffic to capturing high-intent B2B leads. While their manufacturing process combines precision equipment with experienced craftsmanship, their digital presence needed optimization to ensure it was capturing the attention of procurement managers and packaging engineers. Solution By deploying a highly targeted SEO strategy, we aligned… - [Global Laborers for the Harvest](https://www.sharpinnovations.com/portfolio/view/global-laborers-for-the-harvest/): Custom Website Design & Homepage Animation Custom WordPress Theme Responsive, Mobile-Friendly Design Mission-Focused Content Presentation Concept Sharp Innovations donated the design and development of a new website for Global Laborers Harvest, a Christian service organization. The website concept focuses on creating an engaging, welcoming, and mission-driven online presence that clearly communicates the organization's purpose, services, and opportunities for.… - [Kirman Eye](https://www.sharpinnovations.com/portfolio/view/kirman-eye/): WordPress CMS Custom Website Design Unique Services Presentation Concept The redesigned KirmanEye.com website needed to provide a modern, professional, and user-friendly digital experience that reflects the expertise and reputation of the practice. The design will focus on creating a clean visual presentation, simplifying navigation, and making it easy for patients to learn about available eye care services and take the next step toward scheduling care. Solution The new… - [Gettysburg Tour Center](https://www.sharpinnovations.com/portfolio/view/gettysburg-tour-center/): WordPress CMS Complete Website Redesign Original Custom Design Enhanced Event Ticketing Improved Event Calendar Custom Tour Showcase Client Training & Support Concept The redesign focused on creating a modern, engaging, and experience-driven website that reflects the unique nature of Gettysburg Battlefield Tours. The goal was to move beyond simply providing information and instead create a digital experience that helps visitors discover tours, explore upcoming events,… - [Impact Education](https://www.sharpinnovations.com/portfolio/view/impact-education/): Custom PHP/CSS/JS/HTML Existing Content Database Integration Dynamic Sliders & Interactive Elements Modern Activities & Resources Layouts Content Cleanup & Organization Concept The redesign focused on modernizing the ImpactEdu.net website while maintaining the client’s established content and overall vision. Working collaboratively with the client, we transformed an outdated website into a cleaner, more engaging digital experience that makes its,… - [The Factory Ministries](https://www.sharpinnovations.com/portfolio/view/the-factory-ministries/): Concept The Factory Ministries is located in Paradise, Pennsylvania and they serve Eastern Lancaster County aiding individuals who face poverty. As an existing client of Sharp Innovations, they asked us to help them build a new website with a modern design that highlighted their mission, impact on the community, and the different ways to support their ministry. Solution Our development team coordinated with The Factory Ministries to create a lightweight, fast, WordPress… - [World Trade Center PA](https://www.sharpinnovations.com/portfolio/view/world-trade-center-pa/): Concept World Trade Center Harrisburg is dedicated to empowering businesses, expanding their global reach, and helping them thrive beyond local and regional boundaries. As part of this mission, they recognized the need for a modern, user-friendly online presence that would better showcase their services, streamline event participation, and simplify membership registration. Their existing online ecosystem, spread across multiple sites, was falling out of date and difficult… - [Allied Trades Assistance Program Case Study Portal For Substance Abuse Assistance](https://www.sharpinnovations.com/portfolio/view/allied-trades-assistance-program-case-study-portal-for-substance-abuse-assistance/): THE CHALLENGE Our client is a leader in assisting trade unions contain costs and improve service delivery for substance use disorder, mental health concerns and related issues to union members, retirees and dependents. They initiated a new program to help members with a positive drug test navigate the complicated and bureaucratic waters necessary to go back to work. WHAT WE DID We developed an intuitive member portal that allows members with a positive drug test to sign up… - [Pharmaceutical Company Case Study Pharmaceutical Sales Tool](https://www.sharpinnovations.com/portfolio/view/pharmaceutical-company-case-study-pharmaceutical-sales-tool/): THE CHALLENGE Our client is a digital provider of continuing education credits for health care specialists. Their customer was a major pharmaceutical company that needed an interactive sales tool for their sales teams to use on sales visits with medical providers during the launch of a brand new drug. WHAT WE DID We developed an interactive mobile-friendly app primarily used on tablets that provided comparison drug data on the new drug versus drugs already on the market.… - [Fresh Produce Distributor Case Study ERP Accounting Solution](https://www.sharpinnovations.com/portfolio/view/fresh-produce-distributor-case-study-erp-accounting-solution/): THE CHALLENGE Our client had been running their wholesale fresh produce distribution business on an unsupported legacy desktop software application that was more than twelve years old. Overtime, the software became less stable and more unmanageable. Additionally, there was no path for scalability and as a result, the software was having a significant negative impact on day-to-day workflow and productivity. Over the years, our client considered a number of off-the-shelf… - [Corrugated Partition Manufacturer Case Study ERP System](https://www.sharpinnovations.com/portfolio/view/corrugated-partition-manufacturer-case-study-erp-system/): THE CHALLENGE Our client, a designer and manufacturer of corrugated box partitions, was running their business on the same Microsoft Access database software they implemented when they first moved from paper to computer in the early nineties. By the time they reached out to us, the software was only able to run on a single computer running a legacy version of Windows. Their workflow and productivity were suffering. Additionally, it was becoming more and more unstable and… - [Garret Liners & Safety Covers Case Study Order Status and Tracking Solution](https://www.sharpinnovations.com/portfolio/view/garret-liners-safety-covers-case-study-order-status-and-tracking-solution/): THE CHALLENGE Our client, a designer and manufacturer of vinyl pool liners and safety covers, didn’t have a feasible way to manage the expectations of their dealers who were awaiting delivery of their vinyl liner and safety cover orders. Because each liner and cover is necessarily custom to fit a specific pool, the lead time was often extended, especially during the busy pre-pool season. This invariably caused frustration because pool owners requested order status… - [R&K Subs Case Study Website E-Commerce Management System](https://www.sharpinnovations.com/portfolio/view/r-k-subs-case-study-website-e-commerce-management-system/): THE CHALLENGE R&K Subs, a Central Pennsylvania-based sub sandwich company, supports schools, nonprofits, and businesses through fundraising and catering services. Despite producing hundreds to thousands of sandwiches daily, their operations were constrained by a fully manual system—handwritten invoices, Excel-based tracking, and phone orders. The lack of digital infrastructure forced the owners to work nights and weekends just to keep up, leaving no capacity for.… - [Federal Signal Case Study Lightbar Configurator & Proposal Tool](https://www.sharpinnovations.com/portfolio/view/federal-signal-case-study-lightbar-configurator-proposal-tool/): THE CHALLENGE Federal Signal Corporation, a leader in emergency response technology such as vehicle lighting systems for police, fire, and utility fleets, needed a more efficient way to create tailored proposals for their growing line of customizable lightbars. For years, sales teams relied on spreadsheets and manual forms—causing delays, inconsistent documents, and missed opportunities. While competitors used clunky downloadable desktop apps, Federal Signal… - [Julia's Health & Nutrition](https://www.sharpinnovations.com/portfolio/view/julias-health-nutrition/): Concept: Julia's Health & Nutrition is a one-stop shop for the best-selling vitamins and health products from Lancaster County's favorite health store. Julia's online store provides customers with multiple ways to feel and look better, from quality name brands to a full range of vitamins and nutritional needs. Solution: Our designer's modern and beautiful design provides a clean and flowing aesthetic, giving visitors a tailored look. It focuses on… - [Express 4x4 Truck Rental](https://www.sharpinnovations.com/portfolio/view/express-4x4-truck-rental/): Concept: Express 4X4 Truck Rental is an exceptional rental service company providing service for rental truck rental services to job sites quickly and easily nationwide. They contacted us, along with their parent company, Sasser, to provide a website highlighting the various aspects of their company and services, as well as their truck lineup. Solution: Our design team created a sleek, modern layout with an eye-catching hero image that highlights two of the main trucks… - [Zest!](https://www.sharpinnovations.com/portfolio/view/zest-chef/): Concept Zest!, a locally owned storefront in the heart of Lititz, Pennsylvania, is a culinary lover’s delight. They contacted Sharp Innovations and wanted a new website that would quickly highlight the Lititz store, Spice Shoppe, cooking classes, and their hand-crafted recipes. From early in the design, an emphasis was placed on an online e-commerce store that would be easy to use for potential customers of the shop. Solution Our front-end and back-end development… - [Cooper Printing](https://www.sharpinnovations.com/portfolio/view/cooper-printing/): Summary Cooper Printing is a trusted local print shop in Lancaster County, PA, specializing in custom apparel, promotional items, and more. With a commitment to quality and excellence, their website can be no exception. Even with the simple purpose of delivering information about their services to their visitors, Cooper Printing aimed to redesign their site with an attractive look and easy-to-find information. Upon entering Cooper Printing, visitors are greeted with a,… - [Equipoise & Finance Professionals](https://www.sharpinnovations.com/portfolio/view/eqpros/): The Challenge Since 2005, EQP! has collectively used its skills to provide accounting and bookkeeping services to independent insurance agencies in the United States. In 2023, they decided it was time to update their aging website with a modern look and updated features. Their current site needed a refresh, and their forms needed to be updated and more up to speed with their current clients' information. The team at EQP had found other sites with intriguing styles and… - [IPWMAN](https://www.sharpinnovations.com/portfolio/view/ipwman/): The Challenge: IPWMAN is a statewide mutual aid system for all public works agencies in Illinois. They provide an invaluable service for all of Illinois when inevitable disasters strike. With over 470 member agencies, IPWMAN needed a website that not only presented what they do and how they do it but also housed all of their member's information and provided backend storage for members, officers, and chairpersons to access additional information with as much ease as.… - [Malady-Wooten](https://www.sharpinnovations.com/portfolio/view/malady-wooten/): Concept: Malady & Wooten needed an updated website reflecting their current lobbying services, new photography, and a modern look and feel. Along with new attention to the Malady & Wooten style and design, the site's content needed better recognition by search engines for the large array of services they provide as trusted advisors and seasoned public affairs advocates. Our team got to work immediately on keyword research, content development, and, at the early… - [Red Bud Industries](https://www.sharpinnovations.com/portfolio/view/red-bud-industries/): See how our international SEO and multi-language CMS implementation captured global procurement leads and drove a 157% lift in organic B2B conversion rate. - [VitroCom](https://www.sharpinnovations.com/portfolio/view/vitrocom/): Comprehensive site redesign and updated, streamlined content E-Commerce upgrade, integration, and development Extensive Data Migration from a former E-Commerce system Custom programming to provide new E-Commerce functionality Concept VitroCom is a glass fabrication company that specializes in high-quality technical glass products for industrial, medical, and telecom use. They sought to update and modernize their online presence, both visually and functionally, replacing… - [Smokehouse BBQ and Brews](https://www.sharpinnovations.com/portfolio/view/smokehouse-bbq-and-brews/): Concept Smokehouse BBQ and Brews is a premier restaurant experience located in historical and scenic Lancaster County, Pennsylvania. Their previous website was severely dated and in need of a complete redesign and reconfiguration to bring it up to date so it could properly represent the brand. The new design needed to be user-friendly, easily navigable, and purpose-structured to efficiently display the restaurant menu to visitors, all while effectively conveying the overall… - [Ashley Machine and Tool](https://www.sharpinnovations.com/portfolio/view/ashley-machine-and-tool/): WordPress (CMS) Responsive Design Content Services Concept Ashley Machine & Tool Company is a quality Tool and Die Machine Shop Founded in 1945. By 1950, Ashley was serving such customers as the U.S. Navy Department and the American Chain and Cable Company. Solution Sharp Innovations worked with key personnel at Ashley Machine & Tool to create a website that had an intuitive, multi-layer navigational structure, with an inherit focus on key imagery that showcases… - [First Presbyterian Church of Strasburg](https://www.sharpinnovations.com/portfolio/view/first-presbyterian-church-of-strasburg/): Responsive site design Motto and message management Site organization and improved navigability Concept First Presbyterian Church of Strasburg, originally founded in 1832, is dedicated to providing parishioners and persons within the congregation and community a means to worship together and experience the healing and restoring ministry of the risen Christ. With the growing availability of the latest internet technologies in mind, the church sought a more modern, updated,… - [Oxygen Oasis](https://www.sharpinnovations.com/portfolio/view/oxygen-oasis/): WordPress (CMS) Custom Design Content Services Comprehensive Site Redesign CMS implementation for easier updates Concept The client approached Sharp seeking to transition from their old site to a thoroughly updated new one, with dynamic visuals and clean, crisp aesthetics. They envisioned their website experience as being primarily educational, prioritizing ease of use and intuitive navigation to more effectively organize and categorize the multiple conditions they treat,… - [BOWA](https://www.sharpinnovations.com/portfolio/view/bowa/): Comprehensive site redesign Content Services Data import from old site Concept With a focus on delivering remarkable client experiences and superior construction quality, BOWA specializes in luxury renovations ranging from primary suites and kitchens to whole-house and condo remodels. They approached Sharp with the desire to modernize their site with an updated custom design, and new content developed in coordination with their existing SEO firm. The goal was to get an,… - [World Team Canada](https://www.sharpinnovations.com/portfolio/view/world-team-canada/): Comprehensive site redesign Content creation & website optimization CMS implementation for easy updates Custom Programming Concept After working with World Team USA on their website redesign, the Canada team wanted to work with us as well to unify their brand, and to get a brand new, custom website at a more affordable cost by duplicating the US site and focusing on swapping out the content and minor design changes. Ultimately, World Team CA wanted a fresh design to… - [Merge Investigations, Inc.](https://www.sharpinnovations.com/portfolio/view/merge-investigations-inc/): WordPress (CMS) Responsive Design Content Services Concept Merge Investigations Inc. is a private investigations firm specializing in Surveillance, Special Investigations, Claims Investigations, Background Investigations, Activity Checks, Web Investigations, Facility Canvasses, Alive & Well Checks, and Electronic Data Recovery. The experienced, committed, and passionate investigators at Merge Investigations, Inc. develop comprehensive approaches to prevent fraud and… - [Dillow Associates Architects](https://www.sharpinnovations.com/portfolio/view/dillow-associates/): WordPress (CMS) Responsive Design Content Services Concept Dillow Associates Architects is a full-service architectural design firm that provides our services to a broad range of market sectors throughout Central Pennsylvania and Northern Maryland. The firm was founded by Scott Dillow in 2005 and seeks to provide personal and responsive architectural design services to our clients. Solution Sharp Innovations worked with key personnel at Dillow Associates to create a website… - [The Hershey Story](https://www.sharpinnovations.com/portfolio/view/the-hershey-story/): Comprehensive site redesign Website streamlining and optimization CMS implementation for easy updates Branding and Logo Design Concept The Hershey company wanted a full website to showcase their museum on Chocolate Avenue. We started with a fresh WordPress CMS installation to add better functionality and versatility, plus greater visual appeal while maintaining a fully responsive design. Solution A modern, stylish, state-of-the-art website that is welcoming, informative,… - [Diakon Lutheran Social Ministries](https://www.sharpinnovations.com/portfolio/view/diakon/): Custom Coded Content Management System (CMS) Events Calendar with integrated Online Registrations Secure Board Portal Online Donation Form Responsive Design Concept The name of Diakon Lutheran Social Ministries’ blog, "Many Voices. One Heart." is based on the organization’s tagline of "Many Hands. One Heart." That original tagline arose because of the multitude of services within Diakon—adoption and foster care, services for at-risk,… - [The Quilt Shop at Miller's](https://www.sharpinnovations.com/portfolio/view/the-quilt-shop-at-millers/): Comprehensive site redesign e-Commerce storefront Dynamic shipping calculation & integration Responsive/mobile compatible 360° Interactive Showroom Tour Concept The Quilt Shop at Miller's, one of several Thomas E. Strauss companies that Sharp Innovations has a relationship with, wanted to re-imagine their website design while adding new functionality, including the ability for people to purchase their handmade Amish quilts and other products online. The client… - [DiSabatino Landscaping](https://www.sharpinnovations.com/portfolio/view/disabatino-landscaping/): Comprehensive site redesign Custom homepage animation Interactive interior page animation Responsive/mobile compatible Concept DiSabatino Landscaping has built a proud reputation as a superior Delaware based landscaping and outdoor living space designer over more than 25 years, and they wanted a website to match the reputation. After working with Sharp Innovations years prior, the DiSabatino team reached out again to begin the process anew. In addition to simply wanting a… - [Rush Uniform](https://www.sharpinnovations.com/portfolio/view/rush-uniform/): WordPress (CMS) e-Commerce via WooCommerce Responsive Design Content Services Data Import of Products & Customers from Previous CMS Concept Rush Uniform sells high quality, customized apparel for schools, fire / EMS, police / security, clergy / choir, and general businesses. A long-time customer of Sharp Innovations', they were ready to upgrade their website to provide a better user experience for their customers. Paramount to this process was ensuring their… - [AHLI - American Home Life International](https://www.sharpinnovations.com/portfolio/view/ahli-american-home-life-international/): WordPress (CMS) Responsive Design Content Services Interactive map of schools with in-depth listing information Concept For more than 30 years, American Home Life International (AHLI) has been the leading provider of American Homestay and Education Programs for international students. They approached Sharp with the desire to modernize their site with an easily managed framework, updated custom design, and content to reflect changes to their organization throughout the.… - [RLS Associates](https://www.sharpinnovations.com/portfolio/view/rls-associates/): WordPress (CMS) Responsive Design Content Services Blog Interactive sortable & searchable table to cleanly display information Concept RLS Associates is a middle market private investment banking firm specializing in mergers, acquisitions, divestitures, private capital, and strategic management consulting. They approached Sharp with the desire to modernize their site with an easily managed framework, updated custom design, and content that reflects new services that weren'… - [Teen Haven Youth Organization](https://www.sharpinnovations.com/portfolio/view/teenhaven/): WordPress (CMS) Responsive Design Salesforce CRM Form Integration Content Services Non-Profit Higher Purpose Concept Teen Haven is a non-profit Christian Youth Organization associated with Water Street Ministries focused on providing quality youth programs to help equip urban youth through Christian faith and guidance, giving young people opportunities to launch into a life of leadership and purpose. As part of our Higher Purpose, Sharp Innovations donated the time &… - [Barrier Reef Fiberglass Pools, LLC.](https://www.sharpinnovations.com/portfolio/view/barrier-reef-fiberglass-pools/): Comprehensive site redesign Content creation & website optimization CMS implementation for easy updates Interactive "Markets" Map Custom Programming Concept Barrier Reef Pools originally got in touch with us desiring to modernize their online presence, and add a few new online features that would be helpful to their dealers. They wanted a faster, more convenient way for potential customers to find local, authorized BR Pools dealers, re-organization of their… - [T-Lane Industries](https://www.sharpinnovations.com/portfolio/view/t-lane-industries/): Mobile Responsive Redesign Custom E-Commerce Programming Existing Inventory Integration Branding and Logo Redesign Photography Services Concept T-Lane Industries provides innovative, reliable tubular and metal fabrication solutions to clients throughout multiple industries. They needed a fast, cleanly built, easy-to-use website with new custom media, fresh and consistent company branding, and loads of visitor resources. They also needed website integration with a… - [Elizabethtown Flooring](https://www.sharpinnovations.com/portfolio/view/elizabethtown-flooring/): Explore how our WordPress redesign and targeted local SEO strategy drove a 51% lift in organic conversion rates and dominated "near me" flooring searches. - [Steve Groff Excavation](https://www.sharpinnovations.com/portfolio/view/steve-groff-excavation/): Custom Design Mobile Web Design Responsive Web Design Copywriting Concept Steve Groff Excavation was a new division of Steve Groff Masonry and needed its own website to showcase their wide breadth of services throughout Lancaster County and surrounding areas. A dedicated website with unique but relatable branding to the Masonry division made the most sense rather than incorporating information into the Masonry site. Solution Embracing a user-friendly approach, the new site… - [Manit Industries LLC](https://www.sharpinnovations.com/portfolio/view/manit-industries-llc/): Manit Industries LLC construction staffing site design by Sharp Innovations - [Getaways On Display](https://www.sharpinnovations.com/portfolio/view/getaways-on-display/): Site redesign Responsive/mobile compatible Programming Concept Getaways on Display needed a new site to better integrate Mid-Atlantic Travel Brochure with Pennsylvania On Display, two facets of their brochure creation and display company, as well as highlight the e-Commerce side of their business. As one of the leaders in providing professional information services to Pennsylvania visitors, including brochure distribution services, it needed to be able to easily update… - [N.F. String](https://www.sharpinnovations.com/portfolio/view/nf-string/): Site redesign Programming E-Commerce CMS Responsive/Mobile Concept N.F. String and Son, Inc. is a third-generation manufacturer of banking supplies, restaurant supplies, paper goods, and coin processing machines. It needed an updated e-Commerce site that was responsive and modern. The new site needed to be easily updated to provide product information and make the buying process seamless for site visitors. Solution We created a user-friendly website that highlights their… - [Cedar Grove Christian Academy](https://www.sharpinnovations.com/portfolio/view/cedar-grove-christian-academy/): Modern site redesign (removal of Flash and other outdated elements) CMS Concept Cedar Grove Christian Academy provides a quality Christian education focused on traditional Biblical values, as well as a nurturing community of friends and educators who share similar spirituality and foster a personal relationship with God. They approached Sharp with the desire to modernize their site by removing broken or dysfunctional elements like Flash. It was also important to provide… - [Brandywine CAD](https://www.sharpinnovations.com/portfolio/view/bcad/): Site redesign Content Marketing SEO Concept Brandywine CAD Design (BCAD) is a full-service CAD design company who supports the architectural, engineering, construction, maintenance, and facility management industries since 1987. They came to Sharp with the desire to overhaul their outdated website and to help increase awareness of their 3D laser scanning and plotting/reproduction services. Solution BCAD's new site effectively highlights the various service offerings… - [Allied Facility Solutions](https://www.sharpinnovations.com/portfolio/view/allied-fs/): Site redesign Simplification of entire site Careers section addition Concept Allied Facility Solutions offers a full range of wireless network solutions in the Mid-Atlantic and Northeast regions. They came to us looking to simplify their website now that they're an established player in the market. They also wanted to add a careers section to bring in qualified new employees to their company. Solution With a simplified approach, we focused on a clean design that was… - [Advanced Food Equipment, LLC](https://www.sharpinnovations.com/portfolio/view/afe-llc/): Comprehensive website redesign with a darker theme Homepage animation Content Coordination SEO Concept Advanced Food Equipment (AFE) provides a full array of cooling, freezing, and processing equipment throughout the US and abroad. They were looking for a website that featured movement, better organization of their catalog of product offerings, and a darker overall theme. Solution In coordination with the team at AFE, we developed a darker-themed site that focused on… - [Woodland Contractors](https://www.sharpinnovations.com/portfolio/view/woodland-contractors/): Site redesign Project portfolios Online resume submissions Concept Woodland Contractors is a custom residential and commercial construction company focused on quality craftsmanship whether it's with new construction, remodeling, addition, general contracting, or other projects. They were looking to improve their web presence, as well as improve the integration of their website into their overall marketing efforts. The team at Woodland Contractors wanted an easy way to… - [Hershey Gardens](https://www.sharpinnovations.com/portfolio/view/hershey-gardens/): Comprehensive website redesign CMS integration Concept Hershey Gardens opened in 1937 and provides guests a breathtaking assortment of flowers, shrubs, and trees, as well as various programs designed to delight visitors year-round. They were looking to maintain a proud representation of Hershey's iconic brand. The new site needed to be responsive and easy to navigate on mobile devices, as well as easy to edit internally through an easy to use CMS. Solution Through a… - [Kinzer Road Exteriors](https://www.sharpinnovations.com/portfolio/view/kinzer-road-exteriors/): Design Mobile Web Design Responsive Web Design Copywriting Concept Kinzer Road Exteriors LLC needed a website to showcase its exterior and interior renovation services throughout Lancaster County and surrounding areas. Additionally, the owner wished to have a landing page to welcome contractors seeking employment. Solution Embracing a user-friendly approach, the new site design mimics a mailer, with lots of information upfront and large images of the company's… - [Fox Run at Londonderry Village](https://www.sharpinnovations.com/portfolio/view/fox-run/): Design & development Responsive Copywriting Concept Though part of Londonderry Village, an outreach ministry of the Church of the Brethren, Fox Run needed its own dedicated site to showcase homes available, sold, or reserved, and to also spotlight services offered at the retirement community. Solution We created a mobile design that provides a visual representation of the homes, floor plan options, and services Fox Run offers. Users can explore the carriage homes,,… - [Valley Supply](https://www.sharpinnovations.com/portfolio/view/valley-supply/): Back-end system integration Responsive/mobile compatible Website hosting with pro-active WordPress updates service Concept Valley Supply has a great reputation with existing customers but wanted to expand. The new site needed to be easily updated to introduce new product lines and serve as a resource for professionals in the concrete industry. Solution We designed a site that highlighted Valley Supply’s extensive product lines and equipment. Drone footage on the home… - [A.T. Imports](https://www.sharpinnovations.com/portfolio/view/a-t-imports/): Design & development Custom programming Responsive Website hosting with pro-active WordPress updates service Concept With thousands of crafter supply items available to its members, A.T. Imports needed enhanced eCommerce features added to its site, such as order history, product recommendations, and other digital marketing abilities that improved the site’s path to purchase. Solution Keeping their customer demographics in mind, we designed a visual-heavy site that… - [AmishView Inn & Suites](https://www.sharpinnovations.com/portfolio/view/amishview-inn-suites/): See how our targeted SEO and custom WordPress design transformed AmishView Inn's digital presence, driving a 24% lift in organic bookings. Read the case study. - [Weidle Sanitation](https://www.sharpinnovations.com/portfolio/view/weidle-sanitation/): Online bill payment Back-end system integration Responsive/mobile compatible Website hosting with pro-active WordPress updates service Concept Weidle Sanitation offers recycling, garbage pickup services, and garbage disposal units to residential and commercial customers in Lebanon. The company needed a site design that enables staff to easily make updates and offers their customers convenient, secure online bill payment. Solution Our design team worked to generate multiple… - [Lubker Distribution](https://www.sharpinnovations.com/portfolio/view/lubker-distribution/): Comprehensive site redesign Responsive/mobile compatible Integration with WordPress CMS Custom programming to integrate with internal software Lead generation through Sharper Edge email marketing Concept Lubker Distribution is a second-generation specialist distribution company serving original equipment manufacturers (OEM) by enabling them to run more efficiently without needing to add staff or new technology. They came to Sharp Innovations in need of a complete site… - [Gospel of Grace Christian School](https://www.sharpinnovations.com/portfolio/view/gospel-of-grace-christian-school/): Comprehensive site redesign Responsive/mobile compatible Integration with WordPress CMS Content re-organization and optimization Concept As a private Christian school in Philadelphia, Cedar Grove Christian Academy provides spiritual and academic instruction to youth age preK through high school. Its diverse, close-knit community relies on the website for crucial, ongoing networking between staff, parents, and the student body. Communications and resources need to be… - [R.H. Rohrer & Sons](https://www.sharpinnovations.com/portfolio/view/r-h-rohrer-sons/): This animal feed and pet food supplier wanted a site that easily displayed its service area and improves the user experience. The new site helps customers easily find nutritional products for their animals. Customers can conveniently shop online and schedule delivery. - [Felty Investments](https://www.sharpinnovations.com/portfolio/view/felty-investments/): Felty Investments manages residential and commercial properties in historic Gettysburg. Its new website helps convey the historic attraction of Gettysburg while highlighting contemporary appeal for modern living. Listings are easily updated, and applications are available online. - [Phoenix Courier](https://www.sharpinnovations.com/portfolio/view/phoenix-courier/): A strategic marketing plan helps Phoenix Courier pinpoint its unique assets and find the audience whose need best suits their value proposition. As a leading full-service logistics provider of 24-hour, same-day transportation solutions for B2B, they needed a responsive site that makes 24-hour dispatch service requests easy on the costumer-facing side and on the business-facing side, with integration of dispatch software functions. - [YourIHS](https://www.sharpinnovations.com/portfolio/view/yourihs/): Your Independent Home Solutions wanted a responsive site, optimized for better search rank. We implemented ongoing search optimization and Google Business Listing /Bing Places updates. - [Shelter Outdoor](https://www.sharpinnovations.com/portfolio/view/shelter-outdoor/): Responsive WordPress and WooCommerce website Custom account, pricing, and resource functionality Advanced product catalog, quoting, and project-planning tools Concept Shelter Outdoor, part of the Beaufurn family, needed a modern and scalable website to showcase its growing collection of premium commercial and residential shade solutions. The new site needed to serve architects, designers, hospitality professionals, property owners, and residential customers while making a… - [Twin Brook Retreat](https://www.sharpinnovations.com/portfolio/view/twin-brook-retreat/): The owners of Twin Brook needed a website to help launch this new ministry/retreat. In addition to helping the ministry capture leads, the site features an engaging photo gallery of the venue and allows visitors to book directly from the site. - [Gem Builders Ohio](https://www.sharpinnovations.com/portfolio/view/gem-builders-ohio/): GEM Builders wanted to enhance its branding with a new logo design and needed a newly created website to showcase its custom homes portfolio and capture leads. - [DanCo Construction](https://www.sharpinnovations.com/portfolio/view/danco-construction/): DanCo Construction wanted to update its website with a more modern design and mobile-friendly site, while also highlighting some of its steel erected building projects through a project showcase that could be easily updated. - [Derry Presbyterian Church](https://www.sharpinnovations.com/portfolio/view/derry-presbyterian-church/): Web Design & Homepage Animation Content Coordination Custom WordPress Theme Concept Derry Presbyterian Church had an old website with an oudated Content Management System (CMS) that was showing its age and starting to cause some issues that affected their ability to post News, Events, Alerts, and Live Stream sermons on Sundays. An updated CMS through WordPress was their priority, however they also wanted to take the time to re-organize the navigation to make things… - [Elite Edge](https://www.sharpinnovations.com/portfolio/view/elite-edge/): Web Design & Homepage Animation Content Coordination Custom WordPress Theme Concept Elite Edge was a new business in need of a website and online identity. Their team of former professional and division one college players and athletes have a variety of team-based and individual training services for hockey, general fitness, and mental wellness. Sharp Innovations was excited for the opportunity to help jump-start this new business venture, writing all new content and… - [Turf, Track & Court LLC](https://www.sharpinnovations.com/portfolio/view/turf-track-court-llc/): Homepage Animation Content Coordination/Proofing Logo Enhancement Concept Turf, Track & Court is a long time client of Sharp Innovations. After many satisfied years with their initial website, they were in need of a redesign that was dynamic, engaging and up to date. In addition, after a previous logo and markteting materials design, they were in need of an updated logo enhancement. Solution Sharp took Turf's current website and rethought colors, layout, usability… - [Technology Assessment & Transfer Inc](https://www.sharpinnovations.com/portfolio/view/technology-assessment-transfer-inc/): Homepage Animation Content Coordination/Proofing Project Management Custom Programming: Open Cart Dynamic Catalog Concept Technology Assessment & Transfer Inc came to Sharp Innovations in need of a newly revamped website that showcased an impressive and dynamic design. They needed a professional tone, dynamic color palette and a navigation that was easy to navigate and kept the end user experience in mind. Solution As a Select Custom Client, Tech Assess & Transfer… - [Croker Corporation](https://www.sharpinnovations.com/portfolio/view/croker-corporation/): Homepage Animation Content Coordination/Proofing Project Management Custom Programming: Open Cart Dynamic Catalog Concept Croker was in need of a new website that had high functionality, impressive design and end user performance in mind. The website needed to be beautiful while maintaining an organized product cataloguing system. Solution Sharp provided Croker with site design direction and custom animation for the homepage of their website. With a site map review, custom… - [Architectural Window Restoration](https://www.sharpinnovations.com/portfolio/view/architectural-window-restoration/): Web Design & Content Coordination Homepage Animation Custom Web Programming: Data Migration & Interactive Map SEO & Logo Design Concept Architectural Window Restoration Inc came to Sharp Innovations desiring to take advantage of modern web design techniques, including responsive design and an easy to use experience across small, medium and large devices. With a current website that felt outdated and did not accurately reflect the image they wanted to convey,… - [PA Nutrition Education Network](https://www.sharpinnovations.com/portfolio/view/pa-nutrition-education-network/): Web Design & Content Coordination Homepage Animation Custom Web Programming: Data Migration & Interactive Map SEO & Logo Design Concept The Pennsylvania Nutrition Education Network is a non-profit organization that promotes communication among individuals and organizations engaged with improving nutrition in our communities. They work to ensure that effective, evidence-based, appropriate nutrition resources primarily for low income populations are available… - [Ontelaunee Builders](https://www.sharpinnovations.com/portfolio/view/ontelaunee-builders/): Custom Web Design Standard Logo Enhancement Sales Folder & Business Card Design Concept One of the best things that new businesses can do to increase sales and productivity is to invest into a quality, self sufficient and beautiful website. In addition to this, branding that stands out from the crowd and accentuates the vision and heart of the business drives customer and client interaction. When Ontelaunee Builders came to Sharp Innovations with these needs, our team… - [Gillies & Zaiser Public Relations](https://www.sharpinnovations.com/portfolio/view/gillies-zaiser-public-relations/): Comprehensive site redesign Content creation & optimization CMS implementation for easy updates Concept The previous Gillies & Zaiser site, while functional, didn't reflect the premium quality of the services provided and didn't showcase their beautiful imagery the way they wanted. Additionally they wanted a more modern, responsive layout that would feature large images, appealing to the Travel and Tourism media outlets, while still having information… - [Trailblaze Communications](https://www.sharpinnovations.com/portfolio/view/trailblaze-communications/): Comprehensive site redesign Content creation & optimization CMS implementation for easy updates Concept The rebrand from Gillies & Zaiser to Trailblaze Communications represented more than a name change—it was a shift in how the company presented its identity, services, and value to its audience. The website needed to clearly establish Trailblaze Communications as a modern, premium brand while maintaining continuity for existing clients familiar with Gillies ;… - [World Team USA](https://www.sharpinnovations.com/portfolio/view/world-team/): Discover how our complete digital modernization and targeted non-profit SEO expanded global ministry awareness and drove a 51% increase in site-wide traffic. - [Merv Miller Builder, LLC](https://www.sharpinnovations.com/portfolio/view/merv-miller-builder/): Comprehensive site redesign Content creation & website optimization Concept Merv Miller Builder, LLC wanted to update its web design, improve site navigation, and better display their beautiful custom home projects with a variety of high-resolution photos in a gallery format organized by project type that they can easily update over time themselves. Solution Large, high-quality images and enhanced website navigation provide an engaging design and a simple path to… - [Colony Business Systems](https://www.sharpinnovations.com/portfolio/view/colony-business-systems/): Comprehensive site redesign Responsive/mobile compatible Expanded navigation Concept Colony Business Systems offers service, support, and sales of office equipment and technology, from desktop to commercial printers and more. Colony Business Systems needed a website to better convey its dedication to treating customers like family and its comprehensive offering of services and supports. Solution Brand logos were replaced by images of friendly staff ready to assist.… - [Medical Device & Implants Manufacturing Solutions](https://www.sharpinnovations.com/portfolio/view/medical-device-implants/): Comprehensive site redesign Search engine optimization CMS implementation for easier updates Concept Medical Device & Implants Manufacturing Solutions wanted to increase awareness about the national and international work they do, as well as capture more leads and organic referrals to grow their business exponentially. Solution In addition to an updated design with prominent lead-capture forms, Sharp Innovations implemented analytics to obtain relevant insight about… - [A & M Hardware](https://www.sharpinnovations.com/portfolio/view/a-m-hardware/): Responsive conversion of the existing website SEO Concept As an active SEO client, A&M Hardware began to show signs that their old website was not catering to the mobile customer. Solution The digital marketing team at Sharp Innovations proactively took A&M Hardware’s old, unresponsive website and converted it as part of their existing SEO program. This allowed them to maintain their current website, without the additional costs of an entire redesign. Sharp… - [USA Gun Cabinets](https://www.sharpinnovations.com/portfolio/view/usa-gun-cabinets/): SEO Blog management E-commerce Concept USA Gun Cabinets needed better search engine rank for their Amish-made wood gun cabinets to increase sales. Solution Through search engine optimization and blog management, USA Gun Cabinets experienced an increase in website traffic by 128%. With traffic growing, these additional visitors needed to convert, and convert they did – to the tune of an increase in sales by nearly 25% in one year. Internet Marketing INCREASE FROM-… - [JFC Global](https://www.sharpinnovations.com/portfolio/view/jfc-staffing-companies/): Discover how our dual-market SEO strategy and AI-driven optimizations delivered a 221% lift in employer traffic and a 571% surge in candidate visibility. - [J.M. Lapp Plumbing](https://www.sharpinnovations.com/portfolio/view/jm-lapp-plumbing/): Site redesign Responsive site Concept J.M. Lapp Plumbing has been a part of the Sharp Innovations family for years. The Sharp Innovations team has had the privilege of seeing their business grow and even move into a new, larger facility. As part of this transition, J.M. Lapp Plumbing decided to take the opportunity to improve their online presence as well through a completely overhauled design and modern web technologies like responsive design. Solution Since Sharp… - [Live With Purpose Church](https://www.sharpinnovations.com/portfolio/view/live-with-purpose-church/): Responsive site design Motto and message management Concept Live with Purpose Church, founded in 2015 by entrepreneur and spiritual leader Joseph Sharp, is dedicated to the nurturing and development of the body of Christ. With such incredible purpose, the church needed a web site to drive the growth of the church and embody the core mission of Live with Purpose Church – to project the word of Christ into the community for all to hear. Solution Live with Purpose Church… - [Eagle Turf & Tractor](https://www.sharpinnovations.com/portfolio/view/eagle-turf-tractor/): Site redesign Blog and social media management SEO Concept Eagle Power Turf & Tractor needed a consumer-focused website for their new heavy equipment brick & and mortar store. Solution Sharp Innovations created an updated design with the same look and feel of their commercial website, with contact points, including easy access to its sales and parts staff as well as brand promotions. Part of its internet marketing plan includes SEO and blog management. Traffic to… - [Eagle Power & Equipment](https://www.sharpinnovations.com/portfolio/view/eagle-power-equipment/): Site redesign Blog and social media management SEO Concept Eagle Power & Equipment needed to increase search rankings, increase sales and rentals, and better utilize social and blogging platforms for brand engagement. Solution Through successful SEM tactics, including search engine optimization, monthly blog posts, and social media integration, Eagle Power & Equipment experienced a 93% increase in conversions, as well as improved site traffic and organic referrals.… - [Cupolas Direct](https://www.sharpinnovations.com/portfolio/view/cupolas-direct/): Site speed optimizations Homepage redesign Expansion of product customization options Blog and social media management Comprehensive Magento version upgrade E-commerce Concept Cupolas Direct received little organic traffic and was looking to take the search results to match their saturation on the paid side. This could help save costs and position them as a long-term player in the space. Solution Cupolas Direct’s website was not user-friendly and suffered from lack of… - [Eckman Family Dentistry](https://www.sharpinnovations.com/portfolio/view/eckman-family-dentistry/): Site redesign Responsive site Concept Eckman Family Dentistry came to us with a very simple, one-page website in need of updating. The Sharp team took careful note of Eckman’s core values – quick, efficient, and kind – and utilized the characteristics to create a brand-new, fully responsive web site that reflects the business’s personality. Solution Creating a clean, simple, family-friendly design was very important to Eckman Family Dentistry, so the… - [Gettysburg Battlefield Tours](https://www.sharpinnovations.com/portfolio/view/gettysburg-battlefield-tours/): Site redesign Online ticketing implementation Organic optimization, social media management, & blog management Unique subsections themed to differentiate group tours & ghost tours Concept Gettysburg Battlefield Bus Tours approached us for search engine optimization (SEO), which ultimately resulted in an entire site redesign to expedite its benefits. The site needed a more cohesive design and simpler navigation, including an easier, more prominent, ticket purchase.… - [Steven Brown](https://www.sharpinnovations.com/portfolio/view/steven-brown/): SEO Blog management Concept Steven Brown Associates wanted to increase search rank and improve its online sales and service conversions. Solution Through successful search engine optimization and blog management, Steven Brown Associates experienced 106% increase in conversions and improved traffic to its website, as it is now viewed among one of the top experts in a niche market. Internet Marketing INCREASE FROM YEAR 1 TO YEAR 9 Traffic 30,189 (329%) Organic Referrals 22… - [York Fasteners, Inc.](https://www.sharpinnovations.com/portfolio/view/york-fasteners-inc/): We worked with York Fasteners on a comprehensive website redesign, custom homepage animation, full-feature photo gallery, & more. Learn more in our portfolio spotlight. - [Shark Valley Tram Tours](https://www.sharpinnovations.com/portfolio/view/shark-valley-tram-tours/): Comprehensive website redesign Custom homepage animation Full-feature photo gallery Concept Shark Valley Tram Tours is an authorized concessioner for the national park service, they operate the national park tours within the Shark Valley Entrance of Everglades National Park. Shark Valley asked the team at Sharp Innovations to assist them at making their website into an attractive and easy navigate tool for their clients to setup a tour that they wont soon forget. Solution… - [SR Max](https://www.sharpinnovations.com/portfolio/view/sr-max/): We worked with SR Max on a variety of design and programming tasks on a weekly retainer. Learn more in our portfolio spotlight. - [Pyfer Reese](https://www.sharpinnovations.com/portfolio/view/pyfer-partners/): Learn how our mobile-first redesign and hyper-competitive legal SEO strategy skyrocketed organic inquiries by 338% and quadrupled lead conversion rates. - [NeverWet](https://www.sharpinnovations.com/portfolio/view/neverwet/): Original logo conceptualization Comprehensive website development Homepage animation creation Integration of video Search Engine Optimization services Problem Ross Technology Corporation had developed a new superhydrophobic coating technology that prevented liquid from touching any surface upon which it is applied-at the nanoscopic level. But how do you convey the practical aspects of something so technical? Solution This is cool stuff. The NeverWet coating from Ross… - [National Chemical Laboratories, Inc](https://www.sharpinnovations.com/portfolio/view/national-chemical-laboratories-inc/): We worked with National Chemical Laboratories on a comprehensive website redesign, custom homepage animation, full-feature photo gallery, & more. Learn more in our portfolio spotlight. - [Metzler Home Builders](https://www.sharpinnovations.com/portfolio/view/metzler-home-builders/): Discover how our visual redesign and regional SEO expansion captured a 100% growth in clicks for "best home builders" and drove high-intent organic leads. - [Lift-All](https://www.sharpinnovations.com/portfolio/view/lift-all/): See how our secure distributor portal and highly technical B2B SEO strategy generated a 47% increase in product spec and catalog downloads for Lift-All. - [John R. Young & Co.](https://www.sharpinnovations.com/portfolio/view/john-r-young-co/): Comprehensive site redesign including a family of websites Custom homepage animation Responsive/mobile compatible SEO optimization Concept John R. Young & Co. consists of multiple divions including Young's Lubricants, Young's Home Comfort, and Young's Tire and Auto. In an effort to establish a more comprehensive online presence, further optimize for online discovery, and better detail the capabilities of each of their divisions the client has trusted… - [Keith Smith Concrete](https://www.sharpinnovations.com/portfolio/view/keith-smith-concrete/): We worked with Keith Smith Concrete on a comprehensive site redesign, custom homepage animation, full-feature photo gallery, & more. Learn more in our portfolio spotlight. - [Goodwill Keystone Area](https://www.sharpinnovations.com/portfolio/view/goodwill-keystone-area/): We worked with Goodwill Keystone Area on a comprehensive site redesign, custom homepage animation, reintegration of existing functionality, & more. Learn more in our portfolio spotlight. - [Ingham's Powder Coating](https://www.sharpinnovations.com/portfolio/view/inghams-powder-coating/): Comprehensive site redesign Custom homepage animation Responsive/mobile compatible Concept Powder Coating and Hydrographic Print experts, Ingham’s Powder Coating, was looking for a more reputable web presence and a site that would more than adequately showcase its world class work. The Sharp design and writing team combined forces to not just meet Ingham’s expectations, but exceed them. Solution Because of Ingham’s famous powder coating work, which has… - [Environmental Alliance](https://www.sharpinnovations.com/portfolio/view/environmental-alliance/): We worked with Environmental Alliance on a comprehensive site redesign, custom homepage animation, reintegration of existing functionality, & more. Learn more in our portfolio spotlight. - [Edwards Electric & Telecom, Inc.](https://www.sharpinnovations.com/portfolio/view/edwards-electric-telecom-inc/): We worked with Edwards Electric & Telecom on a comprehensive website redesign, custom homepage animation, full-feature photo gallery, & more. Learn more in our portfolio spotlight. - [EI Associates](https://www.sharpinnovations.com/portfolio/view/ei-associates/): Comprehensive site redesign Custom homepage animation In-depth project portfolio Search engine optimization (SEO) News manager functionality Problem One of the largest architectural, engineering and construction management firms in the Northeast, EI Associates was looking to focus their online brand identity while focusing on key projects, increasing site traffic and keeping consumers abreast of the latest company news. Solution A key concern in the development of the new… - [Dominion Pest Control, LLC](https://www.sharpinnovations.com/portfolio/view/dominion-pest-control-llc/): Comprehensive site redesign Custom homepage animation SEO re-optimization Responsive/mobile compatible Concept Greg Pettis and his team of expert exterminators were looking for a more modern site while keeping their prominence with major search engines. In order to do that, some major SEO cleanup needed to be done and the site’s overall messaging and focus needed to be clarified. The SEO team, including writers, on-page specialists and designers, worked with Greg and… - [Crescent Box Corporation](https://www.sharpinnovations.com/portfolio/view/crescent-box-corporation/): Comprehensive site redesign Complex homepage animation Responsive/mobile compatible Concept Crescent Box Company has grown significantly since their previous website was designed. In an effort to communicate their growth they deemed it was time for a dramatic refresh, bringing them into the modern age and separating them from much of their local competition. Solution The new Crescent Box website makes it easier than ever to obtain information you'd want to know whether you'… - [CCS Building Group Brochure](https://www.sharpinnovations.com/portfolio/view/ccs-building-group-brochure/): Print Brochure Design CCS Builds needed a hand-out brochure that could capture and communicate their innovative work in a limited area. They also, as a reputable architectural firm, could not afford an amateur, run-of-the-mill piece of advertising that they’d be handing off to prospective clients. The Sharp design team delivered a completely original marketing brochure that spoke artistry, credibility and expertise to its future readers and viewers. - [Bilco Group](https://www.sharpinnovations.com/portfolio/view/bilco-group/): Comprehensive site redesignCustom homepage animationResponsive/mobile compatibleOpen Cart Product store implementationConceptThe Bilco Group has a storied tradition of supplying the marine industry with tough and reliable ropes, slings, chains, hoists, anchors and more. The problem was that its online presence was next to nothing, with no easy way to buy its products or learn more about its services, at least on the web.SolutionOur team first endeavored to convey Bilco&rsquo… - [Bare Wealth Advisors Identity](https://www.sharpinnovations.com/portfolio/view/bare-wealth-advisors-identity/): Complete re-branding Logo redesign and enhancement Motto and messaging management Concept Bare Wealth Advisors (formerly Bare Financial Services) wanted a complete retooling of their organization, from their communicated core principles to their signage. This required a comprehensive effort from the Sharp team involving input from designers, writers and seasoned business people. The end result was a complete identity strategy that was consistent across all mediums and… - [Saf-Gard](https://www.sharpinnovations.com/portfolio/view/saf-gard/): We worked with Saf-Gard on a variety of design and programming services on a weekly basis. Learn more in our portfolio spotlight. - [Bare Wealth Advisors](https://www.sharpinnovations.com/portfolio/view/bare-wealth-advisors/): Comprehensive site redesign Custom homepage animation Responsive/mobile compatible Homepage blog marquee Concept Bare Wealth Advisors, a longtime client of Sharp Innovations, was ready to freshen up their branding and online appeal and approached us to collaborate with their design team to incorporate their new brand standards into a beautiful new website. They had already taken care of various aspects of the re-brand, including content and a concept for the new website,… ## Portfolio Categories - [Warehousing & Storage](https://www.sharpinnovations.com/portfolio/category/warehousing-storage/) - [Pharma](https://www.sharpinnovations.com/portfolio/category/pharma/) - [Distribution](https://www.sharpinnovations.com/portfolio/category/distribution/) - [Grocery](https://www.sharpinnovations.com/portfolio/category/grocery/) - [Food Technology](https://www.sharpinnovations.com/portfolio/category/food-technology/) - [Food Processing](https://www.sharpinnovations.com/portfolio/category/food-processing/) - [Manufacturing](https://www.sharpinnovations.com/portfolio/category/manufacturing/) - [ERP](https://www.sharpinnovations.com/portfolio/category/erp/) - [Case Study](https://www.sharpinnovations.com/portfolio/category/case-study/) - [Marketing Only](https://www.sharpinnovations.com/portfolio/category/marketing-only/) - [International](https://www.sharpinnovations.com/portfolio/category/international/): While the majority of our clients are here and market to the US, some reach beyond our borders. Browse clients we've worked with on their international campaigns. - [CMS](https://www.sharpinnovations.com/portfolio/category/cms/): Clients sometimes come to us with a need to integrate their existing CMS into their new website, or add one to their existing site. Here's a few we've worked with. - [Dynamic](https://www.sharpinnovations.com/portfolio/category/dynamic/): aThe clients in our dynamic portfolio category all feature a portion of their website that has a dynamic element. Click each client to learn more about what we implemented. - [Design & Development](https://www.sharpinnovations.com/portfolio/category/design-development/): Here is a sampling of our most successful website redesigns – feel free to peruse our work and begin a conversation with us to start designing yours today! - [Social](https://www.sharpinnovations.com/portfolio/category/social/): We understand your social media presence can fall by the wayside as more pressing matters need attention. We can help you stay on top of your social media and bring additional attention, traffic, and more. - [Schema.org](https://www.sharpinnovations.com/portfolio/category/schema/): Schema is a way for your website to submit additional formatted data to search engines. When implemented properly, this can help your listing stand out in the crowd like these clients. - [Blog Management](https://www.sharpinnovations.com/portfolio/category/blog-management/): On our blog management portfolio, you'll find a sampling of a few clients who have contracted Sharp Innovations to write, edit, and/or distribute blogs on their behalf. - [Copywriting](https://www.sharpinnovations.com/portfolio/category/copywriting/): Some websites need a bit of help with their content and copywriting, and that's okay! As you can tell by our portfolio, our writers have range to their writing styles. - [Analytics](https://www.sharpinnovations.com/portfolio/category/analytics/): Here is a sample of a few active clients who we regularly review their Google &other analytics data to make informed marketing decisions or present them to the client to be implemented. - [SEO](https://www.sharpinnovations.com/portfolio/category/seo/): It's difficult to find a good SEO partner. Fortunately for you and the clients in this portfolio, you've found one! Give us a call if you'd like more traffic, conversions, and quality leads. - [Digital Marketing](https://www.sharpinnovations.com/portfolio/category/digital-marketing/): Here is a sampling of the successful digital marketing campaigns we’ve run, along with performance stats. Feel free to peruse our work and begin a conversation with us today! - [Responsive](https://www.sharpinnovations.com/portfolio/category/responsive/): Responsive web design is a standard these days. If your website doesn't look the same on desktops, tablets, and/or mobile devices, give us a call today! - [Mobile](https://www.sharpinnovations.com/portfolio/category/mobile/): Your mobile presence is even more important than your desktop versions these days. Here's a few clients who have some great looking websites and experiences for their mobile visitors. - [Ministry / Non-Profit](https://www.sharpinnovations.com/portfolio/category/non-profit/): We're blessed to be able to work with a number of non-profit clients who do amazing work. While they often have a tight budget, we're happy to work with them to get their message out. - [E-Commerce](https://www.sharpinnovations.com/portfolio/category/e-commerce/): E-Commerce is difficult to do effectively. These clients understood the importance of not only having an online store, but also making it usable & fun with performance for clients & search engines in mind. - [Identity](https://www.sharpinnovations.com/portfolio/category/identity/): Need help with brand or identity development or refreshing? We can help! Here's a sample of clients who had some identity work performed for them. - [Custom Programming](https://www.sharpinnovations.com/portfolio/category/programming/): We work with some of the most talented programmers in the industry, who can find a solution to any sort of custom programming project you may need. Browse samples here. - [Business to Consumer "B2C"](https://www.sharpinnovations.com/portfolio/category/b2c/): This portfolio category highlights a sampling of our client base with whom we help market their business directly to consumers ready to buy their product or service. - [Business to Business "B2B"](https://www.sharpinnovations.com/portfolio/category/b2b/): This portfolio category highlights a sampling of our client base with whom we help market business to business services for. ## Portfolio Technologies - [Payment](https://www.sharpinnovations.com/portfolio/tech/payment/) - [WordPress](https://www.sharpinnovations.com/portfolio/tech/wordpress/) - [Front-end](https://www.sharpinnovations.com/portfolio/tech/front-end/) - [Data Migration](https://www.sharpinnovations.com/portfolio/tech/data-migration/) - [HTML](https://www.sharpinnovations.com/portfolio/tech/html/) - [CSS](https://www.sharpinnovations.com/portfolio/tech/css/) - [Javascript](https://www.sharpinnovations.com/portfolio/tech/javascript/) - [PHP](https://www.sharpinnovations.com/portfolio/tech/php/) - [Database](https://www.sharpinnovations.com/portfolio/tech/database/) - [Back-end](https://www.sharpinnovations.com/portfolio/tech/back-end/) ## Sitemap For more detailed information, please refer to our full sitemap: https://www.sharpinnovations.com/sitemap.xml [//]: # ( llms.txt generated by PostScript Web App Framework | https://www.sharpinnovations.com @ Tue, 20 Oct 2026 15:42:02 -0400 )