{"id":895,"date":"2016-05-16T11:18:37","date_gmt":"2016-05-16T15:18:37","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=895"},"modified":"2021-11-18T13:34:55","modified_gmt":"2021-11-18T18:34:55","slug":"3-quick-ways-to-improve-your-homepage","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2016\/05\/3-quick-ways-to-improve-your-homepage\/","title":{"rendered":"3 Quick Ways to Improve your Homepage"},"content":{"rendered":"<p>Building a successful online presence for your business requires not only proper <a href=\"https:\/\/www.sharpinnovations.com\/services\/design\/\">design<\/a>, but rewarding <a href=\"https:\/\/www.sharpinnovations.com\/services\/internet-marketing\/\">internet marketing<\/a> as well. As the internet and user behavior continuously evolves, so should your website in order to cater to the demands of your customers.<\/p>\n<figure id=\"attachment_898\" aria-describedby=\"caption-attachment-898\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/rlps-footer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-898 size-medium\" src=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/rlps-footer-300x82.png\" alt=\"RLPS Interiors footer\" width=\"300\" height=\"82\" data-size=\"1259x343\" srcset=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/rlps-footer-300x82.png 300w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/rlps-footer-768x209.png 768w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/rlps-footer-1024x279.png 1024w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/rlps-footer-880x240.png 880w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/rlps-footer.png 1259w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a><figcaption id=\"caption-attachment-898\" class=\"wp-caption-text\">RLPS Interiors maintains a clean footer while still covering all contact info a user might need<\/figcaption><\/figure>\n<p>Your website\u2019s homepage is the first place to look for improvement in a website review, since more often than not this is the first place people see when they find your company. In reviewing your homepage there are a few tried and true tips we find ourselves frequently recommending to our clients. Test them out on your website and you\u2019ll likely find a boost in conversions, calls, or even walk-ins just by making a few simple adjustments. <!--more--><\/p>\n<ol>\n<li><strong>Include All Contact Information <\/strong>\u2013 The goal of most websites is to drive leads or sales back to your business. How do you achieve this? If you don\u2019t include your contact information in prominent areas then you\u2019re making your prospects search for it, and no one wants to do this! Your website\u2019s header should include the phone number and\/or email address so customers can quickly reach you. The footer is also a great place to include the phone number and\/or email address, as well as the business\u2019 physical address if you want to drive foot traffic to the store. <strong><em>***Bonus*** <\/em><\/strong><em>If visits to your storefront are important, be sure to include hours of operation as well!<\/em><\/li>\n<li>\n<figure id=\"attachment_899\" aria-describedby=\"caption-attachment-899\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/pyfer-homepage-content.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-899\" src=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/pyfer-homepage-content-300x143.png\" alt=\"Pyfer Reese homepage content\" width=\"300\" height=\"143\" data-size=\"888x423\" srcset=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/pyfer-homepage-content-300x143.png 300w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/pyfer-homepage-content-768x366.png 768w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/pyfer-homepage-content-880x419.png 880w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2016\/04\/pyfer-homepage-content.png 888w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a><figcaption id=\"caption-attachment-899\" class=\"wp-caption-text\"><a href=\"https:\/\/www.pyferreese.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pyfer Reese Straub Gray &amp; Farhat P.C.<\/a> make excellent use of space on their homepage by including a video<\/figcaption><\/figure>\n<p><strong>A Clear Call To Action<\/strong> \u2013 What do you want visitors on your website to do? Free consultations, newsletter signups and visiting the online store are just a few options you should include a clear call to action for. Don\u2019t forget to make the call to action prominent on the mobile version!<\/li>\n<li><strong>Include A Video \u2013<\/strong> We\u2019ve previously shared <a href=\"https:\/\/www.sharpinnovations.com\/blog\/2016\/02\/5-ways-a-video-can-boost-your-search-rankings\/\">5 ways a video can help boost your search rankings<\/a> and still recommend adding one to your homepage. Do note that <strong>the video should NOT auto-play<\/strong> since sound can frustrate users, especially if they aren\u2019t expecting it.<\/li>\n<\/ol>\n<p>If you\u2019d like to explore other ways to improve your website\u2019s homepage or you would like to improve additional pages, be sure to contact a member of our team. Our <a href=\"https:\/\/www.sharpinnovations.com\/services\/internet-marketing\/search-engine-optimization\">search engine optimization services<\/a> help clients drive additional traffic and conversions every day, and we\u2019re more than happy to do the same for you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a successful online presence for your business requires not only proper design, but rewarding internet marketing as well. As the internet and user behavior continuously evolves, so should your website in order to cater to the demands of your customers. Your website\u2019s homepage is the first place to look for improvement in a website&#8230;<\/p>\n","protected":false},"author":6,"featured_media":905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,7,99],"tags":[153,154,151,152],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","category-internet-marketing","category-websites","tag-boost-website-conversions","tag-boost-website-leads","tag-homepage-improvements","tag-website-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Quick Ways to Improve your Homepage - Sharp Innovations Blog<\/title>\n<meta name=\"description\" content=\"Building a successful online presence for your business requires not only proper design, but rewarding internet marketing as well. 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