{"id":83,"date":"2011-11-06T12:54:53","date_gmt":"2011-11-06T17:54:53","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=83"},"modified":"2013-08-16T17:22:41","modified_gmt":"2013-08-16T21:22:41","slug":"new-changes-to-google-search-results-how-will-it-affect-your-business","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2011\/11\/new-changes-to-google-search-results-how-will-it-affect-your-business\/","title":{"rendered":"Changes to Google Search Results"},"content":{"rendered":"<p><strong>How will it affect your business?<\/strong><\/p>\n<p>Google announced last week that there would be another fundamental change to their search algorithm to help index new content as fast as possible. This update, called \u201cFreshness,\u201d will affect about 35% of all search queries. It will mostly target highly talked about news items (such as celebrity breakups and the world economy, for instance) but may also impact search queries that are broad-matched keywords such as \u201cfootball.\u201d<\/p>\n<p>With the increasingly high number of people utilizing social media, blogging and news related sites, Google has taken the indexing of results in real-time by the horns.\u00a0 The change has already been showing in the results. Following is an example of the results in real-time for the search query \u201cBarack Obama.\u201d<\/p>\n<p><img decoding=\"async\" alt=\"Changes to Google November 2011\" src=\"https:\/\/www.sharpinnovations.com\/blog\/images\/google-changes-2011.jpg\"  \/> <\/p>\n<p>As you can see, there is a time stamp of 17 minutes next to the most recent news item. For those businesses that have news feeds and blogs, this could have the potential to be a large outlet for pushing keyword-related content. Google still says \u201ccontent is king\u201d amongst keyword rankings, so the more quality content a business can generate, the better chance they\u2019ll have of ranking well in search results.<\/p>\n<p><!--more-->Another reason Google\u2019s \u201cFreshness\u201d change is important is because of the instant results most people are accustomed to seeing on social media sites. Google used to index news items relatively fast, but not fast enough for most web surfers. This change should help bring more timely results to the user and better quality content overall.<\/p>\n<p>What does it all mean to you? If you haven\u2019t done so yet, claim your page on Facebook, send it to all of your customers, and get the ball rolling by writing quality content about your industry\u2014that will help keep you on top in the SEO game.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will it affect your business? Google announced last week that there would be another fundamental change to their search algorithm to help index new content as fast as possible. This update, called \u201cFreshness,\u201d will affect about 35% of all search queries. It will mostly target highly talked about news items (such as celebrity breakups&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changes to Google Search Results - Sharp Innovations Blog<\/title>\n<meta name=\"description\" content=\"How will it affect your business? Google announced last week that there would be another fundamental change to their search algorithm to help index new content as fast as possible. This update, called \u201cFreshness,\u201d will affect about 35% of all search queries. It will mostly target highly talked about news items (such as celebrity breakups...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharpinnovations.com\/blog\/2011\/11\/new-changes-to-google-search-results-how-will-it-affect-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes to Google Search Results - Sharp Innovations Blog\" \/>\n<meta property=\"og:description\" content=\"How will it affect your business? Google announced last week that there would be another fundamental change to their search algorithm to help index new content as fast as possible. This update, called \u201cFreshness,\u201d will affect about 35% of all search queries. It will mostly target highly talked about news items (such as celebrity breakups...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sharpinnovations.com\/blog\/2011\/11\/new-changes-to-google-search-results-how-will-it-affect-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharp Innovations Blog\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-06T17:54:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-08-16T21:22:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sharpinnovations.com\/blog\/images\/google-changes-2011.jpg\" \/>\n<meta name=\"author\" content=\"Peter Stevenson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Stevenson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2011\/11\/new-changes-to-google-search-results-how-will-it-affect-your-business\/\",\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/2011\/11\/new-changes-to-google-search-results-how-will-it-affect-your-business\/\",\"name\":\"Changes to Google Search Results - Sharp Innovations Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#website\"},\"datePublished\":\"2011-11-06T17:54:53+00:00\",\"dateModified\":\"2013-08-16T21:22:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/f4c13875615fd6d3bced5ab67384641e\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2011\/11\/new-changes-to-google-search-results-how-will-it-affect-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sharpinnovations.com\/blog\/2011\/11\/new-changes-to-google-search-results-how-will-it-affect-your-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2011\/11\/new-changes-to-google-search-results-how-will-it-affect-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sharpinnovations.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Changes to Google Search Results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#website\",\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/\",\"name\":\"Sharp Innovations Blog\",\"description\":\"Web Design, Development, and Internet Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sharpinnovations.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/f4c13875615fd6d3bced5ab67384641e\",\"name\":\"Peter Stevenson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/690f2437ddc98517a65c4a9c2fbd4c5b38381e7ee0dd59d13bc5e5d1a8a4b82b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/690f2437ddc98517a65c4a9c2fbd4c5b38381e7ee0dd59d13bc5e5d1a8a4b82b?s=96&d=mm&r=g\",\"caption\":\"Peter Stevenson\"},\"description\":\"Peter Stevenson is the rare combination a person who\u2019s not only driven, but passionate for all the right reasons. \u201cI love helping people,\u201d Peter says. \u201cI love the idea that the project I\u2019m working on could have a positive effect on someone\u2019s life.\u201d\",\"sameAs\":[\"https:\/\/plus.google.com\/113812486975179265781\"],\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/author\/pstevenson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Changes to Google Search Results - Sharp Innovations Blog","description":"How will it affect your business? 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