{"id":695,"date":"2015-08-04T11:48:01","date_gmt":"2015-08-04T15:48:01","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=695"},"modified":"2015-08-04T11:49:27","modified_gmt":"2015-08-04T15:49:27","slug":"blogging-for-your-website","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2015\/08\/blogging-for-your-website\/","title":{"rendered":"Blogging for Your Website"},"content":{"rendered":"<p>When did you last update your blog? If your answer is along the lines of, \u201cI think it was 2013, but it may have been 2012,\u201d then it\u2019s time for you to do something about your blog, and we\u2019ll give you two good choices of what that something should be.<\/p>\n<p><a href=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/08\/cms-265133_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-693\" src=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/08\/cms-265133_640-300x200.jpg\" alt=\"Blogging - WordPress\" width=\"300\" height=\"200\" data-size=\"640x426\" srcset=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/08\/cms-265133_640-300x200.jpg 300w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/08\/cms-265133_640-120x80.jpg 120w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/08\/cms-265133_640.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <\/a>First, you can simply take down your blog. That\u2019s not the ideal choice because blogging is an excellent marketing tool and a good way to keep your clients updated on all the exciting new ways in which you can help them improve their lives. It also can help improve your search rankings as fresh content helps your website keep up to date, and adding quality content can enhance your website\u2019s user experience. <!--more--><\/p>\n<p>Still, taking down your blog may be better than leaving it up there if your last entry was a couple years ago. That\u2019s because a most recent blog with a 2013 date can create some negative impressions of your business. A visitor\u2019s first reaction to such an outdated post is likely to be, \u201cAre they still in business?\u201d<\/p>\n<p>Visitors may also wonder if absolutely nothing has changed with your business since 2013. And that\u2019s not a good thing for people to wonder about you, especially when your competitors are always talking about all their \u201cNew and Improved\u201d products and services.<\/p>\n<p>So, if you know that blogging can be a valuable business tool, but you\u2019re not doing it regularly, ask yourself why you\u2019re not creating fresh content on a daily, weekly, or even a monthly basis. Here are some of the reasons why people don\u2019t blog regularly. Check all that apply to you:<\/p>\n<ul>\n<li>The thought of writing terrifies me more than the thought of a root canal.<\/li>\n<li>Nobody would ever care about what I have to say.<\/li>\n<li>I might write something that sounds foolish.<\/li>\n<li>I might dangle a participle.<\/li>\n<li>I wouldn\u2019t even know what to write about.<\/li>\n<li>I don\u2019t have time.<\/li>\n<\/ul>\n<p>These are all good excuses, but they\u2019re not good reasons for failing to blog. If you want to boost sales while improving your business\u2019s reach in the online world, blogging is a powerful tool for the following reasons and many more:<\/p>\n<ul>\n<li>Business blogs give you an excellent opportunity to promote your products, services, special offers, new hires, and much more about your company.<\/li>\n<li>Blogs are a form of \u201cPermission Marketing,\u201d meaning that you\u2019re sending sales messages to people who actually want to get them.<\/li>\n<li>Blogs can boost customer satisfaction because they can create an opportunity for customers to send you their feedback on how you\u2019re doing.<\/li>\n<li>Blogs simply keep you in touch with your customers, and that\u2019s always a good thing.<\/li>\n<\/ul>\n<p>Think of it this way: A blog is the electronic version of a print newsletter, and many businesses use newsletters to stay in touch with their customers. So, if you see the value of blogging, but you know that it\u2019s not something that you\u2019re going to do yourself, call us at Sharp Innovations. We\u2019ll be happy to sit down with you and create a blogging program that will be a valuable marketing tool for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When did you last update your blog? If your answer is along the lines of, \u201cI think it was 2013, but it may have been 2012,\u201d then it\u2019s time for you to do something about your blog, and we\u2019ll give you two good choices of what that something should be. First, you can simply take&#8230;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,14],"tags":[86,93,91,92],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry","category-branding","category-internet-marketing","category-seo","tag-blogging","tag-online-branding","tag-reasons-to-blog","tag-updating-a-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blogging for Your Website - Sharp Innovations Blog<\/title>\n<meta name=\"description\" content=\"When did you last update your blog? If your answer is along the lines of, \u201cI think it was 2013, but it may have been 2012,\u201d then it\u2019s time for you to do something about your blog, and we\u2019ll give you two good choices of what that something should be. 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