{"id":654,"date":"2015-03-26T13:57:11","date_gmt":"2015-03-26T17:57:11","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=654"},"modified":"2021-11-18T13:11:26","modified_gmt":"2021-11-18T18:11:26","slug":"google-cuts-adwords-fundamentals-exam-validity-period-in-half","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/","title":{"rendered":"Google Cuts \u201cAdWords Fundamentals\u201d Exam Validity Period in Half"},"content":{"rendered":"

Having just completed updating our company\u2019s AdWords certification last week by taking the \u201cSearch Advertising\u201d exam, we expected to be Google AdWords certified through March 7, 2016. We were surprised to learn when we logged in this morning that we were no longer certified. We had received no notice of this certification suspension, and a brief search on the matter yielded no returns. Even the AdWords blog page<\/a> and New AdWords features<\/a> page were lacking information regarding what had happened.<\/p>\n

With a little additional digging, we finally discovered the \u201cAdWords Fundamentals\u201d exam that was set to expire on March 7th<\/sup> next year was no longer valid, and needed to be retaken. But this wasn\u2019t the only hidden change, as the exam details portion now reflects a validity period of 12 months. <\/p>\n

\"AdWords <\/a>
The Google Partners dashboard now reflects the change by showing a validity period of 12 months rather than the previous 24 months.<\/figcaption><\/figure>\n

We reached out to Google concerning these changes, and a member of their team confirmed the modifications. He then referred us to their updated support page about AdWords certification exams. The \u201cstaying certified\u201d section at the bottom of this page reflects the change:<\/p>\n

\u201cA passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you’ll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).\u201d<\/p><\/blockquote>\n

We\u2019ve since retaken the exam and updated our PPC AdWords certification image on our site, so if you\u2019re looking for an AdWords certified partner, we\u2019re once again a fully authorized option! If you\u2019d like to learn more about our PPC program, you can check out our pay-per-click page, our reach out via the number at the bottom of the page.<\/p>\n

Update 3\/27:\u00a0<\/b>Looks like Google has announced\u00a0changes on their Google Partners Google+ page.<\/p>\n","protected":false},"excerpt":{"rendered":"

Having just completed updating our company\u2019s AdWords certification last week by taking the \u201cSearch Advertising\u201d exam, we expected to be Google AdWords certified through March 7, 2016. We were surprised to learn when we logged in this morning that we were no longer certified. We had received no notice of this certification suspension, and a…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,76,75],"tags":[79,78,80,77],"class_list":["post-654","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-news","category-ppc","tag-advertising-fundamentals","tag-adwords-certification-requirements","tag-adwords-exam-validity-period","tag-google-adwords"],"yoast_head":"\nGoogle Cuts \u201cAdWords Fundamentals\u201d Exam Validity Period in Half - Sharp Innovations Blog<\/title>\n<meta name=\"description\" content=\"Having just completed updating our company\u2019s AdWords certification last week by taking the \u201cSearch Advertising\u201d exam, we expected to be Google AdWords certified through March 7, 2016. We were surprised to learn when we logged in this morning that we were no longer certified. We had received no notice of this certification suspension, and a...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Cuts \u201cAdWords Fundamentals\u201d Exam Validity Period in Half - Sharp Innovations Blog\" \/>\n<meta property=\"og:description\" content=\"Having just completed updating our company\u2019s AdWords certification last week by taking the \u201cSearch Advertising\u201d exam, we expected to be Google AdWords certified through March 7, 2016. We were surprised to learn when we logged in this morning that we were no longer certified. We had received no notice of this certification suspension, and a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharp Innovations Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-26T17:57:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-18T18:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/03\/AdWords_Fundamentals_Requirements.png\" \/>\n<meta name=\"author\" content=\"Rodney Hoover\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rodney Hoover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/\",\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/\",\"name\":\"Google Cuts \u201cAdWords Fundamentals\u201d Exam Validity Period in Half - Sharp Innovations Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#website\"},\"datePublished\":\"2015-03-26T17:57:11+00:00\",\"dateModified\":\"2021-11-18T18:11:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/58f966a0050f648a62775d818f38b3ac\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sharpinnovations.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Cuts \u201cAdWords Fundamentals\u201d Exam Validity Period in Half\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#website\",\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/\",\"name\":\"Sharp Innovations Blog\",\"description\":\"Web Design, Development, and Internet Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sharpinnovations.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/58f966a0050f648a62775d818f38b3ac\",\"name\":\"Rodney Hoover\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b8bc6ca5001ca7bd89bfb01f7faef8826ccc466297d895b31dd5e97a0a7c2171?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b8bc6ca5001ca7bd89bfb01f7faef8826ccc466297d895b31dd5e97a0a7c2171?s=96&d=mm&r=g\",\"caption\":\"Rodney Hoover\"},\"description\":\"Lititz native Rodney Hoover specializes in Social Media, Blogging, and SEO with Sharp Innovations. When he's not in the office, you'll find him on the soccer field coaching youngsters.\",\"sameAs\":[\"https:\/\/plus.google.com\/103871975676631228935\"],\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/author\/rhoover\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Cuts \u201cAdWords Fundamentals\u201d Exam Validity Period in Half - Sharp Innovations Blog","description":"Having just completed updating our company\u2019s AdWords certification last week by taking the \u201cSearch Advertising\u201d exam, we expected to be Google AdWords certified through March 7, 2016. We were surprised to learn when we logged in this morning that we were no longer certified. We had received no notice of this certification suspension, and a...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/","og_locale":"en_US","og_type":"article","og_title":"Google Cuts \u201cAdWords Fundamentals\u201d Exam Validity Period in Half - Sharp Innovations Blog","og_description":"Having just completed updating our company\u2019s AdWords certification last week by taking the \u201cSearch Advertising\u201d exam, we expected to be Google AdWords certified through March 7, 2016. We were surprised to learn when we logged in this morning that we were no longer certified. We had received no notice of this certification suspension, and a...","og_url":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/","og_site_name":"Sharp Innovations Blog","article_published_time":"2015-03-26T17:57:11+00:00","article_modified_time":"2021-11-18T18:11:26+00:00","og_image":[{"url":"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/03\/AdWords_Fundamentals_Requirements.png"}],"author":"Rodney Hoover","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rodney Hoover","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/","url":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/","name":"Google Cuts \u201cAdWords Fundamentals\u201d Exam Validity Period in Half - Sharp Innovations Blog","isPartOf":{"@id":"https:\/\/www.sharpinnovations.com\/blog\/#website"},"datePublished":"2015-03-26T17:57:11+00:00","dateModified":"2021-11-18T18:11:26+00:00","author":{"@id":"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/58f966a0050f648a62775d818f38b3ac"},"breadcrumb":{"@id":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-cuts-adwords-fundamentals-exam-validity-period-in-half\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sharpinnovations.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Cuts \u201cAdWords Fundamentals\u201d Exam Validity Period in Half"}]},{"@type":"WebSite","@id":"https:\/\/www.sharpinnovations.com\/blog\/#website","url":"https:\/\/www.sharpinnovations.com\/blog\/","name":"Sharp Innovations Blog","description":"Web Design, Development, and Internet Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sharpinnovations.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/58f966a0050f648a62775d818f38b3ac","name":"Rodney Hoover","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b8bc6ca5001ca7bd89bfb01f7faef8826ccc466297d895b31dd5e97a0a7c2171?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8bc6ca5001ca7bd89bfb01f7faef8826ccc466297d895b31dd5e97a0a7c2171?s=96&d=mm&r=g","caption":"Rodney Hoover"},"description":"Lititz native Rodney Hoover specializes in Social Media, Blogging, and SEO with Sharp Innovations. When he's not in the office, you'll find him on the soccer field coaching youngsters.","sameAs":["https:\/\/plus.google.com\/103871975676631228935"],"url":"https:\/\/www.sharpinnovations.com\/blog\/author\/rhoover\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/posts\/654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/comments?post=654"}],"version-history":[{"count":14,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/posts\/654\/revisions"}],"predecessor-version":[{"id":2526,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/posts\/654\/revisions\/2526"}],"wp:attachment":[{"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/media?parent=654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/categories?post=654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/tags?post=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}