{"id":635,"date":"2015-03-04T10:41:52","date_gmt":"2015-03-04T15:41:52","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=635"},"modified":"2021-11-18T13:32:54","modified_gmt":"2021-11-18T18:32:54","slug":"google-declares-a-mobile-presence-now-significant-ranking-factor","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/","title":{"rendered":"Google declares: a mobile presence now significant ranking factor"},"content":{"rendered":"<p>Customers are no longer the only ones demanding a mobile presence for your website. Following a recent <a href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\">post on Google\u2019s Webmaster Central Blog<\/a>, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you\u2019ve been following our blog, or are an SEO client of ours, you know we\u2019ve been encouraging our clients to have a user-friendly mobile presence for the past several years. And now, for the first time ever, Google is making public a change to their search algorithm, advising website owners and webmasters, developers, and others in the website building business that they have until April 21<sup>st<\/sup> to make their sites mobile friendly, or they may suffer search consequences: <!--more--><\/p>\n<blockquote><p>\u201cStarting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and <strong>will have a significant impact in our search results<\/strong>. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.\u201d<\/p><\/blockquote>\n<figure id=\"attachment_639\" aria-describedby=\"caption-attachment-639\" style=\"width: 640px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/03\/iphone-472197_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-639\" src=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/03\/iphone-472197_640.jpg\" alt=\"a mobile friendly website displayed on iphone\" width=\"640\" height=\"426\" data-size=\"640x426\" srcset=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/03\/iphone-472197_640.jpg 640w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/03\/iphone-472197_640-300x200.jpg 300w, https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/03\/iphone-472197_640-120x80.jpg 120w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <\/a><figcaption id=\"caption-attachment-639\" class=\"wp-caption-text\">A mobile friendly website displays at the proper size for all devices, is easy to navigate, and is simple to tap the appropriate items.<\/figcaption><\/figure>\n<p>This announcement, while surprising in its directness, is not entirely unexpected, since Google has been making it clear for some time that they\u2019d like all websites to be optimized for mobile and tablet devices. Over the past few months, several new tools have been made available to help encourage mobile compatibility and assist you in getting up to speed, including:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.sharpinnovations.com\/blog\/2014\/11\/does-your-website-qualify-for-googles-new-mobile-friendly-label\/\">A \u201cMobile-friendly\u201d label<\/a> directly in the search results<\/li>\n<li><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">A \u201cMobile-friendly\u201d testing tool<\/a><\/li>\n<li><a href=\"https:\/\/search.google.com\/search-console\/mobile-usability\">A mobile usability report<\/a> in Google Webmaster Tools<\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/get-started\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\">Guides on mobile SEO, making your website mobile friendly, getting started, and more<\/a><\/li>\n<\/ul>\n<p>The good news is, if you don\u2019t already have a mobile friendly website, you still have time to get started on a responsive or mobile design. At Sharp Innovations, we have successfully created numerous mobile friendly designs for clients in a variety of industries, and we can help you with a complete redesign, a conversion to responsive design, or the creation of a new mobile presence. Confused about these options? Feel free to contact us and we\u2019ll answer any questions you might have, or you can check out our previous <a href=\"https:\/\/www.sharpinnovations.com\/blog\/2014\/03\/responsive-web-design-vs-mobile-web-design\/\">blog post on responsive web design and mobile web design<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers are no longer the only ones demanding a mobile presence for your website. Following a recent post on Google\u2019s Webmaster Central Blog, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you\u2019ve been following our blog, or are an SEO client of ours,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14,4],"tags":[63,74,72,73,26,111],"class_list":["post-635","post","type-post","status-publish","format-standard","hentry","category-mobile-web-design","category-seo","category-website-design","tag-google","tag-guides-on-mobile-seo","tag-mobile-ranking-factors","tag-mobile-friendly-label","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google declares: a mobile presence now significant ranking factor - Sharp Innovations Blog<\/title>\n<meta name=\"description\" content=\"Customers are no longer the only ones demanding a mobile presence for your website. Following a recent post on Google\u2019s Webmaster Central Blog, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you\u2019ve been following our blog, or are an SEO client of ours,...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google declares: a mobile presence now significant ranking factor - Sharp Innovations Blog\" \/>\n<meta property=\"og:description\" content=\"Customers are no longer the only ones demanding a mobile presence for your website. Following a recent post on Google\u2019s Webmaster Central Blog, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you\u2019ve been following our blog, or are an SEO client of ours,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharp Innovations Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-04T15:41:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-18T18:32:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/03\/iphone-472197_640.jpg\" \/>\n<meta name=\"author\" content=\"Rodney Hoover\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rodney Hoover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/\",\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/\",\"name\":\"Google declares: a mobile presence now significant ranking factor - Sharp Innovations Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#website\"},\"datePublished\":\"2015-03-04T15:41:52+00:00\",\"dateModified\":\"2021-11-18T18:32:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/58f966a0050f648a62775d818f38b3ac\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sharpinnovations.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google declares: a mobile presence now significant ranking factor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#website\",\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/\",\"name\":\"Sharp Innovations Blog\",\"description\":\"Web Design, Development, and Internet Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sharpinnovations.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/58f966a0050f648a62775d818f38b3ac\",\"name\":\"Rodney Hoover\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b8bc6ca5001ca7bd89bfb01f7faef8826ccc466297d895b31dd5e97a0a7c2171?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b8bc6ca5001ca7bd89bfb01f7faef8826ccc466297d895b31dd5e97a0a7c2171?s=96&d=mm&r=g\",\"caption\":\"Rodney Hoover\"},\"description\":\"Lititz native Rodney Hoover specializes in Social Media, Blogging, and SEO with Sharp Innovations. When he's not in the office, you'll find him on the soccer field coaching youngsters.\",\"sameAs\":[\"https:\/\/plus.google.com\/103871975676631228935\"],\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/author\/rhoover\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google declares: a mobile presence now significant ranking factor - Sharp Innovations Blog","description":"Customers are no longer the only ones demanding a mobile presence for your website. Following a recent post on Google\u2019s Webmaster Central Blog, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you\u2019ve been following our blog, or are an SEO client of ours,...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/","og_locale":"en_US","og_type":"article","og_title":"Google declares: a mobile presence now significant ranking factor - Sharp Innovations Blog","og_description":"Customers are no longer the only ones demanding a mobile presence for your website. Following a recent post on Google\u2019s Webmaster Central Blog, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you\u2019ve been following our blog, or are an SEO client of ours,...","og_url":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/","og_site_name":"Sharp Innovations Blog","article_published_time":"2015-03-04T15:41:52+00:00","article_modified_time":"2021-11-18T18:32:54+00:00","og_image":[{"url":"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2015\/03\/iphone-472197_640.jpg"}],"author":"Rodney Hoover","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rodney Hoover","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/","url":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/","name":"Google declares: a mobile presence now significant ranking factor - Sharp Innovations Blog","isPartOf":{"@id":"https:\/\/www.sharpinnovations.com\/blog\/#website"},"datePublished":"2015-03-04T15:41:52+00:00","dateModified":"2021-11-18T18:32:54+00:00","author":{"@id":"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/58f966a0050f648a62775d818f38b3ac"},"breadcrumb":{"@id":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sharpinnovations.com\/blog\/2015\/03\/google-declares-a-mobile-presence-now-significant-ranking-factor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sharpinnovations.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google declares: a mobile presence now significant ranking factor"}]},{"@type":"WebSite","@id":"https:\/\/www.sharpinnovations.com\/blog\/#website","url":"https:\/\/www.sharpinnovations.com\/blog\/","name":"Sharp Innovations Blog","description":"Web Design, Development, and Internet Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sharpinnovations.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/58f966a0050f648a62775d818f38b3ac","name":"Rodney Hoover","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b8bc6ca5001ca7bd89bfb01f7faef8826ccc466297d895b31dd5e97a0a7c2171?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8bc6ca5001ca7bd89bfb01f7faef8826ccc466297d895b31dd5e97a0a7c2171?s=96&d=mm&r=g","caption":"Rodney Hoover"},"description":"Lititz native Rodney Hoover specializes in Social Media, Blogging, and SEO with Sharp Innovations. When he's not in the office, you'll find him on the soccer field coaching youngsters.","sameAs":["https:\/\/plus.google.com\/103871975676631228935"],"url":"https:\/\/www.sharpinnovations.com\/blog\/author\/rhoover\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/posts\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/comments?post=635"}],"version-history":[{"count":18,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/posts\/635\/revisions"}],"predecessor-version":[{"id":2551,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/posts\/635\/revisions\/2551"}],"wp:attachment":[{"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/media?parent=635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/categories?post=635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sharpinnovations.com\/blog\/wp-json\/wp\/v2\/tags?post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}