{"id":523,"date":"2014-07-25T14:04:26","date_gmt":"2014-07-25T18:04:26","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=523"},"modified":"2021-11-18T13:17:03","modified_gmt":"2021-11-18T18:17:03","slug":"quality-content","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2014\/07\/quality-content\/","title":{"rendered":"Quality Content: Important for Humans and Robots Alike"},"content":{"rendered":"

It\u2019s been said before, but content is still king when it comes to website visitor engagement and proper search engine optimization. No amount of flashy visuals, distracting animation, or trendy designs can save you from frequent page bounces if visitors to your site don\u2019t find meaningful content. But that\u2019s assuming you get visitors in the first place, which is largely determined by how you rank in search engines (hint: search engines are looking for good content, too). <\/p>\n

Statistics show a correlation between stale, insufficient, or irrelevant content and poor search engine rankings, in addition to high bounce rates. Although search engines like Google may be thought of as rather \u201crobotic\u201d in their use of advanced algorithms to return results, their process is intentionally becoming more human-like every day. In fact, we know Google measures content quality and ranks it accordingly. With this knowledge, we can assume that things like spelling and grammar are metrics that it uses to formulate its rankings, since \u201ccorrect\u201d content is part of what could constitute \u201cquality\u201d content. In addition to grammar, \u201cquality\u201d can involve detail, timeliness, relevance and even volume. A recent survey featured on inbound.org indicates that rankings favor both quality and<\/i> quantity:<\/p>\n