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You\u2019d be amazed how many brands are just posting for the sake of posting. These brands are easy to spot, as their entire wall resembles one big billboard. Don\u2019t get us wrong, you do want to drive sales and have related posts, but this needs to be balanced. You should typically strive for 85% useful content, and only about 15% of sales-oriented posts. How quickly do you hide ads on your Facebook page? Your fans will do the same to your page if this happens, and it will prevent them from staying engaged with your page as they will no longer see your updates.<\/p>\n
Optimize the content for shares, likes, and comments<\/strong><\/p>\n The news feed is prime real estate. Depending on how many other brands or friends a person has sharing content with them, your message may not even get seen. You can increase your chances of locking up a spot on the news feed by creating engaging content. The more likes, shares, or comments a post has, the more likely it is to be shown. This has a snowball effect, as Facebook also takes into account how often someone interacts with your page, as well as if their friends interact with the page also.<\/p>\n Ask for feedback, shares, or likes<\/strong><\/p>\n If you\u2019ve optimized the content for it, why not encourage the feedback? Asking questions or requesting shares or likes for your posts actually works! You can get creative with this as well. If you\u2019re asking an either\/or question, have a response tied to the share, like, or comment buttons. For example, if your post is attributing a favorite flavor of ice-cream, you could say something like, \u201cOur chocolate fanatics share this post, those who prefer vanilla like it, and if you prefer a different flavor, let us know in the comments.\u201d<\/p>\n These are just a few of the many tips we could share with you when it comes to representing your brand on Facebook. If you have specific questions feel free to leave us a comment below, or reach out to us via our contact page<\/a>. We also offer full-service\u00a0 social media services<\/a> for those who don’t have time or interest in managing social media, but who understand its importance.<\/p>\n","protected":false},"excerpt":{"rendered":" You risk hurting your business by not taking advantage of social media. Not only are you missing an opportunity to connect with the people who spend a significant amount of their free time browsing Facebook, Twitter, or a number of other social outfits (which is a majority of them), but you are also jeopardizing SEO…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,14,3],"tags":[19,17,18],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-branding","category-seo","category-social-media","tag-brand","tag-brand-posting","tag-facebook"],"yoast_head":"\n![\"Like_1\"](\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2013\/09\/Like_1-300x199.jpg\" "\\"\"Likes\"")
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