Read further for details and the must-do list for How to Promote My New Website:<\/p>\n\n\n\n\n\n\n\n
Hype Your New Site with Email and Social<\/h2>\n\n\n\n![\"email](\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/10\/promote-on-social-media.jpg\")
<\/figure><\/div>\n\n\n\nPrior to your new site going live, and preferably weeks\nbeforehand, use email blasts and your company newsletter to announce that it\u2019s\nin the works. Hint at some of the new features it will have that will help your\nclients\/customers find what they\u2019re looking for and pique their curiosity. <\/p>\n\n\n\n
Unsure of the launch date? That\u2019s OK. Let them know it\u2019s\nsoon coming and encourage them to stay tuned for updates. There\u2019s no doubt that\nemail blasts can help maintain and grow your business. (80% of professionals surveyed\nby Constant\nContact<\/a> say email\nmarketing<\/a> drives customer acquisition and retention.) Lasso its power to\npromote your new site!<\/p>\n\n\n\nDon\u2019t forget to also use\nsocial media<\/a> platforms, LinkedIn, Facebook, Instagram, etc., to create\nexcitement and curiosity around your \u201cnew look.\u201d Make a big splash when it\u2019s\nlive. Consider pairing the launch of your new site with a special promotion\nthat thanks existing customers for their loyalty and provides a 10% discount on\nreferrals to your new site. (We can help set up referrer tracking!)<\/p>\n\n\n\nGet Help Promoting Your Website!<\/strong><\/a><\/div>\n\n\n\nGet Employees on Board<\/h2>\n\n\n\n![\"employees](\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/10\/employees-onboard.jpg\")
<\/figure><\/div>\n\n\n\nInvite your employees to share input on the new site and\nreally listen to their input, ideally while it\u2019s still in the beta stage. If\nyou have customer service representatives, encourage them to use the site at\nleast once a week with the user\u2019s view in mind.<\/p>\n\n\n\n
Your service reps\nhave their hands on the pulse of customer satisfaction, sometimes more than\nanyone else in your business. They might find pertinent features or information\nthat are missing from the new website. You can nip that in the bud at first\nmention.<\/p>\n\n\n\n
Promote your website address in the signature of all staff emails.\nConsider including a short message, such as \u201cCheck out our new look\u201d before you\nlist the URL and link. Adjust the signature eventually to only include the site\nlink. <\/p>\n\n\n\n
Encourage customer-facing staff to mention the new site\nwhile engaging in sales conversations. <\/p>\n\n\n\n
Lastly, see if any employees might be interested in blogging\nabout your company\u2019s assets\u2026which brings us to the next step in how to promote\na new website.<\/p>\n\n\n\n
SEO and Content<\/h2>\n\n\n\n![\"SEO](\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/10\/seo-and-content.jpg\")
<\/figure><\/div>\n\n\n\nPost content, more content, and then more. Search engines appreciate\n(and typically reward) sites that add new information. However, it must be relevant\ncontent that helps site visitors and engages them<\/a>. Use keywords on your\nservice pages. Position your company as the expert in the industry through\npublished blog articles and resources that offer solutions and beneficial\ninformation for your customers. Proper search engine optimization is worth the\ninvestment. Read:\nThe Real Cost of Search Engine Optimization (SEO).<\/a><\/p>\n\n\n\nYou can recycle information from these resources to create\npress releases, social media posts, or videos that encourage viewers to link\nback to your site for more details.<\/p>\n\n\n\n
Curious to know what keywords are pertinent to your business\nand your audience? There are tools online to help you discover them. On-site and off-site SEO should be a priority\nin your marketing strategy and they can be especially helpful in helping to get\nyour new website to rank higher on Google<\/a> and other search engines. <\/p>\n\n\n\n
<\/figure><\/div>\n\n\n\nPrior to your new site going live, and preferably weeks\nbeforehand, use email blasts and your company newsletter to announce that it\u2019s\nin the works. Hint at some of the new features it will have that will help your\nclients\/customers find what they\u2019re looking for and pique their curiosity. <\/p>\n\n\n\n
Unsure of the launch date? That\u2019s OK. Let them know it\u2019s\nsoon coming and encourage them to stay tuned for updates. There\u2019s no doubt that\nemail blasts can help maintain and grow your business. (80% of professionals surveyed\nby Constant\nContact<\/a> say email\nmarketing<\/a> drives customer acquisition and retention.) Lasso its power to\npromote your new site!<\/p>\n\n\n\n Don\u2019t forget to also use\nsocial media<\/a> platforms, LinkedIn, Facebook, Instagram, etc., to create\nexcitement and curiosity around your \u201cnew look.\u201d Make a big splash when it\u2019s\nlive. Consider pairing the launch of your new site with a special promotion\nthat thanks existing customers for their loyalty and provides a 10% discount on\nreferrals to your new site. (We can help set up referrer tracking!)<\/p>\n\n\n\n Invite your employees to share input on the new site and\nreally listen to their input, ideally while it\u2019s still in the beta stage. If\nyou have customer service representatives, encourage them to use the site at\nleast once a week with the user\u2019s view in mind.<\/p>\n\n\n\n Your service reps\nhave their hands on the pulse of customer satisfaction, sometimes more than\nanyone else in your business. They might find pertinent features or information\nthat are missing from the new website. You can nip that in the bud at first\nmention.<\/p>\n\n\n\n Promote your website address in the signature of all staff emails.\nConsider including a short message, such as \u201cCheck out our new look\u201d before you\nlist the URL and link. Adjust the signature eventually to only include the site\nlink. <\/p>\n\n\n\n Encourage customer-facing staff to mention the new site\nwhile engaging in sales conversations. <\/p>\n\n\n\n Lastly, see if any employees might be interested in blogging\nabout your company\u2019s assets\u2026which brings us to the next step in how to promote\na new website.<\/p>\n\n\n\n Post content, more content, and then more. Search engines appreciate\n(and typically reward) sites that add new information. However, it must be relevant\ncontent that helps site visitors and engages them<\/a>. Use keywords on your\nservice pages. Position your company as the expert in the industry through\npublished blog articles and resources that offer solutions and beneficial\ninformation for your customers. Proper search engine optimization is worth the\ninvestment. Read:\nThe Real Cost of Search Engine Optimization (SEO).<\/a><\/p>\n\n\n\n You can recycle information from these resources to create\npress releases, social media posts, or videos that encourage viewers to link\nback to your site for more details.<\/p>\n\n\n\n Curious to know what keywords are pertinent to your business\nand your audience? There are tools online to help you discover them. On-site and off-site SEO should be a priority\nin your marketing strategy and they can be especially helpful in helping to get\nyour new website to rank higher on Google<\/a> and other search engines. <\/p>\n\n\n\nGet Employees on Board<\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\nSEO and Content<\/h2>\n\n\n\n
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