{"id":2373,"date":"2021-09-02T08:17:14","date_gmt":"2021-09-02T12:17:14","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=2373"},"modified":"2021-09-02T08:17:16","modified_gmt":"2021-09-02T12:17:16","slug":"start-holiday-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2021\/09\/start-holiday-marketing-campaigns\/","title":{"rendered":"Start Your Holiday Marketing Campaigns Now"},"content":{"rendered":"\n

It might seem too soon to be marketing your holiday offers\nto existing and potential clients, but it\u2019s not! The National Retail Federation\nreports that about 40 percent of consumers start their holiday shopping before\nHalloween.  If you\u2019re seeing holiday\ndisplays in local brick-and-mortar stores, it\u2019s a sure sign that your holiday\ndigital marketing should be in full swing. \n<\/p>\n\n\n\n

Make the most of Black Friday, Cyber Monday, and the\nChristmas season in general by planning holiday offers and campaigns now and\nlaunching them asap. <\/p>\n\n\n\n

We offer some holiday marketing campaign ideas here, but if\nyou want some customized ideas specific to your business, schedule a\nfree consultation<\/a>! <\/p>\n\n\n\n\n\n\n\n

Plan, Prepare, Launch<\/h2>\n\n\n\n

You\u2019ll need to make offers that are original and exciting\nbecause the competition online is intense.<\/p>\n\n\n\n

Do your research. Look at what products or services were\nyour best performers last season and consider centering your discounts and\noffers around those. <\/p>\n\n\n\n

Keep in mind, though, that last season was impacted by more\nstringent COVID protocols. So, consider how the quarantine lift might influence\nwhat your customers will be looking to purchase this year. Shopify recently\nrevealed that exercise equipment, baby accessories, and pet supplies are among\nthe top categories of what people plan to\nbuy post-pandemic<\/a>.<\/p>\n\n\n\n

Here’s an often-forgotten source for discovering what your\ncustomers want: Ask your customer service representatives what questions they\nanswer most frequently. Whatever product or service is generating queries could\nbe a potential product or service to highlight. <\/p>\n\n\n\n

Tap Existing Leads with Email Specials<\/h2>\n\n\n\n

You have a gold mine of potential holiday shoppers in your\nemail lists. Send them an exclusive offer for the holiday that shows you appreciate\ntheir loyalty.<\/p>\n\n\n\n

While this email campaign is active, use social media\nplatforms to let non-subscribers know they\u2019re missing out. Lure them into\nsubscribing to your email so they, too, can take advantage of your great\nholiday promotion and gain a larger \u201ccaptive audience.\u201d <\/p>\n\n\n\n

Flash sales can be very effective. Have several discounts or\nsales for your email subscribers, but space them out in the weeks nearing the\nholiday. Send them to a well-branded and compelling landing page that\nhighlights one week\u2019s deal, with quick links to purchase and include a CTA\n\u201cEnter Your Email Address to be Notified When the Next Sale Starts.\u201d <\/p>\n\n\n\n

Need help launching a holiday email campaign? Give us a call\nand let\u2019s get started!<\/p>\n\n\n\n

Launch Holiday PPC Campaigns & Paid Social<\/h2>\n\n\n\n

Launch PPC and get your holiday offers to appear prominently\non major search engines, reaching your target audience while paying only for\nreal site visitors. Our Pay Per Click advertising services can target your\naudience with effective messaging and purposeful keyword strategies. A display\nremarketing campaign can be highly effective. Want to learn more about PPC\nadvertising? Schedule a\nfree consultation<\/a> before the holiday season is in full swing.<\/p>\n\n\n\n

FREE PPC CONSULTATION<\/strong><\/a><\/div>\n\n\n\n

Are you set up to sell products on your social platforms?<\/h2>\n\n\n\n

Take advantage of this feature. Instagram, Facebook, and\nother platforms can serve as a storefront. Set up shopping and you can tag your\nproducts in your social posts to directly link customers to your store. Use\nStory Highlights in Instagram and Facebook Reels to push promotions further\nthan the standard news feed. Use paid social features to target users who have\nalready shown an interest in your company, have visited your website, or are\nlocated near your store. <\/p>\n\n\n\n

Create a sense of urgency in your messaging. A feeling of\nscarcity or limited time can make products more attractive. Include a countdown\nfeature or use emojis in your posts so that the sense of urgency is evident.<\/p>\n\n\n\n

Before you do any of this, though, make sure your images are\nstellar and festive. Need help with product photography? We have the studio\nspace and expertise to get it right\u2014from small to large products, you\u2019ll have\nprofessional photos ready to impress your clients! Learn more about our photography\nservices.<\/a><\/p>\n\n\n\n

Holiday Marketing for Service-Based Businesses<\/h2>\n\n\n\n

If you\u2019re a service-based business, focus on highlighting\nyour team, your hopes for the coming year, and consider launching the\nfollowing:<\/p>\n\n\n\n