{"id":2334,"date":"2021-08-05T08:00:07","date_gmt":"2021-08-05T12:00:07","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=2334"},"modified":"2021-08-23T13:44:33","modified_gmt":"2021-08-23T17:44:33","slug":"make-marketing-easier","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2021\/08\/make-marketing-easier\/","title":{"rendered":"You’re Making Marketing Way Harder Than It Needs To Be"},"content":{"rendered":"\n

We work with clients in dozens of industries and have noticed some commonalities over the years regarding their in-house marketing approaches. Business owners tend to make marketing more complex than it needs to be. Here are common ways marketing strategies can get off-course.<\/p>\n\n\n\n\n\n\n\n

You\u2019re not clear about who your core customer really is<\/h2>\n\n\n\n
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What’s your game plan? Are you making marketing much harder than it needs to be?<\/figcaption><\/figure><\/div>\n\n\n\n

Or, alternatively, you\u2019re trying to be everything to\neveryone. Both problems have the common thread of confusion. Confused customers\ndon\u2019t buy. They hesitate thinking \u201cis this really for me?\u201d <\/p>\n\n\n\n

When you aren\u2019t clear about who your core customer really\nis, it might mean you just haven\u2019t looked at your analytics very closely. <\/p>\n\n\n\n

You might find out that you\u2019re selling to an older\ndemographic than what you\u2019re targeting…Or you might be trying to sell to a\nlocal market when your core customer is based elsewhere. <\/p>\n\n\n\n

By creating marketing collateral to target the people who\nare actually buying, your sales might blow up! On the other hand, if you\u2019re\ntrying to be everything to everyone, you may find it resonates with no one.\nSales happen most easily when a potential customer reads your copy or sees your\nimagery and thinks \u201cOh man! That\u2019s totally me! They really get me.\u201d<\/p>\n\n\n\n

Think of the dating profile that reads something like \u201cI\nlike great food, a nice glass of wine, and long walks on the beach.\u201d While\nsure, those things may be true, they don\u2019t reveal anything specific about YOU.\nSimilarly, if your product or service has a generic message, you\u2019ll get lost in\na sea of similar but not-special offers. <\/p>\n\n\n\n

Get clear on your core customers and what they really want\nfrom you. Get specific. That’s when it gets good!<\/p>\n\n\n\n

You\u2019re worried you\u2019re doing\ntoo much outreach<\/h2>\n\n\n\n

We don\u2019t hear this often, but we have come across one or two\nbusiness leaders and teams recently that seem to have the philosophy of\navoidance, even when it comes to their existing or potential customers. <\/p>\n\n\n\n

If you\u2019re worried about bugging people or coming off as\npushy, take a deep breath and know the average customer-engagement touchpoint\ncount, prior to conversion, is 8. That\u2019s right, you need to get in front of\nthem an average of 8 times before they react.  <\/p>\n\n\n\n

So, if you\u2019re reposting information thinking, \u201cWell, I\u2019ve\nposted about this offer\/product\/service already, and I don\u2019t want to be\nannoying,\u201d rethink that. Push worries out of your head and post your\ninformation with confidence!<\/p>\n\n\n\n

Your client can always opt out if it\u2019s not for them by\nsimply unfollowing your social media posts or unsubscribing to your emails.  Typically, an interested customer will merely\nignore repetitive messaging when not interested but will remain subscribed.\nFear can\u2019t drive your marketing strategies.<\/p>\n\n\n\n

Conversely, your product or service can only benefit customers if they know about it.  <\/p>\n\n\n\n

Sharp Innovations can automate your email marketing campaigns through Sharper Edge; that’s one less task you’ll need to worry about. <\/p>\n\n\n\n

Sharper Edge email marketing<\/a><\/div>\n\n\n\n

You aren\u2019t repurposing your content<\/h2>\n\n\n\n

At Sharp Innovations, we come across clients that have\nexpansive sales and marketing assets but once they have been used for their\ninitial purpose, they are shelved and often forgotten. Specifically, those\nassets include white papers, sales sheets, billboard graphics, product\nphotoshoots, website content such as blogs and page messaging. <\/p>\n\n\n\n

To get the greatest return on the time and money you spent\nto create content, take 10 minutes and jot down a content journey plan to get\nall you can out of it. <\/p>\n\n\n\n

Ask yourself: How long will this content be relevant to my\nbusiness or the service that we are offering? Then, maximize that content by hitting\nthe road hard and:<\/p>\n\n\n\n