{"id":2304,"date":"2021-07-12T11:46:42","date_gmt":"2021-07-12T15:46:42","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=2304"},"modified":"2021-08-30T08:59:54","modified_gmt":"2021-08-30T12:59:54","slug":"how-often-should-a-businesses-post-on-social-media","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2021\/07\/how-often-should-a-businesses-post-on-social-media\/","title":{"rendered":"How Often Should Businesses Post on Social Media?"},"content":{"rendered":"\n

Businesses can use social media to increase brand awareness, engage customers, find new customers, boost their website traffic, capture leads, gather emails, and enhance customer relations. You likely already know the benefits, but now you\u2019re wondering \u201cHow often should businesses post on social media?\u201d<\/p>\n\n\n\n

We recommend you post at least 3 times a week and ideally once per day, but that can vary depending on your business, your audience, and which social platform you\u2019re using.<\/strong><\/p>\n\n\n\n

Let\u2019s look at social media opportunities, variables to consider when deciding how often to post, and how to do social media right for business growth. <\/p>\n\n\n\n\n\n\n\n

How Many Times a Week Should I Post for my B2C or Retail Business?<\/h2>\n\n\n\n

While at least 1 post per day is ideal, you also need to consider the format of that post and the content of the post. However, Twitter is the exception to the norm. Since Twitter is more of a \u201cnews feed,\u201d you should post to it more frequently. How frequently depends on how much useful information you share. Typically, Twitter profiles share about 5 posts per day. But none of those posts are worth the time or effort involved if the posts aren\u2019t going to be useful. In fact, it could be to your detriment to \u201cclog\u201d the Twittersphere with posts just for the sake of posting.<\/p>\n\n\n\n

\"social <\/figure><\/div>\n\n\n\n

If you decide to do more than 1 post per day, consider using\ndifferent formats for each. For instance, if posting to Facebook twice daily, 1\npost should be a Story Post and the other post could be a News Feed Post. On\nInstagram, you could publish a Feed Post and supplement with a Reel or Story\nHighlight.<\/p>\n\n\n\n

Social media can be overwhelming but it doesn\u2019t have to be.\nIf you need help creating a social media strategy, schedule a free consultation\nto learn about our social\nmedia marketing services<\/a>. <\/p>\n\n\n\n

How Often Should a B2B Business Post?<\/h2>\n\n\n\n

The best approach to determine how often a B2B should post\non social media is to first determine your goals. It likely isn\u2019t direct sales.\nInstead, your goals should be to establish authority in your industry, build\nbrand awareness, and expand industry-related networks.<\/p>\n\n\n\n

These goals can be achieved with a weekly post. If you have\na relevant blog article to share or a white paper to offer that\u2019s specific to\nyour industry, do supplement your weekly posts with ones that help promote\nthese resources. Otherwise, just post weekly and include news articles outside\nof your blog, business awards, client\/partner testimonials, etc. <\/p>\n\n\n\n

LinkedIn is the preferred social media platform for B2B.\nIt\u2019s a professional platform, while Snapchat, Instagram, and others are more\ncasual. You can use your personal LinkedIn profile to join industry-relevant\ngroups, which may provide great opportunities to offer insight and, in turn,\nbuilding up your business authority in the industry.<\/p>\n\n\n\n

When Should I Post on Social Media for Business?<\/h2>\n\n\n\n

The best days and times of day to post on social depends on\nyour audience, your goals, your services, and which social platform you\u2019re\nusing. If you\u2019re a company with a global customer\/client base, you\u2019ll also need\nto work around varied time zones. <\/p>\n\n\n\n

\"social <\/figure><\/div>\n\n\n\n

Generally, Mondays are not ideal. People are returning to\nthe work week and social media falls lower on their list of things to do. They\nare less likely to engage unless it\u2019s in the evening and even then, they\u2019re\nprobably going on social to unwind (not to engage in a business or any sales\ninformation).<\/p>\n\n\n\n

Some studies have found that the best days to post are\nTuesday, Wednesday, and Friday between 10 a.m. and 4 p.m. On platforms that are\nmore \u201cplayful,\u201d such as TikTok and Instagram, the best days to post are any,\nand the best times to post are early morning and around 9 p.m.<\/p>\n\n\n\n

It will depend on your business, however.  Are you a service company that\u2019s likely to\nhave potential clients seeking your services on a weekend? Consider posting\nearly in the morning on weekends. Do you have a Sunday brunch menu that isn\u2019t\ncommon knowledge? Consider posting early morning on Sundays.<\/p>\n\n\n\n

You just need to launch regular social media posts at\nvarying days and times for several months before you can gain the insight you\nneed to determine the best days and times to post on social.<\/p>\n\n\n\n

What Should You Post?<\/h2>\n\n\n\n

Whichever social platform(s) you are using, adhere to the\n80\/20 rule, where 80% of your social posts consist of helpful tips, industry\nnews, surveys, polls, entertaining information, and generally anything that is\nnot sales. The other 20% can be dedicated to sales, promotions, rebates,\nfeatured products, etc. <\/p>\n\n\n\n

Can I Sell My Products Through Social Media?<\/h2>\n\n\n\n

Yes! Many social platforms offer you the ability to sell\nproducts and create a virtual e-commerce storefront. Typically, your posts will\nlink to the \u201cstore\u201d landing page you\u2019ve already set up, but there are more\nseamless options as well. The popular Square app, for instance, lets you paste\na payment link directly into a social post. You can also connect your Shopify\nstore with your Facebook and Instagram accounts. <\/p>\n\n\n\n

Moreover, flash sales and exclusive offers can be an\neffective way to engage your social media audience and possibly increase your\nfan base. With campaign URLs specific to each post, you\u2019ll also be able to\npinpoint which social campaigns result in the most sales.<\/p>\n\n\n\n

How Can You Make Social Media Easier?<\/h2>\n\n\n\n

You should assign social media tasks to one person on staff\nwho is in an administrative role or marketing role. That person should get\nsuggestions from your customer service representatives (because the answers to\nfrequently asked questions make some of the best social media posts!) and to\nany sales reps who can highlight product assets and company values that set you\napart from the competition.<\/p>\n\n\n\n

You can make social media easier by using a content calendar. We offer a free, customizable social media content calendar here<\/a> or you can find others online just by searching for \u201cfree social media calendar.\u201d  We also offer 5 Tips to Help Business Owners post on social media.<\/a> <\/p>\n\n\n\n

Use a social media scheduler to post items in batches rather\nthan having to make time each day to post. This is especially helpful if you must\nmanage more than one social media platform. However, you\u2019ll still want to post\n\u201cnatively\u201d so you can share live events or last-minute, relevant news.<\/p>\n\n\n\n

Still unsure about social media? Let\u2019s have a conversation<\/a>.<\/p>\n\n\n\n