{"id":2290,"date":"2021-07-01T07:01:07","date_gmt":"2021-07-01T11:01:07","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=2290"},"modified":"2021-07-01T07:01:08","modified_gmt":"2021-07-01T11:01:08","slug":"how-to-create-business-logo","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2021\/07\/how-to-create-business-logo\/","title":{"rendered":"How to Create a Business Logo"},"content":{"rendered":"\n

When you create a business logo, you need to keep certain things\nfirst in mind. What do you want your logo to convey? Will it represent your\nproduct\/mission\/service? Is the design potentially memorable and timeless?<\/p>\n\n\n\n

There should be a lot of discussion and research involved before\na business determines its logo. There\u2019s no need to be literal in its depiction,\nbut you do want to keep it simple.<\/p>\n\n\n\n

Here are some key questions to consider when creating your\nbusiness logo.<\/p>\n\n\n\n\n\n\n\n

\u00a0Does it represent what you do?<\/h2>\n\n\n\n

One\nof the things that a logo does is it gives the audience an idea of what type of\nproducts you make or sell or the types of services you provide. It may also\nrepresent the process<\/em> of making a product or the services you provide. You\ncan also use a business logo to represent the lifestyle of your target\naudience. <\/p>\n\n\n\n

You\ndon’t want your business logo to be too literal, however, because abstract\nsymbols tend to last longer over time. You want to be unique and, therefore,\nmemorable.<\/p>\n\n\n\n

The\nNike logo is one of the most iconic logos in history. The Nike name was\ninspired by the Greek goddess of victory, Nike, and the symbol is known as the\n“swoosh,” which stands for fast sound, speed, and motion. This symbol\nperfectly represents the company and the products it produces and sells.<\/p>\n\n\n\n

\"memorable <\/figure>\n\n\n\n

Does it represent who you are?<\/h2>\n\n\n\n

Logos\ncan represent the visual structure of you headquarters or brick-and-mortar\nstore. Many logos include a visual representation of their business.\nTransamerica has the office building that they own in the logo itself. It’s\nvisually appealing and unique enough to be set it apart from its\ncompetitors. <\/p>\n\n\n\n

\"Logo <\/figure>\n\n\n\n

Logos\nmay also represent a fictitious or real person related to the business. This can\npersonalize the business. The objective is to connect with the customer on a\npersonal level by giving your business a persona. The Wendy\u2019s fast-food chain logo\nis an example of this. It represents the owner’s daughter, Wendy. <\/p>\n\n\n\n

Wendy’s\nOld-Fashioned Hamburgers implies that the burgers are made by someone you know.\nWith her friendly smile (and a collar that spells out \u201cmom\u201d), Wendy invokes a\nfeeling of trust and the sense that you\u2019re getting a home-cooked meal. <\/p>\n\n\n\n

\"A <\/figure>\n\n\n\n

Is it visually appealing to your audience?<\/h2>\n\n\n\n

Although\nthis is very important, it’s not the most important. Moreover, what might be\nappealing to one audience may not be equally appealing to another. <\/p>\n\n\n\n

Who are the customers or clients you hope to attract? The logo will need to be designed to appeal to your target audience. A B2C logo may be more cartoony or animated in nature while a B2B may be more formal or abstract. <\/p>\n\n\n\n

The\npoint is to keep your target customers in mind when you are considering options\nfor your logo. Identify the group of customers you are appealing to and develop\na persona for the ideal customer. Design the logo to appeal to that persona.<\/p>\n\n\n\n

Some\nlogos use typography only, with no symbol. Often, a company’s offerings are too\ncomplex for an image to sufficiently convey them. A combination of typography\nand image \u201cmanipulation\u201d can result in a highly effective business logo. IBM\nand eBay are some famous brands that use typography to represent their\ncompany. <\/p>\n\n\n\n

The eBay logo conveys the diversity of its products and reflects its sense of community. <\/p>\n\n\n\n

\"Logo\n\" <\/figure>\n\n\n\n

How long should a logo last?<\/h2>\n\n\n\n

A logo’s lifecycle depends on the company, the audience, and culture. As time goes on, a company’s business objective or mission and vision may change. Such change may require some tweaks or iterations. Sometimes, there may be a need for a complete logo redesign.<\/p>\n\n\n\n

Pepsi\u2019s\nlogo, for instance, has gone through 13 iterations with the latest, in 1998,\nbeing the most drastic. Altogether, there have been four complete redesigns\nthroughout its history.<\/p>\n\n\n\n

\"Logo, <\/figure>\n\n\n\n

Image\nsource: https:\/\/logodix.com\/logos\/5045<\/a><\/p>\n\n\n\n

No\nmatter how simple or complicated, Sharp Innovations can help you design a logo\nthat conveys what your brand stands for and helps strengthen your business\nidentity.<\/p>\n\n\n\n

View\nour portfolio of brand identity\nand logo design<\/a> and\nschedule a free consultation<\/a> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"

When you create a business logo, you need to keep certain things first in mind. What do you want your logo to convey? Will it represent your product\/mission\/service? Is the design potentially memorable and timeless? There should be a lot of discussion and research involved before a business determines its logo. There\u2019s no need to…<\/p>\n","protected":false},"author":27,"featured_media":2297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,76],"tags":[31,476,475,474],"class_list":["post-2290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-news","tag-branding-2","tag-business-logo","tag-create-logos","tag-logo-design"],"yoast_head":"\nHow to Create a Business Logo That Works<\/title>\n<meta name=\"description\" content=\"Creating your business logo doesn't start with its design; it starts with a lot of thought, discussion, and then design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharpinnovations.com\/blog\/2021\/07\/how-to-create-business-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Business Logo That Works\" \/>\n<meta property=\"og:description\" content=\"Creating your business logo doesn't start with its design; it starts with a lot of thought, discussion, and then design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sharpinnovations.com\/blog\/2021\/07\/how-to-create-business-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharp Innovations Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-01T11:01:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T11:01:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/07\/s-create-business-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hung Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/07\/s-create-business-logo.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hung Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2021\/07\/how-to-create-business-logo\/\",\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/2021\/07\/how-to-create-business-logo\/\",\"name\":\"How to Create a Business Logo That Works\",\"isPartOf\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#website\"},\"datePublished\":\"2021-07-01T11:01:07+00:00\",\"dateModified\":\"2021-07-01T11:01:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/3d14b6eafc732cfd7014c31e458aca52\"},\"description\":\"Creating your business logo doesn't start with its design; 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