{"id":2221,"date":"2021-06-01T13:34:05","date_gmt":"2021-06-01T17:34:05","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=2221"},"modified":"2026-03-31T09:00:43","modified_gmt":"2026-03-31T13:00:43","slug":"how-to-get-your-website-to-rank-higher-on-google","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2021\/06\/how-to-get-your-website-to-rank-higher-on-google\/","title":{"rendered":"How to Get Your Website to Rank Higher on Google | Free Tools and Tips"},"content":{"rendered":"\n

Getting our clients\u2019 websites to rank higher on Google,\nBing, and other search engines is a big part of our job at Sharp Innovations. Our\ndigital marketing firm has a lot of insight, experience, and digital tools\ndedicated to helping small businesses achieve better SERP.  But if you\u2019re a small-business owner whose\nbudget is too small to pay for professional digital marketing services, there\nare a few tools you can use to help get your website to rank higher, including\npage-load and content improvement tools.<\/p>\n\n\n\n

If you give these a try and still don\u2019t see any improvement\nin your website ranking on Google or Bing, we may be able to help. For clients\nwho want to take the first step, we can offer an SEO\naudit<\/a> at a very affordable, one-time cost. Rather than providing you with a\nlist of services, Sharp Innovations integrates various services, all focused on\nreaching your business\u2019s goals, with tiered\ndigital marketing services<\/a> to meet various budgets and needs.<\/p>\n\n\n\n

Following are free tools and tips to help get your website\nto rank higher.<\/p>\n\n\n\n\n\n\n\n

Is Your Site Helping Its Visitors?<\/h2>\n\n\n\n

The best thing you can do to help get your site rank higher is\nto provide relevant information and\/or quality products. Have you spoken with\nyour sales representatives to learn if clients mention site features that are\nmissing? Guidelines, spec sheets, and other useful information that might be\nuseful to a customer should sit on your site, ready for users to engage with\nit. You want to be the first site they go to for information and assistance. <\/p>\n\n\n\n

Are there impactful calls to action? Are those CTA buttons\nhighly visible? At the very least, make sure the phone number is clickable. If\nyou offer services or are a brick-and-mortar store, have your location embedded\nvia Google Maps so customers can quickly get directions to your business.<\/p>\n\n\n\n

Improve Website Page Load<\/h2>\n\n\n\n

A website that takes too long to load is annoying to\nvisitors. Search engines are aware of this and will penalize sites that provide\nsuch a bad experience for users. People who visit a website that takes longer\nthan 3 seconds to load are likely to abandon it.<\/p>\n\n\n\n

If you notice that your site loads slowly, check if the\nimage files on your site are too large. You should aim to keep them all below\n1MB. You can minimize your images before they\u2019re used on your site with free\nonline tools such as tinypng.com or imagecompressor.com.  <\/p>\n\n\n\n

If your site is a WordPress site, you can test how quickly it\nloads using Pingdom. We explain this and more in 3\nSteps to Speed Up Your Website<\/a>.<\/p>\n\n\n\n

Get Your Business on Google Maps<\/h2>\n\n\n\n

If you haven\u2019t created a Google My Business listing, do so.\nIt\u2019s free and you need to have one if you want to show up in Google Maps. <\/p>\n\n\n\n

Read How
To Make Your Business Show Up On Google & Google Maps \u2013 A Step By Step Guide
That Any Business Owner Can Follow<\/a>, a great how-to on the Sharp Innovations blog. It includes images to help you see exactly how to complete your Google My Business listing.<\/p>\n\n\n\n

Always Add Fresh Content to Your Website<\/h2>\n\n\n\n

When you add new information to your site, you have an\nopportunity to add relevant keywords to it. Search engines prefer sites with\nfresh content that use relevant keywords and inform site visitors.  You can find free keyword research tools,\nsuch a Google Trend or Keywordtool.io, to help you learn which keywords should\nbe used in the content you create for your site. <\/p>\n\n\n\n

Increase Positive Reviews <\/h2>\n\n\n\n

Online reviews are an important factor in how your site\nranks online. Are you encouraging your clients and customers to give feedback\nonline? <\/p>\n\n\n\n

Google My Business Reviews that have keywords specific to\nyour industry can be a powerful factor in getting your page to rank better. <\/p>\n\n\n\n

If your site\u2019s CMS is WordPress, you can install the free plug-in, Download Widgets for Google Reviews By Trustindex.io<\/a>. <\/p>\n\n\n\n

If you want more ideas on how to get more business reviews, schedule a free consultation<\/a> with a digital marketing specialist.<\/p>\n\n\n\n

Use Social Media & Citations<\/h2>\n\n\n\n

Facebook, Instagram, LinkedIn, and other free social media\nplatforms can send \u201csocial signals\u201d to search engines that may help indirectly\nwith your website\u2019s performance in the search engine rankings pages. Social\nmedia visibility can help when people engage with posts that link back to your\nwebsite. <\/p>\n\n\n\n

Local online business listings offer another opportunity for\nbacklinks to your site.  Backlinks can\nhelp your site rank higher.<\/p>\n\n\n\n

Free Consultation <\/h2>\n\n\n\n

Implement these suggestions and start helping your website rank higher on search engines. If this seems too overwhelming or you don\u2019t have time to dedicate to it, schedule a free consultation, and let\u2019s get a conversation started.<\/p>\n","protected":false},"excerpt":{"rendered":"

Getting our clients\u2019 websites to rank higher on Google, Bing, and other search engines is a big part of our job at Sharp Innovations. Our digital marketing firm has a lot of insight, experience, and digital tools dedicated to helping small businesses achieve better SERP.  But if you\u2019re a small-business owner whose budget is too…<\/p>\n","protected":false},"author":20,"featured_media":2250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[84,466,465,83,468],"class_list":["post-2221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites","tag-digital-marketing","tag-free-ranking-tools","tag-rank-higher-on-google","tag-seo-rankings-websites","tag-small-business"],"yoast_head":"\nHow to Get Your Website to Rank Higher on Google<\/title>\n<meta name=\"description\" content=\"If you\u2019re a small-business owner whose budget is too small to pay for professional digital marketing services, there are a few tools you can use to help get your website to rank higher\" \/>\n<meta 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