{"id":2192,"date":"2021-05-04T10:25:37","date_gmt":"2021-05-04T14:25:37","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=2192"},"modified":"2021-05-04T10:25:42","modified_gmt":"2021-05-04T14:25:42","slug":"5-reasons-why-your-website-needs-a-blog-yes-blogs-are-worth-it","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2021\/05\/5-reasons-why-your-website-needs-a-blog-yes-blogs-are-worth-it\/","title":{"rendered":"5 Reasons Why Your Website Needs a Blog (Yes, Blogs are Worth It)"},"content":{"rendered":"\n

We have a lot of clients who benefit from having a blog on\ntheir website. Some provide their own articles for their website blog and some\nrely on our content marketing specialists to provide articles. <\/p>\n\n\n\n

Having a blog, though, means keeping it updated. So, is it\nworth having one, knowing you need to keep it fresh?  We typically design new websites with a page\ndedicated to the company\u2019s blog because, after years of digital marketing\nexperience, we see the proof that blogs definitely help with search engine optimization.\nYet organic SEO isn\u2019t the only reason why your website needs a blog. <\/p>\n\n\n\n

Read further to learn 5 reasons why having a blog on your\nsite is worth the investment.<\/p>\n\n\n\n\n\n\n\n

A Company Blog is a Digital Window<\/h2>\n\n\n\n
\"A <\/figure><\/div>\n\n\n\n

Providing website visitors with a consistent flow of\ninformation and shared insight about your industry is a positive gesture. It\nlets your customers or potential clients know that you are not only an expert\nin your industry, but you are passionate about it. You are willing to share\nyour knowledge. You appreciate them.<\/p>\n\n\n\n

Your blog also conveys company culture.  Your articles can let clients and customers\nget a feel for your personality, learn about your dedicated staff, or be\nalerted to trends and products that are important to them. Blog topics can help\nhighlight your company\u2019s differentiators and emphasize why you are the go-to\nstore or business to solve their needs.<\/p>\n\n\n\n

Don\u2019t have time to dedicate to regular blog articles? We can\nhelp. Blog writing is included in our SEO packages. Schedule a free\nconsultation<\/a> to learn more.<\/p>\n\n\n\n

A Way to Stay Relevant in Your Industry<\/h2>\n\n\n\n

Having a blog for your business builds trust. If you\nconsistently provide information that helps existing and potential customers,\nyou show them your business is here to stay. You stand by what your company\noffers, and you are committed to your line of work. When you write about\ncurrent topics, you remain relevant in your industry. You can remain \u201cpart of\nthe conversation\u201d rather than behind the scenes and, possibly, forgotten.\nMoreover, consistent articles let search engines know that your site is still\nrelevant and offering fresh content. <\/p>\n\n\n\n

Use Your Blog to Sell More Stuff Online<\/h2>\n\n\n\n
\"82 <\/figure><\/div>\n\n\n\n

Blog articles don\u2019t always have to be\nabout industry trends and insight. Occasionally, you can use your blog to share\narticles about a new product or service your business offers. Maybe there is an\ninteresting story about how this new product is made or who invented it. Maybe\nthis new product solves a trending, current pain point. (Check out our client\nNeverWet\u2019s Sanitizer + Refresher Mask Spray and its accompanying blog post.)<\/p>\n\n\n\n

Use your blog to answer FAQs about the products you sell. We recently helped Fire-End Croker highlight Different Types of Firefighter Hooks,<\/a> with links to their product lines.<\/p>\n\n\n\n

Think outside the box! Even if you don\u2019t sell tangible\nitems, a blog post can help you sell your services. For instance, check out\nthis post about Gettysburg\nBattlefield Tours<\/a>.<\/p>\n\n\n\n

A Blog is an SEO Boost<\/h2>\n\n\n\n

Adding new content to your site via a blog can improve your organic SEO. Favorable SEO can lead to better search rank, quality leads, and, ultimately, sales growth. <\/p>\n\n\n\n

Informational blog posts not only inform your clients and\npotential clients, but they\u2019re also an effective way to add relevant keywords\nto your website. Search engines prefer sites with fresh content that uses\nrelevant keywords and informs site visitors.<\/p>\n\n\n\n

Blogs also let you link to important pages on your site,\nwhich can keep readers on your site and increases click-through rates. All this\nputs your site at an advantage with search engines. <\/p>\n\n\n\n

Recycle Your Blog Content (More Bang for Your Buck)<\/h2>\n\n\n\n

In marketing, self-promotion is good but not when you shout\nit in people\u2019s faces. Blogs enable you to self-promote in an authoritative,\nconversational, subtle way. Even better, the information in your blog articles\ncan be recycled and used on social media platforms, in your email campaigns,\nand in other promotional material. <\/p>\n\n\n\n

The information you\u2019ve shared on a blog can be summarized in\nyour next newsletter (add a link to the full blog and you\u2019ve gained more\ntraffic to your site!). <\/p>\n\n\n\n

Your articles can be used to create social media posts. Not\nonly can you announce a new blog article via your social media platforms, but\nyou can create graphics that highlight a quote from your recent blog post or\nhighlight a key phrase. You can repurpose blog content for webinars, videos,\ne-books, etc. <\/p>\n\n\n\n

Blogging is an important part of a sound digital marketing\nstrategy, for large and small businesses. Let us help your website get in front\nof the audience you want to notice it.  We\ncan offer you a quality, personalized experience in digital marketing. Contact us today<\/a> to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"

We have a lot of clients who benefit from having a blog on their website. Some provide their own articles for their website blog and some rely on our content marketing specialists to provide articles. Having a blog, though, means keeping it updated. So, is it worth having one, knowing you need to keep it…<\/p>\n","protected":false},"author":20,"featured_media":2196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[451,197,450,460,374,111],"class_list":["post-2192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","tag-bing-search","tag-content-writing","tag-google-search","tag-reasons-why-your-website-needs-a-blog","tag-search-rank","tag-seo"],"yoast_head":"\n5 ReasonsYour Website Needs Blog - It's Worth It<\/title>\n<meta name=\"description\" content=\"We see the proof that blogs help with search engine optimization. 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