{"id":2164,"date":"2021-04-20T13:03:00","date_gmt":"2021-04-20T17:03:00","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=2164"},"modified":"2021-04-29T07:17:35","modified_gmt":"2021-04-29T11:17:35","slug":"spring-clean-your-website-using-these-6-tips","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2021\/04\/spring-clean-your-website-using-these-6-tips\/","title":{"rendered":"Spring Clean Your Website Using These 6 Tips"},"content":{"rendered":"\n<p>As we move into a new season in 2021, now is a good time for a thorough review of your website.&nbsp; Here are some quick tips to get started. If you decide you need help updating your website, <a href=\"https:\/\/www.sharpinnovations.com\/contact\/free-consultation\">schedule a free consultation with us<\/a>! We love helping businesses in Lancaster and its surrounding areas keep their online presence fresh!<\/p>\n\n\n\n<!--more-->\n\n\n\n<ul class=\"wp-block-list\"><li> <strong>Website Updates<\/strong> <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"135\" src=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/04\/website-update.png\" alt=\"website update icon\" class=\"wp-image-2175\" data-size=\"150x135\" \/> <\/figure><\/div>\n\n\n\n<p>If your website is built on any kind of framework, be it a\nCMS like WordPress or a JavaScript framework like React or Vue, it is important\nto keep your website on the current versions of those frameworks.&nbsp; Developers are constantly revising and\npatching their frameworks when security vulnerabilities and other bugs are\nfound. This could be the single most important step in keeping your website\nsecure. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fresh Content<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/04\/fresh.png\" alt=\"freshness icon\" class=\"wp-image-2174\" width=\"113\" height=\"84\" data-size=\"150x112\" \/> <\/figure><\/div>\n\n\n\n<p>Your customers, as well as most search engines, love fresh\ncontent.&nbsp; Take the time to review your\npages.&nbsp; Is your information all up to\ndate?&nbsp; Check all the images as well to\nmake sure you don\u2019t have outdated photos. Is your website showing products you\nno longer sell or office photos that are no longer relevant?<\/p>\n\n\n\n<p>Does your website have a blog?&nbsp; When was the last time you made a new blog\npost? Again, fresh content will help keep customers engaged with your business.\n&nbsp;A blog is a great way to offer \u201cfree\nresources\u201d for your customers, with relevant articles and information. If those\nresources aren\u2019t updated consistently, your customers won\u2019t consider your site\na reliable source for relevant information.<\/p>\n\n\n\n<p>If you have a team page that shows your staff, make sure the\nstaff listings and photos are all current and do not show employees who have\nleft your company. <\/p>\n\n\n\n<p>If your website is eCommerce, consider a spring promotion\n(such as a 10% discount, or free shipping) to drive up some sales for the new\nseason. <\/p>\n\n\n\n<p>Another area of content you might want to review is mobile \u2013\nmeaning how does your content look on a phone or tablet?&nbsp; Mobile devices account for a significant\nportion of web traffic, so make sure users can navigate and access all your\ncontent easily. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Broken Links<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/03\/new-links-pic-150x150.jpg\" alt=\"links on a site icon\" class=\"wp-image-2127\" width=\"113\" height=\"113\" data-size=\"1079x633\" \/> <\/figure><\/div>\n\n\n\n<p>Check all your links. Make sure that no links get the\ndreaded 404 Page Not Found error.&nbsp;\nCustomers that can&#8217;t find things and get errors like this aren\u2019t likely\nto stick around your website for long. Also, make sure that pages aren&#8217;t\nshowing any error messages from your server; this can also detract customers\nfrom continuing to explore your website.<\/p>\n\n\n\n<p>There are tools available online, such as Screaming Frog SEO\nCrawler, that can help larger websites look for broken links. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>SEO Check<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/04\/seo-icon.png\" alt=\"SEO icon\" class=\"wp-image-2173\" width=\"75\" height=\"100\" data-size=\"150x200\" \/> <\/figure><\/div>\n\n\n\n<p>Jumping on to Google and looking up your website will give\nyou a good gauge as to whether your website is still friendly to search\nengines.&nbsp; Try different keywords and\nphrases related to your business and see where you rank. If you have a Google\nAnalytics account to track your website traffic, check to see how your website\nis performing. (Also make sure that analytics is tracking the KPIs you need to\nmeasure.) <\/p>\n\n\n\n<p>If you\u2019re not happy with your website\u2019s rank, <a href=\"https:\/\/www.sharpinnovations.com\/contact\/free-consultation\">let\u2019s get a\nconversation started<\/a>. We can help improve organic SEO and give your site a\nbetter chance at showing up in search.<\/p>\n\n\n\n<p>What about other search platforms, such as social media\nspaces like Facebook or YouTube? Are you engaged with customers there as\nwell?&nbsp; Attention to social media in 2021\nis very important to get your customers\u2019 attention.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Forms<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/04\/newsletter-icon.png\" alt=\"newsletter icon\" class=\"wp-image-2170\" width=\"75\" height=\"100\" data-size=\"150x200\" \/> <\/figure><\/div>\n\n\n\n<p>Check all your forms to make sure they are working.&nbsp; If you have a &#8220;Contact Us&#8221; form \u2013 fill\nit out and send it.&nbsp; Does it go to the\nright recipient or department?&nbsp; Are the\nrequired fields working as needed (i.e., if name and address are required, try\nsending through a test without them to make sure it&#8217;s asking the users for the\nrequired information).&nbsp; <\/p>\n\n\n\n<p>If your forms are being sent to a third party \u2013 we suggest a\ntest to make sure that they\u2019re working, as third-party systems change their\nAPIs frequently.&nbsp; Example: If you have a\nnewsletter signup that is a system like Constant Contact, do a test with a new\nemail address to make sure that Constant Contact is receiving your new\ncustomers\u2019 email addresses. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Accessibility &amp; Website ADA\nCompliance<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.w3.org\/2020\/07\/w3c-api.png\" alt=\"W3C logo\" width=\"100\" height=\"50\"  \/> <\/figure><\/div>\n\n\n\n<p>One of the more overlooked aspects of websites is\nAccessibility and ADA Compliance.&nbsp; There\nare guidelines to help keep your website accessible to users with various\ndisabilities.&nbsp; These guidelines cover\nsuch items as screen readers for people with visual disabilities, color\ncontrasts for color blindness, proper labels, keyboard usages, etc.&nbsp; <\/p>\n\n\n\n<p>There are multiple tools available to check your website. W3\n(The World Wide Web Consortium) has a helpful guide at <a href=\"https:\/\/www.w3.org\/WAI\/tips\/\">https:\/\/www.w3.org\/WAI\/tips\/<\/a> to get\nstarted. <\/p>\n\n\n\n<p>Making sure your website is working at its best can keep\nyour customers coming back. (And all these things make search engines happy!) <\/p>\n\n\n\n<p>Sharp Innovations offers services to help with any items\nthat need attention.&nbsp; <a href=\"https:\/\/www.sharpinnovations.com\/contact\/\">Contact us<\/a> today for a\nfree consultation to help with your website spring cleaning!<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n\t\"@context\": \"https:\/\/schema.org\/\",\n\t\"@type\": \"HowTo\",\n\t\"name\": \"Spring Clean Your Website Using These 6 Tips\",\n\t\"description\": \"Spring into a year of business growth by using these 6 tips to clean your website and bolster your online presence.\",\n\t\"image\": \"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2021\/04\/spring-clean-banner-1400x350.jpg\",\n\t\"totalTime\": \"PT1M\",\n\t\"step\": [{\n\t\t\"@type\": \"HowToStep\",\n\t\t\"name\": \"Clean Your Website\",\n\t\t\"url\": \"https:\/\/www.sharpinnovations.com\/blog\/2021\/04\/spring-clean-your-website-using-these-6-tips\/#step1\",\n\t\t\"text\": \"1. 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W3 (The World Wide Web Consortium) has a helpful guide at https:\/\/www.w3.org\/WAI\/tips\/ to get started.\",\n\t\t\"image\": \"https:\/\/www.w3.org\/2020\/07\/w3c-api.png\"\n\t}]\n}\n});<\/script>\n","protected":false},"excerpt":{"rendered":"<p>As we move into a new season in 2021, now is a good time for a thorough review of your website.&nbsp; Here are some quick tips to get started. If you decide you need help updating your website, schedule a free consultation with us! We love helping businesses in Lancaster and its surrounding areas keep&#8230;<\/p>\n","protected":false},"author":18,"featured_media":2166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,112,99],"tags":[456],"class_list":["post-2164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-programming","category-websites","tag-website-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spring Clean Your Website Using These 6 Tips<\/title>\n<meta name=\"description\" content=\"Spring into a year of business growth by using these 6 tips to clean your website and bolster your online presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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