{"id":2098,"date":"2021-03-03T10:31:19","date_gmt":"2021-03-03T15:31:19","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=2098"},"modified":"2021-11-30T09:29:45","modified_gmt":"2021-11-30T14:29:45","slug":"hey-small-business-owner-you-can-do-social-media-we-offer-5-awesome-tips-to-help","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2021\/03\/hey-small-business-owner-you-can-do-social-media-we-offer-5-awesome-tips-to-help\/","title":{"rendered":"Hey Small Business Owner, You Can Do Social Media! We Offer 5 Awesome Tips to Help"},"content":{"rendered":"\n

We work with small business owners every day and we know how\nhard they work to keep their businesses running and growing. <\/p>\n\n\n\n

Day-to-day tasks are enough to overload you and your staff.\nSo we understand why that October 2020 post on your Facebook page or LinkedIn\nprofile is the most recent news you\u2019ve shared.<\/p>\n\n\n\n

These 5 tips will make social media a possibility. If these\nstill don\u2019t convince you to get posting, then we encourage you to give us a call<\/a>. We have tiered digital marketing\npackaging, including a social media growth option that\u2019s an affordable solution\nfor managing\nsocial media tasks<\/a>.<\/p>\n\n\n\n\n\n\n\n

You might be thinking social media isn\u2019t worth the investment\nof time nor money, especially when the pandemic and its impact on business\noperations have only added to the strain of devoting any \u201cextra\u201d efforts to\nsocial. <\/p>\n\n\n\n

Does My Small Business Even Need Social Media?<\/h2>\n\n\n\n

But here\u2019s the cold truth: In these times of social\ndistancing, social media is more important to your business success and client\ngrowth than ever before.  Real-time\nupdates, company outreach, customer engagement is crucial to maintaining and\nbuilding your customer base.<\/p>\n\n\n\n

On the bright side, social media can be an inexpensive\nendeavor.<\/p>\n\n\n\n

The more you invest in it, of course, the better the return.\n<\/p>\n\n\n\n

5 Social Media Tips to Make it Easier<\/h2>\n\n\n\n

But for small businesses with little to no staff, here are 5\n\u201chacks\u2019 that will help make social media easier:<\/p>\n\n\n\n

\"make
\u2191 This was created using Canva. Free!<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n
\"various
\u2191 Encourage employees to share company news.<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n
  1. Hootsuite, Buffer, or other free social media\nscheduler<\/strong>: Use a free scheduling platform to load up a week\u2019s worth (or\nmore!) of social content in one sitting and the task is off your list until\nnext time.<\/li>
  2. Canva:<\/strong> This graphic design platform\/app\nmakes it easy to create engaging posts. You have the option to upload whatever\nimages you\u2019d like, including your company logo. Branding is easy when combined\nwith the logo you upload, and proper hex code inserted in the color palette.  There\u2019s a free version that provides plenty of\ntemplates you can manipulate to best suit your brand. Text overlays are a\nbreeze! Bonus: You can share your graphic to your social platform directly\nright from the Canva dashboard.<\/li>
  3. Mojo:<\/strong> This is a free mobile app that\nmakes it easy to create social stories that look professional. There are plenty\nof animated templates available. <\/li>
  4. The 80\/20 Rule: <\/strong>Make sure your posts\naren\u2019t just about selling. A good rule of thumb is 80% of your social media\nposts should be useful to your audience (industry-related news, entertaining,\nproblem-solving) and 20% promotions and sales.<\/li>
  5. Staff-wide Buy-in: <\/strong>Your staff can be a\nsocial media \u201carmy\u201d for you. They can tweet and post on your behalf. But make\nsure you set up boundaries and guidelines beforehand, so they know the\nparameters and maintain your brand\u2019s integrity. At the very least, encourage\nyour employees to share and like the company\u2019s posts.<\/li><\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    Give some or all these a try. Dedicate just a couple of minutes\nevery week to at least examine the feasibility of each. When you\u2019re more\ncomfortable, here\nare 5 ways to boost your social media presence almost overnight<\/a>.<\/p>\n\n\n\n

    If you decide you\u2019d rather take advantage of some of our\nsocial media management programs, contact our team of digital\nmarketing specialists<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    We work with small business owners every day and we know how hard they work to keep their businesses running and growing. Day-to-day tasks are enough to overload you and your staff. So we understand why that October 2020 post on your Facebook page or LinkedIn profile is the most recent news you\u2019ve shared. These…<\/p>\n","protected":false},"author":20,"featured_media":2100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[84,18,432,433,435,285,109,434],"class_list":["post-2098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-social-media","tag-digital-marketing","tag-facebook","tag-how-to-do-facebook","tag-how-to-do-social-media","tag-how-to-use-facebook","tag-instagram","tag-social-media","tag-using-facebook-for-business"],"yoast_head":"\n5 Awesome Social Media Tips to Help Small Business Owners<\/title>\n<meta name=\"description\" content=\"As a small business owner, social media probably isn't a top priority. But you want the benefits of social media. 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