{"id":2059,"date":"2021-01-29T08:44:00","date_gmt":"2021-01-29T13:44:00","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=2059"},"modified":"2021-01-26T08:45:22","modified_gmt":"2021-01-26T13:45:22","slug":"great-photography-is-crucial-to-your-brand","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2021\/01\/great-photography-is-crucial-to-your-brand\/","title":{"rendered":"Great Photography is Crucial to Your Brand"},"content":{"rendered":"\n

There\u2019s an old saying, \u201cYou can\u2019t judge a book by its\ncover.\u201d It\u2019s the notion that there is more to the story than what you see on\nthe cover. There is a lot of truth to that.<\/p>\n\n\n\n

However, being able to make a good first impression has a\nlot of power behind it. <\/p>\n\n\n\n\n\n\n\n

Photographs are often the first-noticed way in which\nbusinesses convey their brand, culture, mission, etc. Whether used as visual\nelements on digital platforms, like your website or social media, or in printed\nmarketing products<\/a>, like brochures and catalogs, images can be mighty.<\/p>\n\n\n\n

\"sample <\/figure>\n\n\n\n

Great photography is a way to make a good first impression,\nset the tone of your website, or capture the mood of an important moment. It creates\nan emotional reaction, small or large. While this also can be achieved through\nillustration, images through great photography also provide brand authenticity.<\/p>\n\n\n\n

What Do Your Images Convey?<\/h2>\n\n\n\n

We live in an image-driven world. We are bombarded with images\nall the time. <\/p>\n\n\n\n

What makes each image unique is its subject matter and image\nquality. That\u2019s where custom photography is of the greatest value. When photos are\nused on marketing materials, it is to be a representation of who you are and what\nyou do or produce.  The more you can\npersonalize it, the more of a connection you make to the viewer. <\/p>\n\n\n\n

Great photography can be the start of trust-building and\nbrand-building. You start creating familiarity between the viewer and the images\nthat represent your company.<\/p>\n\n\n\n

Are Your Images Reflecting Quality?<\/h2>\n\n\n\n

Granted, mobile phones today can capture some great images,\nbut professional imagery is still relevant and essential. <\/p>\n\n\n\n

Images need to convey the quality, craftsmanship, or\nuniqueness of the product or service you provide. They truly serve as a\nreflection of your brand, singularly and comprehensively.<\/p>\n\n\n\n

\"product <\/figure>\n\n\n\n

This really showcases the power of great photography.<\/p>\n\n\n\n

We had a client, for example, who rents high-end apartments.\nHe took his own images using a low-end digital camera. The listing was on his\nwebsite for months without interest. The business finally came to us to take\nphotos of their apartment and within one week of the new photos being posted,\nthey had people interested. They got a tenant the following week. <\/p>\n\n\n\n

Professional photography is so much more than \u201cpoint and\nshoot.\u201d There are nuances and skills that transform a standard image into more\nof a piece of art. Mastering the exposure triangle, sense of depth, lens\nfiltering, ISO\/aperture\/shutter speed, composition, and post-production skills are\njust a few of the talents that make images stand out and help brands command\nattention.<\/p>\n\n\n\n

Great Photography Persuades Clients to Entrust<\/h2>\n\n\n\n

If the image does not represent you or your company in a\ngood light, don\u2019t use it. <\/p>\n\n\n\n

Too many times we\u2019ve seen bad photography damage a\nreputation, rather than build customer confidence in a business\u2019s product or\nservices. <\/p>\n\n\n\n

Great photography is powerful. <\/p>\n\n\n\n

We are not saying that a stock photograph does not have its uses. However, authentic photographs of your staff, products, services, etc. will always hold more authority. Emotions play a huge role in how customers respond to your business. When authentic, great photos are used more often than stock images, you are showing potential customers that you are genuine, authentic. The messaging and branding attached to such images will be more impactful than stock images. <\/p>\n\n\n\n

After all, you and your business are unique. Stock images\nare not.<\/p>\n\n\n\n

Tips for Capturing Great Images<\/h2>\n\n\n\n
\"indoor <\/figure>\n\n\n\n