This pandemic has really placed the health of communities in\nthe spotlight, both the physical well-being of individuals and the overall\ncondition of neighborhoods, businesses, industries, etc. <\/p>\n\n\n\n
It\u2019s the reason behind a surge in cause marketing among\nbusinesses and brands.<\/p>\n\n\n\n
Exactly what is cause marketing and should your business\njoin in? Let\u2019s take a deeper look at what cause marketing entails, its pros and\ncons, and whether it\u2019s worth your business or brand dedicating time and effort\nbehind it.<\/p>\n\n\n\n\n\n\n\n
Cause marketing falls under the umbrella of corporate social\nresponsibility.<\/p>\n\n\n\n
Typically, cause marketing (or cause-related marketing)\ninvolves a for-profit business working publicly with a nonprofit to elevate\nawareness of the nonprofit\u2019s service while simultaneously gaining visibility\nfor itself. <\/p>\n\n\n\n
It also takes place when a for-profit business gets behind a social issue or societal need and supports it through its messaging and\/or dedicates part of its profits to those social concerns. <\/p>\n\n\n\n
That support, in turn, may provide relational benefits\nbetween potential customers who support similar causes and the business hoping\nto gain favor from them.<\/p>\n\n\n\n
One of the best examples of cause marketing is Bombas<\/a>, a sock and apparel brand whose mission\nis to help people impacted by homelessness. One purchase equals one donation. A\ntally clock on its website runs continuously and updates total items donated.<\/p>\n\n\n\n