{"id":1885,"date":"2020-10-20T09:40:00","date_gmt":"2020-10-20T13:40:00","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=1885"},"modified":"2021-02-19T11:01:39","modified_gmt":"2021-02-19T16:01:39","slug":"get-free-google-ads-for-nonprofits-10000-a-month","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2020\/10\/get-free-google-ads-for-nonprofits-10000-a-month\/","title":{"rendered":"Get Free Google Ads for Nonprofits: $10,000 a month!"},"content":{"rendered":"\n<p>Nonprofits, are you aware of Google Ad Grants?&nbsp; The Google Ad Grants program offers $10,000 per\nmonth in free text-based ads for nonprofits, as well as free access to Google\nBusiness Tools.<\/p>\n\n\n\n<p>And there\u2019s no need to submit a huge grant proposal document. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>This is an excellent opportunity for free digital advertising. Google Ads for nonprofits help organizations recruit volunteers, raise funds, increase awareness, and mobilize socially active audiences.<\/strong><\/p><\/blockquote>\n\n\n\n<p>Following are the simple steps on how to apply for a Google\nAd Grant:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">How to Apply for Google Ad Grants Money<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Visit Google.com\/nonprofits and review\neligibility requirements<\/li><li>Submit your request on the Ad Grants page\n(remember to check the box to let them know you\u2019ve completed your form). You\nshould get an email confirming that you have submitted your eligibility form\nand that you have a secure website.<\/li><li>Verification \u2013 If you qualify, you will get an\nemailed invitation to your newly created Google Ad Grants account. This email\nwill have steps that walk you through using your Google Ads Grants account. <\/li><\/ol>\n\n\n\n<p>Note: You will also get an email\ninviting you to your Google Payment Profile. You won\u2019t be charged, but you do\nneed to accept that invitation so that your account can be activated.<\/p>\n\n\n\n<p>Visit <a href=\"https:\/\/support.google.com\/grants#topic=3500091\">support.google.com\/grants<\/a>\nfor support during setup.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Activate and use the Google Ad products\navailable to you<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What if Your Website Did Not Quality for Google Ad Grants?<\/h2>\n\n\n\n<p>If you receive an email that says your website didn\u2019t meet\nthe Google Ad Grants requirements, confirm that your nonprofit organization owns\nthe website domain that\u2019s been entered through the Ad Grants enrollment\nprocess.<\/p>\n\n\n\n<p>Your website must have a clear mission statement,\ndescription of your organization, and description of activities, updated\nevents, clear navigation, and clear calls to action. <\/p>\n\n\n\n<p>Also, you must have your 501(c)(3) charity number in the\nfooter of every page on your website.<\/p>\n\n\n\n<p>Need help getting your website to qualify?<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-luminous-vivid-amber-color\" href=\"https:\/\/www.sharpinnovations.com\/contact\/free-consultation\">Call us for a free consultation! <\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Cons of Google Ad Grants<\/h2>\n\n\n\n<p>There are some drawbacks, however. While the initial setup\nis fairly simple, here are some caveats:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ad Grants Adwords accounts that are using Smart\nCampaigns (as opposed to Search Campaigns) must maintain a 5% click-through\nrate (CTR) each month. If the CTR requirement isn&#8217;t met for 2 consecutive\nmonths, your account will be temporarily deactivated.<\/li><li>You can\u2019t use shopping, display, or video\nnetworks. <\/li><li>Single-word keywords are not allowed, with some\nexceptions.<\/li><li>You can\u2019t track page visits or time-on-site with\nGoogle Ad Grants. <\/li><li>You need specific geo-targeting to show your ads\nwhere users will find your services useful and in locations that adhere to\ncertain minimum privacy thresholds.<\/li><li>Find more details on <a href=\"https:\/\/support.google.com\/grants\/answer\/1657899\">Google Ads for\nNonprofits Website Policy<\/a> and from this <a href=\"https:\/\/hq.wordstream.com\/s\/article\/Google-Grant-Fact-Sheet\">Google Grant\nFact Sheet<\/a> that lists requirements and restrictions.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nonprofits, are you aware of Google Ad Grants?&nbsp; The Google Ad Grants program offers $10,000 per month in free text-based ads for nonprofits, as well as free access to Google Business Tools. And there\u2019s no need to submit a huge grant proposal document. This is an excellent opportunity for free digital advertising. Google Ads for&#8230;<\/p>\n","protected":false},"author":20,"featured_media":1890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381,7,76,75],"tags":[391,393,392],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-internet-marketing","category-news","category-ppc","tag-google-ads-for-nonprofits","tag-marketing-for-nonprofits","tag-nonprofit-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Free Google Ads for Nonprofits: $10,000 a Month!<\/title>\n<meta name=\"description\" content=\"Are you a nonprofit who could use more awareness, volunteers, and engagement? Google Ad Grants provide $10,000 a month in free text-based ads to help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharpinnovations.com\/blog\/2020\/10\/get-free-google-ads-for-nonprofits-10000-a-month\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Free Google Ads for Nonprofits: $10,000 a Month!\" \/>\n<meta property=\"og:description\" content=\"Are you a nonprofit who could use more awareness, volunteers, and engagement? Google Ad Grants provide $10,000 a month in free text-based ads to help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sharpinnovations.com\/blog\/2020\/10\/get-free-google-ads-for-nonprofits-10000-a-month\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharp Innovations Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-20T13:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-19T16:01:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2020\/10\/Google-Ads-for-Nonprofits-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lynn Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2020\/10\/Google-Ads-for-Nonprofits-social.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynn Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2020\/10\/get-free-google-ads-for-nonprofits-10000-a-month\/\",\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/2020\/10\/get-free-google-ads-for-nonprofits-10000-a-month\/\",\"name\":\"Get Free Google Ads for Nonprofits: $10,000 a Month!\",\"isPartOf\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#website\"},\"datePublished\":\"2020-10-20T13:40:00+00:00\",\"dateModified\":\"2021-02-19T16:01:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/b144b551213c252bfdadf7ddcc11f8fb\"},\"description\":\"Are you a nonprofit who could use more awareness, volunteers, and engagement? 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