{"id":1846,"date":"2020-09-15T10:24:12","date_gmt":"2020-09-15T14:24:12","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=1846"},"modified":"2020-09-29T07:24:10","modified_gmt":"2020-09-29T11:24:10","slug":"the-psychology-of-cold-emails-how-to-get-it-right","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2020\/09\/the-psychology-of-cold-emails-how-to-get-it-right\/","title":{"rendered":"The Psychology of Cold Emails"},"content":{"rendered":"\n

Here at Sharp Innovations, we take pride in providing our customers and clients with solutions that are genuine, innovative, and effective. When helping conduct cold email campaigns, we always suggest using methods that are sincere, effective and increase the percentage of emails opened and read. No one likes to receive disingenuous marketing emails and so we offer these tips for increasing engagement.<\/p>\n\n\n\n

(Our Sharper Edge ™ email marketing automation<\/a> platform can help make your email campaigns even easier to launch.)<\/p>\n\n\n\n

Sharper Edge™<\/a><\/div>\n\n\n\n
<\/div>\n\n\n\n\n\n\n\n

Consumers Want Mutual Engagement<\/strong><\/h2>\n\n\n\n

Consumers are more likely to engage with an email or marketing\ntool when there is a compelling, simple offer stated in the subject line. When\ncontent creators offer a useful piece of content, this can increase reciprocity\nand promote distribution on social networks, via word of mouth or by way of\nother avenues.<\/p>\n\n\n\n

Consumers Want Social Proof<\/strong><\/h2>\n\n\n\n

In addition to mutual exchange, consumers appreciate the\nopinions of other people when they are making decisions about whether to engage\nwith a product, service, or piece of content. As social beings, we automatically\nlook to others on how to think and act.<\/p>\n\n\n\n

Examples of using this tactic effectively might include using a subject line like this: Subject: 90% of Californians utilize product xyz \u2026<\/p>\n\n\n\n

Or, perhaps talking about the number of followers you have on a\nsocial post or the positive percentage information from a poll you conducted or\nresearched. Name dropping also entices. These types of tactics are familiar and\npersuasive.<\/p>\n\n\n\n

Consumers Appreciate Short Length<\/strong><\/h2>\n\n\n\n

\u201cWhen you write, try to leave out all the parts readers skip.\u201d<\/em>
\u2013 Author Elmore Leonard Short<\/p>\n\n\n\n

Every successful cold email campaign understands that shorter\nemails are far more effective than longer ones. Many research firms have\nconducted studies that prove that over 80 percent of consumers spend their time\non the top third of all web pages and emails and that their attention rate\ndecreases as they scroll down.<\/p>\n\n\n\n

When you write, keep it short and simple. Use clear, concise\nlanguage and use as few words as possible. You do not want your tone to come\nacross as blunt or impersonal but you also want to grab the reader’s attention\nas soon as possible. And that brings us to our last point.<\/p>\n\n\n\n

Consumers Want You to Engage as Early as Possible<\/strong><\/h2>\n\n\n\n

As we talked about in regards to the length of your email, early\nengagement with the reader is crucial to an effective campaign. Chances are,\nyou\u2019ll lose them the reader\u2019s attention within the first few lines or seconds\nof reading if you don\u2019t engage quickly. After all of your hard work writing and\nediting your campaign, the last thing you want is for your readers to\nunsubscribe or place your message in the trash.<\/p>\n\n\n\n

To avoid that, make a personal connection in your very first line of any cold email. The most crucial information that you want your reader to know must be shared in the very beginning.  <\/p>\n\n\n\n

Additionally, always place important keywords at the top. These\nare words that reference the reason your reader might want to engage with your\nproduct or service. If you want them to open a video or a web page, the sooner\nthey discover it the better.<\/p>\n\n\n\n

Consumers Want You to Acknowledge Them and Their Needs <\/strong><\/h2>\n\n\n\n

Every day, people are bombarded with tons of marketing. Everyone\nis trying to sell everyone something. For effective cold email campaigns, you\nmust remember that the person on the other end of your message is an individual\nfirst. They have emotions, feelings, and needs and want to be engaged with as\nsuch.<\/p>\n\n\n\n

As said earlier, be personable. Think about what it is that your\nconsumer needs and write toward that. Ask yourself: If you were the consumer,\nwhat would you want to walk away from this email with? Appeal to the individual\nby writing in a tone that makes them feel special and as if their needs are\nbeing met.<\/p>\n\n\n\n

Do you have questions about conducting a cold email campaign?\nOur Digital Marketing Department would love to talk with you about your needs\nand answer any questions! <\/p>\n\n\n\n

Schedule a free consultation today!<\/p>\n\n\n\n

Give Us a Call<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Cold emails can be effective, you just have to understand the psychology behind their success. We offer tips on how to get cold emails right.<\/p>\n","protected":false},"author":22,"featured_media":1848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,33],"tags":[378,84,330],"class_list":["post-1846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","category-email","tag-cold-emails","tag-digital-marketing","tag-email"],"yoast_head":"\nThe Psychology of Cold Emails: How to Get it Right<\/title>\n<meta name=\"description\" content=\"Cold emails can be effective, you just have to understand the psychology behind their success. 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