{"id":1826,"date":"2020-08-11T12:37:02","date_gmt":"2020-08-11T16:37:02","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=1826"},"modified":"2020-08-19T08:51:14","modified_gmt":"2020-08-19T12:51:14","slug":"why-you-need-a-post-pandemic-strategy","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2020\/08\/why-you-need-a-post-pandemic-strategy\/","title":{"rendered":"Why You Need a Post-Pandemic Strategy"},"content":{"rendered":"\n

Now more than ever, small businesses need to dedicate time\nand effort to search engine optimization. SEO is one of the best and least\nexpensive ways to get your company\u2019s website in front of people searching\nonline for the products and services you offer. <\/p>\n\n\n\n

You\u2019ve likely already been hit hard by the pandemic. If\nyou\u2019re deciding how to intelligently allocate your marketing budget, SEO must\nbe top of mind. It\u2019s a low-cost way to improve your rankings on Google,\nBing, and other search engines<\/strong> for the keywords and phrases your customers\nare typing into the search fields. It\u2019s not complex.<\/p>\n\n\n\n\n\n\n\n

How We Connect, Post-Pandemic<\/h2>\n\n\n\n

With many of us working from home, we\u2019re online longer and\nmore often than we were before the pandemic. It\u2019s not just our work habits that\nhave been impacted. For many, streaming services are the top (sometimes only)\nsource of entertainment as venues remain closed or capacity restricted. <\/p>\n\n\n\n

The internet is our new way to connect socially while we hope for a COVID-19 vaccine<\/a>.<\/p>\n\n\n\n

Searchers to Site Visitors to Leads<\/h2>\n\n\n\n

This increase in online traffic creates the opportunity for SEO\nto really impact your site\u2019s visibility. Here are some simple ways to turn\npeople searching on the internet into quality leads through organic SEO:<\/p>\n\n\n\n

  1. Make sure your site is mobile friendly. No one\nwants to pinch and pull to read your site on their phone. The more you optimize\nyour website for a mobile user, the better your chance of path-to-purchase\nsuccess.<\/li>
  2. Determine what keywords and phrases your\ncustomers and potential customers are using to find your brand, products, or\nservices. <\/li>
  3. Keep voice search in mind as well as \u201ctyped\u201d\nsearch. The way your customers search for your products and services using\ntheir voice will differ from how they look for your products and services\ntyping into a search field. <\/li>
  4. Get content on your website that\u2019s relevant to\nthese keywords and phrases while also offering site visitors helpful\ninformation. <\/li>
  5. Use blog articles and social media to amplify\nrelevant keywords, phrases, and content.<\/li><\/ol>\n\n\n\n

    3 Options for Launching SEO<\/h2>\n\n\n\n

    Sharp Innovations offers\nthree tiers of scalable SEO solutions<\/a> to fit any business need. If you\u2019re\nnot sure how to start an SEO marketing campaign, we offer SEO\naudit services<\/a> to see how your current site is performing and determine\nways to improve your digital marketing. For a one-time, non-repeating fee of\n$250, we\u2019ll diagnose your website so an SEO plan can be created.<\/p>\n\n\n\n

    GET A FREE CONSULTATION<\/a><\/div>\n\n\n\n
    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Now more than ever, small businesses need to dedicate time and effort to search engine optimization. SEO is one of the best and least expensive ways to get your company\u2019s website in front of people searching online for the products and services you offer. You\u2019ve likely already been hit hard by the pandemic. If you\u2019re…<\/p>\n","protected":false},"author":20,"featured_media":1829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,7,76,14],"tags":[172,372,373,374,375,88,83],"class_list":["post-1826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","category-internet-marketing","category-news","category-seo","tag-marketing-strategy","tag-pandemic","tag-post-pandemic","tag-search-rank","tag-search-ranking-optimization","tag-seo-audit","tag-seo-rankings-websites"],"yoast_head":"\nWhy You Need a Post-Pandemic Strategy - Sharp Innovations Blog<\/title>\n<meta name=\"description\" content=\"If you're a small business owner, you need a post-pandemic marketing strategy that can help you rebound. 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