{"id":1794,"date":"2020-07-01T11:08:41","date_gmt":"2020-07-01T15:08:41","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=1794"},"modified":"2021-11-30T11:14:59","modified_gmt":"2021-11-30T16:14:59","slug":"video-is-king-the-importance-of-video-in-content-marketing","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2020\/07\/video-is-king-the-importance-of-video-in-content-marketing\/","title":{"rendered":"Video is King: The Importance of Video in Content Marketing"},"content":{"rendered":"\n

According to impactbnd, 7 million people in the U.S watch\nonline videos every day and by merely mentioning the word \u201cvideo\u201d in the\nsubject line of an email, the click-through rate increases by 13%.  <\/p>\n\n\n\n

Video content truly is king. As brands, businesses, and\nindividuals create compelling content that engages and informs, they should\nconsider the power of video and its ability to also influence the audience.<\/p>\n\n\n\n\n\n\n\n

James Wedmore of  talking\nhead studio<\/a> and a leader in online marketing with more than 8 years\nteaching online video marketing, said this:<\/p>\n\n\n\n

Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.<\/p><\/blockquote>\n\n\n\n

At Sharp Innovations, we encourage our clients to use video\nand animation in their storytelling and marketing efforts as much as possible.\nWhether it be in a blog post, a website animation or in an email marketing\ncampaign, anytime video can be utilized is a good thing. <\/p>\n\n\n\n

The goal for any website or platform is to keep your user\nengaged for as long as possible. Video does that; it engages the audience.\nFollowing blog posts, video is the preferred content type on websites. Team up\nvideo with a blog post and you have an ideal setup for audience engagement. <\/p>\n\n\n\n

Types of Video Content<\/h2>\n\n\n\n

People don\u2019t realize that there are many types of video\ncontent that can be created for any given platform. When you are thinking about\nwhat type to create, consider some of these options:<\/p>\n\n\n\n

  • Webinars<\/li>
  • Q & A Sessions<\/li>
  • Product Demos<\/li>
  • Behind the Scenes of Live Events<\/li>
  • Livestreaming<\/li><\/ul>\n\n\n\n

    Engagement is key. Just because you are the one on video\ndoesn\u2019t mean that you have to be doing all of the talking. Livestreaming, for\nexample, doesn\u2019t require your narration. It\u2019s a popular format in video content\nmarketing right now and easy to do! While filming a live event, you can\ninterject with requests for suggestions or comments and make your viewers feel\nlike part of the conversation. Audiences on livestreams are some of the fastest\ngrowing audiences. <\/p>\n\n\n\n

    Where should I publish my content?<\/h2>\n\n\n\n

    You\u2019ll need to know your audience well to determine the best\nplatform for your video. You\u2019ll want to choose the platform that will best\nmatch the demographics of your customer base and\/or potential customers<\/p>\n\n\n\n

    • YouTube<\/li>
    • Facebook, Instagram, Twitter<\/li>
    • LinkedIn<\/li>
    • Vimeo, Snapchat, TikTok<\/li>
    • Email<\/li>
    • Your website<\/li><\/ul>\n\n\n\n

      \n\n\n\n\n\n\n\n\n\n\n\n\n\nYouTube is nearly crucial for any kind of video\ncontent or marketing. It is the internet\u2019s second largest search engine. When\nyou publish a video on YouTube, you not only expose it to the YouTube audience\nand this large search engine, but you also make it easy to embed the video in\nother digital content. Marketing experts from blueleadz.com had this to say\nabout YouTube\n\n\n\n<\/p>\n\n\n\n

      As you can see, the data says it all: YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.<\/em><\/p>blueleadz.com<\/cite><\/blockquote>\n\n\n\n

      Another thing on publishing: It is really important that you repurpose your video content for a wide array of formats. This is much easier than it sounds and can have a major impact on leads and engagement. An interview video can easily convert to an audio-only recording or podcast which then could convert to transcribed notes. The possibilities for repurposing are endless.<\/p>\n\n\n\n

      The benefits of video marketing<\/h2>\n\n\n\n

      I am sure you are wondering about what positive effect video marketing can have on your business. After all, every business should think about the bottom line if it plans to stay relevant and hopes to grow.  Here\u2019s what another thought leader, Jesus Meca of Real Focus Marketing had to say.<\/p>\n\n\n\n

      If you create the right message and help your customers create video reviews for your brand, you will create an army of mini-influencers that will help you create more exposure for your brand.<\/p><\/blockquote>\n\n\n\n

      Additionally, full-time marketer and content creator Robert Weiss believes that: <\/p>\n\n\n\n

      Business decision makers love online video because it gives them the most amount of information in the shortest amount of time.<\/p><\/blockquote>\n\n\n\n

      If you create compelling content, and commit to good storytelling, effective communication and client value-focused services, your video content can produce massive positive results. It can provide your customers a peek into who you are as a business or what you have to say about a subject in a short amount of time. You may see more of your email campaigns opened, increased followers on all your platforms and quite possibly get leads you didn\u2019t ask for or chase. The possibilities abound.<\/p>\n\n\n\n

      So we encourage you not to forsake video as you engage your marketing plan. Go out and shoot that video!<\/p>\n\n\n\n

      \"a <\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

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