{"id":1660,"date":"2020-02-12T07:58:51","date_gmt":"2020-02-12T12:58:51","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=1660"},"modified":"2020-03-06T11:29:35","modified_gmt":"2020-03-06T16:29:35","slug":"can-you-recycle-your-website-content","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2020\/02\/can-you-recycle-your-website-content\/","title":{"rendered":"Can you recycle your website content?"},"content":{"rendered":"\n<p>A lot of time and effort goes into creating all the\ninformation on your website, so being able to repurpose it in other ways can\nhelp you get more for your money. When the information is helpful to your clients,\nrecycling can emphasize its value or importance.<\/p>\n\n\n\n<p>But search engines may penalize websites that feature copied\ncontent that appears in its exact form or appears with just a few minor changes\nto it. To avoid getting \u201cpunished\u201d with a low search ranking, your best bet is\nto repackage content instead.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Here are 3 easy ways to recycle, repurpose, or repackage your\nwebsite content: <strong><\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li>Find a specific blog post or page on your\nwebsite that brought high traffic to your site. Now look through it to <strong>discover\nan impactful quote or statistic<\/strong> and create an attractive visual to convey that\nmessage on your preferred social media platform. For example, in the Sharp\nInnovations post <a href=\"https:\/\/www.sharpinnovations.com\/blog\/2019\/08\/email-marketing-is-dead-or-is-it\/\">\u201cEmail\nMarketing is Dead \u2013 Or is It?,\u201d<\/a> this information:<\/li><\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cIn a 2018 Email Addiction study conducted by EmailMonday, consumers indicated that email is their preferred method of brand communication.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>can be emphasized in a Facebook post that encourages followers to learn more by reading the entire article. You\u2019ll get the added benefit of having a new external link to your website. Customer testimonials also can be easily repurposed into an illustrated quote.<\/p>\n\n\n\n<p>2. Look for opportunities where new data can be added to existing content. If you can<strong> add fresh, more relevant data <\/strong>to a blog post or website page that already has page authority, you may add to that page\u2019s authority by having its URL recrawled. It may even show up higher in search.<\/p>\n\n\n\n<p>3. <strong>Create a video or podcast<\/strong> to share and amplify the already created content. You can post those on other platforms and link back to the original post or web page for more details or include a call to action at the end and encourage your audience to reach out to your company. Embed them into your website for additional search engine optimization (SEO) benefits.<\/p>\n\n\n\n<p>Have difficulty creating content to begin with? It\u2019s our forte! Contact us today for a <a href=\"https:\/\/www.sharpinnovations.com\/contact\/free-consultation\">free consultation<\/a> on how our content specialists can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of time and effort goes into creating all the information on your website, so being able to repurpose it in other ways can help you get more for your money. When the information is helpful to your clients, recycling can emphasize its value or importance. But search engines may penalize websites that feature&#8230;<\/p>\n","protected":false},"author":20,"featured_media":1670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,3,99],"tags":[13,202,111,345,109,118],"class_list":["post-1660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","category-social-media","category-websites","tag-blogs","tag-email-marketing","tag-seo","tag-seo-rankings-website","tag-social-media","tag-website-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can You Recycle Your Website Content? | Sharp Innovations<\/title>\n<meta name=\"description\" content=\"Creating content for your website takes time and money, so recycling it seems like a great idea. Here are 3 tips to repurpose website content correctly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharpinnovations.com\/blog\/2020\/02\/can-you-recycle-your-website-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can You Recycle Your Website Content? | Sharp Innovations\" \/>\n<meta property=\"og:description\" content=\"Creating content for your website takes time and money, so recycling it seems like a great idea. Here are 3 tips to repurpose website content correctly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sharpinnovations.com\/blog\/2020\/02\/can-you-recycle-your-website-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Sharp Innovations Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-12T12:58:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-06T16:29:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sharpinnovations.com\/blog\/wp-content\/uploads\/2020\/02\/RecycleWebsiteContent.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lynn Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lynn Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/2020\/02\/can-you-recycle-your-website-content\/\",\"url\":\"https:\/\/www.sharpinnovations.com\/blog\/2020\/02\/can-you-recycle-your-website-content\/\",\"name\":\"Can You Recycle Your Website Content? | Sharp Innovations\",\"isPartOf\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#website\"},\"datePublished\":\"2020-02-12T12:58:51+00:00\",\"dateModified\":\"2020-03-06T16:29:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.sharpinnovations.com\/blog\/#\/schema\/person\/b144b551213c252bfdadf7ddcc11f8fb\"},\"description\":\"Creating content for your website takes time and money, so recycling it seems like a great idea. 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