{"id":1656,"date":"2020-01-17T14:06:03","date_gmt":"2020-01-17T19:06:03","guid":{"rendered":"https:\/\/www.sharpinnovations.com\/blog\/?p=1656"},"modified":"2020-01-17T14:06:05","modified_gmt":"2020-01-17T19:06:05","slug":"seo-in-2020-trends-to-watch-styles-to-try","status":"publish","type":"post","link":"https:\/\/www.sharpinnovations.com\/blog\/2020\/01\/seo-in-2020-trends-to-watch-styles-to-try\/","title":{"rendered":"SEO in 2020: Trends to Watch & Styles to Try"},"content":{"rendered":"\n

Last year, the SEO world saw plenty of changes \u2013 from\nrelevant, strongly written content playing a key role in site visibility to\nGoogle\u2019s \u201cmobile first\u201d indexing structure \u2013 but now it\u2019s a new year! We\u2019re\nalways on the lookout for brand-new trends and ways to improve our clients\u2019\nonline visibility.<\/p>\n\n\n\n

Today, we want to dig into some upcoming digital marketing\ntrends for the new year, as well as a few trends that are here to stay and\nshould be treated as such. Keeping up with constantly changing trends can be tough\n\u2013 let us help you out!<\/p>\n\n\n\n\n\n\n\n

Voice Search: Here to Stay<\/strong><\/p>\n\n\n\n

Sure, typing a question into a search bar is pretty easy \u2013\nbut isn\u2019t it more fun to shout your questions across the room to your Google\nassistant or Alexa? In 2017, there were roughly 33 million voice search queries\nrecorded, and that number has only grown over the last three years. <\/p>\n\n\n\n

As voice searching gains popularity, it will be important\nfor businesses to create informative, accurate content and keywords that better\nmatch what a consumer might specifically ask for. Previously, you may have\nchosen to write using broad, overarching keywords, which would yield a broader\nspectrum of results. Now, you may have more luck with specificity, using what a\nperson using voice-assist might say. Try finding key phrases in common voice\ncommands like \u201chey Google, find the closest pizza restaurant that delivers to\nme\u201d or \u201cAlexa, find website\ndesigners<\/a> near me\u201d (hint, hint)!<\/p>\n\n\n\n

Press Play: Videos are the New King<\/strong><\/p>\n\n\n\n

Google has made it very obvious that it loves <\/em>video.\nA great way to up your digital marketing game is to create YouTube videos that\nsupport the content already on your site. Once Google indexes the video, you\u2019ll\nenjoy higher page traffic as viewers are linked to your site from even more\nlocations.<\/p>\n\n\n\n

It\u2019s important to embed the videos on your site pages to get\neven more traffic \u2013 people prefer watching videos to reading text. However,\nadding content describing the video is a sure way to help Google understand\nwhat the video is about and give you an even higher page ranking.<\/p>\n\n\n\n

Digital-First Thinking: Now and Forever<\/strong><\/p>\n\n\n\n

As we walk into a new decade rife with possibilities, it\u2019s\nimportant to note that a digital-first mindset will never<\/em> die. More and\nmore companies are migrating to a digital-first approach for improved customer\nexperience, and the results are impressive. <\/p>\n\n\n\n

Recognizing and optimizing\nkey factors<\/a> such as page load speed and message interpretation can make or\nbreak your company\u2019s online presence. A lagging page load will frustrate\npotential customers (doesn\u2019t it frustrate you?) and force them to seek other\nsites that load more quickly; using wordy, convoluted text will discourage the\nuser from working through your site.<\/p>\n\n\n\n

These are just a few of the digital marketing trends we\u2019re\nseeing so far; want to learn more? Let Sharp Innovations unlock your site\u2019s\npotential with our complete array of internet marketing techniques! Contact us\ntoday for a free\nconsultation<\/a> and see what your site can become \u2013 we look forward to hearing\nfrom you!<\/p>\n","protected":false},"excerpt":{"rendered":"

Last year, the SEO world saw plenty of changes \u2013 from relevant, strongly written content playing a key role in site visibility to Google\u2019s \u201cmobile first\u201d indexing structure \u2013 but now it\u2019s a new year! We\u2019re always on the lookout for brand-new trends and ways to improve our clients\u2019 online visibility. Today, we want to…<\/p>\n","protected":false},"author":16,"featured_media":1658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[344,340,84,24,342,341,111,343,203,339],"class_list":["post-1656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-2020-seo-trends","tag-digital-first","tag-digital-marketing","tag-internet-marketing-2","tag-internet-trends","tag-new-year","tag-seo","tag-seo-trends","tag-video-content","tag-voice-control-queries"],"yoast_head":"\nSEO in 2020: Trends to Watch & Styles to Try - Sharp Innovations Blog<\/title>\n<meta name=\"description\" content=\"Last year, the SEO world saw plenty of changes \u2013 from relevant, strongly written content playing a key role in site visibility to Google\u2019s \u201cmobile first\u201d indexing structure \u2013 but now it\u2019s a new year! We\u2019re always on the lookout for brand-new trends and ways to improve our clients\u2019 online visibility. Today, we want to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharpinnovations.com\/blog\/2020\/01\/seo-in-2020-trends-to-watch-styles-to-try\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO in 2020: Trends to Watch & Styles to Try - Sharp Innovations Blog\" \/>\n<meta property=\"og:description\" content=\"Last year, the SEO world saw plenty of changes \u2013 from relevant, strongly written content playing a key role in site visibility to Google\u2019s \u201cmobile first\u201d indexing structure \u2013 but now it\u2019s a new year! We\u2019re always on the lookout for brand-new trends and ways to improve our clients\u2019 online visibility. 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